What Simak Rent does

Simak Rent (legal name: Simak Locação Serviços S.A.) is a Brazilian heavy equipment rental company headquartered in Belo Horizonte, Minas Gerais, operating as a subsidiary of diversified industrial services conglomerate Grupo Manserv. The company rents Linha Amarela (construction and mining) equipment such as excavators, backhoe loaders, wheel loaders, and crawler tractors; Linha Verde (agricultural and forestry) equipment including tractors, forest machines, skidders, and feller bunchers; and a comprehensive Trucks & Implements fleet spanning dump trucks, aerial basket trucks, hydrojets, sweepers, vacuum trucks, and tankers. It serves more than 20 economic sectors nationwide in Brazil, including civil construction, mining, agribusiness, forestry, sanitation, energy, and vocational transport, with a portfolio of 1,800+ active assets and 150+ active contracts.

Underlying the rental operation is a proprietary digital stack: the SiMC (Simak Monitoring Center) and SIMAK Fleet / SIMAK Link platforms capture real-time equipment telemetry every 15 seconds — covering operational cycles, fuel consumption, and availability — and surface that data for fleet-management decision-making and predictive maintenance. The integrated service bundle combines equipment provision, maintenance support, and operational assistance in a single contract, sold via a direct enterprise field-sales motion and a quote-driven website funnel; pricing is project-specific (not publicly listed) and contracts are typically multi-year. Corporate governance is anchored by CEO Anderson Antônio de Abreu and CFO/Administrative Director Matheus Marchetto Guirado, both appointed with mandates running 02.01.2024 to 02.01.2026.

Simak Rent monetises equipment rental on a project-and-time basis, supplemented by the value of bundled maintenance and telemetry services that justify a premium over pure asset hire. In June 2024 it accessed the Brazilian debt capital markets with its first debenture issuance (1ª Emissão de Debêntures), underwritten against expected operating cash flows and indicating institutional lender appetite. The company is privately held, LGPD-compliant, and operates a direct-to-client GTM with no third-party resellers, reaching customers nationwide through its own specialist sales team and the [email protected] intake channel.

Name

Simak Rent

Legal name

Simak Locação Serviços S.A

Website

https://simakrent.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Simak Rent is a Brazilian heavy equipment rental company, subsidiary of Grupo Manserv, providing Linha Amarela, Linha Verde, and truck fleets to 20+ sectors nationwide, with proprietary real-time fleet-monitoring technology and integrated maintenance services.

Ownership category

akta.pro rank

Product category

Heavy Equipment Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Heavy equipment rental
• Construction machinery leasing
• Mining equipment rental
• Forestry machinery leasing
• Commercial truck rental

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Core revenue stream from the rental (locação) of heavy machinery and equipment. Services include three integrated components: (1) provision of equipment for the time needed, (2) maintenance support, and (3) operational assistance. Equipment categories span three main lines: Linha Amarela (construction and mining), Linha Verde (agricultural and forestry), and Trucks & Implements. The rental model is project-based, with flexibility for clients to scale equipment up or down per project needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Simak Rent rents heavy machinery and commercial vehicles to business clients under project-based contracts, bundling the equipment with preventive maintenance and operational support. The portfolio spans Linha Amarela (excavators, backhoes, loaders, crawler tractors for construction and mining), Linha Verde (agricultural tractors, forest machines, skidders, feller bunchers for agribusiness and forestry), and Caminhões e Implementos (dump trucks, aerial basket trucks, hydrojet, sweeper, vacuum, water, fuel and flatbed vehicles) — supported by the SimakFleet and SiMC real-time monitoring platforms.

Product overview

Simak Rent is a heavy equipment rental company offering three main product lines: Linha Amarela (Yellow Line) for construction and mining, Linha Verde (Green Line) for agricultural and forestry operations, and a comprehensive Truck and Implements fleet. The portfolio includes over 1,800 active assets serving more than 20 economic sectors nationwide. The offering is supported by proprietary technology platforms including SimakFleet (fleet monitoring and data analytics platform) and SiMC (Simak Monitoring Center) for real-time operational monitoring. Equipment is available for rental with full maintenance support, fleet management, and ESG-aligned sustainability practices.

Differentiator

Problem solved

Functional benefit

Brands

• SimakFleet: Digital platform for fleet monitoring and management that transforms monitoring data into actionable insights for intelligent and responsible management.
• SiMC – Simak Monitoring Center

Products and services

• Linha Amarela (Yellow Line) Equipment Rental Rental of heavy construction and mining equipment — including excavators, backhoe loaders, wheel loaders, mini loaders, and crawler tractors — bundled with maintenance and operational support for civil construction and mining projects such as earthmoving, excavation, leveling, demolition, and material transport.
• Linha Verde (Green Line) Equipment Rental Rental of agricultural and forestry equipment — including agricultural tractors, forest machines, skidders, and feller bunchers — for silviculture, forestry production, reforestation soil preparation, ploughing, and cultivation.
• Truck and Implements Rental Rental of specialized commercial trucks and implements — including dump trucks, aerial basket trucks, hydrojet, sweeper, vacuum, pickup with aerial basket, multi-crane, flatbed, water tank, and fuel tanker vehicles — for mining, construction, energy, agriculture, sanitation, and vocational transport use cases.
• SimakFleet — Fleet Monitoring Platform Digital platform that converts real-time equipment telemetry into actionable insights, providing operational cycle measurement, custom rule configuration, statistical benchmarking across same-model equipment, and fuel consumption monitoring and control for rented fleets.
• SIMAK Link — Real-Time Fleet Efficiency Monitoring Proprietary real-time monitoring service that tracks operational performance, fuel consumption, and equipment availability for the entire Simak Rent rental fleet, enabling data-driven decision-making for clients.

Quantifiable outcome

• Fuel savings of up to 20% per excavator unit through hydraulic pump technology
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Grupo ManservcoreOthersGrupo Manserv is the parent company of Simak Rent. The relationship provides corporate backing, shared governance standards, and cross-company ethics and compliance frameworks. Simak Rent operates as a subsidiary leveraging the Manserv group's reputation for reliability and commitment in service provision.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Deere Brasil: Global OEM of agricultural, forestry, and construction equipment with growing rental and financing operations in Brazil. Comparable in Linha Verde product line (tractors, skidders, feller bunchers) and direct sales-to-enterprise motion.
• Sotreq (Caterpillar dealer Brazil): Brazilian Caterpillar dealer offering equipment sales, rental, parts, and service. Directly competes in Linha Amarela rental with broader machine availability and OEM backing; comparable in serving construction and mining customers.
• United Rentals: World's largest equipment rental company with comprehensive fleet across construction, industrial, and aerial platforms. Comparable in integrated rental-plus-monitoring model and multi-sector customer base, though operating in North America.
• Tracbel (Caterpillar dealer Brazil): Brazilian Caterpillar dealer with rental offerings in construction, mining, and forestry equipment. Comparable in heavy equipment rental and Linha Verde forestry/agricultural equipment.
• Ashtead Group / Sunbelt Rentals: Global equipment rental leader operating Sunbelt Rentals in North America. Directly comparable in fleet breadth, integrated service model, and enterprise customer base across construction, industrial, and specialty segments.

Direct peers

• Atera (Atera Aluguel de Equipamentos): Brazilian rental company specializing in aerial platforms, telehandlers, and construction equipment. Comparable in rental-only model and Brazilian enterprise customer base, though narrower in fleet categories.
• Orguel (formerly Orguel Máquinas): Brazilian heavy equipment rental specialist with diversified fleet across construction, mining, and industrial sectors. Comparable in integrated rental-plus-maintenance service model and Brazilian customer base.
• Companhia Mills: Brazil's largest heavy equipment rental company offering Linha Amarela, linha Verde, aerial platforms, and trucks with national coverage. Most direct competitor with similar multi-sector, multi-line rental model and comparable customer base in construction, mining, and agribusiness.

Emerging players

• Solaris (Brazil equipment rental): Brazilian equipment rental provider offering construction and industrial machinery with national delivery. Comparable in fleet composition and project-based rental model, though typically smaller scale than Simak Rent.

Regional players

• Locar (Locar Locação de Equipamentos): Brazilian heavy equipment rental company with national presence serving construction, infrastructure, and industrial clients. Directly comparable in fleet composition (excavators, loaders, trucks) and rental-plus-maintenance service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simak-rent

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simak Rent