SICCO

What SICCO does

SICCO (Syrian Industrial Chemical Company) is a privately held, vertically integrated cleaning products and chemical manufacturer established in 1991 in Damascus, Syria, operating with 62 employees. The company runs four production divisions: a laundry detergent powder plant, a household liquid detergents plant (dishwashing liquid, liquid soap, green gel, paste), a sulphonation plant producing Linear Alkyl Benzene Sulphonic Acid (LABSA) and Sodium Laurel Ether Sulphate (SLES) for the detergent and shampoo industries, and a plastic production plant (added 2009) for in-house packaging and external sales. SICCO's consumer products are marketed under three sub-brands — Prince, Super White, and Fami — covering laundry detergents, dishwashing, hand hygiene, hand sanitizer, floor cleaner, and multi-purpose cleaning powders, available in packaging sizes ranging from 50g sachets to 20kg bulk bags.

The company's business model is dual-track: a B2C consumer goods operation selling through local Syrian distribution to households, and a B2B raw materials operation supplying LABSA, SLES, and plastic containers to other detergent manufacturers in Syria and to export markets. SICCO markets through a bilingual (English/Arabic) corporate website with a factory tour feature and dedicated Instagram and Facebook pages for the Prince and Super White brands. The company's go-to-market relies on traditional wholesale and distributor channels within Syria, with documented export activity in chemical raw materials evidenced by dedicated export officer contacts on the brand pages.

Vertically, SICCO's competitive position rests on backward integration into surfactant raw materials (LABSA/SLES) and forward integration into plastic packaging, both of which insulate it from third-party supply chain volatility. No public revenue, funding, pricing, or financial disclosures are available, and the company operates in the structurally challenging Syrian market environment, with limited digital or e-commerce presence beyond social media.

Name

SICCO

Legal name

Syrian Industrial Chemical Company

Website

https://sicco-sy.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

SICCO (Syrian Industrial Chemical Company) is a privately held Damascus-based manufacturer of cleaning products, surfactants (LABSA and SLES), and plastic packaging, serving Syrian household consumers through three brands (Prince, Super White, Fami) and supplying chemical raw materials to other detergent manufacturers domestically and abroad.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids) (CRADAKAF)

akta.pro secondary industry

Dishwashing Powders & Pastes (Hand Wash) (CRAJABAC)

Keywords

• Household cleaning products
• Laundry detergent manufacturing
• Dishwashing liquid production
• Sulphonation raw materials
• Industrial chemical manufacturing

Headquarters

HQ city

Damascus

HQ country

Syria

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

SICCO manufactures and sells household cleaning products including laundry detergent powders, dishwashing liquids, hand wash liquids, hand sanitizers, multi-use cleaning powders, floor cleaners, and dishwashing pastes under three sub-brands (Prince, Super White, Fami). The company also produces and sells sulphonation raw materials (LABSA and SLES) to other detergent manufacturers, both domestically and for export, supported by an in-house plastic packaging plant.

Product overview

SICCO (Syrian Industrial Chemical Company) is a chemical and cleaning products manufacturer established in 1991, consisting of multiple production plants. The company operates four main divisions: (1) laundry detergent powder plant equipped with international technologies and quality control systems, (2) household detergent liquid plant producing dishwashing liquid, liquid soap, green gel, and paste products, (3) sulphonation plant producing raw materials (LABSA, SLES) for household detergents and shampoo industry, and (4) plastic production plant for packaging containers. SICCO's product portfolio is organized under three sub-brands: Prince (laundry detergents, dish-washing liquid, hand wash liquid, hand sanitizer), Super White (laundry detergents, foam powder, multi-use powder, dish-washing paste, floor cleaner), and Fami (dishwashing liquid). Products range from large-format industrial packaging (20 kg bags, 6 kg boxes) to consumer sizes (500 ml, 900 ml bottles).

Differentiator

Problem solved

Functional benefit

Brands

• Prince: Household cleaning brand including laundry detergents, dishwashing liquid, hand wash liquid, and hand sanitizer gel
• Super White
• Fami

Products and services

• Fami DishWashing Liquid Fami dishwashing liquid with strength and high efficiency to remove dirt and fat, safe for hands, available in a wide range of perfumes. Packaging: 3 liter and 900 ml economic package.
• Super White Green Gel (Floor Cleaner) Super White gel for home sterilization in kitchen, bathrooms, and ceramics, contains pine oil with very high efficiency and strong fragrance. Packaging: 3 kg, 2 kg, 1 kg, 500 g.
• Prince Hand Cleaner Gel (Hand Sanitizer) Prince hand sanitizer as alternative to soap and water for trips, schools, and restaurants, eliminates germs and reduces bacterial infection risk, rich in vitamin and glycerin. Packaging: 60 ml for pocket or bag use.
• Prince Hand Wash Liquid Prince soap liquid with special formula that cleans, sterilizes, and provides super softness to hands, available in a wide range of distinctive fragrances. Packaging: 300 ml, 500 ml, 5 liter economic package.
• Prince Dish-washing Liquid Prince dishwashing liquid specialized with high foam from first drop, high performance in removing stains and fat from utensils, wide range of perfumes. Packaging: 500 ml, 900 ml.
• Prince Laundry Detergent Powder Prince low-foam detergent powder for automatic washing machines with advanced formula, high cleaning efficiency, removes difficult stains, distinctive fragrance with enzyme care that protects fabrics. Packaging: 2 kg, 4 kg, 6 kg bags plus 500 g.
• Super White Dish-washing Paste Super White paste versatile brand for utensils, removes grease and hard fat from hands, dishes, and household utilities. Packaging: 4000 g, 3000 g, 1800 g, 900 g, 400 g.
• Super White Multi-use Powder Super White multipurpose cleaning powder for household cleaning, dishwashing, floor cleaning, ceramics, porcelain, carpets, household furnishings, cars and offices. Packaging: 20 kg, 10 kg, 1350 g, 750 g, 100 g, 50 g bags.
• Super White Foam Powder For Washing Super White high foam powder for hand top loading washing machines and hand wash, high foaming with special ability to remove stains and keep fabrics from damage. Packaging: carton 800 g, bag 500 g, 1000 g, 3000 g.
• Super White Laundry Detergent Powder (Automatic) Low foam Super White detergent powder for automatic washing machines, removes stains on clothes and all fabric types without damage, fresh spring flowers fragrance. Packaging: 2 kg, 4 kg, 6 kg bags + 500 g.
• LABSA and SLES Sulphonation Raw Materials Linear Alkyl Benzene Sulphonic Acid (LABSA) and Sodium Laurel Ether Sulphate (SLES), the main materials in household detergent and shampoo industry. Supplied to other detergent manufacturers in Syria and exported to external markets.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Henkel: Global multinational with strong detergent and household cleaning franchises (Persil, Bonux, Fa). Competes with SICCO in laundry detergents and dishwashing categories across MENA, but operates at vastly larger scale with global R&D and brand spend.
• Procter & Gamble: Multinational CPG leader behind Tide, Ariel, and Fairy — categories where SICCO competes. Historically distributed widely across MENA and likely to re-enter the Syrian market with significant marketing investment as conditions allow.
• Colgate-Palmolive: Multinational CPG incumbent with cleaning and home care exposure (Ajax, etc.). Strong MENA distribution and broad portfolio provides a relevant competitive benchmark for SICCO's household cleaning positioning.
• Reckitt Benckiser: Multinational owner of Finish, Vanish, and Dettol brands overlapping SICCO's dishwashing and surface cleaning categories. Comparable channel footprint in MENA markets and a relevant competitor in specialty cleaning.
• Unilever: Multinational CPG incumbent with Omo, Persil, and Sunlight brands directly overlapping SICCO's laundry and dishwashing portfolios. Deep MENA distribution infrastructure makes it a key competitive benchmark.

Regional players

• Arab Detergents and Cosmetics Co. Jordanian-listed manufacturer of household detergents and personal care products. Closely comparable in product categories (powders, liquids, cleaners), regional positioning, and scale, making it a benchmark for SICCO's market profile in the Levant.
• Saudi Industrial Detergents Co. (SIDCO): Saudi Arabia-based manufacturer of household detergents, cleaning powders, and liquid products. Comparable product mix (laundry powders, dishwashing liquids, household cleaners) and similar regional CPG manufacturer profile, though serving the Saudi market rather than Syria.

Direct peers

• Church & Dwight: U.S.-based specialty CPG manufacturer with detergent and cleaning brands (Xtra, Arm & Hammer). Comparable mid-sized manufacturer profile focused on value-positioned household cleaning categories similar to SICCO's Super White line.
• Hayat Kimya: Turkish vertically integrated manufacturer of detergents, cleaning products, and personal care items with strong MENA distribution. Closely comparable to SICCO's end-to-end manufacturing model from surfactants to finished consumer goods, though at significantly larger scale.
• Kao Corporation: Japanese chemical and consumer products company with significant detergent and cleaning product lines (Attack, CuCute). Comparable manufacturer profile combining surfactant chemistry with branded consumer cleaning products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/syrian-industrial-chemical-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SICCO