Sino Etail
Panartis Group (formerly Sino Etail) is a Hong Kong-headquartered supply chain, electronics manufacturing, and 3PL partner serving primarily western brands selling into Asia, offering proprietary AI procurement (Suplana.ai), integrated logistics from Zhongshan, and a portfolio of owned consumer brands.
- Company typePrivate
- Founded2015
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sino Etail does
Panartis Group, founded in 2015 in Hong Kong and Shenzhen as Sino Etail and rebranded in 2024, operates as an integrated supply chain, manufacturing, and logistics partner headquartered in Hong Kong with primary operating facilities in Zhongshan, Guangdong. The company serves primarily western brands seeking to manufacture in or distribute into Asia, providing end-to-end services spanning product design, supplier sourcing and vetting, quality assurance, contract electronics manufacturing (Panartis Manufacturing), third-party logistics from an 800 m² temperature-controlled warehouse, multi-modal freight forwarding, and Southeast Asian distribution services. Named customers include Daniel Wellington, Marshall, Happy Socks, Monokel Eyewear, and Verisure, alongside a startup account in Auki Labs.
The underlying technology stack combines a proprietary web-based Warehouse Management System with pre-built plugin integrations to Shopify, WooCommerce, Amazon, eBay, BigCommerce, Wix, and SquareSpace, and Suplana.ai, a proprietary AI procurement assistant using a reversed conversational workflow that automates supplier search, RFQ preparation, compliance guidance, and quality deviation detection. The company also operates five wholly-owned consumer brand subsidiaries — Kronemar (luxury accessories), EGL Nicotine Pouches, OEM Nicotine (contract manufacturing), Web3Swag (crypto community merchandise), and Ehuru — leveraging the supply chain base for vertical brand commercialization.
The revenue model is a mix of 3PL per-order and storage fees, professional supply chain and sourcing service fees, contract manufacturing revenue, and distribution service revenue, all delivered through a sales-led enterprise motion with regional Managing Directors in Zhongshan, Karuizawa (Japan), Stockholm, and Dubai. Pricing is quote-based and not publicly disclosed. Distribution channels rely on direct enterprise engagement, partnerships with e-commerce and marketplace platforms, and a network of freight and shipping partners. The company is privately held with no disclosed institutional investors and approximately 14 employees per firmographic data, although LinkedIn reflects a range of 11–50.
Sino Etail firmographics
Firmographics- Name
- Sino Etail
- Legal name
- Panartis Group
- Website
- https://sinoetail.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Panartis Group (formerly Sino Etail) is a Hong Kong-headquartered supply chain, electronics manufacturing, and 3PL partner serving primarily western brands selling into Asia, offering proprietary AI procurement (Suplana.ai), integrated logistics from Zhongshan, and a portfolio of owned consumer brands.
- Ownership category
- akta.pro rank
Sino Etail industry classification
Industry- Product category
- Supply Chain Management and Logistics Services
- NAICS
- Wholesale Trade Agents and Brokers (425120)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Integrated 3PL Contract Logistics (Multi-Service) (TLAIAAAA)
- akta.pro secondary industries
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD), Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid) (TLAAANAE), Cross-Border Transportation Management (Customs-Integrated) (TLAIAEAI)
Keywords
Where Sino Etail is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices6 records
Markets served
Sino Etail business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- 3PL and Fulfillment Services: Provides storage, pick and pack, and freight solutions from their Zhongshan facility. Revenue generated through storage fees, fulfillment charges per order, and freight booking commissions.
- Supply Chain Management Services: End-to-end supply chain services including design, product development, outsourcing, manufacturing, and quality assurance. Revenue from professional service fees.
- Electronics Manufacturing: Contract manufacturing services for consumer electronics including design, development, fast iteration, and assembly from their Zhongshan facility with factory license.
- Distribution Services: Panartis Distribution Services helps western brands sell in South East Asian markets through localized service and marketplace operations.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Sino Etail product offering
Product offeringCore offering
Sino Etail (operating as Panartis Group) is an integrated supply chain, manufacturing, and logistics partner based in southern China. It sells third-party logistics (3PL) warehousing and fulfillment, end-to-end supply chain management (design, sourcing, QA), in-house electronics contract manufacturing, and marketplace distribution services to Western brands selling into Asian markets. It also operates an AI procurement assistant (Suplana) and several owned consumer sub-brands.
Product overview
Panartis Group (formerly Sino Etail) operates as a supply chain, manufacturing, and logistics partner in South China. The company offers an integrated portfolio of services anchored by core supply chain management and third-party logistics (3PL) operations, complemented by in-house electronics manufacturing capabilities. The portfolio includes AI-powered procurement assistant Suplana, alongside consumer brands including Kronemar (luxury accessories), EGL Nicotine Pouches, OEM Nicotine manufacturing services, and Web3Swag. Services span product design, development, sourcing, manufacturing, warehousing, logistics, and quality assurance, with operations across Hong Kong, Zhongshan, Japan, Sweden, and UAE.
Differentiator
Problem solved
Functional benefit
Products and services
- Supply Chain Management Services End-to-end supply chain services covering product design, supplier search and screening, outsourcing, manufacturing oversight, warehousing, logistics, and quality assurance for Western brands selling into Asian markets.
- Panartis 3PL (Third-Party Logistics) Fully managed in-house fulfillment and warehousing service operating from an 800 m² temperature-controlled warehouse in Zhongshan, including pick-and-pack, freight booking, and seamless integration with major e-commerce platforms (Shopify, WooCommerce, Amazon, eBay, BigCommerce, Wix, SquareSpace).
- Panartis Manufacturing (Electronics Contract Manufacturing) In-house electronics contract manufacturing offering complete design, development, fast iteration, and assembly services from a licensed factory in Zhongshan, supported by a network of trusted partners.
- Panartis Distribution Services Distribution services that help Western brands sell into Southeast Asian markets through localized marketplace operations and online marketing support.
- Suplana AI Procurement Assistant AI-powered procurement tool that helps users go from idea to RFQ-ready product specification without prior experience, automating supplier search, supplier communication, negotiations, QA workflows, and deviation detection through a conversational reversed-workflow interface.
- EGL Nicotine Pouches Premium nicotine pouch brand under Panartis designed for discreet use and smoke-free experience with precision-engineered, consistent nicotine delivery.
- OEM Nicotine (Contract Manufacturing) OEM contract manufacturing service that enables brands to create custom premium nicotine pouches through Panartis' manufacturing capabilities.
- Kronemar (Luxury Accessories Brand) Luxury accessories brand for high-achievers offering simple yet luxurious, timeless yet modern products designed to enhance productivity.
- Web3Swag Bespoke swag collection service for crypto community building and brand loyalty programs.
Quantifiable outcome
- Up to 20,000 orders fulfilled per 24 hours during peak periods
- +1 more outcomes
Companies that use Sino Etail
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Sino Etail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature4 records
Sino Etail partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and regional.
- WooCommercecoreE-commerce platform integration partner. Panartis WMS offers seamless plugin integration with WooCommerce for automated inventory and order management.
- ShopifycoreE-commerce platform integration partner. WMS integrated with Shopify for real-time inventory sync and order automation.
- AmazoncoreMarketplace integration for order fulfillment. Panartis handles storage and shipping for Amazon sellers.
- BigCommercesupportingE-commerce platform integration for automated inventory management.
- eBaysupportingMarketplace integration for order fulfillment and inventory sync.
- RakutenregionalJapanese marketplace partner for serving the Japan market through Panartis Japan office.
- Yahoo Shopping JapanregionalJapanese marketplace partner for localized Japan ecommerce operations.
- Freight and Shipping PartnerscoreNetwork of shipping partners providing multiple freight options including post parcel, express courier, truck, rail, air, and sea freight. Includes dedicated lines to EU and US markets.
Scale indicators6 records
Recent moves14 records
Expansion highlights6 records
Sino Etail competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sino Etail social profiles
Digital presenceSino Etail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sino Etail leadership team
Management profileNumber of profiles
Profiles6 records
Sino Etail subsidiaries and ownership
Company hierarchySubsidiaries7 records
Sino Etail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sino Etail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sino Etail
What does Sino Etail do?
Sino Etail (operating as Panartis Group) is an integrated supply chain, manufacturing, and logistics partner based in southern China. It sells third-party logistics (3PL) warehousing and fulfillment, end-to-end supply chain management (design, sourcing, QA), in-house electronics contract manufacturing, and marketplace distribution services to Western brands selling into Asian markets. It also operates an AI procurement assistant (Suplana) and several owned consumer sub-brands.
Is Sino Etail a public or private company?
Sino Etail is a private company. It is classified as management employee owned and is currently operating.
When was Sino Etail founded?
Sino Etail was founded in 2015. It employs 11 to 50 people.
Where is Sino Etail based?
Sino Etail is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Sino Etail make money?
Four revenue lines are on record. 3PL and Fulfillment Services are the primary driver. The others are supply Chain Management Services, electronics Manufacturing and distribution Services.
Does Sino Etail have an API?
No public API is recorded for Sino Etail.
What industry is Sino Etail in?
Sino Etail's product category is Supply Chain Management and Logistics Services. Its primary akta.pro industry code is TLAIAAAA, Integrated 3PL Contract Logistics (Multi-Service), with a secondary code of TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns). Its NAICS code is 425120 and its SIC code is 4731.