Salvation Army Silicon Valley
The Salvation Army Silicon Valley is a 501(c)-equivalent religious nonprofit operating five service centers across Santa Clara County, providing shelter, food, addiction recovery, youth and senior programs, and disaster relief to vulnerable populations, funded by individual donations, corporate grants, and Family Store proceeds.
- Company typePrivate
- Founded1884
- HeadquartersSan Jose, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Salvation Army Silicon Valley does
The Salvation Army Silicon Valley is a regional operating unit of The Salvation Army — an international Christian church and nonprofit movement founded in London in 1865 — and has served Santa Clara County continuously since 1884, making it one of the oldest charitable organizations in the region. It delivers a portfolio of wraparound social services through five physical service centers: two in San Jose (including the headquarters at 359 N. 4th Street), plus sites in Gilroy, Santa Clara, and a Korean-language site in Sunnyvale, along with a Salvation Army Family Store thrift outlet at 702 W. Taylor Street, San Jose.
Core programs include Emmanuel House (overnight shelter and transitional housing for homeless men, with a soup kitchen operating since 1967), the Community Resource Center (rental, utility, mortgage, and food-pantry assistance for low-income families), the Senior Enrichment Center (nutritious meals and enrichment activities for seniors age 60+), Youth Services (summer day camps, after-school programs, character-building troops, and residential camping at Camp Redwood Glen), the Adult Rehabilitation Center (a no-fee, six-month, social-model work-therapy addiction recovery program), Emergency & Disaster Services, a Food Pantry, and the Women's Auxiliary (SAWA) fundraising arm. In 2018 the organization served more than 117,000 people, provided 277,500+ meals and nearly 25,000 nights of shelter, and mobilized nearly 60,000 volunteer hours.
The business model is donation-dependent, with no fees charged to beneficiaries. Revenue streams include individual monetary donations (online portals, direct mail, recurring "Love's Army" $25/month program, and cryptocurrency), in-kind goods donations processed through Family Stores, corporate and foundation grants (notably a $1.5 million Google.org grant in August 2019 to redevelop the San Jose headquarters into 225 affordable housing units plus 75 transitional housing units), and planned giving through the Development Department. A dedicated Development Team and an Advisory Board staffed by executives from Cisco, HP, Google, and Merrill Lynch oversee major-gift cultivation and a capital campaign tied to the housing redevelopment. Marketing and beneficiary acquisition are community-led, driven by word-of-mouth, volunteer networks, corporate partnerships, and referrals from other social-service agencies and government programs.
Salvation Army Silicon Valley firmographics
Firmographics- Name
- Salvation Army Silicon Valley
- Legal name
- The Salvation Army
- Website
- https://siliconvalley.salvationarmy.org
- Company type
- Private
- Founded year
- 1884
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Salvation Army Silicon Valley is a 501(c)-equivalent religious nonprofit operating five service centers across Santa Clara County, providing shelter, food, addiction recovery, youth and senior programs, and disaster relief to vulnerable populations, funded by individual donations, corporate grants, and Family Store proceeds.
- Ownership category
- akta.pro rank
Salvation Army Silicon Valley industry classification
Industry- Product category
- Nonprofit Social Services
- NAICS
- Temporary Shelters (624221), Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242), Religious Organizations (8131), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
- akta.pro secondary industries
- Housing Assistance & Homeless Services (BPAGAEAB), Food & Nutrition Assistance Programs (BPAIAKAF), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)
Keywords
Where Salvation Army Silicon Valley is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Salvation Army Silicon Valley business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Monetary Donations: The organization raises funds from individual donors through online donation portals (Classy.org, Salvation Army's own giving platforms), direct mail, and cryptocurrency. Donation tiers shown include $500, $250, $100, $50, and other amounts. Monthly recurring 'Love's Army' donor program is offered at $25/month.
- Family Store Proceeds: Salvation Army Family Stores sell donated goods (clothing, furniture, household items). Proceeds fund Adult Rehabilitation Centers where those struggling with drugs and alcohol find recovery programs. The local Family Store is at 702 W Taylor Street, San Jose.
- Goods Donations (In-Kind): Accepts donated clothing, furniture, and household items through scheduled pickups (SA Truck service) and drop-off locations. These goods are sold at Family Stores to fund rehabilitation programs.
- Corporate and Foundation Grants: Receives major corporate gifts such as the $1.5 million Google.org donation for homeless initiatives. Also partners with foundations for program funding.
- Planned Giving and Estate Gifts: Accepts planned giving, wills, gift annuities, and securities/IRA rollovers through the Development Department, providing long-term fundraising sustainability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Weekly | Transitional Housing Program - Weekly Program Fee |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Salvation Army Silicon Valley product offering
Product offeringCore offering
Salvation Army Silicon Valley delivers free, in-person social services to vulnerable populations in Santa Clara County, including overnight and transitional housing, food assistance (soup kitchen and food pantry), residential drug and alcohol rehabilitation, rental and utility assistance, senior nutrition, youth and summer camp programs, and emergency disaster relief. Programs are funded through individual donations, corporate and foundation grants, planned giving, in-kind goods, and proceeds from the Salvation Army Family Store thrift retail locations.
Product overview
The Salvation Army Silicon Valley is a nonprofit social services organization providing a coordinated portfolio of programs to address poverty, homelessness, hunger, addiction, and youth development in Santa Clara County. The core programs include Emmanuel House (homeless shelter and soup kitchen), Community Resource Center (family services including rental and utility assistance), Senior Enrichment Center (senior nutrition and activities), Youth Services (summer camps, troops programs, Camp Redwood Glen), Adult Rehabilitation Center (addiction recovery), Emergency & Disaster Services, Food Pantry, and Women's Auxiliary (SAWA) for fundraising support. These programs operate as separate but interconnected service offerings under the unified Salvation Army Silicon Valley umbrella, serving individuals and families throughout the Bay Area.
Differentiator
Problem solved
Functional benefit
Products and services
- Emmanuel House Men's Shelter
Quantifiable outcome
- Served 117,000+ people in 2018 with 277,500+ meals and 25,000 nights of shelter
- +4 more outcomes
Companies that use Salvation Army Silicon Valley
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles6 records
Salvation Army Silicon Valley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salvation Army Silicon Valley partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Second Harvest Food Bank of Silicon ValleycorePartnership with Second Harvest Food Bank supplies The Salvation Army with three semi-trucks of food weekly, including fresh produce, dry goods, dairy, and chicken. This partnership benefited tens of thousands of individuals during the COVID-19 pandemic, enabling drive-thru food box distribution to 300+ families daily.
- San Jose City Council (Councilmember Raul Peralez)minorSan José Councilmember Raul Peralez acknowledged The Salvation Army and Google collaboration as part of the city's effort to end homelessness, indicating ongoing policy-level collaboration on housing solutions.
- City of San JosecoreThe Salvation Army partnered with the City of San Jose and the American Red Cross to respond to the needs of nearly 300 people affected by the February 2017 flooding along Coyote Creek. Two shelters were opened at Evergreen Valley High School and James Lick High School.
- American Red CrosscoreCoordinated with the American Red Cross during the February 2017 San Jose flood response, opening shelters and providing meals and care to evacuees rescued by boat from rising floodwaters.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Salvation Army Silicon Valley competitors and assessment
Company assessmentDirect peers
- Second Harvest Food Bank of Silicon Valley: Direct food supply partner that distributes food through a network including Salvation Army Silicon Valley. Operates the same food-security mission and serves overlapping beneficiaries in Santa Clara County.
- Abode Services: Bay Area nonprofit operating supportive housing and homeless services across multiple counties. Direct peer in transitional housing and supportive services for individuals experiencing homelessness.
- Loaves & Fishes Family Kitchen: Santa Clara County-based nonprofit operating free meal programs for the homeless and hungry. Directly comparable soup-kitchen and food-distribution services similar to Emmanuel House's meal program.
- HomeFirst (formerly EHC LifeBuilders): Largest provider of homeless services and interim housing in Santa Clara County, operating shelters and supportive housing. Direct competitor for the same homeless-individual segment served by Emmanuel House.
- LifeMoves: Bay Area nonprofit providing interim housing, supportive services, and shelter across multiple counties including Silicon Valley. Directly comparable homeless services portfolio and beneficiary segments.
- Catholic Charities of Santa Clara County: Faith-based social services nonprofit operating in the same Santa Clara County geography with comparable wraparound programs (rental/utility assistance, food, immigration, family services). Directly comparable religious-affiliated peer.
- St. Vincent de Paul Society of Santa Clara County: Faith-based nonprofit providing direct assistance (food, rent, utility help) to low-income families in Santa Clara County. Directly competes for the same low-income-family donor and beneficiary segments.
- Goodwill of Silicon Valley: Operates thrift retail, workforce development, and social services across the same Santa Clara County footprint. Directly comparable in donation-driven thrift model, vocational training, and wraparound community services for vulnerable populations.
- Habitat for Humanity Greater San Francisco: Affordable housing developer and service provider active in the Bay Area. Comparable mission around housing stability for low-income families; overlaps in the affordable-housing redevelopment trajectory.
Emerging players
- Destination: Home (Santa Clara County): Public-private partnership focused on ending homelessness in Santa Clara County. Comparable mission but operates as a funder/coordinator rather than direct service provider; competes for the same donor and policy-advocacy attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Salvation Army Silicon Valley social profiles
Digital presenceSalvation Army Silicon Valley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salvation Army Silicon Valley leadership team
Management profileNumber of profiles
Profiles11 records
Salvation Army Silicon Valley subsidiaries and ownership
Company hierarchySubsidiaries10 records
Salvation Army Silicon Valley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salvation Army Silicon Valley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salvation Army Silicon Valley
What does Salvation Army Silicon Valley do?
Salvation Army Silicon Valley delivers free, in-person social services to vulnerable populations in Santa Clara County, including overnight and transitional housing, food assistance (soup kitchen and food pantry), residential drug and alcohol rehabilitation, rental and utility assistance, senior nutrition, youth and summer camp programs, and emergency disaster relief. Programs are funded through individual donations, corporate and foundation grants, planned giving, in-kind goods, and proceeds from the Salvation Army Family Store thrift retail locations.
Is Salvation Army Silicon Valley a public or private company?
Salvation Army Silicon Valley is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Salvation Army Silicon Valley founded?
Salvation Army Silicon Valley was founded in 1884. It employs 1 to 10 people.
Where is Salvation Army Silicon Valley based?
Salvation Army Silicon Valley is headquartered in San Jose, United States, in the North America region.
How does Salvation Army Silicon Valley make money?
Five revenue lines are on record. Individual Monetary Donations are the primary driver. The others are family Store Proceeds, goods Donations (In-Kind), corporate and Foundation Grants and planned Giving and Estate Gifts.
Who are Salvation Army Silicon Valley's main competitors?
Direct peers on record are Second Harvest Food Bank of Silicon Valley, Abode Services, Loaves & Fishes Family Kitchen, HomeFirst (formerly EHC LifeBuilders), LifeMoves, Catholic Charities of Santa Clara County, St. Vincent de Paul Society of Santa Clara County, Goodwill of Silicon Valley and Habitat for Humanity Greater San Francisco. Destination: Home (Santa Clara County) is listed as an emerging player.
Does Salvation Army Silicon Valley have an API?
No public API is recorded for Salvation Army Silicon Valley.
What industry is Salvation Army Silicon Valley in?
Salvation Army Silicon Valley's product category is Nonprofit Social Services. Its primary akta.pro industry code is BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services, with a secondary code of BPAGAEAB, Housing Assistance & Homeless Services. Its NAICS code is 624221 and its SIC code is 8300.