Simply Basketball
Simply Basketball is a privately held Northern California basketball media company founded in 2018 that operates a regional content platform covering high school, college, and NBA basketball across the Bay Area and Sacramento, serving players, families, coaches, and scouts with recruiting news, event coverage, and livestreamed games.
- Company typePrivate
- Founded-
- HeadquartersNorthern California, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Simply Basketball does
Simply Basketball is a privately held, Northern California-focused basketball media company founded in 2018 that operates as a digital content and community platform covering high school, college (NCAA), and NBA basketball across the NorCal region (Bay Area and Sacramento). The company's core product is a WordPress-based website (simplybasketballhq.com) that publishes recruiting news, college commitment trackers, transfer portal updates, AAU team rosters, and player profiles, supplemented by an active YouTube channel, Instagram, Facebook, and Twitter presence under the "Home of Norcal Basketball" brand. Its underlying technology stack is conventional and low-technical-bar: WordPress for publishing, YouTube for video distribution and livestreaming, and Square for e-commerce, with no proprietary platform or AI/ML components.
The company generates revenue through three modest streams: YouTube channel memberships (priced at $10, providing livestream access to events), in-person event admissions (such as the Battle of Norcal Girls Senior Festival and Simply Showdown tournaments, priced at $10 per attendee), and branded merchandise sales through a Square storefront. Its go-to-market is community-led, relying on organic social distribution and word-of-mouth within the NorCal basketball ecosystem of players, families, coaches, and scouts. The company employs 9 people, has no disclosed funding, no parent company, and no institutional investment, operating as an independent regional media business.
Simply Basketball firmographics
Firmographics- Name
- Simply Basketball
- Legal name
- Simply Basketball
- Website
- https://simplybasketballhq.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Basketball is a privately held Northern California basketball media company founded in 2018 that operates a regional content platform covering high school, college, and NBA basketball across the Bay Area and Sacramento, serving players, families, coaches, and scouts with recruiting news, event coverage, and livestreamed games.
- Ownership category
- akta.pro rank
Simply Basketball industry classification
Industry- Product category
- Sports Media
- NAICS
- Other Spectator Sports (711219), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Sport-Specific Amateur Leagues & Circuits (Non-Professional)Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)College/University Sports Events (NCAA & equivalents)
Keywords
Where Simply Basketball is headquartered
LocationHeadquarters
- HQ city
- Northern California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Basketball business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Content and Media: Simply Basketball generates content coverage of NorCal basketball including high school, college (NCAA), and NBA players from Northern California. The platform monetizes through YouTube channel memberships offering livestream access for $10 as well as general content viewership.
- Event Coverage: The company organizes and covers basketball events such as the Simply Showdown, Battle of Norcal Girls Senior Festival, and various tournaments. Revenue is generated through event admission fees.
- Merchandise Sales: The company operates an e-commerce storefront (simply-basketball.square.site) selling merchandise to its audience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Event Admission - Battle of Norcal Girls Senior Festival |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Simply Basketball product offering
Product offeringCore offering
Simply Basketball is a Northern California-focused basketball media platform that publishes editorial coverage of high school, college, and NBA basketball. It also livestreams local basketball events on its YouTube channel, tracks college commitments and transfer portal activity, and sells branded apparel and merchandise through a Square storefront.
Product overview
Simply Basketball operates as a single-platform basketball media publication focused exclusively on Northern California basketball. The company produces editorial content covering high school basketball (includingUnsigned Seniors and transfer portal tracking), college basketball (NCAA coverage including college commitments and transfers), and NBA (including Summer League and professional alumni tracking). Content is distributed primarily through their website, with additional reach via YouTube, Instagram, Facebook, and Twitter social channels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Covers all major NorCal high school basketball programs including Sheldon, Modesto Christian, Campolindo, Salesian, Archbishop Mitty, and others
- +2 more outcomes
Companies that use Simply Basketball
Customer profileSegments3 records
Ideal customer profiles1 record
Simply Basketball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Simply Basketball partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Simply Basketball competitors and assessment
Company assessmentDirect peers
- BallisLife: Basketball-focused digital media company covering high school, AAU, college, and pro basketball via highlights, mixtapes, and editorial content. Direct peer as a basketball-only content platform monetizing audience attention through video and social channels.
- Overtime: Digital-first basketball and sports media platform producing highlight content, owned leagues (OTE), and event coverage targeting younger audiences. Comparable as a digitally-native basketball content/community business using social and video distribution.
- Cal-Hi Sports: California's premier high school sports media outlet providing statewide rankings, recruiting coverage, and event reporting. Directly comparable as the established regional basketball/hybrid-sports content authority that Simply Basketball competes with for NorCal high school audience attention.
- Prep Hoops: Basketball recruiting and event platform covering grassroots/AAU basketball across multiple states with rankings, event coverage, and player profiles. Comparable in covering amateur basketball recruiting pipeline and operating regionally-scaled events.
Broad incumbents
- 247Sports: National college sports recruiting platform owned by CBS Sports providing rankings, commitment tracking, and transfer portal coverage. Comparable as a recruiting-data-driven media business competing for the same college-tracking reader attention Simply Basketball serves.
- Rivals.com: Yardbarker-owned national recruiting network covering college football and basketball with team sites, recruiting rankings, and subscriber content. Comparable as a recruiting media platform addressing the same commitment-tracking use case for college prospects.
- SLAM Magazine: Long-running basketball lifestyle media brand covering high school, college, and NBA basketball across print, digital, and social. Comparable as a basketball-only media brand monetizing an engaged basketball audience via content and merchandise.
- On3: Digital-first college sports media company with national recruiting coverage, NIL valuations, and transfer portal tracking. Comparable as a recruiting-and-transfer-portal focused sports media business serving the same college basketball audience.
Emerging players
- Hudl: Sports video and data platform used by teams for game film, recruiting profiles, and highlight distribution, with a strong basketball vertical. Comparable as a basketball recruiting video/data infrastructure business adjacent to Simply Basketball's editorial coverage.
Regional players
- SBLive Sports: Regional high school sports media network providing rankings, scores, and editorial coverage across multiple U.S. states including California. Comparable as a regional/state-focused high school sports content and rankings publisher competing for similar local audience and sponsor attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Simply Basketball social profiles
Digital presenceSimply Basketball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Basketball leadership team
Management profileNumber of profiles
Profiles2 records
Simply Basketball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Basketball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Basketball
What does Simply Basketball do?
Simply Basketball is a Northern California-focused basketball media platform that publishes editorial coverage of high school, college, and NBA basketball. It also livestreams local basketball events on its YouTube channel, tracks college commitments and transfer portal activity, and sells branded apparel and merchandise through a Square storefront.
Is Simply Basketball a public or private company?
Simply Basketball is a private company. It is classified as unknown and is currently operating.
When was Simply Basketball founded?
Simply Basketball was founded in -1. It employs 1 to 10 people.
Where is Simply Basketball based?
Simply Basketball is headquartered in Northern California, United States, in the North America region.
How does Simply Basketball make money?
Three revenue lines are on record. Content and Media is the primary driver. The others are event Coverage and merchandise Sales.
Who are Simply Basketball's main competitors?
Direct peers on record are BallisLife, Overtime, Cal-Hi Sports and Prep Hoops. Broad incumbents are 247Sports, Rivals.com, SLAM Magazine and On3. Hudl is listed as an emerging player. SBLive Sports is listed as a regional player.
Does Simply Basketball have an API?
No public API is recorded for Simply Basketball.
What industry is Simply Basketball in?
Simply Basketball's product category is Sports Media. Its primary akta.pro industry code is MPAKACAJ, Sport-Specific Amateur Leagues & Circuits (Non-Professional), with a secondary code of MPAGAMAE, College/University Sports Events (NCAA & equivalents). Its NAICS code is 711219 and its SIC code is 7900.