Simple Ventures
Simple Ventures is a Toronto-based Canadian venture studio that identifies, validates, and launches new companies with $1M CAD first-cheque investments under a CEO-first model. It currently operates four portfolio companies across healthcare, AI-enabled fintech, and consumer rental, backed by prominent Canadian tech founders.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Simple Ventures does
Simple Ventures is a Toronto-based venture studio that identifies, validates, and launches new Canadian business concepts, deploying a $1M CAD first-cheque investment into each company after pre-launch validation signals. The studio blends elements of search funds, private equity, venture capital, and bootstrapping under a CEO-first model in which operators receive a validated idea, functional support in design/branding/product/strategy/finance, and pre-built connections with potential acquirers, with the explicit objective of life-changing exits within five years. Its portfolio of four operating companies spans healthcare (Alma Care, a postpartum care platform launched in 2023; Kindly, a senior care navigation platform launched in 2025), AI-enabled fintech tooling (Harvest, an AI-agent-driven accounts-receivable collection platform launched in 2025), and consumer rental (Zero Collective, a designer bag rental membership club launched in 2024). The studio's primary revenue mechanics are conventional fund economics — management fees on committed capital and carried interest on exits — backed by a $15M CAD fundraise in 2025 from a syndicate of Canadian tech executives and a stated target of launching 25 new high-growth Canadian companies by 2030. Simple Ventures' competitive positioning rests on a network of high-profile Canadian founders and operators (from Shopify, Wealthsimple, Felix Health, Wave, Flashfood, Airbnb, Knix, Ada, Ratehub, and others) who serve as investors, advisors, and acquirer connections, and on a thesis of capital-efficient scaling under Canadian-specific market conditions.
Simple Ventures firmographics
Firmographics- Name
- Simple Ventures
- Legal name
- Simple Ventures Studio Inc.
- Website
- https://simpleventures.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simple Ventures is a Toronto-based Canadian venture studio that identifies, validates, and launches new companies with $1M CAD first-cheque investments under a CEO-first model. It currently operates four portfolio companies across healthcare, AI-enabled fintech, and consumer rental, backed by prominent Canadian tech founders.
- Ownership category
- akta.pro rank
Simple Ventures industry classification
Industry- Product category
- Venture Studio / Startup Incubation
- NAICS
- Miscellaneous Financial Investment Activities (523999), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Venture Studios / Company Builders (FSANAAAH)
- akta.pro secondary industry
- Corporate Venture Studios & Incubators (Build/launch ventures) (FSANAHAC)
Keywords
Where Simple Ventures is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Simple Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Venture Returns: Simple Ventures generates returns through equity ownership in portfolio companies. They aim for life-changing exits within 5 years through their capital-efficient approach that minimizes dilution for CEOs.
- Management/Performance Fees: Traditional venture studio model with management fees and carried interest from fund returns.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Simple Ventures product offering
Product offeringCore offering
Simple Ventures is a Canadian venture studio that identifies, validates, and launches new business concepts, committing $1M CAD as the first cheque for each new venture after seeing strong signals of Canadian product-market fit. It recruits CEO-operators to lead each new company and provides operational support across design, branding, product, strategy, and finance, alongside access to a network of Canada's top entrepreneurs and pre-built acquirer connections. The studio blends elements of search funds, private equity, venture capital, and bootstrapping into a capital-efficient, CEO-first model targeting sustainable, profitable businesses.
Product overview
Simple Ventures is a venture studio that builds and funds Canadian companies. Their portfolio includes four distinct products: Alma Care (postpartum care platform), Harvest (AI-powered accounts receivable automation), Kindly (senior care navigation), and Zero Collective (designer bag rental membership). Each operates as an independent company within the Simple Ventures portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Alma Care A holistic postpartum care platform that connects families with certified professionals for at-home and retreat-based care, providing personalized recovery plans and expert guidance for new families.
- Harvest An AI-powered accounts receivable collection platform that helps businesses recover overdue invoices quickly and professionally using AI agents while preserving customer relationships.
- Kindly A senior care navigation platform that helps families coordinate care for aging parents by providing trusted guidance through fragmented provincial care systems.
- Zero Collective Canada's first designer bag rental membership club offering access to bags from Chanel, Dior, YSL, and more, with exclusive vintage and archive pieces.
Quantifiable outcome
- Life-changing exits within 5 years
- +2 more outcomes
Companies that use Simple Ventures
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Simple Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Simple Ventures partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- goConfirmminorDigital identity verification platform co-founded by Kirk Simpson after Wave. Has raised significant seed funding and is part of the Simple Ventures ecosystem.
- Matt Himel (Harvest)coreFounder of Harvest, an AI-powered accounts receivable collection platform. First AI-forward portfolio company for Simple Ventures. The venture studio helped recruit CTO and provided investment committee support.
- Alma CarecorePremium postnatal care platform founded by Melissa Gallagher, co-founded by Simple Ventures. Canada's first postnatal retreat.
- Zero CollectivecoreCanada's first designer bag rental membership club, founded by Gina Yoo and backed by Simple Ventures.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Simple Ventures competitors and assessment
Company assessmentDirect peers
- Science Inc. Los Angeles-based startup studio that builds, launches, and scales technology companies. Comparable studio model with operational support and capital deployment across multiple ventures.
- Idealab: Pioneering venture studio founded by Bill Gross that creates and launches technology companies. Original reference point for the venture studio category that Simple Ventures operates in.
- High Alpha: Indianapolis-based venture studio that builds B2B SaaS companies. Same studio model with disciplined thesis-driven approach and operational support analogous to Simple Ventures.
- Pioneer Square Labs: Seattle-based venture studio that founders, funds, and launches technology startups. Operates the same studio model — idea validation, founder pairing, capital, and operational support.
- Expa: Venture studio and incubator founded by Garrett Camp that creates and funds new technology companies. Direct comparable in the studio model with similar founder-network-driven approach.
- Atomic: Venture studio that builds companies from scratch with founding teams, providing capital and operational resources. Direct peer in the studio model category with a similar 'we build it' positioning.
- Antler: Global venture studio that identifies founders, provides pre-seed capital and operational support to launch companies. Same fundamental studio model with comparable cheque sizes and founder-first approach.
- Betaworks: New York-based startup studio and venture capital firm that builds and invests in companies. Long-running comparable in the venture studio category.
- Highline Beta: Toronto-based venture studio that builds and invests in new companies with corporate partners. Most directly comparable to Simple Ventures by geography (Canada), model (venture studio), and stage (early).
Regional players
- Innovation Works: Pittsburgh-based startup studio/accelerator that creates and funds new companies. Comparable in studio operations but focused on a different North American geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Simple Ventures social profiles
Digital presenceSimple Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Ventures leadership team
Management profileNumber of profiles
Profiles7 records
Simple Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Ventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Ventures
What does Simple Ventures do?
Simple Ventures is a Canadian venture studio that identifies, validates, and launches new business concepts, committing $1M CAD as the first cheque for each new venture after seeing strong signals of Canadian product-market fit. It recruits CEO-operators to lead each new company and provides operational support across design, branding, product, strategy, and finance, alongside access to a network of Canada's top entrepreneurs and pre-built acquirer connections. The studio blends elements of search funds, private equity, venture capital, and bootstrapping into a capital-efficient, CEO-first model targeting sustainable, profitable businesses.
Is Simple Ventures a public or private company?
Simple Ventures is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simple Ventures founded?
Simple Ventures was founded in -1. It employs 11 to 50 people.
Where is Simple Ventures based?
Simple Ventures is headquartered in Toronto, Canada, in the North America region.
How does Simple Ventures make money?
Two revenue lines are on record. Venture Returns are the primary driver. The others are management/Performance Fees.
Who are Simple Ventures's main competitors?
Direct peers on record are Science Inc., Idealab, High Alpha, Pioneer Square Labs, Expa, Atomic, Antler, Betaworks and Highline Beta. Innovation Works is listed as a regional player.
Does Simple Ventures have an API?
No public API is recorded for Simple Ventures.
What industry is Simple Ventures in?
Simple Ventures's product category is Venture Studio / Startup Incubation. Its primary akta.pro industry code is FSANAAAH, Venture Studios / Company Builders, with a secondary code of FSANAHAC, Corporate Venture Studios & Incubators (Build/launch ventures). Its NAICS code is 523999 and its SIC code is 6282.