Holiday Inn Singapore Atrium

What Holiday Inn Singapore Atrium does

Holiday Inn Singapore Atrium is a single 4-star hotel property located at 317 Outram Road in Singapore's Tiong Bahru district, operated under a franchise/management agreement with IHG (InterContinental Hotels Group, NYSE: IHG). The property offers ~111 employees' worth of full-service hospitality comprising standard rooms and suites, three on-site dining venues — Xin Cuisine Chinese Restaurant (operating since 12 July 1990, serving Cantonese cuisine and dim sum), a halal-certified Atrium Restaurant with international buffet and à la carte offerings, and Atrium Bar 317 — plus 24-hour in-room dining. It also operates 13 newly refurbished function rooms/ballrooms for meetings, conferences, weddings (with 2026–2027 banquet packages), and a Shopify-hosted e-store selling festive items including handcrafted mooncakes. Atrium Restaurant is fully halal-certified, with a prayer room one minute's walk away.

The business operates as a multi-revenue-stream hospitality asset: (1) recurring room bookings via IHG's global distribution platform, the hotel's own direct booking engine, and third-party OTAs; (2) F&B revenue across the three outlets and in-room dining; (3) events/weddings revenue from banquets up to 40 tables; (4) transaction-based e-commerce from the festive-food e-store. Primary customer segments are families with children (kids stay and eat free), corporate/business travelers, leisure tourists, celebration/event hosts, and medical tourism guests. Distribution spans IHG.com, the IHG mobile app, the IHG One Rewards loyalty program (members receive 15–20% off F&B and earn bonus points), TableCheck for table reservations, Agoda and Booking.com for room bookings, plus direct phone/WhatsApp/email inquiries. The property is positioned at the accessible 4-star price point with strong connectivity via Havelock MRT and was awarded 2026 'Champion of Good' status by NVPC under Singapore's Company of Good strategy.

Strategic posture in 2025–2026 has centered on (a) banquet and event-space refurbishment with sustainability features, (b) festive F&B retail expansion via the mooncake e-store and themed seasonal menus (Nyonya Fusion Buffet, National Day Set Menu), (c) direct demand-generation outreach to Chinese-speaking travelers via Xiaohongshu and short-form video on TikTok, and (d) ESG positioning under the 'Enjoy a Greener Stay' initiative. Technology is a standard IHG-integrated property management stack without any disclosed proprietary AI/ML component.

Name

Holiday Inn Singapore Atrium

Legal name

Holiday Inn Singapore Atrium

Website

https://singaporeatrium.holidayinn.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Holiday Inn Singapore Atrium is a 4-star IHG-branded full-service hotel in Singapore's Tiong Bahru district, serving business and leisure travelers, families, medical tourists, and event hosts with rooms, three F&B outlets (including halal-certified and Cantonese dining), 13 event spaces, and a festive-food e-store.

Ownership category

akta.pro rank

Product category

Full-service hotel hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Cafeterias, Grill Buffets, and Buffets (722514), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Hotel accommodation services
• Food and beverage dining
• Meeting and event venues
• Wedding banquet packages
• Hospitality services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Revenue from overnight stays in standard rooms and suites. Rates vary by room type, season, and booking channel. Part of IHG's global hotel network, benefiting from their reservations system and loyalty program.
2. Food & Beverage: Revenue from three on-site dining venues: Atrium Restaurant (halal-certified buffet and à la carte), Xin Cuisine Chinese Restaurant (Cantonese cuisine with private dining rooms), and Atrium Bar 317 (lobby bar with happy hour). Also includes in-room dining available 24 hours.
3. Events & Weddings: Revenue from hosting meetings, conferences, and events in 13 function spaces, plus wedding banquets at Xin Cuisine and the ballrooms. 2026-2027 wedding packages available.
4. E-commerce / Retail: Sale of food products including mooncakes (Mid-Autumn Festival), festive items, and specialty products through the hotel's e-store on Shopify.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Holiday Inn Singapore Atrium is a 4-star IHG-branded lifestyle hotel in Singapore's Tiong Bahru district offering accommodation in rooms and suites, three on-site dining venues (Xin Cuisine Chinese Restaurant serving Cantonese cuisine since 1990, the halal-certified Atrium Restaurant buffet, and Atrium Bar 317), 13 versatile meeting and event spaces, wedding banquets, and 24-hour in-room dining. The property also operates a Shopify e-store selling festive food products such as mooncakes and is positioned within the IHG One Rewards loyalty and global distribution network.

Product overview

Holiday Inn Singapore Atrium is a 4-star IHG hotel offering a unified hospitality experience. The core product is the hotel accommodation with rooms and suites, supplemented by three distinct dining venues: Xin Cuisine Chinese Restaurant (Cantonese cuisine), Atrium Restaurant (halal-certified buffet dining), and Atrium Bar 317 (cocktails and light bites). Additional services include 24-hour in-room dining, 13 versatile meeting and event spaces, and an E-Store for ordering festive food items. The hotel targets both business and leisure travelers, with family-friendly amenities including a kids-stay-and-eat-free policy.

Differentiator

Problem solved

Functional benefit

Brands

• Xin Cuisine Chinese Restaurant: Authentic Cantonese restaurant serving refined Cantonese cuisine, dim sum, and signature dishes since 1990.
• Atrium Restaurant
• Atrium Bar 317

Products and services

• Holiday Inn Singapore Atrium Hotel Accommodation A 4-star IHG hotel offering standard rooms, family-friendly rooms, and suites including 1 King 1 Bedroom Suite High Floor with Lounge Access and 1 King 1 Bedroom Suite High Floor Extra Floor Space. Includes free Wi-Fi, outdoor pool, 24-hour gym, and family-friendly policies (kids ages 12 and under stay free; up to four kids ages 12 and under eat free at on-site restaurants). Targeted at leisure, family, and corporate travelers.
• Xin Cuisine Chinese Restaurant Authentic Cantonese restaurant operating since 12 July 1990 within Holiday Inn Singapore Atrium, featuring refined Cantonese cuisine, exquisite handcrafted dim sum, and signature dishes prepared by Master Chefs. Includes five elegant private dining rooms with a minimum spend of $78++ per person lunch and $98++ per person dinner, complimentary corkage for the first bottle, and 2026 National Day set menu offerings. Targets diners seeking heritage Chinese cuisine and private-event guests.
• Atrium Restaurant Modern all-day halal-certified restaurant on Level 4 of Holiday Inn Singapore Atrium serving an extensive international buffet with signature local dishes including Singapore chilli crab and laksa, plus a la carte dining, hi-tea buffet, and limited-time Nyonya Fusion Buffet (27 July to 9 September 2026). Includes a one-minute-walk prayer room nearby. Targets in-house guests, halal-dining guests, and walk-in diners.
• Atrium Bar 317 Lobby bar at Holiday Inn Singapore Atrium offering classic cocktails, curated red and white wines, bubbles, hard liquor, and beers on tap. Light bites include chorizo, spiced potato wedges, truffle fries, and mini beef sliders. Drinks start from $10 per glass during happy hour (4pm-8pm daily). Targets in-house guests and walk-in patrons.
• Meetings and Events 13 versatile meeting and event spaces at Holiday Inn Singapore Atrium including newly refurbished ballrooms with new carpets, LED lighting, flexible layouts, and sustainable touches such as filtered water stations. Supports corporate meetings, conferences, social gatherings, and wedding banquets of up to 40 tables. Targeted at corporate event planners, agencies, and private event organizers.
• Wedding Banquet Packages 2026/2027 Wedding banquet packages at Holiday Inn Singapore Atrium including 8-Course Eternal Union Menu from $1,828 nett for 10 persons and 8-Course Heavenly Match Menu from $2,038 nett for 10 persons, hosted in newly refurbished ballrooms with capacity of up to 40 tables, suitable for intimate solemnisations or grand banquets. Targets engaged couples, families, and wedding planners.
• Holiday Inn Singapore Atrium E-Store Shopify-based online e-commerce store selling delicacies from Holiday Inn Singapore Atrium, including handcrafted mooncakes and festive food items for special occasions and celebrations. Mooncakes can be ordered until 21 September 2026 with collection or delivery starting 25 August 2026. Targets individual consumers purchasing festive gifting and self-consumption products.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ DistributorHoliday Inn Singapore Atrium operates as an IHG hotel, leveraging the global IHG brand, distribution network, reservations system, loyalty program (IHG One Rewards), and marketing support. The hotel appears on IHG.com and participates in IHG's global promotional campaigns and loyalty initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Copthorne King's Hotel Singapore: 4-star hotel in the city center with extensive meeting facilities. Comparable on tier, MICE capability, and corporate RFP competition.
• Furama RiverFront Singapore: 4-star hotel near Havelock/Tiong Bahru with comparable event facilities and business-traveler focus. Direct competitor for the same corporate group bookings.
• Paradox Singapore Merchant Court: Upscale 4-5 star hotel at Clarke Quay, recently rebranded. Comparable city-center positioning with overlapping leisure and corporate demand.
• Swissôtel Merchant Court Singapore: 4-star hotel steps from Clarke Quay MRT, similar city-center positioning and F&B-led value proposition. Competes for similar corporate and leisure demand.
• Carlton Hotel Singapore: 4-star city-center Singapore hotel with significant MICE and convention facilities, located near Bras Basah-Bugis. Directly comparable on tier, event infrastructure, and corporate/leisure mix.
• Park Hotel Clarke Quay: 4-star Singapore hotel in Clarke Quay, immediately adjacent to Holiday Inn Singapore Atrium. Closest geographic and tier peer with overlapping corporate and leisure demand.
• M Hotel Singapore: 4-star business hotel near Chinatown/Tiong Bahru with comparable corporate and meeting positioning. Direct competitor for the same business traveler segment.
• Holiday Inn Express Singapore Clarke Quay: Same IHG brand family, located near Clarke Quay. Comparable on loyalty integration and brand distribution, though positioned at a lower price point (limited-service).

Broad incumbents

• Pan Pacific Singapore: Premium 5-star hotel in the Marina Bay area. Captures overflow luxury and corporate demand from the same regional feeder markets at a higher price point.
• Marina Mandarin Singapore: 5-star hotel at Marina Square with extensive MICE facilities. Competes for the same city-center corporate and convention bookings at a higher tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hiatrium
• Instagraminstagram.com/holidayinnsgatrium
• TikToktiktok.com/@holidayinnsgatrium
• LinkedInlinkedin.com/company/holidayinnsgatrium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Inn Singapore Atrium