Siniscoop

What Siniscoop does

Siniscoop is a Belgian private company headquartered in Sint-Niklaas that operates Beslisser.be, a Dutch-language consumer decision-helper platform aimed at Flemish/Belgian audiences. The site aggregates streaming availability for films and TV series alongside editorial buying guides across consumer categories, functioning as a content-led comparison and recommendation destination rather than a transactional marketplace.

The core product is built on a WordPress content management foundation with TMDB (The Movie Database) integrated as the metadata layer, currently indexing 5,000+ film and TV titles mapped to Belgian streaming availability. Adjacent editorial coverage extends into lifestyle verticals including teambuilding, gardening, and home security, distributed through a small network that includes vrouwentrends.nl and bespaargids.be. The architecture is conventional CMS rather than a proprietary recommendation engine, and there is no disclosed AI/ML capability, proprietary data model, or external funding.

Siniscoop's business model is affiliate-revenue driven: the platform earns commissions from streaming service sign-ups and retailer purchases originating from its editorial recommendations and outbound links. The company operates with approximately 13 employees, has not disclosed any external funding rounds, and has been operating under the Beslisser.be brand since 2002. Growth levers visible in the data are content-led vertical expansion and cross-site SEO network effects rather than paid acquisition or enterprise sales motion.

Name

Siniscoop

Legal name

beslisser.be

Website

https://siniscoop.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Siniscoop is a Belgian private company operating Beslisser.be, a Dutch-language content platform that aggregates streaming availability and product recommendations for Flemish consumers. It monetizes via affiliate commissions from streaming services and retailers, indexed against a 5,000+ title catalog.

Ownership category

akta.pro rank

Product category

Consumer Content & Recommendation Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Web Search Portals and All Other Information Services (519290)

SIC

Services-Allied To Motion Picture Distribution (7829), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Streaming availability
• Buying guides
• Consumer recommendations
• Editorial content
• Affiliate marketing

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing: Platform generates revenue through affiliate links to streaming services and product retailers. Users clicking through to purchase products or subscribe to streaming services generate commission for the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Siniscoop operates Beslisser.be, a decision-helper platform for Belgian consumers that helps them choose what to stream, buy, or read online. The platform aggregates streaming availability across Belgian services including Netflix BE, Disney+, Prime Video, and BE TV GO, and publishes editorial buying guides.

Product overview

Beslisser.be is a unified decision-helper platform that aggregates streaming availability for films across Belgian services (Netflix BE, Disney+, Prime Video, BE TV GO, Google Play, Apple TV), provides product buying guides, and publishes editorial content. The platform consists of a movie database with streaming availability information, buying guides, and a blog section covering lifestyle and consumer topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Beslisser.be

Quantifiable outcome

• Users can identify available streaming platforms for any given movie or TV show in Belgium

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• vrouwentrends.nlminorOthersPartner website in the same network, serving Dutch-speaking audiences with lifestyle content.
• bespaargids.beminorOthersPartner website in the same network, focused on saving/money-saving guides for Belgian consumers.
• TMDB (The Movie Database)coreTechnology or IntegrationExternal data provider used for movie and TV show metadata including posters, cast, and film information.

Scale indicators2 records

Expansion highlights3 records

Others

• vrouwentrends.nl: Partner Dutch-language lifestyle site in the same network as Beslisser.be. Comparable in model and scale as a small affiliate-driven content site targeting Benelux consumers.
• bespaargids.be: Sister/partner site within the same network alongside vrouwentrends.nl. Operates the same Dutch-language consumer affiliate content model and represents a peer business archetype at the same scale.

Direct peers

• Reelgood: Streaming discovery platform that shows where to watch movies and TV shows across subscription, rental, and purchase services. Closely mirrors Beslisser.be's core offering, though primarily US-focused.
• JustWatch: Global streaming availability aggregator and search engine for movies/TV across all major platforms. Direct competitor to Beslisser.be in Belgium with broader international coverage, validating the same product-led, affiliate-monetized model.
• Flixboss: Streaming guide with country-specific availability data and filters across major platforms. Another small-area-style aggregator comparable to Beslisser.be's market position.
• Can I Stream It?: Aggregator service that tells users where movies and TV shows are available to stream, rent, or buy. Same end-user proposition as Beslisser.be, with affiliate-driven revenue.
• Where to Watch (UK): Streaming and TV availability search engine operating in the UK and other markets. Functionally analogous to Beslisser.be: localised availability lookup with affiliate links to providers.

Broad incumbents

• Netflix: Dominant streaming platform explicitly listed as a content source on Beslisser.be. Represents both a key affiliate partner and a structural competitive threat as platforms increasingly internalize discovery.
• Disney+: Major streaming service included in Beslisser.be's availability index. Functions as both affiliate partner and potential competitor if it builds native discovery for cross-platform content.

Regional players

• VRT (Streamz/VRT MAX): Belgian public broadcaster operating local streaming platforms (VRT MAX, co-owner of Streamz). Relevant as a domestic content provider competing for Belgian streaming attention and as a potential affiliate partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/siniscoop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siniscoop