Sierra Flow Fitness

What Sierra Flow Fitness does

Sierra Flow Fitness is a privately held, single-location 24-hour fitness facility operating in Sonora, California, serving Tuolumne County and surrounding rural communities. Co-owned by Susan Lawrence and April Hawthorne, the business combines always-on gym access with an unusually broad class catalog of 25+ formats, including yoga, barre, Pound, TRX, STRONG Nation, Zumba, spin, Kangoo Jumps, OCRT, and specialty offerings such as pole fitness and aerial hammock/trapeze work. The facility at 21051 Crystal Falls Dr., Suite #4 also extends seasonally to outdoor yoga at Dodge Ridge ski resort and runs community events at Black Oak Casino.

The core technology stack is conventional fitness equipment rather than proprietary software. Operations rely on the Mindbody third-party platform for class scheduling, reservations, and member self-service. Service breadth is the primary technical asset: tiered memberships ranging from $59/month (Group Fitness) to $399/month (Platinum), à la carte drop-in classes at $10-$25, personal training at $70/session, prepaid punch cards, semi-private training memberships at $199-$250/month, and an Unlimited Pole specialty membership at $199/month. The instructor roster of 20+ covers disciplines uncommon for a small-town gym.

Revenue mechanics are split between recurring subscription memberships (the majority of revenue) and transactional fees for drop-ins, personal training, punch cards, and private events. Go-to-market is direct-to-consumer local: the gym acquires members through its website, the Fit in the Flow blog with member testimonials, community events, and at-facility sign-ups. Customer segments are broad and consumer-only, including general fitness enthusiasts, families (with B.A.M. Baby and Mama Fitness), transformation seekers, wellness-focused adults, shift workers and first responders (with discounted $75/month tier), active aging/seniors, and specialized fitness enthusiasts drawn by pole and aerial offerings. The company has no disclosed funding, no parent entity, no patents or regulatory actions, and operates as a founder-run independent business.

Name

Sierra Flow Fitness

Legal name

Sierra Flow Fitness

Website

https://sierraflowfitness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sierra Flow Fitness is a privately held, single-location 24-hour gym in Sonora, California, serving Tuolumne County residents with 25+ group fitness class formats, personal training, and specialty offerings such as pole and aerial fitness, operating on tiered subscription and à la carte pricing.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Group fitness classes
• 24-hour gym access
• Personal training services
• Pole and aerial fitness
• Yoga and barre classes

Headquarters

HQ city

Sonora, CA

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 24-Hour Gym Memberships: Monthly recurring subscription memberships that provide 24-hour gym access with various contract lengths from 1-month to 12-month commitments. Includes initiation fees. Family member add-ons available.
2. Group Fitness Memberships: Monthly recurring memberships that include access to all group fitness classes (excluding Pole, Aerial, and specialty workshops). Available in auto-pay, non-auto-pay, and various contract lengths.
3. Drop-in Classes: One-time class fees ranging from $10-$25 per class for non-members. Includes access to yoga, barre, Pound, TRX, Zumba, dance, boot camp, and other group fitness classes.
4. Pole & Aerial Classes: Pole and aerial fitness classes offered as part of specialized memberships ($199/month unlimited) or as drop-in workshops ($25). Specialty offering separate from standard group fitness.
5. Personal Training: Private personal training sessions sold as one-time purchases (1 session $70, 5 sessions $350, 10 sessions $600) or as part of semi-private training memberships ($199-$250/month with multiple coaching sessions weekly).
6. Punch Cards: Prepaid class cards offering discounted per-class rates. Group Fitness 10-Class Card ($85) and Pole & Aerial 6-Class Glitter Card ($140).
7. Private Events: Private pole parties and private events available for booking at additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sierra Flow Fitness operates a 24-hour gym in Sonora, CA offering around-the-clock access to fitness equipment plus a 25+ class format library (POUND, STRONG Nation, TRX, yoga, barre, Zumba, spin, OCRT, Kangoo Jumps, dance fitness, low-impact strength). It also sells specialty pole and aerial fitness memberships, semi-private and private personal training, prepaid punch cards, drop-in classes, and private event hosting to individual consumers in Tuolumne County.

Product overview

Sierra Flow Fitness is a 24-hour gym in Sonora, CA offering a comprehensive fitness ecosystem built around diverse group fitness classes, specialty programs, and flexible membership tiers. The core offering centers on 24-hour gym access combined with an extensive class library including yoga (Gentle, Vinyasa, Prana Vinyasa), dance fitness (Zumba, Dance Club Fitness, Bellydance), strength training (TRX, Boot Camp, Kettlebells), cardio formats (Pound, Strong Nation, Spin, HIIT), and specialty offerings (Pole Fitness, Aerial Fitness, Kangoo Jumps, OCRT). The membership structure provides tiered access: Group Fitness Memberships ($59-$79/month) cover standard classes; specialty add-ons like Pole and Aerial require separate Unlimited Pole Membership ($199/month); comprehensive Semi-Private Personal Training adds coaching sessions ($199-$250/month); and the Platinum Membership ($399/month) bundles everything. Drop-in classes and punch cards provide à la carte access for non-members. The gym partners with Mindbody for scheduling and class booking.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Gym Membership Monthly recurring membership granting members 24-hour access to the Sierra Flow Fitness gym facility and equipment, available in 1-month, 3-month, and 12-month contract tiers (with a discounted first responder/law enforcement tier) and family add-on options.
• Group Fitness Membership Monthly membership providing access to the full library of group fitness classes (yoga, barre, POUND, TRX, Zumba, spin, STRONG Nation, dance fitness, OCRT, Kangoo Jumps, low-impact strength) excluding pole, aerial, and specialty workshops; available in auto-pay, non-auto-pay, and 12-month contract tiers.
• Pole Fitness & Aerial Fitness Classes Specialty classes combining acrobatics, gymnastics, and dance on vertical poles and aerial hammocks/trapezes, developing upper body and core strength, flexibility, and body awareness; offered via unlimited pole membership, drop-in, and Glitter Card.
• Private Personal Training One-on-one personal training sessions sold in 1-session ($70), 5-session ($350), or 10-session ($600) packages; sessions must be used within one year of purchase.
• Semi-Private Personal Training Small-group personal training program at $199-$250/month with multiple weekly coaching sessions bundled with 24-hour gym access and unlimited group exercise.
• Drop-in Classes Single-visit class access priced at $3-$25 depending on class type, allowing non-members or members to attend individual yoga, barre, dance, POUND, TRX, Zumba, Strong Nation, Boot Camp, pole fitness, aerial fitness, Dodge Ridge Yoga, and Low Impact Fitness classes.
• Punch Cards Prepaid class cards offering discounted per-class rates: Group Fitness 10-Class Card ($85) for ground group fitness classes and Pole & Aerial 6-Class Glitter Card ($140) for pole and aerial fitness.
• Private Events Bookable private pole parties and other private group events hosted at the Sierra Flow Fitness facility for celebrations and gatherings.
• Outdoor Yoga at Dodge Ridge Outdoor mountain yoga sessions held at Dodge Ridge ski resort on weekends at 10am during summer months; priced at $15 per drop-in and included free as Candlelight Yoga on select dates.
• B.A.M. (Baby and Mama) Fitness Kid-friendly parent-child workout class priced at $10 per mom and free for members and children, designed for mothers with young children.

Quantifiable outcome

• Members can burn up to 900+ calories per hour in POUND classes
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CorePower Yoga: Yoga-focused fitness studio chain offering multiple class intensities and tiered memberships. Comparable to Sierra Flow's diverse yoga offerings (Gentle, Vinyasa, Prana Vinyasa) and class-pack/membership pricing.
• F45 Training: Group fitness studio franchise offering functional training and HIIT in scheduled classes. Comparable recurring-membership, class-based revenue model with diverse format library similar to Sierra Flow's 25+ class types.
• Barre3: Boutique barre franchise combining barre, cardio, and strength in a class-based membership model. Closely comparable to Sierra Flow's Barre offering and tiered monthly membership structure.
• 9Round Fitness: Boutique kickboxing-style circuit training franchise with small-group personal training. Comparable recurring membership model with bundled coaching sessions, similar to Sierra Flow's semi-private training tier.
• Club Pilates: Specialty group fitness franchise offering reformer Pilates and barre classes on a membership basis. Comparable to Sierra Flow's barre and yoga classes, tiered membership structure, and class-based recurring revenue model.
• Anytime Fitness: 24-hour franchise gym with key-card access and personal training. Closely comparable to Sierra Flow's 24-hour access model, multi-tier memberships, and personal training offerings, though Anytime operates at global franchise scale rather than a single independent location.
• Orangetheory Fitness: Group personal training franchise with heart-rate-monitored workouts in a tiered membership structure. Comparable model combining group fitness, personal training add-ons, and premium pricing tiers similar to Sierra Flow's $199–$399 coaching packages.

Broad incumbents

• Crunch Fitness: Large fitness chain offering broad group class libraries, personal training, and 24/7 access at select locations. Comparable breadth of class offerings and pricing structure, though at much larger scale and urban focus.
• Gold's Gym: Established fitness chain offering group classes, personal training, and 24-hour access at many locations. Comparable mix of group fitness, personal training, and tiered memberships, though with much broader geographic reach.
• Planet Fitness: Largest low-cost fitness chain in the U.S. with24/7 access and recurring memberships. Comparable membership-based model and 24-hour access positioning, though focused on low price rather than specialty classes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sierra-flow-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Flow Fitness