Tintural Inc.

Name

Tintural Inc.

Legal name

Tintural

Website

https://tintural.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Natural Lime-Based Paints

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Powder Coatings (IMADAKAC)

akta.pro secondary industries

Powder Coatings (IMAEAHAE), Color Matching, Tinting & Colorant Systems (IMAEAHAL)

Keywords

• Lime paint products
• Natural limewash paint
• Eco-friendly coatings
• Powder paint sachets
• Limewash finishes

Headquarters

HQ city

Not specified

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Paint and Finish Products: Primary revenue from direct sale of limewash/limepaint products in various colors and finishes. Products are sold in 1kg sachets with pricing varying by color family and finish type. One-time purchase model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tintural Inc. sells natural, eco-friendly lime-based paint products directly to consumers through its own Shopify e-commerce site. Paint is delivered in 1kg powder sachets that customers mix with water, offered across 11 color families and 5 finish types (Classic, Smooth, Textured, Patina, Burnished). Supporting offerings include Custom Colour Creation pigments, Mixing Services, Base Products, and application Tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Finish Lime Paint

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Clare Paint: Clare is a DTC paint brand offering low-VOC, designer-curated interior paints with a similar direct-to-consumer Shopify-style model. Overlaps with Tintural on e-commerce channel, eco-friendly positioning, and DIY/professional decorator customer segments.
• Backdrop Paint: Backdrop is a venture-backed DTC paint startup selling premium interior paints directly to consumers online. It overlaps with Tintural on DTC channel, DIY customer base, and direct-to-door shipping, but focuses on conventional acrylic paints rather than lime.

Direct peers

• Farrow & Ball: Farrow & Ball is a premium decorative paint brand known for distinctive color palettes and traditional formulations serving both DIY consumers and professional decorators. Directly comparable as a premium/natural finish paint brand sold DTC and through showrooms.
• KEIM Mineral Paints: KEIM is a European specialist in mineral silicate and lime paints with a long heritage of high-quality, eco-friendly architectural finishes. It is highly comparable in core formulation (lime/mineral) and finish quality targeting discerning decorator and architectural customers.
• Earthborn Paints: Earthborn is a UK-based eco-friendly paint brand offering natural, low-VOC interior paints. It is directly comparable on positioning (eco-friendly, natural ingredients), product format (decorative interior coatings), and target DIY/decorator customer base.
• Biofa: Biofa is a German manufacturer of natural, eco-certified paints, oils, and waxes with a strong DIY and professional decorator following in Europe. Highly comparable on natural-ingredient positioning and traditional European formulation heritage.
• Romabio: Romabio is a direct peer specializing in limewash and mineral-based paints for interior and exterior surfaces, sold DTC and through retailers. Like Tintural, Romabio targets homeowners seeking authentic lime-based finishes and competes in the same lime-paint category.

Broad incumbents

• Benjamin Moore: Benjamin Moore is a North American architectural paint incumbent with premium positioning across thousands of retailers and an expanding eco-friendly portfolio (e.g., Natura). Comparable as a wide-assortment paint brand competing for the same DIY and professional decorator wallet.
• PPG Paints: PPG is a global coatings giant offering architectural paints under brands such as Olympic and PPG Pittsburgh Paints. It competes broadly in DIY consumer wall paint and has been expanding low-VOC offerings relevant to Tintural's positioning.
• Behr Paint Company: Behr is a major mass-market architectural paint brand owned by Masco, distributed through The Home Depot. It competes broadly in the same DIY wall-paint category and increasingly markets low-VOC lines that encroach on Tintural's eco-friendly positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tintural Inc.