What webapoteket does

Webapoteket is a Danish online pharmacy operating under the legal entity Gazelle Online Apotek (CVR 38101994) from its headquarters at Møgelhøj 8, Lystrup, Denmark. The platform at webapoteket.dk sells prescription medicines, over-the-counter medications, dietary supplements, skincare, baby and child care products, pet medications, and travel health items, supplemented by the Apotekets private-label sub-brand across multiple categories. Technically, the platform is integrated with Denmark's national healthcare infrastructure: it authenticates customers via MitID, retrieves electronic prescriptions through Det Fælles Medicinkort (FMK), and automatically applies subsidy calculations via Det Centrale Tilskudsregister (CTR) at checkout for prescription medicines. Additional services include dose-packaged medication (dosispakket medicin), a henstandsordning installment payment arrangement for chronic patients, free Pillepas Schengen attestations, and pharmacist consultations via phone and chat.

The business model is direct-to-consumer e-commerce with three revenue streams: transactional margins on prescription and OTC product sales (with CTR subsidies reducing customer cost), transactional markups on non-prescription categories (skincare, supplements, baby, pet), and a free-join Klub membership program that delivers 10% discounts on thousands of SKUs and free parcel-shop shipping on orders above 249 kr to drive retention and purchase frequency. A clearance section (Restsalg) monetizes residual inventory at 15-50% discounts. Distribution runs through four third-party logistics partners (DAO, Burd delivery, PostNord, GLS), with prescription deliveries fulfilled in 0-2 business days and non-prescription in 1-3 business days. Marketing relies on content (pharmacist-authored health articles), email, organic social (Instagram, Facebook), and SEO, supported by Trustpilot integration for social proof. The company holds e-mærket Danish e-commerce certification and is licensed by the Danish Medicines Agency (Lægemiddelstyrelsen) to legally dispense medicines online; Web Sundhed ApS serves as the data controller for member personal information.

Name

webapoteket

Legal name

Gazelle Online Apotek

Website

https://webapoteket.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Webapoteket is a Danish online pharmacy (Gazelle Online Apotek, CVR 38101994) selling prescription and OTC medicines, skincare, supplements, baby and pet products directly to Danish consumers via webapoteket.dk, with national healthcare integrations for subsidies and e-prescriptions.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industry

OTC, Vitamins & Supplement Management (HSABALAM)

Keywords

• Online pharmacy services
• Prescription medications
• Over-the-counter medicines
• Pharmaceutical retail
• Health and wellness products

Headquarters

HQ city

Lystrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Prescription Medicine Sales: Online sales of prescription medication to Danish consumers, with automatic subsidy calculations through the CTR system. Subsidy rates range from 0% to 100% based on annual medicine spending thresholds.
2. Over-the-Counter Products: Sales of non-prescription medicines, health supplements, skincare, baby care, and pet products. Revenue generated through product markups on individual transactions.
3. Membership Program: Loyalty program offering 10% discount on products, free shipping over 249 kr, and exclusive member offers. Membership provides recurring revenue through customer retention and increased purchase frequency.
4. Clearance/Remaining Stock Sales: Sale of discontinued or short-expiry products at reduced prices (15-50% discounts). These are residual inventory sales through the Restsalg section.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Webapoteket is a Danish licensed online pharmacy that sells prescription and over-the-counter medicines, dietary supplements, skincare, sun care, baby and child care products, and pet medications directly to Danish consumers via its e-commerce platform. The service integrates with Denmark's Central Tilskudsregister (CTR) for automatic medication subsidies and Det Fælles Medicinkort (FMK) for electronic prescriptions, with home delivery via third-party couriers and professional pharmacist support via phone and chat.

Product overview

Webapoteket is a Danish online pharmacy operating under Gazelle Online Apotek (CVR: 38101994), licensed by the Danish Medicines Agency (Lægemiddelstyrelsen). The platform functions as a full-service digital pharmacy offering prescription medications (with electronic prescription integration via Det Fælles Medicinkort), over-the-counter medications, own-brand products (Apotekets), and a broad range of health and wellness categories including skincare, dietary supplements, baby and child care, pet care, and travel health products. The product portfolio is organized around several core categories — prescription medicines (integrated with Danish national CTR subsidy tracking), OTC medicines, Apotekets private-label sub-brand, sun care, supplements, skincare, baby/child products, symptom-specific treatments, and pet medications — supplemented by a loyalty membership program (Klub) offering 10% member discounts and free shipping, a clearance section (Restsalg), and value-added services including CTR subsidy management, dose-packaged medication (dosispakket medicin), payment installment plans (henstandsordning), and free Schengen attestations (pillepas) for traveling with regulated medications. The platform also provides pharmacist and pharmacy technician consultations via phone and chat, along with an extensive library of health-information articles.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Medication (Receptmedicin) Prescription-only medications ordered through the platform, with electronic prescription integration via Det Fælles Medicinkort (FMK) and automatic subsidy calculation through CTR. Targeted at Danish patients who have valid electronic prescriptions.
• Over-the-Counter Medication (Håndkøbsmedicin) Non-prescription medications available for direct purchase, including analgesics, allergy relief, cold remedies, digestive treatments, and topical anesthetics. Available to Danish consumers without a prescription.
• Dietary Supplements (Kosttilskud) Vitamins, minerals, probiotics, electrolytes, and specialty supplements from brands including Apovit, BioSym/Lactocare, Solaray, Unikalk, and Imedeen. Targeted at health-conscious Danish consumers.
• Skincare (Hudpleje) Facial and body skincare products including cleansers, moisturizers, serums, anti-aging treatments, and specialty creams for conditions such as eczema and sensitive skin. Targeted at Danish consumers seeking pharmacy-grade skincare.
• Sun Protection (Solpleje) SPF-rated sun care products including facial and body sunscreens, after-sun care, and insect-bite relief from brands such as Apotekets, Avène, La Roche-Posay, and Faaborg Pharma. Targeted at Danish consumers for summer and outdoor use.
• Baby and Child Care (Gravid & Baby) Products for infants and children including diapers, baby skin care, breast care (Nursicare), nursing pads, pacifiers (BIBS, MAM), baby bottles, thermometers, nasal suction, and cradle cap treatments. Targeted at Danish parents and families.
• Pet Medications and Care (Dyr) Veterinary medications and parasite prevention products for dogs and cats, including flea and tick treatments (Bayvantic, Frontline), dewormers, and tick removers (Trix, Safecard). Targeted at Danish pet owners.
• Klub Member Program Subscription-based loyalty program offering 10% discount on thousands of products, free shipping on orders over 249 kr to parcel shops, and exclusive member-only offers. Targeted at frequent Danish pharmacy customers.
• Pharmaceutical Advice and Consultations Pharmacist and pharmacy technician support via phone, chat, and online articles providing guidance on medication use, dosing, conditions, and product selection. Targeted at Danish consumers needing professional pharmaceutical advice.
• Pillepas (Schengen Attestation) Free Schengen travel attestation service for carrying medications with euphoric properties abroad, ordered through app.apoteket.dk and issued per medication. Targeted at Danish travelers requiring regulated medication documentation.
• Dosispakket Medicin (Dose-Packaged Medication) Multi-dose packaged medication service that organizes prescriptions into daily sachets for improved medication adherence and overview. Targeted at Danish patients with complex medication regimens.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gazelle Online ApotekcoreOthersGazelle Online Apotek (CVR: 38101994) is the legal entity operating the Webapoteket online pharmacy. This appears to be the parent/operating company rather than a third-party partnership.
• Web Sundhed ApScoreOthersWeb Sundhed ApS is identified as the data controller for customer data and membership services. They handle marketing communications, consent management, and data processing for the webapoteket.dk platform.
• Lægemiddelstyrelsen (Danish Medicines Agency)coreStrategic or Co-development PartnerOfficial regulatory partner. Webapoteket is licensed by the Danish Medicines Agency to sell medicines online. Displayed logo indicates legal authorization to sell medicine on the internet.
• DAO, Burd delivery, PostNord, GLSminorChannel Partner/ Reseller/ DistributorThird-party logistics and delivery partners used for shipping products to customers. Partners handle package delivery to package shops and home addresses throughout Denmark.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DocMorris (Zur Rose): Major European online pharmacy with prescription and OTC fulfillment across multiple countries. Comparable DTC e-commerce pharmacy model with similar regulatory and logistical dependencies as Webapoteket.
• Med24.dk: Danish online pharmacy and health retailer offering prescription fulfillment and OTC assortment. Operates a similar DTC e-commerce model with comparable category mix.
• Apoteket.dk: Denmark's largest online pharmacy, operated by Danmarks Apotekerforening. Directly competes with Webapoteket on prescription fulfillment, OTC assortment, and Danish consumer base, with significantly larger scale and brand recognition.
• Shop Apotheke (Redcare Pharmacy): Pan-European online pharmacy operating across multiple EU markets including DACH. Comparable DTC model, prescription and OTC offering, and subscription/loyalty structure; operates at much larger scale across several countries.
• Apopro.dk: Danish online pharmacy offering prescription medicines, OTC products, and health/wellness categories. Closely comparable DTC model, assortment, and regulatory positioning within the Danish market.

Broad incumbents

• Matas: Denmark's largest health and beauty retail chain with extensive physical stores and growing online offering. Overlaps with Webapoteket on supplements, skincare, baby care, and OTC, but with broader category breadth and omnichannel presence.

Regional players

• Pharmacy2U: UK online pharmacy with strong prescription fulfillment and OTC assortment. Operates the same DTC model as Webapoteket but in the UK market under NHS frameworks.
• Apotek Hjärtat: Swedish pharmacy chain (ICA Gruppen) with a major online platform. Comparable prescription/OTC e-commerce offering in the Nordic region but anchored to physical retail network.
• Apotea: Sweden's largest online pharmacy, operating a DTC e-commerce model with prescription, OTC, and wellness categories. Highly comparable business model in the adjacent Nordic market.

Others

• Nicehair.dk: Danish e-commerce retailer focused on health, beauty, and wellness products. Adjacent offering in supplements, skincare, and personal care; not a licensed pharmacy but competes for the same consumer basket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/webapoteket
• Instagraminstagram.com/webapoteket
• LinkedInlinkedin.com/company/webapoteket

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about webapoteket