Simplecarry Co., Ltd

What Simplecarry Co., Ltd does

Simplecarry Co., Ltd is a Vietnamese privately-held backpack and bag brand established in 2010, headquartered at District 12, Ho Chi Minh City. The company designs and sells a broad portfolio of consumer bags — urban backpacks (CITY, P, MK, C-Laps series), duffle bags (SD series, DUFFLE WHEEL), sports and gym bags (GYMBAG, Tennis, Golf collections), school bags (WIKI, WIKI SCHOOL), and small accessories (SLING, CROSS) — combining Korean-inspired design aesthetics with Vietnamese manufacturing executed through parent manufacturing partner BTL VN. All products share a common technical platform: water-repellent polyester fabric, Air Mesh breathable back panels, PE foam shockproof laptop compartments, reflective safety elements, and an industry-unusual 10-year warranty.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce through simplecarry.com and a nationwide dealer network covering all 63 Vietnamese provinces with over 100 point-of-sale locations, supplemented by a dedicated B2B channel for custom-logo corporate gifting and promotional products (including a co-branded Grab Vietnam line). Pricing is positioned in the mid-market Vietnamese consumer range — backpacks typically 590,000 VND to 1,100,000 VND (~$24-$45 USD), with premium and specialized lines extending to roughly 2,490,000 VND. Revenue mechanics are pure one-time unit sales; no subscription or recurring model is in place. Customers span students, office workers, sports and fitness users, gig-economy delivery partners, and corporate B2B buyers, with no single enterprise anchor client disclosed.

Operationally, the brand is lean: the disclosed headcount of 6 indicates a small HQ organization that relies on BTL VN for production and on independent dealers for physical distribution rather than company-owned retail. The company has not raised external funding, maintains no disclosed patents or formal regulatory certifications, and operates exclusively within Vietnam. Brand-building has emphasized durability testimonials (customers reporting 3-5 year product lifespans), the 10-year warranty, and Korean-design positioning as the primary points of differentiation in a competitive domestic bag market.

Name

Simplecarry Co., Ltd

Legal name

SimpleCarry Co., Ltd

Website

https://simplecarry.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SimpleCarry Co., Ltd is a Vietnamese privately-held backpack and bag brand founded in 2010, designing Korean-inspired water-repellent bags for students, office workers, sports users, and corporate B2B gifting clients, sold through its own e-commerce site and a nationwide Vietnamese dealer network covering all 63 provinces.

Ownership category

akta.pro rank

Product category

Bags and Backpacks

NAICS

Luggage and Leather Goods Retailers (458320), Plastics Bag and Pouch Manufacturing (326111)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Backpacks and bags
• Corporate gifting products
• Water-repellent fabric bags
• Laptop backpacks
• Vietnamese bag manufacturer

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer sales through e-commerce website and retail dealer network across Vietnam
2. B2B Corporate Sales: Custom corporate gifts and branded products for business clients with custom logo options

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SimpleCarry Co., Ltd designs, manufactures, and sells a broad portfolio of backpacks, duffle bags, sling bags, school bags, golf and tennis accessories, and B2B custom-branded corporate gifts. Products are built with water-repellent polyester fabric, ergonomic Air Mesh back panels, shockproof laptop compartments, and reflective safety elements, and are sold under a 10-year warranty through its own e-commerce site, a nationwide Vietnamese dealer network, and a B2B custom logo program.

Product overview

Simplecarry Co., Ltd is a Vietnamese backpack and bag manufacturer with Korean-influenced design, operating since 2010. The product portfolio is a broad, unified consumer goods lineup rather than a software platform. The portfolio is organized around several core product lines: CITY Series (A-CITY, E-CITY, K-CITY, M-CITY, R-CITY) as the flagship urban lifestyle backpacks; P Series (P1–P9) and C-Laps for laptop-oriented backpacks; B2B Series for corporate gifting and custom logo printing; SD Series duffle bags and DUFFLE WHEEL for travel; GYMBAG for sports; WIKI/WIKI SCHOOL BAG for students; Golf Collection (GOLF POUCH, GOLF SHOES, GOLF M-TOTE, IRON COVER, FLIGHT GOLF COVER) and Tennis Collection (DUFFLE TENNIS, RACQUETBAG) for niche sports; plus cross/accessory bags (SLING, PASSPORT BAG, OD series, MY series, MINI CROSS, MATTAN, KANTAN, CREDO, ISSAC, MK Series). All products share common features: water-repellent polyester fabric, shockproof laptop compartments, ergonomic straps, and a 10-year warranty. The B2B and custom order process enables corporate branding on most products.

Differentiator

Problem solved

Functional benefit

Products and services

• CITY Series Backpacks (A-CITY, E-CITY, K-CITY, M-CITY, R-CITY) Urban lifestyle backpacks with Korean-inspired design, water-repellent polyester fabric, shockproof laptop compartment, Air Mesh back panel, and 10-year warranty. Target office workers and daily commuters; multiple sub-series and color variants ranging roughly 590,000–1,100,000 VND.
• P Series Backpacks (P1, P3, P5, P7, P9, NEW P9) Daily-use backpacks in various sizes and color variants with water-repellent polyester construction. Priced roughly 790,000–990,000 VND.
• C-Laps Series Laptop Backpacks Backpacks dedicated to laptop carry with shockproof compartments, available in sizes to fit 13-inch, 15.6-inch, and 17-inch laptops.
• B2B Series Backpacks (B2B01, B2B03, B2B04, B2B05, B2B15, B2B300) Business-to-business backpacks designed for corporate gifting and branding, with custom logo printing options for employee gifts, client presents, and promotional items. Pricing available upon contact.
• SD Series Duffle Bags (SD1–SD7, SD77) Shoulder carry duffle bags available in multiple sizes with water-repellent polyester, multiple compartments, adjustable straps, and 10-year warranty. Priced roughly 390,000–720,000 VND.
• DUFFLE WHEEL (Wheeled Travel Duffle) Premium wheeled duffle bag for travel, combining duffle features with rolling wheels for easy transport. Available in black and white colors; priced around 2,490,000 VND.
• GYMBAG Gym and sports shoulder bag with water-repellent polyester, main pocket, side pockets, front zipper pocket, and 10-year warranty. Weighs 0.56 kg with 25 kg maximum load.
• WIKI / WIKI99 / WIKI SCHOOL BAG School backpacks with reflective shoulder straps for child safety, dedicated pencil case included, snap lid design, and rectangular shape optimized for books and stationery. WIKI School Bag priced around 459,000 VND.
• TT BAG Ultra-lightweight backpack (750g) with minimalist embossed logo, main compartment with shockproof laptop pocket, hidden reflective cord for nighttime visibility, and luggage strap for attaching to rolling luggage.
• MK Series Premium Backpacks (MK4, MK5, MK6, MK5M) Premium backpack line with high-end features including multiple color options (Diamond and 2Tone variants), targeting users with laptops up to 17 inches. Priced around 1,100,000 VND.
• BALO 151 / BALO 153 Backpack Unisex backpack with dedicated shoe compartment, shockproof laptop sleeve, luggage trolley strap, dual side water bottle pockets, and water-repellent polyester. Fits 14-inch laptops.
• SLING Series Crossbody Bags (SLING, SLING BIG) Crossbody sling bags available in multiple sizes (SLING, SLING BIG) and colors, with water-repellent polyester and adjustable strap.
• Cross / Accessories (PASSPORT BAG, OD series, MY series, MINI CROSS, WIKI S) Crossbody bags and accessories including PASSPORT BAG, OD series (OD1, OD2, OD3), MY series, MINI CROSS, and WIKI S in various sizes and color options.
• Golf Collection Accessories (Pouch, Shoes Bag, M-Tote, Iron Cover, Flight Cover, MP Pouch) Golf-specific accessories including GOLF POUCH, GOLF SHOES bag, GOLF M-TOTE, IRON COVER, FLIGHT GOLF COVER, and MP POUCH, all with water-repellent polyester construction. Priced 49,000–409,000 VND.
• CREDO Series Backpacks (CREDO 1–5) Mid-range backpack series with urban design styling, available in multiple color variants (CREDO 1 through 5).
• ISSAC Series Backpacks (ISSAC 1–6) Backpack series with multiple color variants and styles (ISSAC 1 through 6), targeting students and young professionals with water-repellent polyester construction.
• MATTAN Series Backpacks Backpack series available in Marble and Loften color variants with premium design aesthetics.
• KANTAN Series Backpacks (KANTAN 3, KANTAN 5) Backpack series (KANTAN 3, KANTAN 5) with multiple color variants including Burgundy, W.Grey, BGD, and D.Blue.
• Tennis Collection (DUFFLE TENNIS, RACQUETBAG) Tennis bag line including DUFFLE TENNIS and RACQUETBAG. DUFFLE TENNIS dimensions 77x31x27.5 cm, 1 kg weight, 25 kg max load, with 2 main compartments, 3 accessory pockets, and dedicated tennis racket compartment.
• GRAB PROMOTION Series (EASYOPEN Backpacks) Promotional backpacks offered in collaboration with Grab Vietnam, including EASYOPEN backpacks with easy-access features designed for Grab delivery drivers and offered at promotional pricing.
• GIFT / B2B Custom Products Program Custom-branded corporate gift and promotional products program with custom logo printing, designed for B2B partnerships and branded merchandise programs. Pricing available upon contact (hotline 090 678 6026).
• Travel Cloth Case (Sizes S, M, L) Travel organizer pouches for clothes available in S, M, L sizes with multiple color options including green, blue, and red.

Quantifiable outcome

• 10-year warranty on products demonstrating confidence in durability
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Grab VietnamminorStrategic or Co-development PartnerSimpleCarry has a dedicated 'Grab Promotion' product collection suggesting a partnership or special pricing arrangement with Grab Vietnam for their driver-partners. Products include EasyOpen series backpacks designed for Grab delivery drivers with easy-access features.
• BTL VN (Công ty TNHH Thương Mại và Sản Xuất BTL VN)coreStrategic or Co-development PartnerBTL VN is the parent manufacturing company for SimpleCarry products. The company combines Korean design concepts with Vietnamese manufacturing expertise. They produce export-quality bags with skilled workers and carefully selected materials passing quality control at Vietnamese customs.
• Various Corporate B2B ClientscoreChannel Partner/ Reseller/ DistributorSimpleCarry serves numerous corporate clients for custom-branded merchandise and corporate gifting programs. B2B series products feature custom logo printing options for companies seeking branded bags for employees, clients, and promotional events.
• Nationwide Dealer NetworkcoreChannel Partner/ Reseller/ DistributorDealer network covering all 63 provinces in Vietnam with over 100 point-of-sale locations. Dealers receive preferential pricing, marketing support, cooperative advertising, product training, and flexible return/exchange policies.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@simplecarry
• Facebookfacebook.com/SimpleCarry
• Instagraminstagram.com/simplecarry.vn
• LinkedInlinkedin.com/company/simplecarry-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplecarry Co., Ltd