Simpson Group Insurance Services Inc.
Simpson Group Insurance Services Inc. is a Calgary-based insurance brokerage specializing in travel, health, expatriate, and special risk insurance, placing coverage with 20+ carriers for 5,000+ Canadian and international clients annually through direct sales and a 150+ broker network.
- Company typePrivate
- Founded1996
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Simpson Group Insurance Services Inc. does
Simpson Group Insurance Services Inc. is a privately held Canadian insurance brokerage founded in 1993 and incorporated in Alberta in September 1996. Headquartered in Calgary with a six-person team led by founder and President Jeff Simpson, the firm specializes in travel, health, expatriate, and special risk insurance products distributed to individual Canadians, visitors to Canada, international students, expatriates, corporate groups, and high-risk-occupation clients. The company acts as an intermediary, placing client coverage with over 20 insurance carriers operating in Canada, the USA, and internationally — including TuGo, Allianz, Azimuth, GMS, IMG, Manulife, Cigna Global, Global Rescue, VUMI, and Petersen International.
The firm's product portfolio spans emergency medical and trip cancellation coverage for travelers, Visitor to Canada and super visa plans, international student health insurance, expatriate health coverage, corporate group plans, and specialized special risk products including war risk, terrorism, political threat, kidnap and ransom, and AD&D. Simpson Group also administers the Global Protective Solutions (GPS) program in partnership with Custom Assurance Placements Ltd., covering medical complications from elective procedures performed abroad. Distribution occurs via direct phone consultation with client services specialists, a 150+ broker/agent network across Canada, and the NorthSouth Healthcare co-brand shared with Norgaard Insurance Services (Arizona) for cross-border US-Canada service.
Revenue is generated through brokerage commissions on policy placements (transaction-fee model). The company supports more than 5,000 clients annually, holds an A+ Better Business Bureau rating, and is a member of the Travel Health Insurance Association of Canada (THIA). Underlying technology is modest: a content website with blog and educational resources, plus basic online form submission for applications — with the firm explicitly noting that 'online forms soon available' capabilities are in development. No API, AI/ML capabilities, or proprietary software platform is documented; the business is fundamentally a relationship-led, expertise-driven brokerage rather than a technology company.
Simpson Group Insurance Services Inc. firmographics
Firmographics- Name
- Simpson Group Insurance Services Inc.
- Legal name
- Simpson Group Insurance Services Inc.
- Website
- https://simpson-group.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simpson Group Insurance Services Inc. is a Calgary-based insurance brokerage specializing in travel, health, expatriate, and special risk insurance, placing coverage with 20+ carriers for 5,000+ Canadian and international clients annually through direct sales and a 150+ broker network.
- Ownership category
- akta.pro rank
Simpson Group Insurance Services Inc. industry classification
Industry- Product category
- Travel and Health Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Group Travel & Corporate Travel Accident Insurance (FSAJAJAK)
Keywords
Where Simpson Group Insurance Services Inc. is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Simpson Group Insurance Services Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: Earns commissions from multiple insurance providers for placing client coverage. Works with over 20 insurance companies operating in Canada, USA, and internationally. Revenue derived from policy placements across travel, health, expatriate, and special risk insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Various insurance products including Traveller, International Student, Visitor to Canada, and Group Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Simpson Group Insurance Services Inc. product offering
Product offeringCore offering
Simpson Group is a specialty insurance brokerage that places travel medical, visitor to Canada, international student, expatriate, corporate group, and special risk coverage on behalf of clients by intermediating between them and more than 20 partner insurance carriers operating in Canada, the United States, and internationally. The firm supports individual consumers, brokers, and corporate groups with consultation, policy placement, and claims advocacy including denied claim challenges.
Product overview
Simpson Group Insurance Services Inc. is a specialized insurance brokerage acting as an intermediary between clients and insurance carriers. The company operates a multi-carrier platform offering travel, health, and special risk insurance products through over 20 partner insurance companies. The core product portfolio includes TuGo Traveller (emergency medical and trip cancellation), International Student Coverage, Visitor to Canada, Allianz, Beacon, Meridian, and TravelStar insurance products. The company also distributes specialized offerings including Global Protective Solutions (GPS) for medical tourists, and manages NorthSouth Healthcare as a co-branded operation with Norgaard Insurance Services. Additional partner products include Azimuth, GMS, Manulife, Cigna Global, Global Rescue, IMG, VUMI, Petersen International, and BeneFits My Way. Simpson Group supports travelling Canadians, visitors to Canada, expatriates, international students, group plans, and special risk categories including war risk, terrorism, and kidnap and ransom coverage.
Differentiator
Problem solved
Functional benefit
Brands
- SG Brand: Logo brand elements for basic screen and print use.
Quantifiable outcome
- Successfully challenged and approved all claims that were initially denied and escalated for review
Companies that use Simpson Group Insurance Services Inc.
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles8 records
Simpson Group Insurance Services Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simpson Group Insurance Services Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- Travel Health Insurance Association of Canada (THIA)coreProud member of THIA, a national trade association representing travel health insurers. Collective goal to ensure every claim has opportunity to be paid. Supports industry initiatives including Travel Insurance Bill of Rights.
- Custom Assurance Placements Ltd. (GPS Programs)coreAdministers Global Protective Solutions (GPS) programs - worldwide leader in insurance solutions for international medical travelers. Partnership provides medical complications coverage for elective procedures when traveling to another country for care.
- Norgaard Insurance ServicescorePartnership with Norgaard Insurance Services (Anthem, Arizona) through NorthSouth Healthcare Solutions brand. Combined expertise across Canadian and US insurance markets. Principals Bill Norgaard and Jeff Simpson have over 55 years combined experience working together since 1998.
- TuGoflagshipTravel insurance provider offering emergency medical, trip cancellation, and air ambulance coverage. Awarded designation as one of the 'Best Managed Canadian Companies'. Offers 24/7 assistance services and direct billing arrangements.
- Allianz Global AssistancecoreInternational insurance provider offering travel and health insurance products through Simpson Group distribution.
- Azimuth RiskcoreInternational insurance provider offering travel, meridian, group, and contour insurance products for international coverage needs.
- GMS (Group Medical Services)coreCanadian insurance provider offering travel, visitor to Canada, and individual health insurance products.
- IMG (International Medical Group)coreInternational insurance provider offering global health coverage products for expatriates and international travelers.
- ManulifecoreMajor Canadian insurance provider offering health and travel insurance products through broker distribution.
- Cigna GlobalcoreInternational health benefits provider offering global medical coverage for international business travelers and expatriates.
- Global RescuecoreProvider of medical transport, security extraction, and travel risk services for travelers in emergency situations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Simpson Group Insurance Services Inc. competitors and assessment
Company assessmentDirect peers
- Ingle International: Canadian-owned insurance intermediary specializing in international student, travel, and expatriate insurance for Canadians and inbound visitors. Operates a multi-carrier platform serving overlapping customer segments including international students, visitors, and expatriates - directly comparable to Simpson Group's core offerings.
- WorldNomads: Global travel insurance provider specializing in adventure and long-term travel coverage for international travelers. While more digitally native and direct-to-consumer, it serves a substantially overlapping customer segment (international travelers seeking emergency medical and trip protection) as Simpson Group's Traveller and expatriate products.
- INF Visitor Insurance: Specialty visitor-to-Canada and travel insurance provider operating as a managing general agent. Strong overlap with Simpson Group's 'Visitor to Canada' and super visa insurance product lines, serving similar inbound visitor and immigrant customer segments with comparable carrier relationships.
- Norgaard Insurance Services: Direct partner via the NorthSouth Healthcare co-brand since 1998, Norgaard Insurance Services (Arizona) operates the same specialty travel, health, expatriate, and high-risk location insurance model for the US market. The two principals have over 55 years of combined experience working together, making them direct comparables in product offering and target customer.
- Cover-More Insurance: APAC-headquartered travel insurance specialist (now part of Zurich Insurance) offering emergency medical, trip cancellation, and international health products through distribution partners. Comparable in product mix (travel medical + special risk) and in serving cross-border travelers and expatriates.
Broad incumbents
- TuGo: Major Canadian travel insurance provider and one of Simpson Group's flagship carrier partners. As a Best Managed Canadian Company offering 24/7 assistance and direct billing, TuGo represents both a partner (distribution channel) and a potential direct competitor in the same travel insurance product category.
- Allianz Global Assistance: Global travel and health insurance provider offering consumer-facing products through both direct and broker channels. A core carrier partner of Simpson Group for travel insurance products, but also a direct-to-consumer competitor with significant brand and digital advantages.
- BFL Canada Insurance Brokers: One of Canada's largest independent commercial insurance brokerages with global reach. While BFL serves a much broader commercial portfolio, it operates in the same Canadian insurance brokerage space and has scale advantages in specialty and complex risk placement that compete with Simpson Group's specialty positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simpson Group Insurance Services Inc. social profiles
Digital presenceSimpson Group Insurance Services Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpson Group Insurance Services Inc. leadership team
Management profileNumber of profiles
Profiles6 records
Simpson Group Insurance Services Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpson Group Insurance Services Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpson Group Insurance Services Inc.
What does Simpson Group Insurance Services Inc. do?
Simpson Group is a specialty insurance brokerage that places travel medical, visitor to Canada, international student, expatriate, corporate group, and special risk coverage on behalf of clients by intermediating between them and more than 20 partner insurance carriers operating in Canada, the United States, and internationally. The firm supports individual consumers, brokers, and corporate groups with consultation, policy placement, and claims advocacy including denied claim challenges.
Is Simpson Group Insurance Services Inc. a public or private company?
Simpson Group Insurance Services Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simpson Group Insurance Services Inc. founded?
Simpson Group Insurance Services Inc. was founded in 1996. It employs 1 to 10 people.
Where is Simpson Group Insurance Services Inc. based?
Simpson Group Insurance Services Inc. is headquartered in Calgary, Canada, in the North America region.
How does Simpson Group Insurance Services Inc. make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Simpson Group Insurance Services Inc.'s main competitors?
Direct peers on record are Ingle International, WorldNomads, INF Visitor Insurance, Norgaard Insurance Services and Cover-More Insurance. Broad incumbents are TuGo, Allianz Global Assistance and BFL Canada Insurance Brokers.
Does Simpson Group Insurance Services Inc. have an API?
No public API is recorded for Simpson Group Insurance Services Inc..
What industry is Simpson Group Insurance Services Inc. in?
Simpson Group Insurance Services Inc.'s product category is Travel and Health Insurance Brokerage. Its primary akta.pro industry code is FSAJAJAK, Group Travel & Corporate Travel Accident Insurance. Its NAICS code is 524210 and its SIC code is 6411.