Siltex AG

Name

Siltex AG

Legal name

Siltex AG

Website

https://siltex.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Flooring Products

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industries

Broadloom Carpet Manufacturing (IMAOAJAA), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)

Keywords

• Floor protection mats
• Flooring underlay materials
• Chairmats wholesale
• Entrance matting systems
• Floor covering distribution

Headquarters

HQ city

Sursee

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Floor Covering Products: Siltex AG produces and trades floor coverings including chairmats, floor tiles, underlays, and textile entrance matting. Products are developed with selected industrial partners and distributed through wholesale and specialist trade channels. The company serves the important Swiss home market as well as international markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Siltex AG produces and distributes a diversified portfolio of floor coverings, including chairmats/floor protection mats, floor tiles, underlay and insulation materials, and textile entrance matting. Products are developed in collaboration with selected industrial partners and sold primarily through wholesale and specialist trade channels. The company also offers a 300+ m2 showroom in Sursee with consulting and planning services for architects and planners.

Product overview

Siltex AG is a flooring specialist company offering a diversified portfolio of floor protection and covering products. The product range is organized into five main categories: (1) Chairmats/Floor Protection Mats including Floorguard, Floorguard Mat Color, Floorguard Mat Art, Ecopro, Floorsafe, Floorsafe Puzzle, Stufenmatte, Küchenmatte, and Universal-Schutzmatte; (2) Floor Tiles featuring TERRASOL OBJECT; (3) Underlay/Insulation Materials comprising Click-Floor, Compact, Contract 250, Durafit Porogummi, Ecosol Kork-Gummi, Ecosol PUR 250, Entkopplungsvlies, Floor-Clean Classic, Floor-Clean Active Blue, Jumpax Classic (Dual), Jumpax HD Parkett, Jumpax Nature, Jumpax Ecopearls, PE-Folie, Rollkork, Scanofelt SF 600, Sempaflex Beige, Sempafloor Original, Sempafloor Grün, Sempafloor Traffic, Silenzio, Silenzio Plus, Silent Foot, Silfloor 400, Thermoflex, Timberlay Silber, Timberlay Gold, Timberlay Light, Uno, Uno Plus, Ureno 4/9/15 Renovierplatten, Alutape, and Wakol Sperrmatte; (4) 3M Textile Entrance Matting including Basmat Schmutzschleusen; (5) Floor Protectors including FLEXIFELT Felt Strips and 3M Safety Walk. The company also distributes carpet products through Terr'Arte AG. Siltex AG focuses on B2B distribution through wholesale and specialized trade channels, serving residential (habitation), commercial (trade/industry), and public building applications.

Differentiator

Problem solved

Functional benefit

Brands

• Naturo.Swiss: Natural flooring brand offering cork and natural floor solutions
• Terr'Arte
• Naturo Kork AG
• The Floor Innovation Group

Products and services

• Floorguard Floor protection mat (chairmat) for residential and commercial use, distributed by Siltex AG through wholesale and specialist trade channels.
• Ecopro Floor protection mat (chairmat) range from Siltex AG, sold through wholesale and specialist dealers.
• Floorsafe Floor protection mat (chairmat) distributed by Siltex AG to residential and commercial customers via wholesale channels.
• Küchenmatte (Kitchen Mat) Kitchen-specific floor protection mat from Siltex AG, distributed through specialist trade and dealer networks.
• TERRASOL OBJECT Floor tile product sold by Siltex AG for residential and commercial flooring applications.
• Jumpax Classic (Dual) Underlay Jumpax Classic dual underlay/renovation system used to create a smooth, even surface over problematic subfloors before laying new flooring, sold via Siltex AG distribution.
• Silenzio Underlay Sound-insulation underlay mat from Siltex AG for impact-noise reduction under floor coverings.
• 3M Textile Entrance Matting Exclusive distribution partnership of 3M textile entrance matting products (e.g., Nomad Aqua 85, Safety Walk) for the Swiss and international markets, sold to commercial and public-building customers through specialist dealers.
• Basmat Entrance Matting Entrance matting (Schmutzschleusen) products distributed by Siltex AG to commercial and public-building buyers.
• FLEXIFELT Felt Strips Felt furniture glide strips for floor protection, distributed by Siltex AG to furniture manufacturers, retailers, and end customers.
• Showroom, Consulting and Planning Services In-person consulting and planning services delivered from Siltex AG's 300+ m2 showroom in Sursee, supporting architects, planners, and end customers with material selection and project planning for floor coverings.
• CAD and BIM Texture Library (mtextur.com) Free downloadable CAD and BIM texture files for Siltex AG products, enabling architects and planners to integrate Siltex materials into their design and planning workflows.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Naturo Kork AGcoreStrategic or Co-development PartnerRelated company specializing in natural cork flooring products including Naturo Parkett. Exhibits together at SuisseFloor trade fair. Part of the Siltex AG company ecosystem.
• Terr'Arte AGcoreStrategic or Co-development PartnerPartner company for coconut and sisal carpets. Natural fiber products (coconut and sisal) are robust, hard-wearing, and resistant to moisture and rot. Products featured at Baumuster-Centrale Zürich material collection.
• 3McoreTechnology or IntegrationExclusive distribution partnership for 3M textile entrance matting products including Nomad Aqua 85 and 3M Safety Walk products.
• The Floor Innovation GroupminorStrategic or Co-development PartnerFloor innovation group network/partnership including Siltex, Naturo Flooring, Terr'Arte, J. Brauchli, and Floor Concept companies.
• InterserohminorOthersRecycling partner for transport packaging and commercial sales packaging, providing annual recycling certificates.
• Ellf GmbHminorImplementation/ SI/ Consulting PartnerWeb design and programming agency responsible for concept, design, and web programming of the Siltex website.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wineo (Windmöller GmbH): German manufacturer of resilient flooring (including PURLINE eco and SPC/rigid core LVT) sold via specialist dealers in the DACH region. Closely comparable in size, channel, and product mix to Siltex's resilient, underlay, and trading offering.
• Bauwerk Group: Swiss premium parquet and engineered wood flooring manufacturer with a strong sustainability and architecture-channel story. Comparable to Siltex in Swiss origin, architect-led go-to-market, and trading/production footprint, though focused on parquet rather than resilient flooring.
• Condor Group: European non-woven flooring and matting manufacturer (including entrance matting) targeting project and trade channels. Comparable product mix to Siltex's 3M entrance matting and chairmat categories, and similar manufacturing-via-partner go-to-market.
• Parador GmbH: German premium flooring manufacturer (parquet, design flooring, laminate, wall panels) sold via specialist trade. Direct peer on channel, design-led positioning, and architect/dealer customer base; serves as a benchmark for how Siltex's brands could scale.
• tilo GmbH: Austrian manufacturer of parquet, vinyl, and engineered flooring under the tilo and epico brands, sold via specialist dealers. Closely comparable mid-market Austrian/DACH specialist flooring peer with similar trade-fair-led and architect-targeted go-to-market.
• Swiss Krono (SWISS KRONO Group): International laminate and engineered wood flooring manufacturer with a Swiss-rooted identity. Relevant to Siltex's distribution of subfloor and renovation products into the same Swiss/DACH trade channels.

Broad incumbents

• Classen Group: Major German laminate and flooring manufacturer (Classen, Innovar, Ceramin lines) with sustainability and entry-level resilient offerings. Comparable to Siltex on the resilient/underlay/subfloor systems side, though at much greater volume across Europe.
• Gerflor: French manufacturer of vinyl and resilient flooring (including commercial tiles and slip-resistant surfaces). Direct overlap with Siltex's TERRASOL tile, underlay, and chairmat categories, with broader global distribution and a significantly larger product portfolio.
• Forbo Flooring Systems: Swiss-headquartered global manufacturer of resilient vinyl, LVT, linoleum, and entrance matting (Coral/Tuftiguard). Directly relevant comparability for Siltex's resilient flooring, underlay, and entrance matting portfolio, though at vastly larger scale and broader product breadth.

Regional players

• Innofloor (Halbertsma Group): Dutch specialty flooring accessories and resilient flooring company focused on subfloor systems, renovation products, and accessories. Comparable to Siltex's JUMPAX, underlay, and renovation systems portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/siltex-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siltex AG