Chartered Institute of Marketing Construction Industry Group

What Chartered Institute of Marketing Construction Industry Group does

The Chartered Institute of Marketing Construction Industry Group (CIMCIG) is a volunteer-led Sector Interest Group operating under The Chartered Institute of Marketing (CIM), a UK chartered professional body founded in 1911 that counts over 50,000 members worldwide. CIMCIG serves marketing directors, experienced marketers, and practitioners working in the UK construction industry, with the stated purpose of raising the status of marketing within construction, addressing the construction-specific marketing skills shortage, and providing CPD-approved professional development. Its core deliverables are the Knowledge Hub (publications, surveys, construction marketing insights, BIM resources, and practical tips), CPD-approved events, seminars, roundtables, webinars, and an annual conference, supported by an active LinkedIn group and Twitter/X presence (@CIMinfo_CIG).

CIMCIG does not operate standalone technology or sell products directly; instead, it is delivered through the parent CIM infrastructure, including the MyCIM membership platform, the sigs.cim.co.uk portal, and CIM's 4Cs membership framework (Career, Capability, Content, Community). Its monetizable product surface is anchored to CIM membership, with member-only discounts on third-party publications (e.g., A-Z of Construction Marketing, Construction News) and a co-developed Level 3 Foundation Certificate in Marketing for the Construction Industry, launched in 2017 in collaboration with CIM Academy and Competitive Advantage Consultancy Ltd. Core strategic partnerships include CIM Academy and Competitive Advantage Consultancy Ltd (qualification co-development and Construction Media Index), supported by knowledge partners such as BIM Journal, Construction Manager, Construction News, and The Construction Index, plus content collaborators including Roythornes Solicitors and IGD.

Operationally, CIMCIG is governed by a volunteer committee chaired by Alex Aldous, with no external investors, no funding rounds, and no separate disclosed revenue; the SIG's economics are subsumed within CIM's broader membership and qualifications business. Distribution is global via CIM's digital channels, though participation is concentrated in the UK construction market, a sector contributing approximately 7% of UK GDP and valued at over £100 billion annually, with industry projections of 182,000+ additional construction jobs over the next four years.

Name

Chartered Institute of Marketing Construction Industry Group

Legal name

The Chartered Institute of Marketing

Website

https://sigs.cim.co.uk

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1–10 employees

Short description

Volunteer-led Sector Interest Group under The Chartered Institute of Marketing, providing CPD-approved events, networking, and a Knowledge Hub to marketing professionals working in the UK construction industry.

Ownership category

akta.pro rank

Product category

Professional Marketing Membership Services

NAICS

Professional Organizations (81392), Business Associations (813910), Professional and Management Development Training (611430), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Construction marketing
• Professional membership
• Marketing qualifications
• Continuing professional development
• Industry networking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. CIM Membership Fees: CIM generates revenue through membership subscriptions. CIM currently has over 50,000 members worldwide who pay membership fees to access professional development, qualifications, training, content, and community benefits.
2. Qualifications and Training: CIM provides marketing qualifications and training courses, including sector-specific programs like the Level 3 Foundation Certificate in Marketing for the Construction Industry launched in 2017.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CIMCIG is a volunteer-led Sector Interest Group of the Chartered Institute of Marketing that serves marketing professionals working in the UK construction industry. It delivers CPD-approved events, seminars and conferences, a Knowledge Hub of publications and practical marketing tips, peer networking opportunities, and access to a sector-specific Level 3 Foundation Certificate in Marketing for the Construction Industry qualification. Membership is bundled with CIM parent-body membership at no additional cost.

Product overview

The Chartered Institute of Marketing Construction Industry Group (CIMCIG) operates as a professional membership organization within CIM, offering a platform of sector interest groups including Construction, Financial Services, Food/Drink/Agriculture, and Higher/Further Education. The core offering centers on CIMCIG as the primary product—a forum for sharing knowledge, skills, information, and best practice among construction industry marketers. Supporting products include the Knowledge Hub (with reports, practical tips, and industry insights), CPD-approved events and seminars, and the broader CIM Membership program based on the 4Cs framework (Career, Capability, Content, Community). The organization focuses on professional development rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Industry Group (CIMCIG) Membership Community Professional community for CIM members working in UK construction marketing, delivering networking, knowledge sharing, best-practice exchange, events and CPD-approved learning for construction-sector marketers.
• CPD-Approved Events, Seminars and Conferences Continuing Professional Development approved events, seminars and conferences designed specifically for construction marketers to meet essential annual learning requirements.
• Knowledge Hub Online resource library containing publications, contacts, surveys, information sources, practical tips, construction marketing insights, industry reports and BIM resources for construction marketing professionals.
• Construction Marketing Insights Resource pack of economic data, construction market data, housing market reports, industry publications and BIM-related content for construction marketing professionals.
• Practical Marketing Tips Expert guidance articles covering B2B blogs, infographics, social media, web accessibility, BIM marketing and CPD delivery, written for construction industry marketers.
• CIM Membership (4Cs Framework) Parent CIM membership offering Career development, Capability building through training, Content access via Exchange and Catalyst magazine, and Community networking across all sectors, which provides CIMCIG access at no incremental cost.
• Level 3 Foundation Certificate in Marketing for the Construction Industry Sector-specific marketing qualification co-developed by CIM Academy and CIMCIG with input from construction-sector professionals, providing foundational marketing training tailored to the construction industry.

Quantifiable outcome

• Members earn more than counterparts who are not CIMCIG members
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Roythornes SolicitorsminorStrategic or Co-development PartnerRoythornes Solicitors' food regulatory team collaborated with CIM FDA group on an article exploring recent changes in food labelling law and what businesses need to know about eco-labelling and green claims.
• IGD (Institute of Grocery Distribution)minorStrategic or Co-development PartnerAmie Burke, IGD Lead on Diversity and Inclusion in the workplace, contributed content on diversity and inclusion matters for the farming and food industry article.
• Built for MarketingminorStrategic or Co-development PartnerBuilt for Marketing, described as Marketing Strategy Consultants, worked with Lucas ProTools on product development and launch strategy for the ProFinish paint brush, winning a Construction Marketing Award.
• Saint-Gobain PAM UKminorStrategic or Co-development PartnerSaint-Gobain PAM UK, supplier of pipelines and drainage solutions, participated in a pan-European marketing project using New Product Blueprinting Methodology to gain customer insights across France, UK, Finland, Germany and Spain.
• McLaren Technology CentreminorGTM or Marketing PartnerHosted the exclusive ProFinish launch event for Lucas ProTools, providing venue access for VIP guests including Wayne Hemmingway.
• CIM AcademycoreStrategic or Co-development PartnerCIM Academy collaborated with CIMCIG to develop the Level 3 Foundation Certificate in Marketing for the Construction Industry, combining CIM's established expertise with practical experience from construction sector professionals.
• Competitive Advantage Consultancy LtdcoreStrategic or Co-development PartnerConducts market research for the construction industry including the annual Construction Media Index. Chris Ashworth serves on the CIMCIG organizing committee and helped develop the construction-focused marketing qualification.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Institution of Civil Engineers (ICE): UK chartered body for civil engineers with 95,000+ members worldwide. Comparable as a long-established UK chartered institution providing CPD, qualifications, and member services to construction-related professionals.
• Chartered Institute of Building (CIOB): UK chartered body for construction management and built environment professionals, offering membership, CPD, and qualifications. Comparable as a chartered professional body serving the UK construction sector with similar member services and CPD infrastructure.
• CITB (Construction Industry Training Board): Statutory training board for the UK construction industry, funding qualifications, apprenticeships, and CPD. Comparable as a UK construction-focused body delivering training, qualifications, and skills development to the sector.
• Chartered Institute of Marketing (CIM): Parent body and the UK's leading chartered marketing professional institute with 50,000+ members globally. Directly comparable as the umbrella professional body whose platform, qualifications, and brand CIMCIG operates within.
• Royal Institution of Chartered Surveyors (RICS): Global chartered professional body for property, land, real estate, and construction. Comparable as another chartered institution providing accreditation, CPD, and sector-specific qualifications to construction-adjacent professionals.

Others

• Chartered Institute of Logistics and Transport (CILT): UK chartered professional body for logistics, transport, and supply chain professionals. Comparable as another chartered institute using the SIG/community structure, CPD model, and qualifications framework that mirrors CIMCIG's approach.

Direct peers

• Chartered Institute of Public Relations (CIPR): UK chartered body for PR and communications professionals with CPD, qualifications, and sector interest groups. Directly comparable as a sister chartered marketing/communications institute using a similar member-led, CPD-driven model.
• Construction Marketing Awards: Annual UK awards program recognising excellence in construction industry marketing, run by the Construction Marketing Group. Direct peer as it operates in the same vertical-specific marketing ecosystem as CIMCIG, often featuring the same member organisations.
• The Marketing Society: UK-based members-only community for senior marketers, offering events, networking, and thought leadership. Comparable as a premium professional community serving marketing practitioners with events and peer-to-peer engagement.

Regional players

• Build UK: UK trade association representing the construction industry, including contractors, clients, and trade associations. Comparable as a UK-focused industry body providing events, knowledge sharing, and member services to construction professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CIMinfo_CIG
• YouTubeyoutube.com/watch?v=m_h_HrW-BKc
• Facebookfacebook.com/TheCIM
• LinkedInlinkedin.com/company/cimcig

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chartered Institute of Marketing Construction Industry Group