Simply Home Care
- Company typePrivate
- Founded2019
- HeadquartersMiami, Florida, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Simply Home Care does
Simply Home Care is a Medicare-certified, locally owned home healthcare agency operating two offices in South Florida — a headquarters at 8175 NW 12th St, Suite 404 in Doral (Miami-Dade County) and a second office at 7971 Riviera Blvd, Suite 312 in Miramar (Broward County). The company was founded in 2019 by Manny Valdes, who serves as Administrator, alongside a Director of Nursing (Kerenia Carbonell) and an HR Manager (Odalys Valdes). The firm is privately held with 13 employees and no disclosed institutional investment or parent company.
The company delivers a comprehensive suite of in-home healthcare services organized around long-term care as the core offering, supplemented by skilled nursing, physical, occupational, and speech therapy, medical social services, and home health aide support. Sub-services include personal care assistance, companion care, homemaking, Alzheimer's and dementia care, and post-hospitalization recovery. Its primary customer segment is Medicaid Long-Term Care patients across South Florida, with secondary segments covering post-hospitalization, memory care, and private-pay clients.
Commercially, Simply Home Care generates revenue through recurring reimbursement from Medicaid Long-Term Care, Medicare, and a broad roster of major insurance plans (Humana, United Healthcare, Aetna, Cigna, Blue Cross Blue Shield, Molina, Devoted Health, Wellcare). The go-to-market is a hybrid of direct-to-consumer outreach (website, phone, social media on Facebook, Instagram, YouTube, Google Maps) and a sales-led, referral-driven motion through physician coordination and healthcare provider introductions, with a consultative Medicaid-eligibility assistance process. The company holds Florida Home Health Agency licenses (HHA299994944 and HHA299996067), is Medicare certified, accredited by ACHC, and maintains memberships with HCAF, HCAOA, ALCA, and the Parkinson's Foundation.
Simply Home Care firmographics
Firmographics- Name
- Simply Home Care
- Legal name
- Simply Home Care
- Website
- https://simplyhca.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Simply Home Care industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (6216), Home Health Care Services (621610), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)
- akta.pro secondary industries
- Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA), Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Home-Based Chronic Disease Management (Skilled) (HLADAFAL), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)
Keywords
Where Simply Home Care is headquartered
LocationHeadquarters
- HQ city
- Miami, Florida
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Simply Home Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Medicaid Long-Term Care Services: The company specializes in Medicaid Long-Term Care (LTC) patients across South Florida. They accept Medicaid and provide continuous support for individuals who need help with daily living activities, including medication reminders, meal preparation, companionship, light housekeeping, and 24/7 care options.
- Medicare and Insurance Reimbursement: Simply Home Care is Medicare certified and accepts most major insurance plans including Humana, Devoted Health, Molina Healthcare, United Healthcare, Aetna, Cigna, Blue Cross Blue Shield, Wellcare, and others. Services include skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social services billed through insurance.
- Private Pay Services: The company offers private in-home care services for clients not covered by insurance or Medicaid, as indicated by their contact form options including 'Private In-Home Care' as a service type.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Simply Home Care product offering
Product offeringCore offering
Simply Home Care is a Medicare-certified home health agency providing in-home personal care and clinical services to seniors and adults with disabilities across South Florida. The agency delivers continuous long-term care (personal care assistance, companionship, homemaking, Alzheimer's/dementia support), skilled nursing, and rehabilitative therapies (physical, occupational, speech) along with medical social services and home health aide support. Services are reimbursed through Medicaid Long-Term Care, Medicare, and most major private insurance plans.
Product overview
Simply Home Care is a Medicare-certified home healthcare provider offering a comprehensive suite of in-home care services across South Florida. The company provides a unified platform of healthcare services organized around long-term care as the core offering, supplemented by skilled nursing, rehabilitative therapies (physical, occupational, and speech), medical social services, and home health aide support. Services include personal care assistant, companion care, homemaking, Alzheimer's and dementia care, and post-hospitalization care. The company accepts Medicaid Long-Term Care, Medicare, and most major insurance plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Long-Term Care Continuous in-home support for individuals needing help with daily living activities, including medication reminders, meal preparation, companionship, light housekeeping, and 24/7 care options for Medicaid Long-Term Care patients.
- Skilled Nursing Professional nursing care including wound care, catheter care, pre and post surgery care, and illness and injury prevention delivered in the patient's home.
- Physical Therapy In-home rehabilitative services focused on regaining physical skills, improving movement and bodily functions, balancing, pain relief, fall prevention, and recovery after stroke, injury, accident, or surgery.
- Occupational Therapy Therapeutic services enhancing ability to perform day-to-day activities for patients with neurological disorders, visual impairment, Alzheimer's, Parkinson's disease, and shoulder, arm, or hand problems.
- Speech Therapy Services addressing communication problems and speech disorders through conversational tactics, breathing exercises, chewing and swallowing exercises, problem solving, and oral muscle exercises.
- Medical Social Services Support services provided by medical social workers including group sessions, counseling, supportive connections, and helping families understand patient health status.
- Home Health Aide In-home assistance with light housekeeping, walking assistance, bathing and toileting, dressing, repositioning, meal preparation, hygiene, reminder services, home safety, and errands.
- Personal Care Assistant Assistance with personal hygiene, grooming, dressing, and mobility including wheelchair assistance, walker assistance, and paraplegia/quadriplegia care.
- Companion Care Social support and engagement including puzzles, card games, and activities to maintain mental and physical wellbeing while reducing loneliness.
- Homemaking Services Home maintenance including light housekeeping, laundry, grocery shopping, and personalized meal preparation with dietary restrictions and allergens in mind.
- Alzheimer's & Dementia Care Specialized compassionate support for memory loss and confusion, providing safety and emotional support for patients with cognitive impairments.
- Post-Hospitalization Care Care services for patients recovering after surgery or hospitalization, including rehabilitation support and physician coordination.
- Private In-Home Care Private pay in-home care services for clients not covered by insurance or Medicaid, offering personalized service selection and immediate access to care.
Companies that use Simply Home Care
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Simply Home Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simply Home Care partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- ACHC (Accreditation Commission for Health Care)minorAccreditation from ACHC indicates compliance with quality standards for home health and hospice agencies. This partnership demonstrates commitment to industry best practices and regulatory compliance.
- HCAF (Home Care Association of Florida)minorMembership in the Home Care Association of Florida provides industry advocacy, networking, and professional development resources for home care providers in Florida.
- Parkinson's FoundationminorPartnership with Parkinson's Foundation suggests specialization in care for patients with Parkinson's disease, with potential access to training resources and care best practices.
- ALCA (Aging Life Care Association)minorMembership indicates adherence to Aging Life Care professionals' standards and access to resources for serving seniors and adults with chronic care needs.
- HCAOA (Home Care Association of America)minorNational membership provides industry representation, advocacy, and best practice resources for home care agencies serving Americans.
- HCP (HealthCare Partners / Aveanna)minorHCP (HealthCare Partners) is a physician-led healthcare services company. Partnership may involve referral relationships or care coordination.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Simply Home Care competitors and assessment
Company assessmentBroad incumbents
- Aveanna Healthcare: Public home health and private duty nursing platform with adult and pediatric services — comparable Medicaid/private duty orientation and personal care offerings, though operating at national scale.
- Amedisys: Large publicly traded home health and hospice operator with a Medicare-certified skilled home health service line that competes for the same post-acute and chronic care referrals as Simply Home Care.
- LHC Group: Large home health, hospice, and facility-based care provider acquired by Optum — competes for the same Medicare-certified skilled home health referrals in similar geographies, with deeper hospital system integration.
- Bayada Home Health Care: National, multi-state home health provider offering skilled nursing, therapy, and personal care across adult and pediatric populations — a broader incumbent competitor with overlapping Medicare/Medicaid service lines.
- Encompass Health (formerly Enhabit): National home health and hospice operator with Medicare-certified skilled nursing and therapy services — comparable clinical offering, though operating at substantially greater scale across multiple states.
Direct peers
- Visiting Angels: Franchised in-home senior care provider focused on personal care, companionship, dementia care, and post-hospital support — overlaps substantially with Simply Home Care's long-term and memory care lines.
- Home Instead: Large franchised in-home personal care provider serving seniors, including companion care, dementia care, and post-hospitalization support — comparable locally owned delivery model and patient segment to Simply Home Care.
- Interim HealthCare: Franchised home health and personal care provider delivering skilled nursing, therapy, and aide services — closely aligned with Simply Home Care's full-continuum home health model.
- BrightStar Care: Franchised home care agency offering skilled nursing, therapies, and personal care in homes — directly comparable service mix to Simply Home Care, with a similarly multi-payor Medicare/Medicaid/private-pay model.
- Maxim Healthcare Services: Home health and personal care services provider with skilled nursing and aide offerings under Medicare, Medicaid, and private pay — directly comparable payor mix and clinical scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Simply Home Care social profiles
Digital presenceSimply Home Care compliance and trust
Trust signalCompliance3 records
Simply Home Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Home Care leadership team
Management profileNumber of profiles
Profiles3 records
Simply Home Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Home Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Home Care
What does Simply Home Care do?
Simply Home Care is a Medicare-certified home health agency providing in-home personal care and clinical services to seniors and adults with disabilities across South Florida. The agency delivers continuous long-term care (personal care assistance, companionship, homemaking, Alzheimer's/dementia support), skilled nursing, and rehabilitative therapies (physical, occupational, speech) along with medical social services and home health aide support. Services are reimbursed through Medicaid Long-Term Care, Medicare, and most major private insurance plans.
Is Simply Home Care a public or private company?
Simply Home Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Home Care founded?
Simply Home Care was founded in 2019. It employs 11 to 50 people.
Where is Simply Home Care based?
Simply Home Care is headquartered in Miami, Florida, United States, in the North America region.
How does Simply Home Care make money?
Three revenue lines are on record. Medicaid Long-Term Care Services are the primary driver. The others are medicare and Insurance Reimbursement and private Pay Services.
Who are Simply Home Care's main competitors?
Broad incumbents on record are Aveanna Healthcare, Amedisys, LHC Group, Bayada Home Health Care and Encompass Health (formerly Enhabit). Direct peers are Visiting Angels, Home Instead, Interim HealthCare, BrightStar Care and Maxim Healthcare Services.
Does Simply Home Care have an API?
No public API is recorded for Simply Home Care.
What industry is Simply Home Care in?
Simply Home Care's product category is Home Healthcare Services. Its primary akta.pro industry code is HLADAFAA, Medicare-Certified Skilled Home Health Agencies (HHA), with a secondary code of HLAFAEAA, Skilled Home Health (Medicare-Certified) Agencies. Its NAICS code is 6216 and its SIC code is 8082.