Sinead Kelly London Hairdressing

What Sinead Kelly London Hairdressing does

Sinéad Kelly London is a single-location, founder-owned hair salon operating from 58 White Hart Lane, Barnes SW13, in South West London. Established in 2010 by Sinéad Kelly at age 28, the studio delivers premium hair colouring, cutting, and styling services with a stated specialism in blonde work, balayage, foilyage, and transformative colour correction. Services are priced across a four-tier artist hierarchy (Expert, Specialist, Director, and Sinéad), with ticket sizes ranging from £60 for an entry-level blow dry to £581 for a full Foilyage cut and blow dry at founder tier.

The business model is direct-to-consumer and appointment-based, with new colour guests required to undertake a pre-consultation and pay a non-refundable booking fee (50% for colour, £50 for other services). All colour work uses L'Oréal Professional products (including INOA), and extensions use Beauty Works Tape Extensions. Pricing follows a unit-pricing model with pay-as-you-go billing, supplemented by £50 consultations (redeemable against service), out-of-hours surcharges of £100, and recurring refit revenue on extensions.

The studio employs approximately 5 people and serves individual consumers across Barnes and wider London, including a publicly named celebrity client roster (Holly Willoughby, Nikki Sanderson, Ali Bastian). It has no disclosed external investors, no funding rounds, and no parent company. Industry recognition includes the L'Oréal Colour Trophy UK 2019, the L'Oréal Young Talent Award, finalist positions in the European and National Hairdressing Championships, and a Wella TrendVision London win. Marketing is concentrated on Instagram content (The Colour Edit), Google Business Profile reviews, WhatsApp messaging, and the founder's personal brand.

Name

Sinead Kelly London Hairdressing

Legal name

Sinéad Kelly London

Website

https://sineadkellylondon.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Sinéad Kelly London is a founder-owned, single-location premium hair salon in Barnes, South West London, specialising in blonde work, balayage, and transformative colour services using L'Oréal Professional products, with a four-tier artist pricing model serving individual consumers across London.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Haircutting & Styling Services (HSALAAAD)

Keywords

• Hair colouring services
• Hair cutting styling
• Balayage hair services
• Hair extension services
• Professional salon services

Headquarters

HQ city

Barnes, London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hair Services: One-time service appointments for cutting, colouring, highlights, balayage, extensions, and styling. Services priced by artist level (Expert, Specialist, Director, Sinéad) with tiered pricing. New clients pay 50% booking fee for first colour service, £50 for other appointments.
2. Consultations: Virtual and e-consultations at £50, redeemable against the price of cut or colour when booking. Especially recommended for major changes, corrections, extensions, and first-time colour bookings.
3. Out-of-Hours Appointments: After-hours appointments available on request with £100 surcharge for clients seeking appointments outside standard operating hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sinéad Kelly London is an award-winning hair salon offering cutting and styling, global colour, highlights, balayage and foilyage, specialist transformative colour, Beauty Works tape extensions, and pre-visit consultations. All services use L'Oréal professional colour products and Beauty Works extensions, and are delivered across four artist tiers (Expert, Specialist, Director, Sinéad) with tiered pricing and a consultation-first approach to preserve hair integrity.

Product overview

Sinéad Kelly London is an award-winning hair salon offering a unified service portfolio centred on colour excellence. The core offerings span six interconnected service categories: Cutting & Styling (for women and men), Global Colour (using L'Oréal professional products), Classic & Bespoke Highlights, Balayage & Foilyage (the studio's signature expertise), Specialist Colour (for transformative work), and Tape Extensions (using Beauty Works products). All services are offered across four artist tiers (Expert, Specialist, Director, Sinéad) with pricing scaled accordingly. Pre-consultation services are available for new colour guests and major transformations, redeemable against booked services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cutting & Styling Services Precision cutting and professional styling services for women and men, including Ladies Cut & Finish (Classic and Extended), Ladies Restyle Cut, Gents Cut, Blow Dry, Blow Dry Extensions, Keratin Treatment, and Upstyling for occasions. Priced across the Expert, Specialist, Director, and Sinéad tiers.
• Global Colour Services Full tint and regrowth colouring services using L'Oréal professional colour, including INOA Colour and Quasi/Semi Colour options, available with blow dry or cut & blow dry finishes and priced across the four artist tiers.
• Classic & Bespoke Highlights Highlighting services creating soft, multi-tonal dimension throughout the hair, offered as full head or half head highlights with options for bespoke placement and toning add-ons.
• Balayage & Foilyage Services Dimensional, lived-in colour services ranging from soft freehand balayage to higher lift foilyage, including Classic Full/Half Foilyage and Classic Full/Half Balayage with optional add-ons for toning and enhancement.
• Specialist Colour Services Transformative colouring services for bold transformations, including Bleach Full Application, Bleach Regrowth, Colour Corrections, and Colour Transformations for larger directional changes.
• Beauty Works Tape Extensions Premium tape hair extensions made from 100% Remy human hair, expertly applied by extension specialists. Available in 1–4 packs with refit pricing for maintenance appointments.
• Consultation Services One-to-one pre-visit virtual and e-consultations for new and existing clients, especially useful for major changes, corrections, extensions, and first-time colour bookings. Priced at £50 and redeemable against cut or colour service.

Quantifiable outcome

• Results designed to grow out beautifully while preserving hair integrity
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Beauty WorkscoreOthersBeauty Works Tape Extensions (100% Remy human hair) are exclusively used for extension services. The studio serves as an extension specialist applying Beauty Works products. First appointments are charged in addition to wholesale hair cost from Beauty Works. Products are marketed as trusted by stylists and loved by influencers.
• L'OréalcoreTechnology or IntegrationL'Oréal professional colour is used exclusively for all colouring services. The studio won the L'Oréal Colour Trophy 2019 UK award, establishing a strong relationship with the brand. INOA Colour is specifically offered as a premium colour option.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hershesons: Established London hair salon group with multiple locations, celebrity clientele, and a recognised brand. Comparable on premium positioning, multi-tier stylists, and London reputation-led marketing.
• Blue Tit London: Multi-location London boutique salon group with a strong visual brand, tiered stylist teams, and indie positioning. Comparable on London boutique salon model and premium-but-approachable service positioning.
• Richard Ward Hair & Metrospa: London hair salon known for celebrity clientele and premium service. Directly comparable on founder-led reputation, premium pricing, and colour/cutting specialism.
• Bleach London: London hair salon and product brand built around a colour-first identity with a youthful, fashion-forward aesthetic. Directly comparable on London colour specialism and Instagram-driven brand presence.
• Nicky Clarke Salons: UK celebrity hairdresser brand with salon locations and product lines. Comparable on founder-led premium positioning and broad celebrity clientele.
• Taylor Taylor Hairdressing: Multi-location London boutique salon group with a strong visual brand and tiered stylist structure. Comparable on premium London positioning and Instagram-led marketing.
• Charles Worthington Salons: Established London salon group with founder-led branding and premium positioning. Comparable on London colour/styling services, multi-tier stylist structure, and celebrity-adjacent reputation.
• Daniel Galvin Salons: London colour-specialist salon group with a long-standing reputation for premium colour work, multi-tier artist structure, and an award-winning principal colourist. Closely comparable to Sinéad Kelly London on positioning, premium pricing, and blonde/balayage specialism.
• Josh Wood Colour: London-based colour specialist salon founded by a celebrity colourist. Comparable on founder-led colour specialism, premium pricing, celebrity clientele, and limited-location boutique operating model.

Broad incumbents

• John Frieda Hair Salons: Long-established London premium salon brand with a global product line. Comparable on premium colour and styling services, but operates at significantly larger scale with multiple locations and a product retail business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sineadkellyldn
• LinkedInlinkedin.com/company/sinead-kelly-london-hairdressing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinead Kelly London Hairdressing