SinHoRes Osasco - Alphaville e Região

What SinHoRes Osasco - Alphaville e Região does

SinHoRes Osasco - Alphaville e Região is a non-profit employers' union (sindicato empresarial) representing hotels, restaurants, bars, and similar businesses across eight municipalities in the Greater São Paulo region of Brazil: Barueri, Cajamar, Carapicuíba, Itapevi, Jandira, Pirapora do Bom Jesus, Osasco, and Santana de Parnaíba. The organization emerged from a split with SinHoRes São Paulo and operates under the leadership of President Edson Pinto, who also serves as Executive Director of FHORESP (the state federation) and Director of Strategic Affairs at CNTur (the national confederation). It represents approximately 20,000 member companies and approximately 50,000 direct jobs in the hospitality and food service sector, with member logos including major national and international brands such as McDonald's, Burger King, Habib's, Madero, Accor (Ibis/Ibis Budget), Vivenda do Camarão, China In Box, and Bonjardim. Revenue is derived from mandatory union dues (Contribuição Sindical) and negotiated contributions (Contribuição Negocial), with no publicly disclosed pricing.

The core service offering is collective bargaining representation: SinHoRes is the legally recognized counterparty for negotiating Convenções Coletivas (collective labor agreements) covering wage floors, working conditions, and regulatory terms for the hospitality workforce in its jurisdiction. Complementary services include a legal/juridical department for labor law guidance, REPIS (Regime Especial de Piso Salarial) certification for differentiated wage terms, contribution guide issuance, business management consulting, accounting guidance, and discounted member benefits (health/life insurance, digital certification, BSF — Benefício Social Familiar). The organization runs a Clube SinHoRes benefits program and a Canal Restaurante streaming partnership (announced 2022) for management content. Distribution is conducted through a single headquarters office in Osasco, a self-service web portal (arccasoftware.com), and standard social media channels (Facebook, Instagram, LinkedIn, YouTube, WhatsApp). Business model mechanics are subscription-recurring (monthly dues) anchored to a fragmented long-tail SMB base, with the regulatory authority over collective bargaining serving as the core economic moat.

Name

SinHoRes Osasco - Alphaville e Região

Legal name

Sindicato de Hotéis, Bares, Restaurantes e Similares de Osasco - Alphaville e Região

Website

https://sinhoresosasco.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SinHoRes Osasco - Alphaville e Região is a non-profit employers' union (sindicato empresarial) representing approximately 20,000 hotels, restaurants, bars, and similar businesses across 8 municipalities in Greater São Paulo, Brazil, providing collective bargaining representation, legal services, and member benefits under the national federation system.

Ownership category

akta.pro rank

Headquarters

HQ city

Osasco

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Union Membership Dues (Contribuição Sindical/Contribuição Negocial): SinHoRes generates revenue through mandatory and voluntary membership fees from hotels, restaurants, bars and similar businesses in its jurisdiction. Member companies pay union dues which fund representation services, legal support, collective bargaining negotiations, and member benefits programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

SinHoRes is a private employers' union (sindicato empresarial) that officially represents hotels, restaurants, bars, and similar businesses across 8 municipalities in the Greater São Paulo region. It delivers collective bargaining representation, labor law guidance and legal services, REPIS differentiated wage certifications, union contribution administration, business management consulting, and a member benefits program (Clube SinHoRes) covering insurance, digital certification, training, and partner discounts.

Product overview

SinHoRes Osasco - Alphaville e Região operates as a trade union (Sindicato de Hotéis, Bares, Restaurantes e Similares) serving approximately 20,000 member establishments across 8 municipalities in the São Paulo region. The organization provides a suite of membership services including: (1) Clube SinHoRes - a benefits program offering insurance advisory, digital certification, business consulting, and partner discounts; (2) REPIS certification services for differentiated wage agreements; (3) Legal/juridical department handling collective agreements, labor law guidance, and regulatory compliance; (4) Contribution guide issuance for union fees; (5) Business management insights and training through articles, publications, and the Canal Restaurante streaming platform; and (6) Political advocacy and representation for the hospitality sector. The organization is affiliated with FHORESP (State Federation) and CNTur (National Confederation of Tourism), representing employers in hotels, restaurants, bars, and similar establishments.

Differentiator

Problem solved

Functional benefit

Products and services

• Clube SinHoRes Membership Program A membership club offering exclusive benefits to associated businesses, including BSF (Benefício Social Familiar), insurance products, digital certification, business management consulting, accounting guidance, admission/dismissal/periodic exams coverage, and discounts with partner establishments. Targets member hotels, restaurants, bars, and similar businesses in the Greater São Paulo region.
• REPIS Certification Service
• Legal and Juridical Advisory Services Legal department providing guidance on labor law, collective agreements (Convenções Coletivas), legislation updates, and administrative and judicial advisory services for member businesses, including family law and social security advisory.
• Collective Bargaining Agreement Management
• Insurance and Health Plan Advisory
• Union Contribution Guide Issuance
• Canal Restaurante Streaming Subscription Exclusive access for members to Canal Restaurante streaming platform featuring educational content, seminars, and industry-specific programming for the hospitality sector.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Canal RestaurantecoreGTM or Marketing Partner · 1 March 2022TV SinHoRes partnership with Canal Restaurante, the largest streaming platform in the hospitality sector. The partnership produces programming about SinHoRes activities, industry news, and management guidance for members. SinHoRes members receive Canal Restaurante subscriptions.
• TEMPERARTminorGTM or Marketing Partner · 1 March 2022SinHoRes and FHORESP partnership with TEMPERART, providing exclusive benefits to members.
• Cachaça WibaminorGTM or Marketing Partner · 1 March 2022SinHoRes and FHORESP partnership with Cachaça Wiba, described as the most awarded cachaça in Brazil, providing preferential terms for members.
• Rei da CutelariaminorGTM or Marketing Partner · 1 March 2022SinHoRes and FHORESP partnership with Rei da Cutelaria for cutlery supplies and equipment at preferential conditions for member businesses.
• FHORESP (Federação de Hotéis, Restaurantes, Bares e Similares do Estado de São Paulo)coreStrategic or Co-development PartnerFHORESP is the state-level federation that SinHoRes is affiliated with. FHORESP represents hotels, restaurants, bars and similar businesses across São Paulo state. SinHoRes works with FHORESP on collective bargaining negotiations, industry advocacy, and policy representation at the state level. The organizations co-sign wage agreements and publish joint communications.
• CNTur (Confederação Nacional de Turismo)coreStrategic or Co-development PartnerCNTur is the national confederation representing the tourism sector in Brazil, with 8 federations and 120 affiliated unions representing approximately 1.5 million companies generating 8 million direct and indirect jobs. SinHoRes is represented through FHORESP in this national body.
• PARC ( possibly related tourism entity)minorOthersPARC appears as a partner entity listed on the SinHoRes website alongside FHORESP.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Abrasel (Associação Brasileira de Bares e Restaurantes): National Brazilian association representing bars and restaurants across the country. Serves a partially overlapping employer base (food service) with advocacy, training, and member benefits, but operates as an association rather than a collective bargaining union.
• CNC (Confederação Nacional do Comércio de Bens, Serviços e Turismo): National confederation for commerce, services, and tourism in Brazil. Represents the broader commercial sector that includes hospitality employers, providing analogous collective bargaining and advocacy functions at the national level.
• FBHA (Federação Brasileira de Hospedagem e Alimentação): National federation for lodging and food service employers in Brazil. Represents a partially overlapping membership base with SinHoRes and engages in collective bargaining and policy advocacy at the federal level.
• ABIH Nacional (Associação Brasileira da Indústria de Hotéis): National Brazilian hotel industry association representing lodging operators. Shares the hotel segment of SinHoRes's membership and overlapping advocacy interests, with a broader national scope but without sindicato bargaining authority.
• CNTur (Confederação Nacional do Turismo): National tourism confederation in which SinHoRes is represented through FHORESP. Covers 8 federations and 120 affiliated unions representing ~1.5 million companies, providing a national-scale parallel to SinHoRes's regional union role.

Others

• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Brazilian support service for micro and small businesses, including hospitality SMEs. Provides training, consulting, and management guidance that competes indirectly with SinHoRes's business management consulting offering for member establishments.
• SESC (Serviço Social do Comércio): Commercial sector social service organization that serves hospitality and commerce workers and employers with health, education, culture, and recreation benefits. Overlaps with SinHoRes's member-benefit ecosystem but is funded by a separate payroll-based contribution.

Direct peers

• SinHoRes São Paulo: The original employers' union from which SinHoRes Osasco split. Operates the same sindicato empresarial model for hotels, restaurants, bars and similar businesses in the São Paulo capital region, providing directly comparable collective bargaining, legal, and benefit services.
• FHORESP (Federação de Hotéis, Restaurantes, Bares e Similares do Estado de São Paulo): State-level federation that SinHoRes Osasco is affiliated with. FHORESP represents the same hospitality sector across São Paulo state and is the umbrella body for SinHoRes and other regional unions, making it both a parent and a parallel representational entity.

Regional players

• SinHoRes Campinas: Regional SinHoRes affiliate covering the Campinas metropolitan area in São Paulo state. Operates the same sindicato empresarial model for hospitality employers in a different geography, serving as a peer in the FHORESP network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCphBp0M5jp_-lXuBpTsgEQ
• Facebookfacebook.com/SinhoresOsascoeAlphaville
• LinkedInlinkedin.com/company/sinhores-osasco
• Instagraminstagram.com/sinhoresosascoealphaville

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SinHoRes Osasco - Alphaville e Região