SiMaBa Group | Premium Hospitality

Name

SiMaBa Group | Premium Hospitality

Legal name

SiMaBa Group

Website

https://simabagroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Serviced Apartments

NAICS

Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAMACAE

Luxury serviced apartments (premium)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Serviced Apartments & Aparthotels

SECONDARYTHAMACAC

Corporate serviced apartments (business-focused)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Serviced Apartments & Aparthotels

SECONDARYTHAGANAE

Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs)

Travel & Hospitality/Lodging & Accommodation/Vacation Rentals (Short-Term Rentals)

Keywords

• Serviced apartments
• Short-term rentals
• Apartment rentals
• Vacation rentals
• Extended stay apartments

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Short-term Apartment Rentals: Nightly and weekly rental of fully furnished serviced apartments in Barcelona. Revenue generated through accommodation fees with bookings managed through their Guesty platform.
2. Long-term Monthly Rentals: Monthly furnished rental apartments targeting extended stays and relocations. Properties like Casa Mercader specialize in monthly rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SiMaBa Group operates premium serviced apartments in Barcelona under three sub-brands—The Passage (luxury Golden Triangle apartments with rooftop spa-pool), Casa Mercader (Eixample monthly furnished rentals with private parking), and C211 Barcelona (Casanova Street short-stay apartments). The company rents fully furnished units on nightly and monthly bases, with hotel-grade amenities including housekeeping, concierge, self check-in, welcome packs, high-speed Wi-Fi, and spa-pool access at select properties. Bookings are processed through the third-party Guesty platform with a best-price guarantee for direct reservations.

Product overview

SiMaBa Group operates as a premium hospitality company offering short and long-stay rental apartments in Barcelona through three distinct sub-brands: The Passage (luxury Golden Triangle apartments with rooftop spa access), Casa Mercader (prestigious Eixample monthly rentals with terraces and parking), and C211 Barcelona (short-stay serviced apartments in the Casanova Street area). The company provides serviced apartments with amenities including self check-in, housekeeping, concierge, high-speed Wi-Fi, and private parking. They also operate B-Local, a lifestyle blog serving as a local guide for guests.

Differentiator

Problem solved

Functional benefit

Brands

• The Passage: Luxury serviced apartments in Barcelona's Golden Triangle, featuring rooftop spa-pool access. Part of Simaba Group's premium hospitality portfolio.
• Casa Mercader
• C211 Barcelona
• B-Local

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GuestycoreTechnology or IntegrationProperty management and booking platform used for online reservations, channel management, and booking operations across all three SiMaBa Group brands.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• Plum Guide: Curated luxury short-term rental marketplace operating in major European cities including Barcelona, vetting properties for design and quality. Comparable premium segment positioning to SiMaBa's The Passage, although as a marketplace rather than operator.

Broad incumbents

• Room Mate Hotels: Spanish design-hotel chain with locations across Spain including Barcelona, offering premium urban accommodation with apartment-style rooms. Competes for the same premium leisure and business travelers that SiMaBa targets, although structured as hotels rather than apartments.
• Airbnb (Luxury / Airbnb-Friendly Apartments): Dominant global short-term rental platform with a growing luxury tier and Airbnb-Friendly Apartments program for apartment operators. SiMaBa competes with Airbnb for guest demand and uses its Guesty booking platform partly as a counterweight; Airbnb's scale and pricing power represent the dominant indirect competitive pressure on SiMaBa's direct-booking strategy.
• Sonder Holdings: Global tech-enabled serviced apartment / aparthotel operator with presence in Barcelona offering design-forward apartment stays with hotel-grade service. Comparable product and customer segment but at meaningfully larger scale and broader geographic footprint.

Direct peers

• Be Mate Home Experience: Spanish aparthotel/serviced-apartment brand with properties across major Spanish cities including Barcelona. Competes with SiMaBa on serviced apartments targeting tourists and corporate clients with similar amenity bundles (kitchen, workspace, concierge-style service).
• AB Apartment Barcelona: One of the larger traditional Barcelona apartment rental agencies with short and monthly stays, primarily in Eixample and Old Town. Comparable to SiMaBa's customer base (tourists, relocations), although typically less of a luxury/premium positioning.
• Habitat Apartments Barcelona: Long-established Barcelona serviced apartment and short-stay rental operator covering the same Eixample and Gràcia micro-markets as SiMaBa, with both short and extended-stay offerings. Direct competitor for tourist and corporate-relocation demand.
• Aspasios Apartamentos de Lujo: Barcelona-based operator of luxury serviced apartments in prime neighborhoods including Eixample and Passeig de Gràcia. Directly comparable to SiMaBa's The Passage and Casa Mercader brands on product type (premium apartments), customer (leisure and corporate), and city.
• FeelFree Rentals: Premium apartment rental operator in Barcelona offering short and mid-term stays in central districts (Eixample, Borne area). Direct competitor to C211 and The Passage on urban short-stay product.

Others

• Apartur: Barcelona apartment rental industry association of which SiMaBa is a member. Not a competitor but an ecosystem participant (trade body) involved in licensing, regulation, and representation of Barcelona STR operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simaba-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SiMaBa Group | Premium Hospitality