SimplePay
SimplePay (Globopay Ltd., Canada) provides proprietary payment infrastructure — acceptance, P2P, mass payouts, smart cascade routing, and white-label deployment — for merchants, PSPs, banks, and integrators in high-risk and complex markets across CIS, LATAM, MENA, Asia, and Europe.
- Company typePrivate
- Founded2014
- HeadquartersNot specified, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SimplePay does
SimplePay, operating through its legal entity Globopay Ltd. (Canada, FINTRAC MSB Reg # M22994853), is a payment infrastructure provider founded in 2014 that serves merchants, PSPs, payment operators, banks, and fintech teams operating in complex and high-risk markets across CIS, LATAM, MENA, Asia, and Europe. The platform spans payment acceptance, a P2P infrastructure rail, local payment methods, mass payouts, smart cascade routing, white-label deployment, and a three-tier partner program (Merchant Agents, Payment Solutions, P2P Trading Teams).
The technology stack is proprietary and built in-house over 10+ years, with parallel route selection (simultaneous multi-provider queries), returning-payer recognition, pre-funded liquidity logic, and AI-powered payment-instruction analytics that deprioritize low-conversion flows. The company is certified to PCI DSS Level 1, registered as a Canadian MSB, and GDPR compliant — a compliance posture that is a precondition for enterprise and high-risk merchant onboarding.
Revenue is generated through transaction-based fees, white-label licensing, and partner commissions (up to 10% to merchant agents and up to 2% turnover-based to payment solutions partners). Pricing is volume-tiered from $10K/month to $50M+/month with risk-based adjustments for high-risk merchants and geography/payment-method-specific variation. The company is bootstrapped and operates with 6 employees.
SimplePay firmographics
Firmographics- Name
- SimplePay
- Legal name
- Globopay Ltd.
- Website
- https://simplepay.pro
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimplePay (Globopay Ltd., Canada) provides proprietary payment infrastructure — acceptance, P2P, mass payouts, smart cascade routing, and white-label deployment — for merchants, PSPs, banks, and integrators in high-risk and complex markets across CIS, LATAM, MENA, Asia, and Europe.
- Ownership category
- akta.pro rank
SimplePay industry classification
Industry- Product category
- Payment Processing Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Payment Processing & Acquiring Infrastructure (FSAGABAC)
- akta.pro secondary industries
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where SimplePay is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
SimplePay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Payment Processing Fees: Transaction-based fees for payment acceptance and P2P infrastructure services. Rates individualized based on volume, risk category, geography, payment method mix, and integration type.
- White-label Licensing: Full processing stack deployed under partner brands for banks, PSPs, and fintechs. Commercial terms shaped by geography, risk profile, and operational scope.
- Partner Commissions: Revenue share paid to merchant agents (up to 10% of partner income), turnover-based share to payment solution partners (up to 2% of turnover), and reduced fees plus tailored terms for P2P trading teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Volume-based tiers from $10K/month to enterprise accounts exceeding $50M/month |
| Transaction based/ take rate | Monthly | Risk-based pricing for mid-risk and high-risk merchants |
| Transaction based/ take rate | Monthly | Geography and payment method dependent pricing |
| Transaction based/ take rate | Monthly | Chargeback rate-based pricing incentives |
| Transaction based/ take rate | Monthly | Integration type affecting costs |
| Transaction based/ take rate | Monthly | Compliance-verified businesses get priority onboarding and better terms |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels2 records
SimplePay product offering
Product offeringCore offering
SimplePay provides payment infrastructure for merchants, PSPs, banks, and payment operators in complex and high-risk markets. Its core offerings include payment acceptance, P2P routing and execution, local payment methods, mass payouts, smart cascade routing, and white-label deployment of the full processing stack. The platform is built entirely in-house since 2014, supports PCI DSS Level 1 infrastructure, and operates under FINTRAC Canada MSB licensing.
Product overview
SimplePay is a payment infrastructure platform providing a portfolio of interconnected services for merchants, PSPs, payment operators, banks, and fintechs operating in complex and high-risk markets. The core product suite includes Payment Acceptance, P2P Infrastructure Platform, Local Payment Methods, Mass Payouts, Smart Cascade Routing, and White-Label Infrastructure. These products share a common platform intelligence layer featuring parallel routing orchestration, AI-powered instruction analytics, returning-payer matching, and pre-funded liquidity management. The platform is offered both directly to enterprise clients and through the Partner Program, which enables merchant agents, payment solution providers, and P2P trading teams to access SimplePay infrastructure under their own arrangements.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Acceptance Structured payment acceptance infrastructure adapted to geography, business model, and transaction behavior. Supports high-risk merchants and local markets with PCI DSS Level 1 infrastructure, multi-currency processing, and integration via direct API, CMS modules, or hosted payment pages.
- P2P Infrastructure Platform Operator-grade P2P routing and execution logic built for speed, conversion, and local deployment. Provides parallel routing, AI instruction scoring, and pre-funded liquidity for stable processing at scale. Includes cross-border P2P with bank-issued instructions, local P2P networks with in-house trading teams, and ECOM/quasi-ECOM flows with chargeback protection.
- Local Payment Methods Localized payment infrastructure tailored to specific markets and settlement requirements across CIS, LATAM, MENA, Asia, and Europe. Supports region-specific payment rails, currencies, and settlement conventions.
- Mass Payouts Outbound payment workflows designed for speed, visibility, and operational control. Supports multi-currency batch payouts with instant confirmation and pre-funded settlement.
- Smart Cascade Routing Simultaneous multi-provider query system with AI selecting the optimal route by speed, conversion, and closure time. Reduces dependency on any single route and concentration risk by ranking and deprioritizing underperforming routes in real time.
- White-Label Infrastructure Deployment-ready full processing stack for banks, PSPs, and fintechs to operate under their own brand. Includes routing, orchestration, compliance tooling, and analytics, enabling partners to launch their own payment operations backed by SimplePay's technology and compliance infrastructure.
- Partner Program Three-tier partnership program covering Merchant Agents (recurring revenue share from merchant processing volume), Payment Solutions partners (white-label processing, API access, co-branded solutions with volume-based tiers), and P2P Trading Teams (dedicated limits, priority routing, and API access for automated trading).
Quantifiable outcome
- Pre-funded liquidity limits cash gaps and stuck funds
- +2 more outcomes
Companies that use SimplePay
Customer profileSegments6 records
Ideal customer profiles6 records
SimplePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
SimplePay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Globopay Ltd.coreLegal operating entity for SimplePay services. Registered under FINTRAC Canada as a Money Services Business (MSB Reg # M22994853). Handles foreign exchange, money transferring, and PSP operations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SimplePay competitors and assessment
Company assessmentDirect peers
- HighRiskPay: U.S.-based high-risk merchant account specialist serving adult, supplements, forex and similar verticals. Directly comparable target-vertical specialization to SimplePay.
- Akurateco: White-label payment gateway and orchestration platform with a partner-driven GTM and white-label deployment for PSPs and acquirers. Directly comparable to SimplePay's white-label stack and partner program structure.
- eMerchantBroker (EMB): High-risk payment processor with white-label programs and agent/partner revenue-share model. Closely comparable to SimplePay's high-risk + partner-program combination.
- NMI: Payment processing infrastructure provider focused on ISVs, ISOs and partners with white-label capabilities. Similar ISV/partner channel model and full-stack processing positioning to SimplePay.
- Paymentwall: Global payment platform with strong high-risk vertical coverage (digital goods, gaming, adult). Comparable target verticals and cross-border processing footprint to SimplePay.
- Solidgate: High-risk payment orchestration and processing provider serving digital goods, subscription and SaaS merchants. Overlaps with SimplePay on high-risk merchant focus and white-label / partner-led distribution.
- Durango Merchant Services: High-risk merchant processing provider focused on difficult verticals and chargeback-prone merchants. Comparable high-risk niche focus and individual commercial-term pricing to SimplePay.
- Corefy: Payment orchestration platform offering a single API for routing, cascading and white-label processing across multiple providers and geographies. Closely mirrors SimplePay's orchestration + white-label + multi-region infrastructure model.
Broad incumbents
- Stripe: Global payment infrastructure giant offering processing, routing and Connect-style partner products. Represents the broad incumbent competitive ceiling SimplePay competes beneath in non-high-risk verticals.
- Adyen: Enterprise omnichannel payments platform with global acquiring and orchestration capabilities. Represents the institutional incumbent alternative for PSPs and banks evaluating SimplePay's white-label offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SimplePay social profiles
Digital presenceSimplePay compliance and trust
Trust signalCompliance3 records
SimplePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimplePay leadership team
Management profileNumber of profiles
SimplePay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimplePay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimplePay
What does SimplePay do?
SimplePay provides payment infrastructure for merchants, PSPs, banks, and payment operators in complex and high-risk markets. Its core offerings include payment acceptance, P2P routing and execution, local payment methods, mass payouts, smart cascade routing, and white-label deployment of the full processing stack. The platform is built entirely in-house since 2014, supports PCI DSS Level 1 infrastructure, and operates under FINTRAC Canada MSB licensing.
Is SimplePay a public or private company?
SimplePay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimplePay founded?
SimplePay was founded in 2014. It employs 1 to 10 people.
Where is SimplePay based?
SimplePay is headquartered in Not specified, Canada, in the North America region.
How does SimplePay make money?
Three revenue lines are on record. Payment Processing Fees are the primary driver. The others are white-label Licensing and partner Commissions.
Who are SimplePay's main competitors?
Direct peers on record are HighRiskPay, Akurateco, eMerchantBroker (EMB), NMI, Paymentwall, Solidgate, Durango Merchant Services and Corefy. Broad incumbents are Stripe and Adyen.
Does SimplePay have an API?
Yes. Direct API access, CMS modules, and hosted payment page integration options are available and scoped during onboarding. Technical materials are shared after commercial and compliance qualification. API access is also available for P2P trading teams for automated trading.
What industry is SimplePay in?
SimplePay's product category is Payment Processing Infrastructure. Its primary akta.pro industry code is FSAGABAC, Payment Processing & Acquiring Infrastructure, with a secondary code of FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 522320 and its SIC code is 6199.