Since '93
Since '93 is a London-based, full-service entertainment company operating across artist management, a Sony Music record label JV, publishing, sport, and partnerships, serving an international roster of Grammy-recognized and billion-stream music artists and professional athletes.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Since '93 does
Since '93 is a London-headquartered, full-service entertainment company founded in 2012 by Riki Bleau, previously operating as Avant Garde Music, and operating across five integrated divisions: Artist Management, Records (a joint venture with Sony Music since 2017, branded Since '93 Records), Publishing, Sport, and Partnerships. The firm manages a roster of established and emerging artists including Grammy and Ivor Novello award winners (Naughty Boy, Tems, Krept x Konan, Mojam) and acts with billion-plus streaming footprints (Cat Burns, Russ Millions, Popcaan, DDG), and has expanded into sports representation with clients such as footballer Sam Morsy.
The business model is multi-revenue-stream: it earns management commissions on artist earnings, participates in recorded music economics through the Sony Music JV, collects publishing royalties via its own catalog and partnerships (including Warner Chappell through Smallworld and the Stellar Songs venture), generates sports agency commissions through Riki Bleau's FA agent license, and books brand partnership revenue via the Partnerships division. The publishing arm and label operations provide backend upside that compounds as the roster's catalog matures, while the sport and partnerships units diversify the business beyond pure music management.
Since '93 is a privately held, founder-owned firm with a small team of approximately 9 employees, operating at boutique scale with global reach through its major-label partnership. Its competitive position rests on the founder's deal-making network, multi-territory roster diversity spanning the UK, US, and Africa, and the cross-monetization of each client across management, recorded, publishing, and commercial revenue lines.
Since '93 firmographics
Firmographics- Name
- Since '93
- Legal name
- Since '93
- Website
- https://since93.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Since '93 is a London-based, full-service entertainment company operating across artist management, a Sony Music record label JV, publishing, sport, and partnerships, serving an international roster of Grammy-recognized and billion-stream music artists and professional athletes.
- Ownership category
- akta.pro rank
Since '93 industry classification
Industry- Product category
- Entertainment Talent Management
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Music Publishers (512230), Music Publishers (51223), Other Performing Arts Companies (711190)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)
Keywords
Where Since '93 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Since '93 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Artist Management: Management fees and commissions from representing artists, songwriters, and performers across music and sports
- Record Label Operations: Revenue from record releases, streaming, and sales through the JV with Sony Music Entertainment (Since '93 Records)
- Publishing Royalties: Publishing revenue from songwriting credits and music publishing through partnerships with writers and producers
- Sports Agency: Commission-based revenue from athlete representation and sports talent management services
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Since '93 product offering
Product offeringCore offering
Since '93 is a full-service entertainment company providing 360-degree talent management services for artists, songwriters, performers, and professional athletes. The company operates five divisions: artist management, a record label JV with Sony Music Entertainment (Since '93 Records), music publishing, a sports agency, and strategic artist partnerships.
Product overview
Since '93 is a full-service entertainment company that previously operated as Avant Garde Music, founded in 2012. The company operates five integrated service divisions: Since '93 Management (artist management for talent like Naughty Boy, Krept x Konan, and Popcaan), Since '93 Records (a JV with Sony Music Entertainment for record label operations featuring artists such as Tems, Russ Millions, and Cat Burns), Since '93 Publishing (music publishing historically partnered with Stellar Songs, now with writers including Labrinth and iO), Since '93 Sport (sports agency offering talent management for athletes), and Since '93 Partnerships (strategic artist collaborations with acts like Wizkid). The company provides comprehensive entertainment industry services spanning artist representation, record deals, music publishing, and athlete management.
Differentiator
Problem solved
Functional benefit
Products and services
- Since '93 Management Full-service artist management for award-winning talent including Naughty Boy, Mojam, Krept x Konan, Zeze Millz, Popcaan, Tems, Cat Burns, Russ Millions, Khamari, and others. Provides strategic career guidance and representation across music genres including drill, Afrobeats, R&B, and pop.
- Since '93 Records Record label joint venture with Sony Music Entertainment. Has broken acts including Fredo, Loski, and Aitch, and manages a domestic and international roster including Tems, Cat Burns, Russ Millions, Khamari, and more.
- Since '93 Publishing Music publishing division that was historically a venture with Stellar Songs, signing award-winning writers such as Labrinth, Emeli Sandé, Sam Smith, and Eyelar. Current roster includes Joffstar, Robin Knightz, 4Play Jordz, and Grammy-nominated producer-writer iO.
- Since '93 Sport Sports agency providing 360-degree talent management services for professional athletes, applying music industry expertise to sports careers. Includes strategy, support, and career structure on and off the pitch. Led by licensed FA agent Riki Bleau and former professional footballer Ronnie Maugé.
- Since '93 Partnerships Strategic artist partnership arrangements with talent such as Wizkid (Starboy Entertainment) and Graft3r.
Companies that use Since '93
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Since '93 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Since '93 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Sony Music EntertainmentcoreSince '93 Records launched in 2017 as a JV with Sony Music Entertainment. The partnership has broken acts like Fredo, Loski and Aitch and built a domestic and international roster including Tems, Cat Burns, Russ Millions, Khamari and more.
- Stellar SongscoreHistorically a publishing venture with Stellar Songs where they signed award-winning writers such as Labrinth, Emeli Sandé, Sam Smith, Eyelar and others.
- Glyn AikinscorePartnership with decorated senior record executive Glyn Aikins to launch Since '93 Records in 2017 as a JV with Sony Music Entertainment.
- Warner Music Group / Warner Chappell MusicflagshipThrough Smallworld Records and Publishing (founded by Small God), Since '93 has a partnership with Warner Music Group and Warner Chappell Music for publishing and distribution.
- GRAFT3RminorPartnership with GRAFT3R as an artist on the roster with website link to graft3r.co.uk
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Since '93 competitors and assessment
Company assessmentBroad incumbents
- Creative Artists Agency (CAA): One of the world's largest entertainment and sports agencies representing artists, athletes and content creators globally. Comparable as a 360 talent representation firm operating across the same music and sports verticals as Since '93.
- Wasserman: Global sports marketing and entertainment agency with deep representation across athletes and music artists. Comparable as a much larger 360 management platform spanning music and sports, the exact verticals Since '93 operates in.
- United Talent Agency (UTA): Leading global talent agency representing artists, athletes and public figures across entertainment. Comparable as a multi-vertical talent representation platform that competes for the same high-value UK and international artists Since '93 manages.
- WME (William Morris Endeavor): Global entertainment and sports agency representing artists, musicians and athletes. Comparable as a 360 representation platform operating in both music management and sports, often competing for the same roster tier of international artists.
Direct peers
- Primary Talent International: Major UK music agency booking live acts for festivals, concerts, and events. Comparable as a London-headquartered music talent intermediary representing established UK and international artists, including many in similar genres to Since '93's roster.
- Modest Management: UK-based music management company representing major artists such as Ed Sheeran and Stormzy. Comparable as a boutique UK management firm with a similar mix of award-winning, chart-conquering roster artists across pop, urban and emerging genres.
- ATC Management: UK-based talent management agency representing a roster of established British and international artists. Direct peer operating in the same London music management ecosystem with similar full-service artist representation.
- Roc Nation: Jay-Z founded entertainment company spanning artist management, record label, publishing and sports agency divisions. Closely comparable given Since '93's identical 360 model spanning music management, label, publishing, and sports representation under one roof.
- Insanity Group: UK-based 360 artist management company founded by Tim Blacksmith and Stuart Camp. Highly comparable to Since '93 as a full-service management firm with label, publishing, and brand partnership capabilities for major UK artists.
Emerging players
- Wilful Damage: UK-based artist management and creative agency co-founded by Stormzy. Comparable as a London-based, artist-driven management firm with a similar boutique 360 service model targeting UK and international urban/afrobeats crossover artists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Since '93 social profiles
Digital presenceSince '93 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Since '93 leadership team
Management profileNumber of profiles
Profiles3 records
Since '93 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Since '93 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Since '93 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Since '93
What does Since '93 do?
Since '93 is a full-service entertainment company providing 360-degree talent management services for artists, songwriters, performers, and professional athletes. The company operates five divisions: artist management, a record label JV with Sony Music Entertainment (Since '93 Records), music publishing, a sports agency, and strategic artist partnerships.
Is Since '93 a public or private company?
Since '93 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Since '93 founded?
Since '93 was founded in 2012. It employs 1 to 10 people.
Where is Since '93 based?
Since '93 is headquartered in London, United Kingdom, in the Europe region.
How does Since '93 make money?
Four revenue lines are on record. Artist Management is the primary driver. The others are record Label Operations, publishing Royalties and sports Agency.
Who are Since '93's main competitors?
Broad incumbents on record are Creative Artists Agency (CAA), Wasserman, United Talent Agency (UTA) and WME (William Morris Endeavor). Direct peers are Primary Talent International, Modest Management, ATC Management, Roc Nation and Insanity Group. Wilful Damage is listed as an emerging player.
Does Since '93 have an API?
No public API is recorded for Since '93.
What industry is Since '93 in?
Since '93's product category is Entertainment Talent Management. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIAKAD, Music Rights Administration & Royalty Processing (Admin, Accounting, Statements). Its NAICS code is 7114 and its SIC code is 2741.