Orguel

What Orguel does

Orguel is a Brazilian equipment rental and engineering solutions company founded in 1964 and headquartered at Rua Mato Grosso, 110, Belo Horizonte, Minas Gerais. The company rents a broad portfolio of construction and industrial access equipment — elevating platforms (articulated, telescopic, scissor lifts from Genie and Haulotte), scaffolding systems (fachadeiro, multidirecional Mecanflex, tubo equipado), tower shoring and adjustable props, rack-and-pinion construction elevators, the proprietary QuikDeck suspended platform system, generators, metallic concrete formwork, lighting towers and winches — alongside sales of new Mecan-branded mechanized equipment and certified pre-owned equipment, plus assembly/disassembly, structural maintenance, IPAF-certified operator training, technical assistance and bespoke custom-engineering projects.

Orguel generates revenue primarily through recurring equipment rental (classified as subscription/recurring), with secondary one-time streams from new equipment sales, used equipment sales and professional services. Pricing is quote-based and project-specific, scoped by equipment type, quantity, duration and site location. Go-to-market is consultative direct sales to enterprise and government clients in mining, oil & gas, steel and metals, petrochemicals, pulp & paper, infrastructure, construction, real estate and special projects, supported by a website quote request funnel, a 0800 customer service line, WhatsApp and a field sales team, with content marketing (technical blog, social media, newsletter, paid digital) feeding top-of-funnel demand.

The company is privately held with no parent, no public listing and no disclosed external investment; it appears to operate as an independent Brazilian enterprise across a 1,001–5,000 employee base. In 2024 Orguel executed a rebranding initiative ('Conheça uma nova Orguel' / Meet the new Orguel), and it maintains core supply partnerships with Genie and Mecan, a training partnership with IPAF, and an HR/recruitment partnership with Gupy. It is LGPD-compliant with a designated DPO. Named customers include Petrobras, Vale, Anglo American, AngloGold Ashanti, ArcelorMittal, Gerdau, Usiminas, CSN, Samarco, Braskem, Suzano, Klabin, Cenibra, Nexa Resources, Fiat, Cyrela, Gafisa, Arena MRV, DNIT and the Tribunal de Contas do Município de São Paulo.

Name

Orguel

Legal name

Orguel

Website

https://orguel.com.br

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Orguel is a privately held Brazilian equipment rental and engineering solutions company, founded in 1964 in Belo Horizonte, renting access, shoring, elevator, formwork, generator and lighting equipment to enterprise and government clients in mining, oil & gas, steel, infrastructure and construction.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industries

Specialty Access & Scaffolding Rental/Leasing (TLABAFAL), Concrete & Masonry Equipment Rental/Leasing (TLABAFAC), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Construction equipment rental
• Industrial equipment leasing
• Aerial work platforms
• Scaffolding rental
• Engineering access solutions

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental (Locação): Rental of construction equipment including platforms, scaffolding, shoring, elevators, generators, concrete forms, lighting towers, and winches. Primary revenue stream with consultative approach.
2. Equipment Sales: Sale of new equipment including Mecan mechanized equipment and Genie brand products.
3. Used Equipment Sales (Seminovos): Sale of certified pre-owned construction equipment.
4. Services: Assembly and disassembly, structure maintenance, operator training, technical assistance, and custom engineering projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Orguel rents, sells, and services construction and industrial access, energy, formwork, and shoring equipment to enterprise customers in Brazil. The core offering includes rental of aerial work platforms, scaffolding, shoring systems, construction elevators, the proprietary QuikDeck suspended platform system, generators, concrete formwork, lighting towers, and winches, supplemented by sale of new (Mecan) and used equipment plus assembly, maintenance, IPAF-certified operator training, technical assistance, and custom engineering services.

Product overview

Orguel is an equipment rental and services company offering a comprehensive portfolio of construction and industrial access solutions. The core offering includes rental of elevating platforms (articulated, telescopic, and scissor lifts), scaffolding systems, shoring equipment (tower shoring and adjustable props), construction elevators, QuikDeck suspended platforms, generators, concrete formwork, lighting towers, and winches. The company also sells mechanized equipment under the Mecan brand and used/refurbished equipment. Supporting the rental business, Orguel provides services including equipment assembly/disassembly, structural maintenance, operator training with IPAF certification, technical assistance, and custom engineering projects. The product portfolio serves the construction, industrial, infrastructure, mining, sanitation, oil and gas, and petrochemical sectors across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• QuikDeck: Suspended platform system for access solutions, featured in major infrastructure projects

Products and services

• Aerial Work Platform Rental (Locação de Plataformas Elevatórias) Rental of articulated, telescopic, and scissor lift aerial work platforms from brands such as Genie and Haulotte for working-at-height access at construction sites, industrial facilities, and maintenance projects. Targeted at enterprise customers in construction, industry, infrastructure, mining, oil and gas, and sanitation.
• Scaffolding Rental (Locação de Andaimes) Rental of scaffolding systems including fachadeiro (facade), multidirecional mecanflex, and tubo equipado configurations for industrial and construction access applications. Targeted at enterprise construction and industrial maintenance customers.
• Shoring Rental (Locação de Escoramentos) Rental of tower shoring (escoramento torre) and adjustable props (escoras) used to support slabs, beams, and pillars during concrete construction. Targeted at enterprise construction and infrastructure customers.
• Construction Elevator Rental (Locação de Elevadores)

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered moderate, core and minor.

• International Powered Access Federation (IPAF)moderateStrategic or Co-development PartnerIPAF partnership for providing theoretical and practical training for PEMTs/IPAFs with certification. Orguel offers IPAF-certified operator training as part of their service offering.
• GeniecoreTechnology or IntegrationGenie is a key equipment supplier for aerial work platforms. Orguel sells Genie equipment (articulating platforms, telescopic platforms, scissors lifts) and maintains these brands for rental operations.
• MecancoreTechnology or IntegrationMecan is a supplier of mechanized equipment sold by Orguel. Mecan equipment is part of Orguel's product portfolio for construction and industrial applications.
• GupyminorOthersGupy is a recruitment platform used by Orguel for managing job applications and the hiring process. Listed in privacy policy as the platform for handling candidate data.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Rentals: The world's largest equipment rental company, with aerial platforms, scaffolding, and industrial solutions in North America and expanding Latin America presence. Comparable to Orguel as a broad-line construction and industrial rental provider with similar customer segments and project-driven GTM.
• Loxam: European leader in construction equipment rental including aerial platforms and scaffolding. Comparable to Orguel in scope (aerial platforms, scaffolding, energy, formwork support) and enterprise sales motion, though primarily European focused.
• Sunbelt Rentals (Ashtead Group): Second-largest equipment rental operator globally under Ashtead Group, with a broad aerial, scaffold, and industrial rental offering. Closely comparable to Orguel on aerial platform rentals and industrial customer base, though geographically focused on North America/UK.
• BrandSafway: Global leader in scaffolding, access, and industrial services with strong presence in oil & gas, petrochemical, and infrastructure markets. Directly comparable to Orguel on the scaffolding/access and specialty industrial services side, including shutdown/turnaround work at refineries and petrochemical plants.
• Herc Rentals: US-listed rental firm offering aerial platforms, earthmoving, and industrial equipment across infrastructure and industrial customers. Comparable to Orguel in customer segments (infrastructure, industrial, construction) and equipment categories such as aerial work platforms and power generation.
• Caterpillar (Cat Rental Network): Global heavy equipment manufacturer operating a worldwide dealer-based rental network covering aerial, earthmoving, and power generation equipment. Comparable to Orguel on the rental-of-Cat-equipment and power generation side, particularly for mining and infrastructure customers in Latin America.

Regional players

• Riwal: European aerial platform rental and access specialist with operations across Europe, Middle East, and Latin America. Comparable to Orguel on aerial platform rental focus and industrial customer base, but primarily active in Europe and selected emerging markets outside Brazil.

Direct peers

• Estrela Locações: Brazilian construction and industrial equipment rental provider serving infrastructure, mining, and construction customers. Closely comparable to Orguel on Brazil-focused equipment rental with emphasis on serving large industrial and infrastructure projects.
• Mills Estruturas e Serviços: One of the largest Brazilian providers of scaffolding, access platforms, and formwork rental, with extensive industrial and infrastructure customer overlap. Directly comparable to Orguel on access/scaffolding/formwork rental in Brazil, serving similar mining, oil & gas, and construction customers.

Others

• Haulotte: Major OEM of aerial work platforms (articulating, telescopic, scissor lifts) that also operates rental services and partners with rental fleets. Comparable to Orguel because Haulotte platforms are part of Orguel's rental fleet; the OEM relationship makes Haulotte an adjacent ecosystem participant rather than a direct Brazil rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grupoorguel
• LinkedInlinkedin.com/company/grupo-orguel
• Instagraminstagram.com/orgueloficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orguel