Simply Brands
Simply Brands (Simply45 LLC) is a multi-sub-brand supplier of low-voltage cabling products — bulk copper and fiber cables, RJ45 connectors, testing equipment, and AV connectivity — serving professional cabling installers, AV integrators, and network technicians through authorized distributors and direct dealer accounts.
- Company typePrivate
- Founded-
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simply Brands does
Simply Brands operates as a multi-sub-brand portfolio company under the legal entity Simply45 LLC, headquartered in Fort Lauderdale, FL. It markets and distributes low-voltage cabling infrastructure products to professional installers, AV integrators, and network technicians through an authorized distributor and VAR channel, with MAP policy enforcement and a direct dealer-account portal shipping within 2-3 business days domestically. The portfolio spans six sub-brands: SCP® (bulk copper and fiber cables), Simply45® (RJ45 modular plugs, strain reliefs, crimp tools, patch panels, keystones, cable management), SimplyTEST™ (cable certification, qualification, and verification testers), SimplyAV™ (HDMI and AV connectivity including the proprietary TheDongler® adapter ring), SimplyFIBER™ (fusion and mechanical fiber connectors), and SimplyCABLE™ (copper cable products).
The product set is hardware-centric, with core technology covering copper bulk cabling (Cat-rated LAN, coax, fire alarm, security, speaker, automation/lighting control), fiber optic solutions (single-mode, multi-mode, composite, LGX and panel-mount form factors, SFP transceivers), RJ45 termination systems, and cable testing instruments. Products carry limited lifetime warranties on key SKUs and meet a broad compliance stack including UL, RoHS, FCC, TAA, PoE compatibility, ANSI/TIA-568.2-D, and ISO/IEC 11801, with standards-body participation in TIA and ANSI.
Revenue is generated through one-time hardware product sales at MSRP via authorized distributors and VARs (global), with wholesale terms through the channel and direct dealer pricing on the company website. Pricing on disclosed SKUs is unit-based (e.g., $4.95-$9.95 per keystone item). The company supplements distribution with value-added services: SimplyUniversity content/training, a Free Freight Program, a Private Label/OEM offering, and D-Tools software integration for system design specification. No AI/ML, software-as-a-service, or recurring revenue streams are present, and no external funding rounds or institutional investors are disclosed.
Simply Brands firmographics
Firmographics- Name
- Simply Brands
- Legal name
- Simply45 LLC
- Website
- https://simplybrands.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Brands (Simply45 LLC) is a multi-sub-brand supplier of low-voltage cabling products — bulk copper and fiber cables, RJ45 connectors, testing equipment, and AV connectivity — serving professional cabling installers, AV integrators, and network technicians through authorized distributors and direct dealer accounts.
- Ownership category
- akta.pro rank
Simply Brands industry classification
Industry- Product category
- Low-Voltage Cabling & Connectivity
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Wiring Device Manufacturing (33593), Hardware Merchant Wholesalers (42371), Hardware Retailers (44414)
- SIC
- Electronic Connectors (3678), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP) (HDAFALAD)
- akta.pro secondary industries
- Testing, Certification & Inspection Tools (Copper/Fiber) (HDAFALAK), Cable Accessories & Joints/Terminations (splices, joints, terminations, link boxes) (EUADADAC)
Keywords
Where Simply Brands is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Product Sales: Revenue generated from sale of physical products including bulk cables, connectors, tools, test equipment, and accessories through authorized distribution channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product MSRP pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Simply Brands product offering
Product offeringCore offering
Simply Brands designs, sources, and distributes low-voltage cabling and connectivity hardware through sub-brands SCP, Simply45, SimplyTEST, SimplyAV, SimplyFIBER, and SimplyCABLE. Its product portfolio includes bulk copper and fiber optic cables, RJ45 modular plugs and crimp tools, keystone jacks, patch panels, cable testers/certifiers, fiber connectors, and AV/HDMI connectivity devices (including TheDongler adapter ring). Sales are made through authorized distributors, value-added resellers, and direct dealer accounts primarily to professional installers.
Product overview
Simply Brands is a multi-sub-brand company offering a comprehensive portfolio of low-voltage cabling and connectivity solutions. The portfolio includes SCP® for bulk copper and fiber cables, Simply45® for award-winning RJ45 modular plugs and tools, SimplyTEST™ for cable testing and certification equipment, SimplyAV™ for audio/video connectivity including the Dongler® product line, SimplyFIBER™ for fiber optic connectors and accessories, and SimplyCABLE™ for copper cable solutions. Together these brands serve the low-voltage installation industry covering data/telecom, AV, security, and networking applications.
Differentiator
Problem solved
Functional benefit
Brands
- SCP®: Low Voltage Bulk Copper & Fiber Cables - Global Supplier of Low-Voltage Cables & Accessories
- Simply45®
- SimplyTEST™
- SimplyAV™
- SimplyFIBER™
- SimplyCABLE™
Products and services
- SCP (Structured Connectivity Products)
Companies that use Simply Brands
Customer profileSegments3 records
Ideal customer profiles3 records
Simply Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Simply Brands partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Simply Brands competitors and assessment
Company assessmentBroad incumbents
- CommScope: CommScope is a large incumbent in network infrastructure, offering SYSTIMAX and other structured cabling brands that overlap with Simply Brands' full product portfolio from bulk cable to connectivity.
- Belden: Belden is a diversified cable and connectivity manufacturer whose bulk copper, fiber, and AV cables directly compete with SCP/SimplyCABLE and whose connectivity products overlap with Simply45 and SimplyAV.
- Hubbell Premise Wiring: Hubbell Premise Wiring supplies structured cabling, keystone jacks, patch panels, and AV connectivity — overlapping Simply Brands' product ecosystem across commercial installer channels.
Direct peers
- Platinum Tools: Platinum Tools manufactures RJ45 modular plugs, crimp tools, and cabling installation tools — directly overlapping Simply45's flagship product lines and serving the same professional installer channel.
- TREND Networks (formerly IDEAL Networks): TREND Networks manufactures the LanTEK certifiers, FiberMASTER meters, SignalTEK qualifiers, and VDV series testers that SimplyTEST appears to resell — making it both a supplier and a competitor in cable testing.
- Leviton Network Solutions: Leviton manufactures copper and fiber structured cabling, RJ45 jacks, patch panels, and AV connectivity products — directly competing across Simply Brands' sub-brands in commercial and residential installer channels.
- Panduit: Panduit is a major manufacturer of network cabling, keystone jacks, patch panels, and structured wiring solutions — overlapping Simply Brands' SCP and Simply45 lines across copper and fiber infrastructure for commercial installations.
- ICC (International Connectors & Cables): ICC manufactures structured cabling, keystone jacks, patch panels, fiber solutions, and AV connectivity — a comparable mid-sized competitor in the same installer channel as Simply Brands.
- Siemon: Siemon is a global manufacturer of structured cabling systems including copper/fiber cables, connectors, patch panels, and keystones — a direct competitor to Simply Brands' SCP and Simply45 portfolio for enterprise and data center installations.
Emerging players
- Norden Communication: Norden is an emerging structured cabling manufacturer offering copper, fiber, and connectivity products aimed at the same professional installer and AV integrator segments Simply Brands targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Simply Brands social profiles
Digital presenceSimply Brands compliance and trust
Trust signalCompliance9 records
Simply Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Brands leadership team
Management profileNumber of profiles
Simply Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Brands
What does Simply Brands do?
Simply Brands designs, sources, and distributes low-voltage cabling and connectivity hardware through sub-brands SCP, Simply45, SimplyTEST, SimplyAV, SimplyFIBER, and SimplyCABLE. Its product portfolio includes bulk copper and fiber optic cables, RJ45 modular plugs and crimp tools, keystone jacks, patch panels, cable testers/certifiers, fiber connectors, and AV/HDMI connectivity devices (including TheDongler adapter ring). Sales are made through authorized distributors, value-added resellers, and direct dealer accounts primarily to professional installers.
Is Simply Brands a public or private company?
Simply Brands is a private company. It is classified as unknown and is currently operating.
When was Simply Brands founded?
Simply Brands was founded in -1. It employs 1 to 10 people.
Where is Simply Brands based?
Simply Brands is headquartered in Fort Lauderdale, United States, in the North America region.
How does Simply Brands make money?
One revenue line is on record: hardware Product Sales.
Who are Simply Brands's main competitors?
Broad incumbents on record are CommScope, Belden and Hubbell Premise Wiring. Direct peers are Platinum Tools, TREND Networks (formerly IDEAL Networks), Leviton Network Solutions, Panduit, ICC (International Connectors & Cables) and Siemon. Norden Communication is listed as an emerging player.
Does Simply Brands have an API?
No public API is recorded for Simply Brands.
What industry is Simply Brands in?
Simply Brands's product category is Low-Voltage Cabling & Connectivity. Its primary akta.pro industry code is HDAFALAD, Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP), with a secondary code of HDAFALAK, Testing, Certification & Inspection Tools (Copper/Fiber). Its NAICS code is 334515 and its SIC code is 3678.