Benjamin Moore - Silver Brook Paints

What Benjamin Moore - Silver Brook Paints does

Silver Brook Design Centre (also operating as Silver Brook Paints) is an independent private retail design centre headquartered in Ottawa, Ontario, Canada. The business operates two physical showroom locations — one in Barrhaven at 3570 Strandherd Drive and another in Blossom Park at 2952 Bank Street — and functions as an authorized Benjamin Moore preferred dealer. It retails the full Benjamin Moore paint line across premium, professional, value, and specialty tiers (Aura, Regal, Ben, Advance, Scuff-X, Element Guard, Command, EcoSpec, Insl-X, plus primers), alongside wall treatments (Panel UPP, Zintra acoustic panels, Tintural and Terrachrom limewash, wallpaper), flooring (Karndean luxury vinyl, Goodfellow/Fusion), countertops and tile (Zenith Quartz, Euro Tile, Mondeau), composite decking (Fiberon via Goodfellow), custom cabinetry (AWI, Hacker), Hunter Douglas window coverings, and Renwil home décor (lighting, mirrors, rugs, furniture, wall art, accessories priced from approximately $100 to $1,247 per item).

The company's revenue model is anchored in retail paint sales, décor unit sales, and project-based flooring, countertop, cabinetry, and window treatment sales, supplemented by supply-and-installation services coordinated through a strategic partnership with Silver Lining Ottawa. Pricing is unit-based for paint and décor, while flooring, tile, countertop, and installation pricing is quote-based and not publicly disclosed. A small e-commerce channel handles décor items; paint sales require in-store purchase. Go-to-market is direct-to-consumer and local, with light digital presence on Facebook, Instagram, and a Wix-hosted website, serving primarily Ottawa-area residential homeowners and, secondarily, local interior designers and decorators.

The business has no disclosed ownership structure beyond being an independent private retailer, no parent company, no institutional investors, no funding rounds, and no management team publicly identified in the source data. Headcount is reported as 1-10 employees. The core technical platform is a standard Wix e-commerce and content site with no proprietary technology, AI capabilities, patents, or certifications disclosed.

Name

Benjamin Moore - Silver Brook Paints

Legal name

Silver Brook Design Centre

Website

https://silverbrookpaints.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Silver Brook Design Centre is an independent Ottawa-based Benjamin Moore preferred retailer operating two showroom locations (Barrhaven and Blossom Park) that sells premium paint, flooring, cabinetry, countertops, window treatments, and home décor to local residential homeowners and interior designers, with installation services via Silver Lining Ottawa.

Ownership category

akta.pro rank

Product category

Paint Retail & Home Design Centre

NAICS

Paint and Wallpaper Retailers (444120), Home Centers (444110)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Architectural & Decorative Paints (IMADAKAA)

Keywords

• Retail paint store
• Home design centre
• Benjamin Moore dealer
• Premium paint retail
• Interior design services

Headquarters

HQ city

Ottawa, Ontario

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Paint Sales: Retail sales of Benjamin Moore paint products through two physical store locations and online store. Products include interior and exterior paints, primers, stains, and specialty coatings.
2. Home Décor Product Sales: Sales of home décor products including Renwil furniture, lighting, mirrors, rugs, wall art, and decorative accessories. Products are sold both in-store and online with pricing ranging from $100 to $1,247 per item.
3. Flooring and Surface Materials: Sales of flooring products including Karndean, Fusion Flooring, and Goodfellow vinyl plank, as well as countertops (Zenith Quartz), tile (Euro Tile, Mondeau), and composite decking (Fiberon through Goodfellow).
4. Supply and Installation Services: Installation services provided through partnership with Silver Lining Ottawa for wall panels, wallpaper, window treatments, and other specialty products. Includes design consultation services for colour selection and interior design guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Silver Brook Design Centre is an authorized Benjamin Moore preferred paint retailer operating two Ottawa showrooms (Barrhaven and Blossom Park) and an online shop. It retails Benjamin Moore paint lines, flooring, countertops, tile, wall panels, limewash, wallpaper, custom cabinetry, Hunter Douglas window coverings, and Renwil home décor, complemented by colour consultation services and a bundled supply-and-install offering delivered with Silver Lining Ottawa.

Product overview

Silver Brook Design Centre is a full-service design retail store in Ottawa, Ontario, operating as a Benjamin Moore preferred dealer. The business offers a comprehensive portfolio of home design products centered around Benjamin Moore paint lines (Aura, Regal, Ben, Advance, Scuff-X) complemented by wall treatments (Panel UPP, Zintra, limewash, wallpaper), flooring (Karndean, Goodfellow, Fusion), countertops and tile (Euro Tile, Zenith Quartz, Mondeau), custom cabinetry (AWI, Hacker), Hunter Douglas window coverings, and Renwil home decor including lighting, mirrors, art, and rugs. Services include professional colour consultation, supply-and-install coordination through Silver Lining Ottawa, and project management for renovations spanning flooring, tile, countertops, cabinetry, and window treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Benjamin Moore Aura Interior & Exterior Paint Premium Benjamin Moore paint line sold in Matte, Eggshell, Satin, Semi-Gloss, plus Aura Bath & Spa for humid interior environments and exterior variants in Flat, Low Lustre, Satin, and Soft Gloss finishes; available to homeowners and trade buyers at the Ottawa showrooms.
• Benjamin Moore Regal Interior Paint Professional-grade Benjamin Moore interior paint in Matte, Eggshell, Satin/Pearl, Semi-Gloss, and Flat finishes for residential projects.
• Benjamin Moore Ben Interior Paint Value-tier Benjamin Moore interior paint in Matte, Eggshell, Satin/Pearl, and Semi-Gloss finishes for residential applications.
• Benjamin Moore Advance Paint Waterborne alkyd interior paint in Satin, Semi-Gloss, and High-Gloss finishes for interior woodwork, trim, doors, and cabinetry.
• Benjamin Moore Scuff-X Paint High-performance Benjamin Moore interior paint designed to resist scuff marks in Matte, Eggshell, Pearl, and Semi-Gloss finishes, for high-traffic residential and commercial spaces.
• Benjamin Moore Element Guard Exterior Paint Benjamin Moore exterior paint engineered for harsh climates in Flat, Low Lustre, and Soft Gloss finishes.
• Benjamin Moore Command High Performance Paint High-performance Benjamin Moore coating in Satin and Gloss finishes for demanding interior and exterior applications.
• Benjamin Moore EcoSpec Interior Paint Low-VOC Benjamin Moore interior paint for environmentally conscious residential projects.
• Insl-X Swimming Pool Paint Specialty paint formulated for swimming pool surfaces, sold through the Benjamin Moore/Insl-X product line.
• Benjamin Moore Primer Products Benjamin Moore and Insl-X primer range including Waterborne Ceiling Ultra-Flat, Drywall Primer, Fresh Start Interior/Exterior Primer, Insl-X Stix Bonding Primer, Insl-X Aqua Lock Primer/Sealer, and Insl-X Prime Lock.
• Panel UPP Wall Panels Decorative wall panel systems including Panel UPP Linear Panels and Zintra acoustic wall panels for interior feature walls in residential projects.
• Limewash Wall Finishes (Tintural & Terrachrom) Specialty Tintural and Terrachrom limewash finishes for interior accent walls and textured architectural surfaces.
• Wallpaper with Installation Wallpaper products with professional installation services delivered through Silver Lining Ottawa for residential walls.
• Karndean Luxury Vinyl Flooring Luxury vinyl flooring products with realistic wood and stone looks, sold for residential and light commercial applications.
• Goodfellow Flooring Goodfellow flooring lines including Arctik Vinyl Plank, Fusion Flooring, and related composite/wood flooring options.
• Fiberon Composite Decking Premium PVC and composite decking from Fiberon distributed through Goodfellow, for low-maintenance outdoor residential living spaces.
• Euro Tile European-designed tile products for residential kitchen and bathroom applications.
• Mondeau Tiles Kitchen and bathroom tiles and stone products from Mondeau for residential surface installations.
• Zenith Quartz Countertops Quartz countertop surfaces from Zenith Quartz for residential kitchen and bathroom projects.
• Custom Cabinetry (AWI & Hacker) Custom cabinetry solutions from AWI and Hacker (including the Hacker Optimize line) for residential kitchen and bathroom projects.
• Hunter Douglas Window Coverings Premium Hunter Douglas window treatments including Silhouette Sheer Shades and other window coverings for residential interiors.
• Renwil Home Décor Renwil home décor including mirrors, lighting (table lamps, ceiling fixtures, wall sconces), canvas art, rugs, statues, coffee tables, and decorative accessories, with individual item pricing between approximately $100 and $1,247.
• Supply & Install Service Bundled supply-and-install service covering flooring, tile, lighting, countertops, blinds, wallpaper, and specialty wall features, delivered in collaboration with Silver Lining Ottawa's certified installers for residential customers.
• Colour Consultation Service Expert in-store colour consultation service helping customers select paint palettes and coordinate complementary products for their spaces, with quote-based pricing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Benjamin MoorecoreChannel Partner/ Reseller/ DistributorAuthorized Benjamin Moore dealer offering the full range of Benjamin Moore paint products including Aura, Regal, Ben, Advance, Scuff-X lines, primers, and specialty coatings. Operates as a preferred Benjamin Moore retailer with access to professional-grade products.
• Silver Lining OttawacoreStrategic or Co-development PartnerCollaborative installation services partnership for wall panels, wallpaper, window treatments, and other specialty products. Silver Lining Ottawa provides certified installers while Silver Brook provides the products and design consultation. Together they offer seamless supply and installation services.
• RenwilmajorChannel Partner/ Reseller/ DistributorAuthorized retailer of Renwil home décor products including furniture (coffee tables, mirrors, dressers), lighting (ceiling fixtures, table lamps, wall sconces), wall art, decorative trays, and sculptural statues. Products range from $100 to $1,247 per item.
• Hunter DouglasmajorChannel Partner/ Reseller/ DistributorAuthorized dealer of Hunter Douglas window treatments and window coverings. Products include Silhouette Sheer Shades and other premium window treatment options.
• KarndeanmajorChannel Partner/ Reseller/ DistributorRetailer of Karndean luxury vinyl flooring products in Ottawa. Karndean flooring known for realistic wood and stone looks with durable vinyl construction.
• GoodfellowmajorChannel Partner/ Reseller/ DistributorRetailer of Goodfellow flooring products including vinyl plank and Arctik collection. Also distributes Fiberon composite decking through Goodfellow. Products include Fusion Flooring and Goodfellow vinyl plank lines.
• FiberonminorChannel Partner/ Reseller/ DistributorPremium PVC and composite decking distributed through Goodfellow partnership. Fiberon decking offers premium PVC and composite materials designed for outdoor living spaces with low-maintenance performance and durable construction.
• Zenith QuartzminorChannel Partner/ Reseller/ DistributorRetailer of Zenith Quartz countertops and surfaces for kitchen and bathroom applications in Ottawa.
• Euro TileminorChannel Partner/ Reseller/ DistributorRetailer of Euro Tile stone and tile products for residential applications including bathrooms and kitchens.
• MondeauminorChannel Partner/ Reseller/ DistributorRetailer of Mondeau tiles and surface materials for kitchen and bathroom projects.
• Panel UPPminorChannel Partner/ Reseller/ DistributorSupplier of Panel UPP wall panel products for interior design applications. Silver Brook Design Centre offers wall panel design and installation services using Panel UPP products.
• ZintraminorChannel Partner/ Reseller/ DistributorSupplier of Zintra wall panel products for interior design applications. Zintra acoustic panels and wall solutions available through Silver Brook.
• TinturalminorChannel Partner/ Reseller/ DistributorSupplier of Tintural limewash products for interior and exterior wall treatments. Specialty paint finish for textured architectural surfaces.
• TerrachromminorChannel Partner/ Reseller/ DistributorSupplier of Terrachrom limewash products for interior wall treatments. Specialty decorative paint finish product.
• AWIminorChannel Partner/ Reseller/ DistributorCustom cabinetry supplier. AWI cabinetry products available through Silver Brook Design Centre for kitchen and bathroom cabinetry projects.
• HackerminorChannel Partner/ Reseller/ DistributorPremium custom cabinetry supplier. Hacker Optimize cabinetry line available through Silver Brook for high-end kitchen and bathroom cabinetry projects.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Regional players

• General Paint: Canadian paint retailer (formerly Sico/PPG affiliated) operating stores across Western Canada selling architectural paints and coatings. Comparable as a competing regional paint retailer in the Canadian market using a similar authorized-retailer/storefront model, though outside Silver Brook's Ottawa geography.
• Cloverdale Paint: Western-Canada-based paint manufacturer and retailer with company stores and authorized dealers across multiple provinces. Comparable as a competing Canadian regional paint retailer offering architectural paints through a similar dealer/store model, though concentrated in Western Canada rather than Ottawa.
• RONA: Major Canadian home-improvement retailer (owned by Sycamore Partners) with corporate and affiliated dealer stores selling paint, flooring, décor, and renovation products. Comparable as a competing big-box-adjacent retail channel in Ottawa across paint and home improvement, with a Canadian dealer-network model similar in structure to Silver Brook's authorized-retailer setup.
• Home Hardware: Canadian dealer-owned home-hardware cooperative with stores across Canada selling paint, hardware, and home renovation products. Comparable as a competing Canadian retail channel for architectural paints and home improvement, particularly in smaller markets, with a similarly localized dealer-store format.

Broad incumbents

• Sherwin-Williams: Global paint manufacturer and largest paint retailer in North America with company-owned stores selling premium architectural coatings directly to consumers and pros. Directly comparable to Silver Brook as a competing retail channel for premium architectural paints, though at vastly greater scale and broader assortment.
• Dulux Paints (PPG): Major Canadian paint retail brand under PPG, with branded stores selling architectural paints, stains, and coatings to consumers and pros. Comparable as a direct competitor retail channel in the Canadian architectural paint market where Silver Brook also competes.
• Home Depot Canada: Canadian arm of the largest North American home-improvement big-box retailer, selling Benjamin Moore and competing paint lines alongside flooring, décor, and installation services. Comparable as a competing Ottawa retail channel for paint and complementary home improvement categories, though at much larger scale and broader assortment.
• Benjamin Moore & Co. Manufacturer of the paint lines Silver Brook sells (Aura, Regal, Ben, Advance, Scuff-X) and operator of an independent-dealer network. Comparable as the brand principal whose products anchor Silver Brook's assortment and as a broader incumbent in premium architectural paint retail and distribution.

Emerging players

• Backdrop: DTC premium paint startup (backed by Home Depot) selling curated architectural paint direct to consumers online with design-forward branding. Comparable as an emerging competitor in the premium architectural paint category, contrasting Silver Brook's brick-and-mortar retail model with a digital-first go-to-market.

Direct peers

• Farrow & Ball: Premium designer paint and wallpaper brand operating company showrooms and authorized retailers worldwide, with a curated, design-led retail experience and color consultation services. Highly comparable to Silver Brook's positioning as a premium, consultation-driven paint and wallpaper destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/silverbrookpaints
• Instagraminstagram.com/silverbrookdesigncentre
• LinkedInlinkedin.com/company/benjamin-moore---silver-brook-paints

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benjamin Moore - Silver Brook Paints