Signorvino
Signorvino is a Calzedonia Group-owned Italian omnichannel wine merchant operating 25+ enoteca-restaurant locations across Italy, France, and Czech Republic alongside a direct-to-consumer e-commerce platform offering 1,000+ wines, curated Wine Boxes, and a tiered loyalty program for individual wine enthusiasts and diners.
- Company typePrivate
- Founded-
- HeadquartersMalcesine (VR), Italy
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Signorvino does
Signorvino is an Italian omnichannel wine merchant and enoteca-restaurant chain that retails wines through both a direct-to-consumer e-commerce platform (signorvino.com) and a network of 25+ physical enoteca-restaurant locations across Italy and internationally (Paris, Prague). The company is a privately held subsidiary (Signorvino SRL) of the Calzedonia Group (Oniverse), with headquarters in Malcesine, Verona, Italy, and a workforce of approximately 307 employees. Its catalog spans 1,000+ wines across Italian regions (Veneto, Toscana, Piemonte, Sicilia, etc.) and international denominations, organized into categories such as Rossi, Bianchi, Bollicine (360+ sparkling wines), Rosati, Vini Biologici, Teca premium collectibles, Grappe e distillati, and Grandi formati, with curated Wine Box bundles as a differentiated product line.
The underlying platform combines an e-commerce storefront with a temperature-controlled inventory and fulfillment backbone supporting online shipping, alongside physical stores that function as both retail showrooms and dine-in restaurants. A Virtual Sommelier tool is deployed on the website to assist customers with wine selection, and the Signorvino Club loyalty program (Wine Lover and Wine Expert tiers) drives repeat engagement through points accumulation, a 10% welcome discount, and 20% quantity discounts on 24+ bottle orders. Payment integrations include PayPal, Visa, Mastercard, Apple Pay, Klarna, Sofort, and Contrassegno (cash on delivery).
The business model is a hybrid retail and hospitality operation. Revenue is generated through wine retail sales (single bottles and bulk/carton purchases), in-store dining and wine-by-the-glass service at enoteca-restaurant locations, and gift card sales that provide upfront cash flow. The customer base is split across wine enthusiasts and collectors, dining-out consumers, gift buyers, and loyalty-club members, with pricing tiers ranging from sub-€10 entry bottles to premium collectible bottles exceeding €250. Marketing spans email, social media (Facebook, Instagram, TikTok, YouTube), website promotional campaigns, and in-store wine tasting events.
Signorvino firmographics
Firmographics- Name
- Signorvino
- Legal name
- Signorvino SRL
- Website
- https://signorvino.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Signorvino is a Calzedonia Group-owned Italian omnichannel wine merchant operating 25+ enoteca-restaurant locations across Italy, France, and Czech Republic alongside a direct-to-consumer e-commerce platform offering 1,000+ wines, curated Wine Boxes, and a tiered loyalty program for individual wine enthusiasts and diners.
- Ownership category
- akta.pro rank
Signorvino industry classification
Industry- Product category
- Wine Retail and Hospitality
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Wine Shops (Off-Premise) (CRANAAAB)
- akta.pro secondary industries
- Wine Bars (CRANACAE), Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
Keywords
Where Signorvino is headquartered
LocationHeadquarters
- HQ city
- Malcesine (VR)
- HQ country
- Italy
- HQ region
- Europe
Offices24 records
Markets served
Signorvino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wine Retail Sales: Sale of wines through both online e-commerce platform and physical enoteca-restaurant locations. Products include red wines, white wines, sparkling wines (bollicine), Champagne, wine boxes, and accessories. Revenue generated through individual bottle purchases and bulk/carton sales with quantity discounts.
- Restaurant/Dining Services: In-store dining experience at enoteca locations offering wine by the glass paired with food, contributing to revenue alongside wine retail sales.
- Signorvino Club Loyalty Program: Subscription-style loyalty program offering members exclusive discounts (10% welcome discount, quantity discounts up to 20% on 24+ bottles), birthday gifts, event invitations, and personalized coupons. Members earn 1 point per euro spent.
- Gift Cards: Sale of physical Gift Cards and E-Gift Cards for wine purchases, usable across all stores and online. Provides upfront cash flow and encourages repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General retail pricing for all customers |
| Subscription | Pay-as-you-go | Signorvino Club Loyalty Member Pricing |
| Unit Pricing | One time/ perpetual license | Wine Box Bundles |
| One time/ perpetual license | One time/ perpetual license | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Signorvino product offering
Product offeringCore offering
Signorvino is an Italian omnichannel wine retailer (enoteca) and restaurant chain that sells over 1,000 wines including Italian regional selections, Champagne, sparkling wines, and premium collectibles through its e-commerce platform and 25+ physical locations across Italy and internationally. The company also operates on-site dining experiences featuring wine by the glass paired with food, complemented by curated Wine Box bundles, gift cards, and a multi-tiered loyalty program (Signorvino Club).
Product overview
Signorvino is an Italian omnichannel enoteca (wine merchant) and restaurant chain operating both online e-commerce and physical locations across Italy (Lombardia, Piemonte, Emilia Romagna, Toscana, Veneto, Friuli Venezia Giulia, Lazio, Trentino A.A., Campania) and internationally (France/Parigi, Czech Republic/Praga). The core offering is an extensive online wine catalog covering Italian regional wines (Rossi, Bianchi, Bollicine/sparkling, Rosati, Vini dolci, Vini Biologici, Grappe e distillati, Grandi formati) complemented by the Wine Box curated case selections, Gift Card/E-Gift Card products, Teca premium collectible wines, and a loyalty program (Signorvino Club). The company also operates wine bars and restaurants at its physical locations, and offers a Virtual Sommelier feature. The business combines retail e-commerce with hospitality services.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Enoteca (E-commerce Wine Store) Online platform for purchasing wines with categories including Rossi (reds), Bianchi (whites), Bollicine (sparkling wines), Rosati (rosés), Vini dolci (sweet wines), Vini Biologici (organic wines), Grappe e distillati (spirits), and Grandi formati (large formats). Serves wine enthusiasts and collectors seeking curated Italian and international wine selections.
- Signorvino Restaurants (Enoteca-Restaurant Locations) Physical wine bar and restaurant locations throughout Italy and internationally (France, Czech Republic), offering wine tasting, dine-in services, and event hosting. Targets dining-out consumers seeking wine-paired dining experiences.
- Wine Box (Curated Wine Cases) Pre-selected wine case selections curated by Signorvino sommeliers, typically containing 3 or 6 bottles with thematic focus (Bollicine, Rossi d'Autore, regional selections) presented in branded wooden boxes. Examples: Wine Box Best Seller at €45.90, Wine Box Rossi d'Autore at €139.90, Wine Box Gran Selezione at €69.90.
- Teca (Premium Wine Collection) Selection of premium and collectible aged wines, high-value bottles stored and presented as collector's items for wine enthusiasts and investors.
- Gift Card / E-Gift Card Physical gift cards purchasable at stores or online, and electronic gift cards sent via email, redeemable for wine purchases online or in physical locations. Purchasing grants double loyalty points. Designed for gift buyers and corporate gifting occasions.
- Wine Accessories Wine-related accessories including Seletti x Signorvino collaborative design items, glassware, and other wine service equipment.
Quantifiable outcome
- 25+ physical locations across Italy and internationally (France, Czech Republic)
- +2 more outcomes
Companies that use Signorvino
Customer profileSegments4 records
Ideal customer profiles4 records
Signorvino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Signorvino partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Signorvino competitors and assessment
Company assessmentRegional players
- Italian Wine Brands: Italian Wine Brands is a publicly traded Italian group aggregating multiple wine producers and brands with distribution across retail and HoReCa — comparable to Signorvino as a scaled Italian wine commerce platform, though producer-led rather than retail-led.
Direct peers
- Majestic Wine: Majestic Wine is a UK-based specialist wine retailer with physical stores, online sales, and a popular wine membership program — directly comparable to Signorvino's combination of retail, dining/tasting experiences, and multi-tier loyalty program.
- Laithwaites: Laithwaites is a UK-based wine merchant with an e-commerce, mail-order, and wine club business model — directly comparable to Signorvino's direct-to-consumer wine club, curated cases, and online retail approach.
- Wine.com: Wine.com is a large online wine retailer offering a broad catalog with delivery across the US, plus a wine club and gifting — comparable to Signorvino's e-commerce platform, loyalty program, and gift card offerings.
- Tannico: Tannico is Italy's leading online wine retailer, offering an extensive curated catalog of Italian and international wines with direct-to-consumer shipping — closely mirroring Signorvino's e-commerce wine retail model and customer base.
- Flaviar: Flaviar is a spirits and wine membership club offering curated tasting boxes, premium bottles, and an online retail platform — overlapping with Signorvino's Wine Box bundles, loyalty club, and direct-to-consumer wine retail model.
- Eataly: Eataly operates Italian food and wine retail marketplaces combined with restaurants and educational experiences globally — directly comparable to Signorvino's Italian omnichannel enoteca-restaurant model with physical retail + dining.
Emerging players
- Vivino: Vivino operates a global wine marketplace and recommendation app connecting consumers to wine retailers — comparable to Signorvino's Virtual Sommelier tool and e-commerce wine discovery experience.
- Decanter (magazine): Decanter is a globally recognized wine media brand with retail partnerships and curated wine recommendations — comparable to Signorvino's content- and curation-led wine discovery and Sommelier-style guidance offering.
Others
- Reserva Caviar / Italian Gourmet: Italian Gourmet is an Italian gourmet food and wine e-commerce retailer offering curated Italian regional products online — comparable to Signorvino's e-commerce crafted regional Italian wine selection and gift-oriented product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Signorvino social profiles
Digital presenceSignorvino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Signorvino leadership team
Management profileNumber of profiles
Signorvino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Signorvino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Signorvino
What does Signorvino do?
Signorvino is an Italian omnichannel wine retailer (enoteca) and restaurant chain that sells over 1,000 wines including Italian regional selections, Champagne, sparkling wines, and premium collectibles through its e-commerce platform and 25+ physical locations across Italy and internationally. The company also operates on-site dining experiences featuring wine by the glass paired with food, complemented by curated Wine Box bundles, gift cards, and a multi-tiered loyalty program (Signorvino Club).
Is Signorvino a public or private company?
Signorvino is a private company. It is classified as corporate owned and is currently operating.
When was Signorvino founded?
Signorvino was founded in -1. It employs 251 to 500 people.
Where is Signorvino based?
Signorvino is headquartered in Malcesine (VR), Italy, in the Europe region.
How does Signorvino make money?
Four revenue lines are on record. Wine Retail Sales are the primary driver. The others are restaurant/Dining Services, signorvino Club Loyalty Program and gift Cards.
Who are Signorvino's main competitors?
Italian Wine Brands is listed as a regional player. Direct peers are Majestic Wine, Laithwaites, Wine.com, Tannico, Flaviar and Eataly. Emerging players are Vivino and Decanter (magazine). Reserva Caviar / Italian Gourmet is listed as an others.
Does Signorvino have an API?
No public API is recorded for Signorvino.
What industry is Signorvino in?
Signorvino's product category is Wine Retail and Hospitality. Its primary akta.pro industry code is CRANAAAB, Wine Shops (Off-Premise), with a secondary code of CRANACAE, Wine Bars. Its NAICS code is 445320 and its SIC code is 5810.