ADVANCE TILES LTD
ADVANCE TILES LTD (Simola Vitrified Tiles) is an India-based, Morbi-cluster manufacturer of vitrified tiles — including polished, matt, large-format, and 20mm outdoor variants — distributed through 300+ dealers in 40+ countries.
- Company typePrivate
- Founded-
- HeadquartersMorbi, India
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ADVANCE TILES LTD does
ADVANCE TILES LTD operates in the building materials sector under the trade name Simola Vitrified Tiles, manufacturing a broad range of vitrified tiles from a base in Morbi, Gujarat, India — the country's principal tile manufacturing cluster. The company's product portfolio spans polished, satin matt, rustic matt, hi-gloss, digital, carved, and large-format variants across more than thirteen named collections (including Marmotech, Polished, Uniline, Lumino, Axor, Carving, Hi-Gloss, Marbelina, Rustic Matt, Satin Matt, Digi Matt, GHR, and ADR) and over 100 design SKUs, with a dedicated 20mm outdoor sub-brand called Rio Stone. Manufacturing operations are supported by a technical collaboration with Italy's SACMI Group, a leading global supplier of ceramics plant and machinery, indicating reliance on established process technology rather than proprietary innovation.
The company runs a classic Morbi-cluster B2B-to-channel model: it produces tiles at its Indian facility and sells through a network of more than 300 dealers across 40-plus export countries, supplemented by domestic Indian distribution. Customer-facing activity includes participation in industry trade fairs such as Acetech (2015, 2017) and Vibrant (2017), targeting architects, specifiers, dealers, and project buyers in residential and commercial construction. Revenue mechanics are not publicly disclosed, and pricing signals are limited to standard per-square-foot tile pricing common to the category. End customers are fragmented across dealers, distributors, and project accounts; no named anchor accounts are disclosed and the company is privately held with no public listing.
ADVANCE TILES LTD firmographics
Firmographics- Name
- ADVANCE TILES LTD
- Legal name
- ADVANCE TILES LTD
- Website
- https://simola.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ADVANCE TILES LTD (Simola Vitrified Tiles) is an India-based, Morbi-cluster manufacturer of vitrified tiles — including polished, matt, large-format, and 20mm outdoor variants — distributed through 300+ dealers in 40+ countries.
- Ownership category
- akta.pro rank
ADVANCE TILES LTD industry classification
Industry- Product category
- Vitrified Ceramic Tiles
- NAICS
- Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where ADVANCE TILES LTD is headquartered
LocationHeadquarters
- HQ city
- Morbi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ADVANCE TILES LTD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Tile Manufacturing and Export: Manufactures and exports ceramic and vitrified tiles through dealer network and direct exports. Products sold as one-time purchases for construction and renovation projects.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
ADVANCE TILES LTD product offering
Product offeringCore offering
ADVANCE TILES LTD manufactures and exports vitrified ceramic tiles under the Simola brand from its plant in Morbi, Gujarat, India. The product line includes Indoor Range tiles (600x1200mm, 800x1600mm, 1200x1800mm, 1200x2400mm), Outdoor Range tiles (600x900mm), Large Size tiles, and the heavy-duty Rio Stone 20mm outdoor flooring line, offered across 13 design collections (Marmotech, Polished, Uniline, Lumino, Axor, Carving, Hi-Gloss, Marbelina, Rustic Matt, Satin Matt, Digi Matt, GHR, ADR). Production is enabled by a technical collaboration with Italy's SACMI group for state-of-the-art manufacturing machinery.
Product overview
Simola manufactures and exports vitrified tiles as a single unified product line with multiple size and design variants. The core offering consists of Indoor Range tiles (available in 600x1200mm, 800x1600mm, 1200x1800mm, 1200x2400mm sizes) and Outdoor Range tiles (600x900mm), supplemented by the heavy-duty Rio Stone 20mm product line for external applications. The portfolio includes 13 distinct design collections (Marmotech, Polished, Uniline, Lumino, Axor, Carving, Hi-Gloss, Marbelina, Rustic Matt, Satin Matt, Digi Matt, GHR, ADR) offering various finishes and aesthetics. A Tiles Calculator tool supports customer planning. All products benefit from technical collaboration with SACMI group of Italy for manufacturing technology.
Differentiator
Problem solved
Functional benefit
Brands
- Rio Stone: Outdoor flooring products with 20mm thickness, offering elegance, reliability and robustness in external floorings with natural rustic look for outdoor living spaces.
Products and services
- Indoor Range Vitrified Tiles
Companies that use ADVANCE TILES LTD
Customer profileSegments3 records
Ideal customer profiles2 records
ADVANCE TILES LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ADVANCE TILES LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SACMI GroupcoreSACMI group is an Italian global company that invests in innovative technology based on research and development. Their technical collaboration ensures that Simola's ultra-modern plant is equipped with state-of-the-art machinery for vitrified tile manufacturing. This partnership provides Simola with access to pioneering technology recognized in international markets.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
ADVANCE TILES LTD competitors and assessment
Company assessmentDirect peers
- Nitco Limited: Indian tile and marble manufacturer with dealer-led distribution across domestic and select export markets. Comparable to Simola on product category (tiles/vitrified) and channel structure, with additional natural stone exposure.
- Orient Bell: Listed Indian tile manufacturer producing ceramic, vitrified, and porcelain tiles with a national dealer network. Comparable to Simola across product category and channel-led distribution, with greater scale and brand investment.
- Varmora Granito: Morbi-headquartered vitrified tile and sanitaryware manufacturer with strong export presence. Highly comparable to Simola given shared Morbi manufacturing cluster, vitrified tile focus, and export-driven dealer model.
- Bell Granito Ceramica: Gujarat-based (Morbi cluster) vitrified tile manufacturer with global export footprint. Directly comparable to Simola on product (vitrified tiles), manufacturing base, and export-dealer business model.
- Sunheart Vitrified: Morbi-based vitrified tile manufacturer focused on export markets. Comparable to Simola as a like-sized Morbi peer competing in the same international dealer-driven vitrified tile segment.
- Somany Ceramics: Indian tile and sanitaryware manufacturer with a broad vitrified tile portfolio and nationwide dealer network. Comparable to Simola as a direct competitor in the Indian vitrified tile market with overlapping product formats and distribution model.
- Asian Granito India: Gujarat-based (with Morbi operations) manufacturer of vitrified tiles, ceramic tiles, and marble products. Closely comparable to Simola on product mix, Morbi manufacturing base, and export orientation toward international dealer networks.
- Cera Sanitaryware: Indian sanitaryware and tile manufacturer with a growing vitrified tile portfolio sold through dealer channels. Comparable to Simola on dealer-led distribution and Indian tile manufacturing, with adjacent sanitaryware exposure.
Broad incumbents
- Marazzi Group: Italian global tile manufacturer and parent of major international tile brands. Comparable to Simola's product category (ceramic/vitrified tiles) and is the natural reference point for the SACMI technology platform Simola uses.
- Kajaria Ceramics: India's largest tile manufacturer offering ceramic, vitrified, and porcelain tiles across multiple brands. Directly comparable to Simola on product category (vitrified tiles) and Indian manufacturing footprint, but at much greater scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ADVANCE TILES LTD social profiles
Digital presenceADVANCE TILES LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADVANCE TILES LTD leadership team
Management profileNumber of profiles
ADVANCE TILES LTD subsidiaries and ownership
Company hierarchySubsidiaries1 record
ADVANCE TILES LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADVANCE TILES LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADVANCE TILES LTD
What does ADVANCE TILES LTD do?
ADVANCE TILES LTD manufactures and exports vitrified ceramic tiles under the Simola brand from its plant in Morbi, Gujarat, India. The product line includes Indoor Range tiles (600x1200mm, 800x1600mm, 1200x1800mm, 1200x2400mm), Outdoor Range tiles (600x900mm), Large Size tiles, and the heavy-duty Rio Stone 20mm outdoor flooring line, offered across 13 design collections (Marmotech, Polished, Uniline, Lumino, Axor, Carving, Hi-Gloss, Marbelina, Rustic Matt, Satin Matt, Digi Matt, GHR, ADR). Production is enabled by a technical collaboration with Italy's SACMI group for state-of-the-art manufacturing machinery.
Is ADVANCE TILES LTD a public or private company?
ADVANCE TILES LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADVANCE TILES LTD founded?
ADVANCE TILES LTD was founded in -1. It employs 1 to 10 people.
Where is ADVANCE TILES LTD based?
ADVANCE TILES LTD is headquartered in Morbi, India, in the Asia region.
How does ADVANCE TILES LTD make money?
One revenue line is on record: tile Manufacturing and Export.
Who are ADVANCE TILES LTD's main competitors?
Direct peers on record are Nitco Limited, Orient Bell, Varmora Granito, Bell Granito Ceramica, Sunheart Vitrified, Somany Ceramics, Asian Granito India and Cera Sanitaryware. Broad incumbents are Marazzi Group and Kajaria Ceramics.
Does ADVANCE TILES LTD have an API?
No public API is recorded for ADVANCE TILES LTD.
What industry is ADVANCE TILES LTD in?
ADVANCE TILES LTD's product category is Vitrified Ceramic Tiles. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327120 and its SIC code is 3260.