Side-Shore

What Side-Shore does

Side-Shore is a privately held French specialty multi-brand retailer founded in 2016 and headquartered in Brest, France. The company operates two physical retail locations in Brest — at 100 rue des Mouettes and 30 rue Yves Collet — alongside an e-commerce storefront offering 24/48-hour shipping in France and a 3x interest-free payment option. Its commercial proposition is positioned as a regional reference store for glisse (board) sports, with on-site equipment repair capabilities covering surf, SUP, windsurf, kitesurf, epoxy/polyester boards, and neoprene wetsuits, plus an in-store shape room for board repairs.

The product catalog is organized into seven core categories: Street Sports (skateboards, surfskates, cruisers, longskates, electric skateboards), Water Sports (kitesurf, wing foil, windsurf, SUP, surf, wakeboard, bodyboard, skimboard, foiling gear), Wear (apparel for men, women, kids, young girls, and snowboard), Shoes (footwear across all ages), Accessories (bags, headwear, sunglasses, watches, GoPro), Neoprene (wetsuits and neoprene products), and Electric (e-foils, electric skateboards, e-bikes). The assortment spans more than 200 international brands including Vans, Etnies, DC Shoes, New Balance Numeric, Quiksilver, and Billabong.

The business model is direct-to-consumer retail with revenue derived from product sales (hardware sales revenue stream). Customer segments are horizontal — general consumers and use-case enthusiasts in skateboarding/street sports and water sports — with no enterprise or B2B customer base disclosed. Distribution is omnichannel within France, with affiliated partnerships across kite, SUP, foil, skate, and surf schools linking retail to practitioner training. The company has no disclosed revenue, headcount, funding, parent, or AI/technology stack, and operates without public certifications, patents, or regulatory disclosures.

Name

Side-Shore

Legal name

Side-Shore

Website

https://side-shore.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Side-Shore is a French specialty multi-brand retailer founded in 2016 and based in Brest, operating two physical stores and an e-commerce site that sells apparel, footwear, and equipment across 200+ brands for glisse sports including skateboarding, surfing, kitesurfing, and wing foiling.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)

Keywords

• Action sports retail
• Surf skate equipment
• Glisse sports gear
• Wetsuit and footwear
• Board sports apparel

Headquarters

HQ city

Brest

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of sports apparel, footwear, and equipment for glisse sports including skateboarding, surfing, kitesurfing, windsurfing, and stand-up paddle. Products include clothing, shoes, accessories, boards, and gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Side-Shore is a French multi-channel specialty retailer selling apparel, footwear, and equipment for glisse (board) sports including surfing, skateboarding, kitesurfing, windsurfing, stand-up paddle, wing foil, and bodyboard. It operates two physical retail stores in Brest, France, and an e-commerce website carrying 200+ international brands such as Vans, Etnies, DC Shoes, New Balance Numeric, Quiksilver, and Billabong. The company also offers in-store repair services for surf/SUP/wind equipment, epoxy/polyester board repairs, and neoprene wetsuit repairs.

Product overview

Side-Shore is a French multi-channel retailer (online and physical stores in Brest) specializing in board sports and water sports. The company operates as a unified retail platform offering seven main product categories: Street Sports (skateboard, surfskate, cruiser, longskate, electric skate), Water Sports (kitesurf, wing foil, windsurf, SUP, surf, wakeboard, bodyboard/skimboard, foil equipment), Wear (clothing for men, women, kids, young girls, snowboard apparel), Shoes (footwear for all ages including skate shoes), Accessories (bags, sunglasses, headwear, watches, GoPro), Neoprene (wetsuits for all water sports), and Electric (e-foil, electric skateboards, e-bikes). The offering combines both retail e-commerce and physical store services with repair capabilities for surf, SUP, windsurf, kite, and wetsuits.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Sports
• Water Sports
• Wear
• Shoes
• Accessories
• Neoprene (Wetsuits)
• Electric Sports Equipment
• Repair Services

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Kite SchoolsminorOthersAffiliated kite surfing schools offering lessons and training for kitesurfing practitioners.
• SUP SchoolsminorOthersAffiliated stand-up paddle schools offering lessons and training for SUP practitioners.
• Foil SchoolsminorOthersAffiliated foil schools offering lessons and training for wing foil and surf foil practitioners.
• Skate SchoolsminorOthersAffiliated skateboarding schools offering lessons and training for skateboard practitioners.
• Surf SchoolsminorOthersAffiliated surfing schools offering lessons and training for surf practitioners.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Planet Sports: European (Germany-based) action sports online retailer carrying skate, surf, snowboard, and streetwear brands. Comparable in assortment breadth and pure-play e-commerce positioning to the online side of Side-Shore's business.
• Blue Tomato: Austrian-based multi-channel action sports retailer (online plus physical stores) offering skate, surf, snowboard and wake equipment from 300+ brands. Closest direct peer to Side-Shore in terms of multi-brand glisse assortment, omnichannel model, and European niche positioning.
• Glisshop: French online specialist retailer for glisse sports (surf, ski, snowboard, skate). Directly comparable to Side-Shore in terms of category overlap, French/European market focus, and online-led specialty retail model.
• Surfdome: UK-based online specialist retailer of surf, skate, and snow equipment from multiple brands. Closely comparable e-commerce-first model and category focus, though without a comparable physical retail footprint.

Broad incumbents

• Decathlon: Global French sporting goods mass retailer with significant glide, surf, and skate assortment at competitive price points. A broad incumbent that overlaps with Side-Shore's product categories but operates at vastly greater scale and with proprietary brands.
• Boardriders: Parent company of Quiksilver, Billabong, Roxy, and DC Shoes, with owned retail and wholesale distribution globally. Relevant as both a brand supplier and a competing retail channel in the same glisse categories.
• Quiksilver: Iconic surf/skate brand with owned retail and D2C e-commerce across Europe. Comparable as both a stocked brand in Side-Shore's assortment and as a direct-to-consumer competitor.
• Rip Curl: Global surf brand operating flagship stores and brand-owned e-commerce across Europe. Comparable through shared product categories (wetsuits, surfboards, beachwear) and through being both a brand supplier and a competing retailer to multi-brand stores like Side-Shore.
• O'Neill: Dutch-origin wetsuit and surf apparel brand with European retail and wholesale distribution. Comparable through shared categories (wetsuits, neoprene, surf apparel) and D2C competition.

Regional players

• Snowleader: French online retailer specialising in board and mountain sports (snowboard, ski, surf, skate) with strong content-led marketing. Comparable as a French specialty competitor overlapping with Side-Shore's snowboard and broader glisse categories, though with a stronger winter sports focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/side-shore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Side-Shore