Simples Internet
Simples Internet is a Brazilian regional ISP founded in 2013, delivering radio and fiber broadband to residential, business, and rural customers across four units in Pará and Bahia via a WhatsApp-first, direct-to-consumer subscription model.
- Company typePrivate
- Founded2013
- HeadquartersSanta Maria das Barreiras, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Simples Internet does
Simples Internet (legal entity P.A THOMAZ MARCELINO & CIA LTDA EPP) is a privately held Brazilian regional Internet Service Provider founded in 2013 and headquartered in Santana do Araguaia, Pará. The company delivers broadband connectivity via a hybrid of radio frequency (wireless) and fiber optic infrastructure, with four operating units across the municipalities of Santana do Araguaia, Santa Maria das Barreiras, and Vila Mandi in Pará, and Casa de Tabua in Bahia. Its core customer base is residential households (primary), supplemented by small and medium business accounts and rural subscribers in areas where traditional wired ISPs are absent or limited.
The product portfolio is segmented into three technology tracks (Via Rádio, Via Wireless, and fiber) and three customer tracks (Residencial, Empresarial, Rural). Residential fiber plans are offered at 300, 400, and 500 Mbps at R$129.99, R$149.99, and R$179.99 per month respectively, with the 300 Mbps tier including a bundled TV service of 70+ channels. Business plans are priced between R$279.99 and R$359.90 per month with optional router inclusion. A separate "Serviços Digitais" (Digital Services) line extends the offering beyond pure connectivity. All plans include Wi-Fi equipment and local support.
The business model is direct-to-consumer and subscription-recurring, with customer acquisition, sales, support, and second-via boleto bill retrieval handled primarily through WhatsApp and the company website. Marketing relies on a company blog, Facebook presence, and CEP-based coverage consultation on the site. The company employs 11 people, has no disclosed external investors or parent entity, and reports no M&A, funding, or restructuring activity in the available sources.
Simples Internet firmographics
Firmographics- Name
- Simples Internet
- Legal name
- P.A THOMAZ MARCELINO & CIA LTDA EPP
- Website
- https://simplesinternet.net.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simples Internet is a Brazilian regional ISP founded in 2013, delivering radio and fiber broadband to residential, business, and rural customers across four units in Pará and Bahia via a WhatsApp-first, direct-to-consumer subscription model.
- Ownership category
- akta.pro rank
Simples Internet industry classification
Industry- Product category
- Internet Service Provider
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), All Other Telecommunications (517810)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Rural & Regional ISPs (HDAIADAI)
- akta.pro secondary industries
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE), Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)
Keywords
Where Simples Internet is headquartered
LocationHeadquarters
- HQ city
- Santa Maria das Barreiras
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Simples Internet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Internet Subscription Services: Monthly recurring subscription revenue from internet plans offered via radio and fiber optic connections to residential, business, and rural customers. Plans range from 300MB to 500MB+ speeds with varying price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 300 Mega Plan - R$129,99/month |
| Subscription | Monthly | 400 Mega Plan - R$149,99/month |
| Subscription | Monthly | 500 Mega Plan - R$179,99/month |
| Subscription | Monthly | R$279,99/month Plan |
| Subscription | Monthly | R$299,99/month Plan |
| Subscription | Monthly | R$319,90/month Business Plan |
| Subscription | Monthly | R$329,90/month Plan |
| Subscription | Monthly | R$359,90/month Plan with Router |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Simples Internet product offering
Product offeringCore offering
Simples Internet is a Brazilian Internet Service Provider (ISP) that delivers broadband connectivity through radio frequency (wireless) and fiber optic infrastructure. The company offers monthly subscription plans to residential, business, and rural customers across northern Brazilian states including Pará and Bahia, with speeds ranging from 300 to 500+ Mbps, bundled TV service, and WhatsApp-based customer support.
Product overview
Simples Internet is an ISP (Internet Service Provider) founded in 2013, specializing in radio and fiber optic internet connectivity. The company offers a unified portfolio of internet service plans across multiple access technologies: radio-based (Via Rádio), wireless (Via Wireless), and fiber optic plans. Their offerings are segmented by customer type into Residential (Residenciais), Business (Empresariais), and Rural (Rurais) plans, with download speeds ranging from 300 to 500+ MEGA. Selected residential plans include bundled TV service with over 70 channels. The company also provides digital services (Serviços Digitais) as an additional offering. The product architecture is structured around connectivity as the core offering, with optional add-on services like television and potentially other digital services.
Differentiator
Problem solved
Functional benefit
Products and services
- Planos Residenciais (Residential Fiber Internet Plans)
- Planos Empresariais (Business Internet Plans)
- Planos Rurais (Rural Internet Plans)
- Planos Via Rádio (Radio-based Internet Plans)
- Planos Via Wireless (Wireless Internet Plans)
- Serviços Digitais (Digital Services)
Companies that use Simples Internet
Customer profileSegments3 records
Ideal customer profiles3 records
Simples Internet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Simples Internet partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Simples Internet competitors and assessment
Company assessmentDirect peers
- Brisanet: Brisanet is a publicly traded Brazilian regional ISP specializing in fiber-to-the-home services across the Northeast, with a similar focus on underserved cities where incumbents underinvest. Comparable to Simples Internet in product offering (fiber + wireless broadband for residential/business/rural) and target customer, though significantly larger in scale.
- Alares (formerly Cabo Telecom): Alares is a regional Brazilian telecom group providing fiber internet and integrated services to interior cities across the Northeast and Southeast. Comparable to Simples Internet in serving smaller municipalities with bundled broadband and TV offerings, though operating at a significantly larger scale.
- Giga+ Fibra: Giga+ Fibra is a Brazilian regional fiber ISP operating in smaller cities across multiple states, offering residential and business broadband plans with speeds comparable to Simples Internet's 300–500 MEGA tiers. Closely comparable regional broadband ISP targeting similar underserved geographies.
- Mob Telecom: Mob Telecom is a regional Brazilian telecom operator offering fiber and wireless broadband services to residential and business customers in interior cities, with bundled TV and telephony. Comparable to Simples Internet in regional broadband delivery and target customer.
- Americanet: Americanet is a Brazilian regional ISP focused on delivering fiber broadband to smaller cities and underserved regions, with residential and business plans. Directly comparable regional broadband competitor to Simples Internet in product, customer segment, and geographic approach.
- Desktop Sigmanet: Desktop Sigmanet (formerly Desktop) is a Brazilian regional ISP with fiber and wireless broadband operations serving residential and corporate customers, including rural areas. Comparable to Simples Internet in technology mix (fiber + wireless) and focus on underserved Brazilian markets.
- Unifique: Unifique is a Brazilian regional telecom operator offering fiber internet, TV, and telephony across the South region, serving residential and business customers in smaller municipalities. Directly comparable to Simples Internet in regional ISP strategy, bundled service model, and go-to-market approach.
Broad incumbents
- Vivo (Telefônica Brasil): Vivo is Brazil's largest telecom incumbent offering broadband (including fiber), mobile, and TV services nationwide. While not a direct match due to scale, Vivo is the dominant broad incumbent that competes with regional ISPs like Simples Internet in fiber expansion and increasingly in rural coverage.
- Claro (América Móvil): Claro is a major Brazilian telecom operator providing broadband, mobile, and pay-TV services with nationwide coverage. Relevant as a broad incumbent expanding fiber into regional markets that Simples Internet currently serves.
Regional players
- Multiplay Telecom: Multiplay is a smaller Brazilian regional ISP operating fiber and wireless networks in specific states, with a model similar to Simples Internet. Comparable as a regional peer with overlapping product offerings though operating in different geographies than Simples Internet's Pará/Bahia footprint.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Simples Internet social profiles
Digital presenceSimples Internet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simples Internet leadership team
Management profileNumber of profiles
Profiles1 record
Simples Internet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simples Internet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simples Internet
What does Simples Internet do?
Simples Internet is a Brazilian Internet Service Provider (ISP) that delivers broadband connectivity through radio frequency (wireless) and fiber optic infrastructure. The company offers monthly subscription plans to residential, business, and rural customers across northern Brazilian states including Pará and Bahia, with speeds ranging from 300 to 500+ Mbps, bundled TV service, and WhatsApp-based customer support.
Is Simples Internet a public or private company?
Simples Internet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simples Internet founded?
Simples Internet was founded in 2013. It employs 11 to 50 people.
Where is Simples Internet based?
Simples Internet is headquartered in Santa Maria das Barreiras, Brazil, in the Latin America region.
How does Simples Internet make money?
One revenue line is on record: internet Subscription Services.
Who are Simples Internet's main competitors?
Direct peers on record are Brisanet, Alares (formerly Cabo Telecom), Giga+ Fibra, Mob Telecom, Americanet, Desktop Sigmanet and Unifique. Broad incumbents are Vivo (Telefônica Brasil) and Claro (América Móvil). Multiplay Telecom is listed as a regional player.
Does Simples Internet have an API?
No public API is recorded for Simples Internet.
What industry is Simples Internet in?
Simples Internet's product category is Internet Service Provider. Its primary akta.pro industry code is HDAIADAI, Rural & Regional ISPs, with a secondary code of HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers). Its NAICS code is 5171 and its SIC code is 4899.