Silkeborg Ørne og Svane Apotek

What Silkeborg Ørne og Svane Apotek does

Silkeborg Ørne og Svane Apotek is a privately held Danish pharmacy group (legal entity Silkeborg Svane Apoteks Koncern) operating four community pharmacy branches in Silkeborg, Middle Jutland: Silkeborg Svane Apotek (Torvet 9, the main branch with evening and weekend duty hours), Silkeborg Ørne Apotek (Vestergade 9, pedestrian street), Silkeborg Nørrevænget Apotek (Viborgvej 16D, with seven service counters plus a self-service kiosk), and Silkeborg Center Nord Apotek (Viborgvej 21B). The group is led by licensed Apoteker Sara Rasmussen and operates as a member of the APOTEKEREN pharmacy chain, sharing its e-commerce platform (apotekeren.dk), newsletter, and branding.

The group's service portfolio spans prescription dispensing and OTC retail (vitamins, supplements, skincare, personal care), clinical services such as free medication consultations (medicinsamtaler), inhalation technique checks, Schengen pillepas certificates, and travel and influenza vaccinations, plus operational services including dose-dispensed medication prepared by an automated robot for 14-day adherence sachets and an online/mobile (Apoteket app) ordering system. Distribution extends beyond the four Silkeborg branches through seven medicine pickup points and OTC outlets in surrounding rural towns (Them, Bryrup, Voel, Gl. Ry, Virklund, Gjessø, Sejs) operated in partnership with Dagli'Brugsen and Min Købmand.

Revenue is generated through four streams: prescription medication dispensing under Denmark's national healthcare system with government-regulated pricing and automatic CTR subsidies, OTC and health product sales at retail margins, fee-based health services (199 kr influenza vaccination, 13.15 kr delivery fee), and direct-to-consumer delivery/online orders. Pricing on prescription drugs is fully government-controlled via the 2026 subsidy thresholds; OTC, service fees, and delivery fees are the only commercially variable price points. The model is fundamentally a regulated, transaction-based retail pharmacy with no enterprise or SaaS component, dependent on local footfall and the structural growth of prescription volume in its Silkeborg catchment.

Name

Silkeborg Ørne og Svane Apotek

Legal name

Silkeborg Svane Apoteks Koncern

Website

https://silkeborg.apotekeren.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Silkeborg Ørne og Svane Apotek is a privately held Danish pharmacy group operating four community branches plus seven rural pickup points in and around Silkeborg, Middle Jutland, dispensing prescriptions, OTC products, and clinical services under the APOTEKEREN chain.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industries

Prescription Pickup & Pharmacy Runs (HSACAIAF), OTC, Vitamins & Supplement Management (HSABALAM), Pharmacy Liaison & Prior Authorization/Insurance Coordination (HSABALAD)

Keywords

• Retail pharmacy services
• Prescription medication dispensing
• Over-the-counter medications
• Pharmacy health services
• Medication management

Headquarters

HQ city

Silkeborg, Middle Jutland

HQ country

Denmark

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Medication Sales: Revenue from dispensing prescription medications under Denmark's national healthcare system. Prices regulated by government, with automatic subsidies applied based on patient expenditure thresholds.
2. OTC and Health Product Sales: Sale of over-the-counter medications, vitamins, dietary supplements, skincare products, and personal care items.
3. Health Services: Vaccination services (influenza), inhalation checks, medication counseling, dose packaging services.
4. Delivery Services: Medicine delivery to pickup points with fee of 13.15 kr per package.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Silkeborg Ørne og Svane Apotek operates as a group of four retail pharmacy branches in Silkeborg, Denmark, dispensing prescription medications and selling OTC medications, vitamins, skincare, and personal care products. It also delivers a portfolio of in-pharmacy health services including dose-dispensed medication packaging, free medication consultations, inhalation technique checks, vaccinations, pregnancy and postpartum advice, smoking cessation referrals, and medical nutrition counseling. Distribution extends through 7 rural pickup points and an online ordering platform with home delivery.

Product overview

Silkeborg Ørne og Svane Apotek operates as a unified pharmacy group comprising four physical locations (Svane Apotek, Ørne Apotek, Nørrevænget Apotek, and Center Nord Apotek) in Silkeborg, Denmark, all managed under Apoteker Sara Rasmussen. The pharmacy group provides a comprehensive portfolio of pharmaceutical services built around dispensing prescription and over-the-counter medications. Key service modules include dose-dispensed medication (dosispakket medicin), Schengen medication certificates (pillepas), free medication consultations (medicinsamtaler), inhalation technique checks (tjek på inhalationen), travel and influenza vaccinations, pregnancy/postpartum advice, smoking cessation support via the E-kvit program, and medical nutrition advisory. The group also maintains an online ordering system (bestil apoteksvarer) with home delivery or pick-up options, a companion mobile app (Apoteket) for prescription management and medication reminders, and connects with national health infrastructure systems including the Fælles Medicinkort (FMK) and Centrale Tilskudsregister (CTR). The pharmacies are part of the APOTEKEREN chain and also serve surrounding communities through affiliated hand-delivery outlets (håndkøbsudsalg) and medicine dispensing locations (medicinudleveringssteder) in Them, Bryrup, Voel, Gl. Ry, Virklund, Gjessø, and Sejs.

Differentiator

Problem solved

Functional benefit

Products and services

• Silkeborg Svane Apotek (main pharmacy branch) The main pharmacy branch located at Torvet 9, 8600 Silkeborg, open until 21:00 on weekdays. Provides prescription dispensing, OTC medication, dose-dispensed medication, vitamins, skincare, personal care items, and health advisory services to consumers. From September 1, 2024, all medicine deliveries for the group are fulfilled from this location.
• Silkeborg Ørne Apotek (branch pharmacy) Branch pharmacy on Vestergade 9 in Silkeborg's pedestrian shopping street, offering pharmaceutical advice, prescription and OTC medications, dietary supplements, creams, personal care items, and travel vaccinations. Self-pay influenza vaccinations are also administered here Monday–Friday 9–16:30 at 199 kr without appointment.
• Silkeborg Nørrevænget Apotek (branch pharmacy) A branch of Silkeborg Svane Apotek at Viborgvej 16D featuring 7 service counters and 1 self-service checkout. Offers an extended product range with the ability to order additional items for next-day delivery. Open Monday–Friday 9:00–18:00, Saturday 9:00–15:00, Sunday 10:00–15:00.
• Silkeborg Center Nord Apotek (branch pharmacy) Branch pharmacy located at Viborgvej 21B in Silkeborg, operating as part of the Silkeborg Svane, Ørne, Nørrevænget & Center Nord Apotek group. Open Monday–Friday 9:00–17:00, Saturday 9:00–13:00, closed Sundays and holidays.
• Dose-dispensed medication (Dosispakket medicin) Medication packed in single-use sachets for 14-day periods, with each sachet labelled with the patient's CPR number, name, date, time of intake, and contents. Prepared by the pharmacy from doctors' prescriptions to improve adherence and reduce medication errors.
• Pillepas (Schengen medication certificate) A medication certificate documenting that carried medicine is for personal use, required when travelling in Schengen countries with medications containing strong narcotic or euphoric substances. Issued free of charge at the pharmacy.
• Medicinsamtaler (medication consultations) Free consultations for patients newly started on chronic disease medication or experiencing challenges with chronic medication use, delivered by pharmacy staff to support adherence and proper use.
• Tjek på inhalationen (inhalation technique check) A free approximately 10-minute consultation assessing and correcting inhaler technique for patients using inhalers for asthma or COPD, addressing the fact that approximately 50% of inhaler users do not use them correctly.
• Vaccination services Travel vaccinations available at Silkeborg Ørne Apotek, and self-pay influenza vaccinations (199 kr) at Silkeborg Ørne Apotek Monday–Friday 9–16:30 with no appointment required. Seasonal flu vaccination support is also provided.
• Gravid eller lige født (pregnancy and postpartum advice) Personalized advice and information for pregnant women or new mothers about their body's needs, including a wide range of vitamins and dietary supplements.
• Rygestop (smoking cessation advisory) Pharmacy advisory service with referral to the E-kvit digital smoking cessation program developed by Danmarks Apotekerforening, Kræftens Bekæmpelse, Sundhedsstyrelsen, and Københavns Kommune, available as Android and iOS apps.
• Ernæring (medical nutrition products) Sale of medical nutrition products for patients with severe impairment who cannot obtain sufficient nutrition from regular food. Physicians can issue a 'green prescription' granting 60% regional subsidy on approved products.
• Bestil apoteksvarer (online pharmacy ordering) Online ordering system for prescription medication, OTC drugs, and other pharmacy items. Delivery to pickup points or home delivery (60 kr fee); pickup from pharmacy with no charge; delivery to medicine pickup points and OTC outlets costs 13.15 kr per package. Prescriptions received before 13:00 are delivered same day.
• Apoteket mobile app Mobile application for accessing prescriptions, renewing prescriptions, setting up recurring medication orders, receiving medication reminders, checking stock availability, viewing personal and children's prescriptions and vaccinations, and accessing dose medication cost calculations. Available on Android and iOS.
• Medicintilskud (medication subsidy advisory) Advisory service explaining Danish medication subsidy schemes including automatic subsidies, payment ceiling limits, deferred payment arrangements, individual subsidies, and subsidies for terminal patients. Managed via Lægemiddelstyrelsens Centrale Tilskudsregister (CTR).

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• APOTEKEREN ChaincoreChannel Partner/ Reseller/ DistributorSilkeborg Svane, Ørne, Nørrevænget & Center Nord Apotek operates as a member of the APOTEKEREN chain, Denmark's pharmacy chain network. The chain provides shared services including a newsletter (24x/year), e-commerce platform (apotekeren.dk), health magazine, and unified branding. All branches operate under the chain's umbrella while maintaining local identities.
• Dagli'Brugsen (Multiple Locations)minorChannel Partner/ Reseller/ DistributorPartnership with Dagli'Brugsen stores in Them, Bryrup, Voel, Gl. Ry, Virklund, and Sejs for medicine pickup points and OTC outlets. Also partnership with Min købmand in Gjessø for OTC sales. These partnerships extend the pharmacy's geographic reach into rural areas.
• Sundhedsstyrelsen (Danish Health Authority)minorOthersRegulatory oversight body. The pharmacy operates under Danish healthcare regulations and reports to Sundhedsstyrelsen for matters including prescription handling, medication subsidies, and compliance.
• Lægemiddelstyrelsen (Danish Medicines Agency)minorOthersRegulatory agency for medicines. The pharmacy reports medication purchases to the Central Tilskudsregister (CTR) administered by Lægemiddelstyrelsen to ensure correct subsidies. Also handles individual subsidy applications and medication regulations.
• Sundhed.dkminorOthersNational Danish health portal. The pharmacy directs patients to sundhed.dk for viewing medical records, prescription history, and accessing personal health information via MitID login.
• Fødevarestyrelsen (Danish Veterinary and Food Administration)minorOthersRegulatory body overseeing food safety and pharmacy inspections. The pharmacy is subject to smiley-rapport inspections and must display results. Links provided to findsmiley.dk reports for each branch.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Med24: Danish online pharmacy offering prescription dispensing and a broad OTC/wellness assortment with national delivery. Directly comparable to Silkeborg on unregulated OTC pricing, supplements, and the convenience proposition for non-rural customers.
• Matas: Denmark's largest health, wellness, and beauty retail chain with a national storefront footprint. Overlaps with Silkeborg on OTC, vitamins, skincare, and personal-care categories where pharmacy-style advice adds sales conversion, and is a primary physical-retail competitor for non-prescription basket share.
• Apopro: One of Denmark's leading online-only pharmacies, selling prescription, OTC, and personal-care products direct-to-consumer with home delivery. Competes directly with Silkeborg on price-sensitive OTC and supplement categories and represents the digital-first threat to brick-and-mortar pharmacy catchment.
• Lyngby Svane Apotek: A fellow APOTEKEREN-chain pharmacy under the Svane banner that, per the source data, currently fulfills Silkeborg's online apotekeren.dk orders. Operates the same chain branding, e-commerce platform, and service catalog in a different Danish municipality, making it the closest operational comparable.
• Apoteket (Danish Pharmacy Association / Apotekerforeningen): National umbrella for licensed Danish pharmacies operating under shared branding, the Apoteket mobile app (used by Silkeborg for prescription management), and national health-system integrations. Effectively the system-level peer that defines the competitive and operational playing field for every Danish community pharmacy.
• Webapoteket: Danish online pharmacy selling prescription and non-prescription products with national delivery. Competes with Silkeborg's e-commerce offering on assortment depth and delivery speed for both prescription refills and OTC purchases.

Emerging players

• Helsam: Danish specialty retailer focused on health foods, supplements, and natural remedies. Overlaps with Silkeborg's vitamins, supplements, and wellness advisory service but does not dispense prescription medication, making it a partial competitor in non-prescription wellness.

Regional players

• Shop Apotheke (Europa Apotheek): Leading European online pharmacy operating across multiple EU markets. Comparable business model in OTC and pharmacy e-commerce, and a relevant cross-border benchmark for Silkeborg's online ambitions, though it does not specifically serve Silkeborg's Midtjylland catchment.
• Boots (Alliance Healthcare Denmark): UK-headquartered pharmacy brand operating internationally; Boots-branded pharmacies are present in select Danish locations. Compares on pharmacy retail format, OTC assortment, and store-brand health ranges, but does not blanket the same Midtjylland catchment as Silkeborg.

Broad incumbents

• CVS Health: US-listed pharmacy retail, PBM, and healthcare services conglomerate. Useful as a broad-incumbent benchmark for how integrated pharmacy retail plus clinical services (vaccinations, medication management) can scale revenue per location, even though the operating context (US vs. Denmark) is materially different.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/silkeborg-%C3%B8rne-og-svane-apotek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silkeborg Ørne og Svane Apotek