Silko Honda

What Silko Honda does

Silko Honda is a single-rooftop Honda automobile dealership headquartered at 1580 New State Hwy in Raynham, Massachusetts, serving consumers across southeastern Massachusetts (Raynham, Brockton, Taunton, New Bedford, Plymouth, Bridgewater, Middleborough, Norton, Lakeville, Fall River) and the Providence, Rhode Island area. Founded in 1962 and operating with 37 employees, the dealership generates revenue across four streams: new and used/CPO vehicle sales (Honda SUVs, sedans, trucks, minivans, and the Prologue EV), service and repair through Honda-certified technicians using Genuine Honda Parts, financing and leasing via its in-dealership finance center, and recurring-revenue customer-retention programs (notably SilkoCare Plus, which provides lifetime powertrain coverage and BOGO oil changes on qualifying vehicles).

The dealership layers several proprietary programs on top of its core franchise operations: SilkoMAX (a mobile-appraisal car-buying program within a 25-mile radius positioned against CarMax and Carvana), Honda Express Service (a quick-lane for routine maintenance), and dedicated 30K/60K/90K scheduled maintenance packages. Underlying technology is explicitly described as non-proprietary — standard dealer management systems and online sales platforms — and the business sells to individual consumers (primary segment) and local business fleet buyers (secondary, non-primary), with a horizontal segmentation approach targeting commuters, families, first-time buyers, and tradespeople.

Name

Silko Honda

Legal name

Silko Honda

Website

https://silkohonda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Silko Honda is a single-rooftop Honda dealership in Raynham, MA, selling new, used, and CPO Honda vehicles and providing certified service, parts, and financing to individual consumers across southeastern Massachusetts and the Providence, Rhode Island area.

Ownership category

akta.pro rank

Headquarters

HQ city

Raynham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Inventory or Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: New, used, and certified pre-owned Honda vehicle sales. Includes Honda models: CR-V, HR-V, Pilot, Passport, Civic, Accord, Odyssey, Ridgeline, and Prologue (EV).
2. Service & Repairs: Maintenance, repairs, and parts support through Honda-certified technicians using Genuine Honda Parts. Services include oil changes, brake service, battery replacement, wheel alignment, tire service, diagnostics, and scheduled maintenance (30K, 60K, 90K services).
3. SilkoCare Plus: Dealership-exclusive ownership program offering lifetime powertrain coverage, buy one get one free oil changes, and complimentary car washes on qualifying vehicles.
4. Finance & Leasing: Financing and leasing options for vehicle purchases. Includes online credit applications, pre-qualification tools, and competitive lease specials on Honda models.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Silko Honda is a Honda franchise dealership that sells new, certified pre-owned, and used Honda vehicles and provides factory-certified maintenance and repair services using Genuine Honda Parts. The dealership also offers vehicle financing and leasing, dealership-exclusive ownership benefits through SilkoCare Plus, and the SilkoMAX mobile appraisal program for vehicle trade-ins and purchases.

Product overview

Silko Honda is a Honda automobile dealership offering new Honda vehicles, certified pre-owned vehicles, and used vehicles from multiple brands. The core product is vehicle sales, supplemented by financing/leasing services, vehicle maintenance and repair (including oil changes, brake service, battery replacement, wheel alignment, and engine tune-ups), and dealership-exclusive ownership programs like SilkoCare Plus. Additional services include the SilkoMAX vehicle buying program and Honda Express Service for quick maintenance. The dealership serves the southeastern Massachusetts area including Raynham, Brockton, Taunton, New Bedford, Plymouth, and nearby communities.

Differentiator

Problem solved

Functional benefit

Brands

• SilkoMAX: Vehicle buying program that allows South Coast drivers to sell their vehicles with local appraisal options, competing with CarMax and Carvana.

Products and services

• New Honda Vehicles
• Honda Certified Pre-Owned Vehicles
• Used Vehicles
• Vehicle Financing & Leasing
• Honda Vehicle Service & Repair
• Honda Express Service
• Scheduled Maintenance Services (30K/60K/90K)

Quantifiable outcome

• Honda Express Service enables faster service for routine maintenance (oil changes, tire rotations, battery checks)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CarMax: The largest U.S. used-vehicle retailer; directly comparable because Silko Honda explicitly positions its SilkoMAX program as competing against CarMax for local used-car supply and seller business.
• Carvana: Online used-car retailer with home delivery; explicitly named as a competitor in Silko Honda's vehicle-selling motion, competing for the same sellers and used-vehicle shoppers in the region.
• Boch Honda: Massachusetts-based Honda franchise dealership; directly comparable as a same-brand Honda dealer competing for the same southeastern Massachusetts customer pool.
• Herb Chambers Honda: Another Honda franchise dealership operating in the greater Boston/southeastern Massachusetts market. Comparable as a same-brand, same-region franchised Honda dealer directly competing for the same customer base.
• Vroom: Online used-car retailer with home delivery; competes with SilkoMAX for the same used-vehicle acquisition and retail demand in the broader regional market.

Broad incumbents

• Lithia Motors: Large multi-OEM, multi-rooftop U.S. dealer group with a stated digital and acquisition-growth strategy. Comparable as a broad incumbent with substantially greater scale than Silko Honda.
• AutoNation: Largest U.S. automotive dealer group with multiple rooftops across many OEMs. Comparable as a broad incumbent operating in the same franchise dealer business model with greater scale and diversification.
• Sonic Automotive: U.S. franchised dealer group with EchoPark used-car operations. Comparable both as a multi-rooftop franchise dealer and as a hybrid new/used operator similar in concept to Silko Honda's combined new + SilkoMAX used model.
• Group 1 Automotive: Major U.S. and U.K. automotive retailer operating franchised dealerships across multiple OEMs. Comparable as a broad incumbent facing the same franchise model dynamics.
• Penske Automotive Group: Large international automotive and commercial truck retailer with premium franchise exposure. Comparable as a broad incumbent operating the same franchise dealership business model at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/silko-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silko Honda