SindiVarejista de Campinas e Região

What SindiVarejista de Campinas e Região does

SindiVarejista de Campinas e Região – Sindicato Patronal do Comércio Varejista de Campinas e Região is a Brazilian employers' union (sindicato patronal) founded in 1946 that legally represents retail commerce companies across 13 municipalities in the Campinas region of São Paulo. The organization negotiates Collective Labor Agreements (CCTs), provides free legal advisory to member businesses, administers compliance services such as REPIS (differentiated salary floor for micro and small enterprises), holiday work authorizations, and entry-level salary regimes, and offers business support through an online Service Portal (scvcampinas.gersin.com.br) powered by Gersin.

The union's product portfolio is organized around four pillars: (1) core representation, including the CCT and government/labor relations; (2) member benefits, including the Samaritano Health Plan, ADRUS professional training courses, Roperbras occupational health services, and financial partnerships with Sicoob; (3) compliance services covering Procon signage, accessibility plaques (Braille and Libras), and exclusivity certificates for public tenders; and (4) business support, including the Conexão Empresarial program, event space rentals, and technology partnerships with Dell, JN Moura Informática, and Univers/RD pharmacy network. Experienced retail association partnerships (FECOMERCIO, SESC, SEBRAE, SENAC) form the broader ecosystem.

The business model is funded primarily through the mandatory Contribuição Assistencial Patronal, structured in three installments per CCT cycle and payable by all retail companies in the represented municipalities regardless of voluntary membership. Ancillary revenue streams (course tuition, health plan commissions, signage sales, training discounts) are not material relative to the mandatory contribution. The union is governed by its members and led by President Sanae Murayama Saito; it is not a commercial company with shareholders or investors.

Name

SindiVarejista de Campinas e Região

Legal name

SindiVarejista de Campinas e Região – Sindicato Patronal do Comércio Varejista de Campinas e Região

Website

https://sindivarejistacampinas.org.br

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

SindiVarejista de Campinas e Região is a Brazilian retail employers' union founded in 1946 that legally represents retail commerce companies across 13 municipalities in the Campinas region, providing collective labor negotiation, legal advisory, compliance services, and member benefits such as health plans and training.

Ownership category

akta.pro rank

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Contribuição Assistencial Patronal: Mandatory membership contributions from retail companies, divided into three installments throughout the Collective Labor Agreement period. Companies must pay regardless of size or number of employees, as per Assembly decisions.

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

SindiVarejista de Campinas e Região is a private employers' trade union (sindicato patronal) that represents retail commerce companies across 13 municipalities in the Campinas region. It negotiates Collective Labor Agreements (CCT), provides free legal advisory in labor matters, and offers member benefits including an exclusive Samaritano health plan, discounted professional training, occupational health and safety services, and financial partnerships. The union is funded through mandatory annual patron contributions (Contribuição Assistencial Patronal) from represented retail companies.

Product overview

SindiVarejista de Campinas e Região is a retail trade syndicate (patronal union) serving member businesses across 13 municipalities in the Campinas region. Rather than a unified software platform, it offers a portfolio of membership-based services organized around: (1) Core representation services including Collective Labor Agreements (CCT), legal advisory, and government representation; (2) Member benefits including Samaritano health insurance, professional training courses, occupational health services, and financial partnerships; (3) Compliance services such as holiday work adhesion, special salary regimes (REPIS), entry-level wages, and Procon advisory; (4) Business support including space rentals, exclusivity certificates, and technology partnerships. The syndicate facilitates collective bargaining, provides free legal support, and negotiates favorable rates for health plans and training through partnerships like ADRUS Cursos, Roperbras, and JN Moura Informática.

Differentiator

Problem solved

Functional benefit

Brands

• Conexão Empresarial SindiVarejista: A program that provides professionals, tools and information to encourage continuous improvement and development of retail enterprises.
• Conexão Social SindiVarejista
• Varejista em Foco

Products and services

• Convenção Coletiva de Trabalho (CCT)
• Portal de Serviços
• Assessoria Jurídica
• Plano de Saúde Samaritano
• Cursos e Capacitação Profissional
• Medicina e Segurança do Trabalho
• REPIS - Regime Especial de Piso Salarial
• Salário de Ingresso/Auxiliar
• Trabalho em Feriados
• Conexão Empresarial SindiVarejista
• Assessoria junto ao Procon
• Contribuição Assistencial Patronal
• Certidão de Exclusividade
• Placas em Braille e Libras
• Resorts Internacionais - Unlimited Vacation Club
• Sense Viagens - Viagens e Turismo
• Sicoob - Cooperativa Financeira
• JN Moura Informática - Automação Comercial

Quantifiable outcome

• ICMS exclusion from PIS/Cofins base resulting in savings equivalent to one month of company revenue every five years
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• FECOMERCIO (Federação do Comércio de Bens, Serviços e Turismo do Estado de São Paulo)coreStrategic or Co-development PartnerState-level federation representing commerce employers. Provides support and coordination for patron unions including SindiVarejista in collective negotiations and industry representation.
• SESC (Serviço Social do Comércio)coreStrategic or Co-development PartnerSocial service institution for commerce workers providing health, education, culture, and leisure programs. Supports employee welfare initiatives for member companies.
• SEBRAE-SP (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)coreStrategic or Co-development PartnerGovernment support organization for small businesses. Collaborates on training programs like ALI Produtividade and business development initiatives for retail commerce.
• SENAC São PaulominorStrategic or Co-development PartnerNational Commercial Learning Service providing professional training. Offers courses and educational programs for retail commerce workers.
• Univers Gestão de SaúdeminorChannel Partner/ Reseller/ DistributorHealth benefits manager providing exclusive pharmacy discounts at Drogasil and Droga Raia chains for member companies and their employees.
• Hospital SamaritanocoreChannel Partner/ Reseller/ DistributorExclusive health plan partnership offering differentiated pricing for members. Samaritano Hospital network covers Campinas, Americana, Indaiatuba, Hortolândia, and Paulínia.
• Sicoob (Sistema de Cooperativas Financeiras do Brasil)minorGTM or Marketing PartnerFinancial cooperative providing exclusive credit advantages, reduced loan rates, and dedicated account manager for SindiVarejista members at the Cambuí branch.
• ADRUS CursosminorChannel Partner/ Reseller/ DistributorProfessional training institution offering 10% discount on all courses for SindiVarejista members. Courses include HR Management, Personal Department, Tax, Accounting, Leadership, and more.
• Roperbras SegurançaminorChannel Partner/ Reseller/ DistributorOccupational health and safety services provider offering 15-20% discounts on medical exams and safety programs (PGR, PCMSO, PPP) for member companies.
• Dell TechnologiesminorOthersTechnology solutions partner listed among SindiVarejista partners.
• DrogasilminorOthersPharmacy chain included in the Univers health benefits network offering discounts to SindiVarejista members.
• Droga RaiaminorOthersPharmacy chain included in the Univers health benefits network offering discounts to SindiVarejista members.
• Sense Viagens e AssessoriaminorChannel Partner/ Reseller/ DistributorTravel agency with 20+ years experience offering special vacation packages and resort accommodations at discounted rates for SindiVarejista members.
• Unlimited Vacation ClubminorChannel Partner/ Reseller/ DistributorInternational resort network offering 25% discount on all-inclusive 5-star resorts in destinations like Cancun, Caribbean, Jamaica, Dominican Republic, Costa Rica, Panama, and Curaçao.
• GersincoreTechnology or IntegrationTechnology provider for the SindiVarejista Service Portal (scvcampinas.gersin.com.br) enabling companies to manage contributions and services online.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• CNI (Confederação Nacional da Indústria): National industry federation with the same apex organizational structure as CNC for the industrial sector. Not a direct retail peer, but a structurally analogous confederation that operates collective bargaining, training (SESI/SENAI) and member services at scale.
• SESC (Serviço Social do Comércio): Commerce-sector social service institution offering health, education, culture, and leisure programs to retail workers — a direct partner of SindiVarejista and a comparable institutional model in the same ecosystem, though focused on employee welfare rather than employer representation.
• SENAC São Paulo (Serviço Nacional de Aprendizagem Comercial): National commercial learning service providing professional training in retail-adjacent skills. A partner of SindiVarejista for member courses and a comparable provider of vocational training to the same SMB retail segment.

Broad incumbents

• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Government-backed national support organization for micro and small businesses that delivers training, consulting, and productivity programs overlapping with SindiVarejista's SMB services, but funded publicly and operating at national scale.
• FECOMERCIO SP (Federação do Comércio de Bens, Serviços e Turismo do Estado de São Paulo): The state-level commerce federation that coordinates and supports patron unions including SindiVarejista. Operates as a higher-tier industry body over multiple regional retail syndicates, offering overlapping representation and partnership services at greater scale.
• CNC (Confederação Nacional do Comércio de Bens, Serviços e Turismo): National-level confederation for the commerce sector in Brazil. Provides industry-wide representation, training infrastructure and policy advocacy that overlap with SindiVarejista's mission, but at a national scope and through federation-level rather than direct services.

Direct peers

• Sincomercio São Paulo (Sindicato do Comércio Varejista de São Paulo): The patron union for retail commerce in São Paulo capital — the closest direct peer in operating model, services, and revenue structure, but serving a different (much larger) territory. Useful benchmark for member benefits, CCT processes, and partnership economics.
• CDL Campinas (Câmara de Dirigentes Lojistas de Campinas): Local business leaders' chamber operating in the same Campinas geography as SindiVarejista. Offers overlapping SMB-retail services such as certification, training, and advocacy, representing the closest non-union peer in the same territory.

Regional players

• Sindilojas Porto Alegre (Sindicato dos Lojistas do Comércio de Porto Alegre): Regional patron union for retail trade in another Brazilian state (Rio Grande do Sul). Mirrors SindiVarejista's model in a different geography, useful as a comparable for member benefits, contribution structures, and regional service delivery.
• Associação Comercial e Empresarial de Campinas: Local commercial and business association in Campinas offering SMB services, networking, and representation. Comparable to SindiVarejista in target audience and geography but as a voluntary association rather than a legally mandated patron union.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sindivarejistacampinas
• Instagraminstagram.com/sindivarejistacampinas
• LinkedInlinkedin.com/company/sindivarejistacampinas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SindiVarejista de Campinas e Região