Simpsons Fish and Chips
- Company typePrivate
- Founded-
- HeadquartersCheltenham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Simpsons Fish and Chips firmographics
Firmographics- Name
- Simpsons Fish and Chips
- Legal name
- Simpsons Fish and Chips
- Website
- https://simpsonsfishandchips.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Simpsons Fish and Chips industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (722320), Mobile Food Services (72233)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)
Keywords
Where Simpsons Fish and Chips is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Simpsons Fish and Chips business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Takeaway and Restaurant Sales: In-person customer purchases at physical locations in Cheltenham and Stroud. Cheltenham offers both takeaway and restaurant dining; Stroud is takeaway only.
- Online Ordering: Customers place orders through Square.site platforms for both locations, with click and collect options available.
- Delivery Services: Food delivery service via Deliveroo partnership, expanding customer reach beyond physical locations.
- Event Catering: Mobile food truck hire for weddings, corporate events, private parties, and family celebrations. Revenue generated through catering contracts for events.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Simpsons Fish and Chips product offering
Product offeringCore offering
Simpsons Fish and Chips operates two UK fish and chip restaurants and takeaways—one in Cheltenham offering both dine-in and takeaway, and one in Stroud offering takeaway only—serving traditional fish and chips with MSC-certified sustainable cod and haddock, plus gluten-free and vegan options. The business also runs a mobile food truck for event catering at weddings, corporate events, and private parties. Supplementary revenue streams include online ordering (Square), click-and-collect (Preoday), and Deliveroo home delivery.
Product overview
Simpsons Fish and Chips operates as a multi-location fish and chip restaurant and takeaway business with two physical shop locations (Cheltenham and Stroud) and a mobile food truck for event catering. The core offering consists of traditional fish and chips at the two shop locations, supplemented by digital ordering services including Square online ordering, Deliveroo delivery, and click and collect via Preoday. The company also operates loyalty programs at each location (Cheltenham Rewards and Stroud Rewards) and maintains a monthly newsletter club called Fry-Yay Club. For events, the Simpsons Food Truck provides mobile catering services for weddings, corporate events, private parties, and family celebrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Cheltenham Shop (Takeaway & Restaurant) Full-service takeaway and dine-in restaurant at 73-75 Priors Road, Cheltenham GL52 5AL, offering traditional fish and chips with MSC-certified sustainable cod and haddock, gluten-free options, and vegan choices. Open Sun-Mon 4pm-9pm, Tue-Sat 12pm-2pm and 4pm-9pm.
- Stroud Shop (Takeaway) Takeaway-only location at 13 Bedford Street, Stroud GL5 1AY, operating Tue-Sat 12pm-2pm and 4.30pm-8.30pm. Offers traditional fish and chips with MSC-certified sustainable cod and haddock, gluten-free options, and vegan choices.
- Simpsons Food Truck (Event Catering) Mobile food truck catering service delivering award-winning fish and chips to weddings, corporate events, private parties, and family celebrations. Bookings made via phone (01242 521 964) or online enquiry form, with customer testimonials indicating strong word-of-mouth referrals from satisfied event clients.
Quantifiable outcome
- Named UK's Number 1 Fish & Chip Takeaway in 2016
- +2 more outcomes
Companies that use Simpsons Fish and Chips
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Simpsons Fish and Chips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Simpsons Fish and Chips partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeliveroocoreDelivery partnership with Deliveroo enabling food delivery service to customers. Data sharing agreement in place for order processing with Deliveroo handling delivery logistics.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Simpsons Fish and Chips competitors and assessment
Company assessmentBroad incumbents
- Pret a Manger: UK sandwich and coffee chain with multiple urban locations. Comparable UK grab-and-go food retailer with subscription loyalty (Pret Coffee Subscription), digital ordering, and delivery partnerships.
- YO! Sushi: UK Japanese food chain with conveyor belt sushi concept and growing grab-and-go presence. Comparable UK chain restaurant with delivery, digital ordering, and event catering offerings.
- Wagamama: UK casual dining chain with Asian-inspired menu and significant UK presence. Comparable UK chain restaurant demonstrating the scale potential of a quality-positioned multi-location UK foodservice brand.
- KFC UK: Global QSR chain with strong UK presence. Comparable QSR business model with delivery partnerships, digital ordering, loyalty programs, and event/catering offerings.
- Nando's: UK casual dining chain specializing in peri-peri chicken with hundreds of UK locations. Comparable as a UK casual dining chain with multi-channel distribution (dine-in, takeaway, delivery), digital ordering, and loyalty infrastructure.
- Greggs: UK bakery and QSR chain with extensive UK footprint and a growing evening food offering. Comparable UK QSR chain with grab-and-go model, digital ordering, delivery partnerships, and value-positioning framework.
- McDonald's UK: Global QSR chain with strong UK presence. Comparable QSR business model demonstrating how multi-channel foodservice (delivery, digital ordering, loyalty, mobile) scales; useful benchmark for channel sophistication.
Direct peers
- Harry Ramsden's: Iconic UK fish and chip chain established in 1928 with locations across the UK. Most directly comparable as a UK fish and chip brand with national recognition, multi-location retail operations, and event catering heritage.
- Rockfish: UK seafood restaurant chain founded in Devon with multiple south-coast locations. Comparable as a UK seafood-focused restaurant chain with quality positioning, dine-in service, sustainability focus, and similar small-batch premium branding.
Emerging players
- Wasabi: UK Japanese fast food chain focused on sushi and hot bento. Comparable UK fast food chain with strong delivery focus, digital ordering, and grab-and-go model that competes with traditional UK foodservice categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Simpsons Fish and Chips social profiles
Digital presenceSimpsons Fish and Chips compliance and trust
Trust signalCompliance11 records
Simpsons Fish and Chips financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpsons Fish and Chips leadership team
Management profileNumber of profiles
Profiles2 records
Simpsons Fish and Chips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpsons Fish and Chips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpsons Fish and Chips
What does Simpsons Fish and Chips do?
Simpsons Fish and Chips operates two UK fish and chip restaurants and takeaways—one in Cheltenham offering both dine-in and takeaway, and one in Stroud offering takeaway only—serving traditional fish and chips with MSC-certified sustainable cod and haddock, plus gluten-free and vegan options. The business also runs a mobile food truck for event catering at weddings, corporate events, and private parties. Supplementary revenue streams include online ordering (Square), click-and-collect (Preoday), and Deliveroo home delivery.
Is Simpsons Fish and Chips a public or private company?
Simpsons Fish and Chips is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simpsons Fish and Chips founded?
Simpsons Fish and Chips was founded in -1. It employs 1 to 10 people.
Where is Simpsons Fish and Chips based?
Simpsons Fish and Chips is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does Simpsons Fish and Chips make money?
Four revenue lines are on record. Takeaway and Restaurant Sales are the primary driver. The others are online Ordering, delivery Services and event Catering.
Who are Simpsons Fish and Chips's main competitors?
Broad incumbents on record are Pret a Manger, YO! Sushi, Wagamama, KFC UK, Nando's, Greggs and McDonald's UK. Direct peers are Harry Ramsden's and Rockfish. Wasabi is listed as an emerging player.
Does Simpsons Fish and Chips have an API?
No public API is recorded for Simpsons Fish and Chips.
What industry is Simpsons Fish and Chips in?
Simpsons Fish and Chips's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAIAJ, Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups). Its NAICS code is 72251 and its SIC code is 5810.