Siegel Artist Management

What Siegel Artist Management does

Siegel Artist Management is a privately held, boutique performing arts booking and artist management agency headquartered at 18 Amherst Avenue, Wilkes-Barre, Pennsylvania, founded in 1970 by the late Ethel Siegel. The company represents a roster of more than 50 performing artists spanning special attractions, dance, music, family entertainment, and arts-in-education categories, and books them into performances, residencies, and educational engagements at theaters, performing arts centers, schools, universities, festivals, and community venues across North America.

The firm's operations are entirely human-relationship driven with no proprietary technology platform; the go-to-market motion relies on three regional artist managers covering defined U.S. territories (Jennifer Morris in New England/Mid-Atlantic/South/West Coast; Laurel Canan in Midwest/Mid-America; Tiffany Goodman Hill in Mid-America/West) and active participation in major booking conferences including APAP, Western Arts Alliance, Midwest Arts XPO, Arts Northwest, and Tennessee Presenters. The agency earns commission revenue on each booking it secures for roster artists, with fees negotiated per engagement based on artist, venue, and performance requirements; pricing is not publicly disclosed.

The company is led by Jennifer Morris (partner since 2002, joined 1998), Laurel Canan (25+ years industry experience, MPA from Ball State University), and Tiffany Goodman Hill (joined 2019, 20+ years industry experience). Beyond core booking services, the firm has extended into adjacent consulting through its "Beyond Booking" sub-brand, which offers tour readiness, market introduction, fundraising, strategic planning, and bilingual translation services to artists and arts organizations. The company maintains active leadership roles across industry associations including NAPAMA (of which founder Ethel Siegel was a 1979 founding member), Arts Midwest, Western Arts Alliance, and Pennsylvania Presenters.

Name

Siegel Artist Management

Legal name

Siegel Artist Management, LLC

Website

https://siegelartist.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Siegel Artist Management is a boutique performing arts booking agency representing 50+ artists in dance, music, family entertainment, and arts-in-education, booking engagements at venues, schools, and festivals across North America through three regional artist managers.

Ownership category

akta.pro rank

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Talent Booking Agencies (Live Performance) (MPAIAGAB), Tour & Artist Management Services (HSACAHAN), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Artist management
• Talent booking
• Performing arts
• Artist representation
• Entertainment booking

Headquarters

HQ city

Wilkes-Barre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Artist Representation and Booking Commission: As an artist management agency, Siegel Artist Management earns revenue by representing performing artists and booking them for performances at venues. The agency takes commissions on bookings secured for its roster artists. The company matches artists with presenters including theaters, performing arts centers, schools, universities, and festivals.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Siegel Artist Management is a boutique performing arts talent agency that represents an eclectic roster of more than 50 performing artists and books them for performances, residencies, educational programs, and special attractions at theaters, performing arts centers, schools, universities, festivals, and community events. The agency earns commissions on each booking it secures for its roster of musicians, dancers, family entertainment acts, special attractions, and arts-in-education performers, and also offers a supplementary consulting/coaching service called Beyond Booking.

Product overview

Siegel Artist Management is an award-winning boutique agency established in 1970, offering artist representation, booking, and management services for an eclectic roster of performing artists. The company organizes its offerings across several categories: Special Attractions (circus, variety arts, and unique entertainment), Dance (contemporary, tap, ballet, and cultural dance companies), Music (pianists, violinists, folk/bluegrass duos, jazz artists, and country acts), and Family & Arts-in-Education (family programming and school residencies). The company also provides supplementary services including Beyond Booking professional development, Artist Showcases at major industry conferences, and regional booking coordination through artist managers.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond Booking: A consulting and coaching service offered by Siegel Artist Management team members providing project-based expertise in areas including tour readiness, market introduction, fundraising, strategic planning, organizational management, and English/Spanish translation for presenters and artists.

Named customers4 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAPAMA (North American Performing Arts Managers and Agents)coreOthers · 1 January 1979Siegel Artist Management founder Ethel Siegel was a founding member of NAPAMA in 1979. The company has maintained active involvement including board service, professional development committees, and event creation. Jennifer Morris received the NAPAMA Award for Excellence in 2014 and created the first Agents & Managers Retreat in 2011, now a NAPAMA event. The 2016 NAPAMA Award for Excellence was renamed The Liz Silverstein Award in honor of a company partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Askonas Holt: Internationally recognized performing arts management representing conductors, instrumentalists, and opera singers. Comparable in reputation, multi-decade tenure, and full-service artist management structure, though based in the UK.
• Opus 3 Artists: Boutique-to-mid-sized artist management agency representing classical, jazz, world music, and dance. Shares Siegel's boutique agency structure, multi-genre roster approach, and relationship-based booking into performing arts centers and universities.
• MAMA Artists: Multi-genre performing arts booking agency with a roster spanning music, dance, and family programming. Most directly comparable to Siegel in scale, boutique positioning, and roster diversity.
• Colbert Artists Management: Family-run boutique artist agency representing classical musicians, ensembles, and dance. Comparable in boutique scale, multi-decade operating history, and relationship-driven booking into the US presenting circuit.
• Concert Artists Guild: NYC-based artist management organization representing classical and performing artists through career development and booking. Overlaps with Siegel's booking function and roster diversity, though operates as a non-profit career-builder.
• Frank Salomon Associates: Boutique artist management firm representing early music, period instrument ensembles, and chamber groups. Comparable boutique scale with a narrower but analogous roster-model approach to US presenters and festivals.
• Hazen Artist Management: Boutique performing arts management agency representing vocalists, conductors, and instrumentalists. Comparable boutique scale, classical-and-classical-adjacent roster composition, and relationship-based presenter booking model.
• Joanne Rile Artists Management: Philadelphia-based boutique artist management firm representing classical musicians, conductors, and ensembles. Comparable in size, boutique positioning, and East Coast presenter network — and a direct geographic peer in the Mid-Atlantic presenting market.

Broad incumbents

• IMG Artists: Global leader in performing arts, classical music, and dance management with offices worldwide. Comparable to Siegel through its full-service artist representation model, but covers international touring, opera, and orchestral clients at a much higher scale.
• Columbia Artists Management Inc. (CAMI): The largest US performing arts booking agency, representing classical musicians, dance, and family programming across every major venue. Matches Siegel's full-service agency model and multi-genre roster but operates at vastly larger scale with global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/siegel-artist-management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siegel Artist Management