Siberia Bar & Hotel

What Siberia Bar & Hotel does

Siberia Bar & Hotel is an independent hospitality venue operating from a single site at 9 Belmont Street in the heart of Aberdeen city centre, Scotland. Established in 1993 under the legal entity Harding Ltd, the business integrates four distinct revenue lines under one roof: en-suite hotel accommodation and serviced apartments, a public bar, a covered and heated beer garden, and The Cavern — a private event space for 25–50 guests that can expand outdoors. The product set is complemented by ancillary offerings including cocktail masterclasses (£35 per person, minimum 6 guests), BBQ catering packages, private and corporate event hire, and the Wolfpack Loyalty Card for repeat customers.

The underlying technology stack is deliberately lean and entirely reliant on third-party platforms. The website is built on Wix, hotel reservations are managed through the Cloudbeds platform (with distribution also via booking.com and Expedia), and food ordering is delivered via QR codes to the local partner Resting Brunch Face. Guest-facing room technology consists of ROKU Smart TVs and Superfast Fibre WiFi, while the loyalty programme operates as a QR-code-based digital card rather than a dedicated app. No proprietary software, mobile application, or AI/ML capability is disclosed.

Commercially, the business is a direct-to-consumer hospitality operator with a horizontal segmentation approach. Customers comprise leisure and business travellers needing central accommodation, social groups booking private celebrations and hen parties, corporate and private event clients, and Aberdeen locals using the bar and beer garden. Revenue mechanics are multi-stream: transaction-based F&B and event-hire income, recurring accommodation stays, and per-head experience revenue from masterclasses. Go-to-market relies on physical footfall, the Cloudbeds booking engine, third-party OTAs, email enquiries for private hire, and organic social channels (Instagram, Facebook, TikTok), with cards-only payment operations and no cash handling.

Name

Siberia Bar & Hotel

Legal name

Harding Ltd

Website

https://siberia-aberdeen.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Siberia Bar & Hotel is an independent Aberdeen city-centre hospitality venue, operating since 1993 under Harding Ltd, combining a bar, en-suite hotel accommodation, beer garden, and private event space (The Cavern). It serves leisure and business travellers, social groups, and local nightlife customers through multi-channel bookings and local supplier partnerships.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (72241), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Lounge Bars & Hotel Bars (THAFAEAI)

akta.pro secondary industries

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Hotel accommodation
• Bar service
• Private event venue
• Cocktail masterclass
• Hospitality services

Headquarters

HQ city

Aberdeen, Aberdeenshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodation: En-suite rooms and serviced apartments with amenities including ROKU Smart TVs, free WiFi, and complimentary toiletries. Revenue from overnight stays, with direct booking discounts available.
2. Food & Beverage Sales: Bar operations including drinks, cocktails, and food service. Offers seasonal cocktails, premium spirits, and partnerships with local food suppliers. Includes room service through Resting Brunch Face partnership.
3. Event Space Hire: Private hire of The Cavern bar (25-50 guests), beer garden, and function spaces. Includes karaoke, projector, and fully stocked bar. Minimum spend requirements and hire fees apply.
4. Cocktail Masterclasses: Interactive cocktail making experiences led by expert bartenders, including welcome drink, 3 cocktails, flavoured shots, and private use of Cavern area. Minimum 6 guests, priced at £35 per person.
5. BBQ Packages: BBQ catering for events, corporate bookings, and private parties using produce from McWilliams Butcher. Available for pop-up events and party hire.
6. Wolf Pack Loyalty Membership: Subscription-free loyalty program offering members discounted pricing on drinks and 10% off direct hotel bookings, driving repeat customer visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Siberia Bar & Hotel operates a single-site hospitality venue in Aberdeen city centre combining en-suite hotel rooms and serviced apartments, a bar with a full drinks menu, a covered and heated beer garden, and The Cavern — a private event space for 25–50 guests. The venue sells overnight accommodation, bar and food service, BBQ and catering packages, cocktail masterclasses, and private and corporate event hire, supported by a Wolf Pack loyalty card programme and direct booking via Cloudbeds.

Product overview

Siberia Bar & Hotel is a hospitality venue offering an integrated bar, hotel accommodation, and event space portfolio. The core offerings include hotel rooms and serviced apartments (Hotel Accommodation), a secret bar and event venue called The Cavern, a covered heated Beer Garden with BBQ capabilities, a full Drinks Menu with pre-bookable packages, and Food & BBQ Packages featuring local partnerships. Additional services include Cocktail Masterclasses, the Wolfpack Loyalty Card for discounts, and Private & Corporate Events for group bookings. The venue operates from a historic building in Aberdeen city centre, established in 1993, and utilizes Cloudbeds for direct hotel bookings and Resting Brunch Face for room service food ordering.

Differentiator

Problem solved

Functional benefit

Brands

• The Cavern: A secret bar event space at Siberia, suitable for 25-50 guests, available for private bookings with karaoke, projector, and fully stocked bar.

Products and services

• Hotel Accommodation
• The Cavern Private Event Space
• Beer Garden
• Drinks Menu and Pre-Bookable Packages
• Food and BBQ Packages
• Cocktail Masterclass
• Wolf Pack Loyalty Card
• Private and Corporate Event Hire

Quantifiable outcome

• 7-minute walk from ferry port
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Harding LtdcoreOthersHarding Ltd is the operating company behind Siberia Bar & Hotel. The company provides WiFi services to the venue under its own terms and conditions, manages the property operations, and handles bookings and customer communications. Contact address is 9 Belmont Street, Aberdeen, AB10 1JR.
• The BreadmakerminorStrategic or Co-development PartnerLocal bakery partnership providing fresh bread and bakery treats for the venue's food service. Described as a 'local hero' partner, The Breadmaker's products are offered alongside the venue's catering services.
• McWilliams ButcherminorStrategic or Co-development PartnerAward-winning local butcher supplying produce for the venue's BBQ packages. McWilliams provides meat products described as producing 'the juiciest burger or hotdog anywhere in town.' The partnership emphasises local sourcing and quality.
• Resting Brunch FaceminorChannel Partner/ Reseller/ DistributorFood delivery partnership allowing customers to order food directly to their table (in bar) or room (in hotel) by scanning QR codes. The partnership provides additional dining options without the venue operating its own full kitchen.
• CloudbedscoreTechnology or IntegrationHotel management and booking platform providing the reservation system for Siberia Hotel. Powers the online booking engine with best rate guarantees for direct bookings. Also used for parking reservations.
• booking.comminorChannel Partner/ Reseller/ DistributorThird-party online travel agency for hotel room distribution. Allows guests to book accommodation through the platform with bookings managed via the hotel's systems.
• ExpediaminorChannel Partner/ Reseller/ DistributorThird-party online travel agency for hotel room distribution, providing additional channel reach for reservations beyond direct booking.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrewDog: UK-headquartered craft beer bar operator that has expanded into branded hotels (DogHouse) and event-led venues. Comparable to Siberia as an independent-ethos craft bar brand monetising drinks, food, and accommodation, though at much larger scale.
• Premier Inn Aberdeen City Centre: UK budget hotel chain with a central Aberdeen property offering rooms and on-site bar/restaurant. Comparable to Siberia as a city-centre accommodation competitor for price-sensitive leisure and business guests, though without the events-led differentiator.
• Hilton Aberdeen TECA: Upscale branded hotel in the Aberdeen area with rooms, bar, restaurant and large-scale conference/event facilities. Comparable to Siberia on the corporate and leisure events side, but operating at a much larger event capacity and price point.
• Travelodge Aberdeen Central: UK budget hotel chain with multiple Aberdeen properties offering low-cost rooms. Comparable to Siberia on the accommodation side, competing primarily on price and central location for transient guests.
• Jurys Inn Aberdeen: Mid-market city-centre hotel chain in Aberdeen offering rooms, bar and meeting/event facilities. Comparable to Siberia's hotel + bar + private events proposition at the budget-mid scale, competing for similar leisure and business travellers.
• Sandman Signature Aberdeen Hotel: Mid-upscale branded hotel in Aberdeen with rooms, restaurant, bar and meeting/event space. Comparable to Siberia as a combined accommodation + F&B + private events operator in the Aberdeen market.
• Residence Inn by Marriott Aberdeen: Extended-stay branded hotel in Aberdeen offering studio rooms and light F&B. Comparable to Siberia on the serviced apartment / short-stay accommodation side, though positioned for longer-stay business guests rather than nightlife-driven leisure.

Direct peers

• The Lemon Tree Aberdeen: Aberdeen city-centre bar, music venue and event hire space on West North Street. Comparable to Siberia's The Cavern and event-led monetisation, with similar local nightlife audience and private/group booking use cases.
• The Chester Hotel: Independent boutique hotel and restaurant/bar in Aberdeen city centre, offering en-suite rooms, food and beverage, and private event hire. Closely comparable to Siberia Bar & Hotel in terms of single-property independent positioning, city centre location, and combined accommodation + F&B + events model.
• Malmaison Aberdeen: Boutique city-centre hotel with a bar, restaurant, and private dining/event spaces in Aberdeen. Comparable to Siberia as a small-footprint, design-led city hotel that monetises both rooms and F&B/event spend from leisure and corporate guests.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@siberiaaberdeen
• Facebookfacebook.com/profile.php?id=61571285447572
• Instagraminstagram.com/siberiaaberdeen
• LinkedInlinkedin.com/company/siberia-bar-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siberia Bar & Hotel