Naturo.Swiss AG

What Naturo.Swiss AG does

Naturo.Swiss AG is a Swiss family-owned manufacturer of premium floor and wall coverings, founded in 1992 and headquartered in Sursee, Luzern. The company operates its own manufacturing facility (Manufaktur Sursee) where it produces Design Vinyl, Cork (including Printkork), Parquet, Linoleum, Micodur, Naturo Fibrano, and acoustic and wall systems marketed under the Espada sub-brand. In-house production enables custom surface finishing across 21 color tones and 6 surface textures, as well as bespoke orders for commercial interiors, including Chevron and Versailles-pattern Creative Floor Design installations for boutique hotels. Proprietary product features include the Hydro Wall system, which can be installed directly over existing tiles to accelerate bathroom renovation, and the Espada Akustik line of natural-material acoustic panels.

The company's commercial model is hybrid. It sells directly to private residential customers through the naturo-shop.ch e-commerce storefront and its 300+ m² Sursee showroom, while a Switzerland-wide network of certified dealer/installers handles the majority of professional installations and serves as the primary route to residential renovation volume. Commercial and architectural customers (hotels, offices, retail, reception areas) are reached via showroom consultations, the mtextur architecture material database, and partnerships with buying groups such as Möbel West AG. Pricing is quote-based through dealers and is not publicly disclosed. Digital engagement is supported through an integrated Roomvo room-planning tool that lets customers visualize products in their own rooms.

Naturo.Swiss AG emphasizes sustainability credentials built around natural and recyclable materials (cork, linoleum, parquet, Fibrano floor recycling), Swiss manufacturing, and family-business values. Recent strategic activity in 2026 has focused on product-line expansion (Espada Akustik Art, Hydro Wall Heating, Creative Floor Design, Rigi Eiche Elegance) and ecosystem participation through the Floor Innovation Group and Floor Innovation Days event scheduled for September 2026. The company has no disclosed external funding, operates with a reported headcount of 8, and maintains no public revenue disclosure.

Name

Naturo.Swiss AG

Legal name

Naturo.Swiss AG

Website

https://naturo.swiss

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturo.Swiss AG is a Swiss family-owned manufacturer of premium floor and wall coverings, producing vinyl, cork, parquet, linoleum, and acoustic wall systems from its Sursee Manufaktur. It sells via a Switzerland-wide dealer/installer network, e-commerce, and its Sursee showroom to residential and commercial customers.

Ownership category

akta.pro rank

Product category

Flooring & Wall Coverings Manufacturing

NAICS

Furniture and Related Product Manufacturing (337), Other Furniture Related Product Manufacturing (3379)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Flooring manufacturing
• Wall coverings
• Vinyl flooring
• Cork flooring
• Acoustic wall panels

Headquarters

HQ city

Sursee

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (B2C): Direct sales of floor and wall coverings to private consumers through the e-commerce platform (naturo-shop.ch) and showroom in Sursee. Products include Design Vinyl, Cork, Parquet, Linoleum, and acoustic panels in various collections and finishes.
2. Product Sales (B2B/Dealer Channel): Sales to professional installers and dealer partners across Switzerland who purchase Naturo.Swiss products for installation in residential and commercial projects.
3. Custom Manufacturing Services: Bespoke production services through the Manufaktur in Sursee, offering custom-colored and custom-finished products tailored to specific project requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Naturo.Swiss AG is a Swiss manufacturer of premium floor and wall coverings, producing Design Vinyl, Cork, Printkork, Parquet, Linoleum, Micodur, and acoustic wall panels from its own manufacturing facility (Manufaktur) in Sursee, Switzerland. The company offers customizable surface finishing (21 color tones, 6 surface textures) and innovative products like the Hydro Wall system for renovation over existing tiles. Distribution combines a nationwide dealer/installer network, an e-commerce storefront (naturo-shop.ch), and a flagship showroom.

Product overview

Naturo.Swiss AG is a Swiss manufacturer of floor and wall coverings with an own workshop in Sursee. Their product portfolio includes Design Vinyl flooring (with collections like Eiche Select, Swiss Selection, Königseiche, El Torro, Rigi Eiche Elegance), Kork (cork flooring in Classic Line, Swiss Line, Easy Click), Printkork (printed cork), Parkett (real wood parquet in multiple formats), Micodur (wood and stone finishes), Linoleum (natural linoleum), Naturo Fibrano (recycled material), Naturo Wall (wall solutions including Hydro Wall, Hydro Wall Heating), Naturo Akustik (acoustic panels), and Creative Floor Design (custom patterns). Products are distributed through a Switzerland-wide partner network and can be explored in their 300+ m² showroom. The company emphasizes sustainability, manufacturing products in Switzerland with natural materials.

Differentiator

Problem solved

Functional benefit

Brands

• Espada: Acoustic wall panel and wall system brand including Espada Akustik Design, Espada Akustik Design Premium, Espada Scanwall, and Espada Hydro Wall product lines.
• Creative Floor Design

Products and services

• Design Vinyl Design vinyl flooring with multiple collections including Eiche Select, Swiss Selection, Königseiche, El Torro, and Rigi Eiche Elegance, offering realistic wood and stone looks with HDF click, Hydro Top Sound, and various surface treatments.
• Kork (Cork Flooring) Natural cork flooring from the bark of the cork oak, providing elastic, warm, and gentle cushioning underfoot. Available in Classic Line, Swiss Line, Easy Click, and Kork Select collections.
• Printkork (Printed Cork Flooring) Printed cork flooring offering wood and stone designs in a cork format, combining natural cork benefits with diverse aesthetic options.
• Parkett (Parquet Flooring) Solid wood parquet flooring in real wood, available in multiple formats including Akzent Piccolo, Akzent Trend, Akzent Classic 24, Ambiance 24, Fischgrat (herringbone), and Curv8 Plus, with click systems and adhesive variants.
• Micodur Flooring A durable flooring solution available in Wood and Stone finishes, featuring click installation system for efficient fitting.
• Linoleum Flooring Natural linoleum flooring in Linoleum II and Lino Design collections, made from natural materials for a healthy indoor climate.
• Naturo Fibrano Fibrano flooring material produced in-house, offering sustainable floor recycling solutions.
• Naturo Wall (Hydro Wall System) Wall covering solutions including Espada Hydro Wall (waterproof wall panels installable over existing tiles), Hydro Wall Object, Hydro Wall Print, Hydro Wall 3D Print, Hydro Wall IndividualDesign, and Hydro Wall Heating for heated walls.
• Naturo Akustik (Acoustic Wall Panels) Acoustic wall panels for improved room acoustics and noise reduction, including Espada Akustik Design, Espada Akustik Design Premium (with real wood veneer), Espada Scanwall, and Espada Akustik Art (custom printable panels). Manufactured in the Sursee workshop with custom coloring options.
• Creative Floor Design Custom floor design solutions including Chevron and Versailles patterns for distinctive interior design projects, suitable for high-traffic commercial areas like hotels and reception areas.

Quantifiable outcome

• Hydro Wall can be installed directly over existing bathroom tiles, eliminating need for tile removal and reducing renovation time

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Floor Innovation GroupcoreStrategic or Co-development Partner · 1 January 2026Naturo.Swiss AG is part of the Floor Innovation Group, a network or association of flooring companies collaborating on industry events such as Floor Innovation Days (September 2026).
• Möbel West AGminorGTM or Marketing PartnerMöbel West AG, a furniture buying group, hosts an annual general assembly where Naturo.Swiss AG exhibits their products to member retailers.
• RoomvocoreTechnology or IntegrationRoomvo provides the digital room planning/visualization tool integrated into the Naturo.Swiss website, allowing customers to virtually test products in their spaces.
• Naturo.Swiss Partner NetworkcoreChannel Partner/ Reseller/ DistributorNationwide network of certified installation partners and regional dealers who sell and install Naturo.Swiss products. The company refers customers to partners in their region for installation services.
• Siltex, Terr'Arte, J. Brauchli, F. Concept (Floor Concept)minorOthersRelated or affiliated companies under similar ownership/partnership structure, appearing as sister brands or related entities on the company's website footer.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Granorte S.A. Portuguese cork flooring manufacturer with sustainability focus. Comparable on cork product line, natural material positioning, and export-driven European distribution.
• Boen Hardwood Flooring: European parquet manufacturer with strong DACH presence. Directly comparable on Parkett product category, premium hardwood positioning, and dealer-led distribution model.
• Bauwerk Parkett: Swiss manufacturer of parquet and wood flooring with similar premium positioning and DACH distribution. Closely comparable on the Parkett product line, sustainability messaging, and boutique specification sales model.
• Amorim Cork Composites: Portuguese global cork products manufacturer including cork flooring. Directly comparable on Kork/Printkork product lines, sustainability narrative, and acoustic/acoustic-wall applications.

Broad incumbents

• Tarkett SA: French global flooring manufacturer with broad vinyl, linoleum and specialty flooring portfolio. Comparable on Design Vinyl category and on commercial specification sales; vastly larger scale and global reach.
• Forbo International SA: Swiss-headquartered global manufacturer of linoleum (Marmoleum) and vinyl flooring. Directly comparable on linoleum category and Swiss origin; broader scale and global distribution make it the primary incumbent benchmark for Naturo.Swiss.
• Gerflor Group: French multinational specializing in resilient vinyl flooring and wall solutions for commercial and residential markets. Comparable on vinyl flooring and wall systems including renovation-over-tile applications.

Regional players

• Li&Co AG: Swiss wood flooring specialist serving the Swiss market with similar dealer/installer distribution model. Comparable on parquet category and direct overlap with the Swiss dealer network.
• Kronospan Switzerland (Kronoswiss): Swiss laminate flooring manufacturer sharing the Swiss market with Naturo.Swiss. Comparable as a domestic flooring peer competing for the same Swiss dealer channels and end customers.

Emerging players

• Knauf Ceiling Solutions (formerly Knauf AMF): European manufacturer of acoustic ceiling and wall panel systems for commercial spaces. Comparable on the Espada Akustik product family and the growing workplace/hospitality acoustic comfort category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/naturokork/featured
• Facebookfacebook.com/naturo.swiss.ag
• Instagraminstagram.com/naturo.swiss
• LinkedInlinkedin.com/company/naturo-swiss-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturo.Swiss AG