SINSESP

What SINSESP does

SINSESP (Sindicato das Secretárias e Secretários do Estado de São Paulo) is a Brazilian professional union founded in 1994 that exclusively represents secretaries, executive secretaries, and administrative support professionals as a "Categoria Diferenciada" in the state of São Paulo. It operates as a non-profit membership organization affiliated nationally with FENASSEC, and is led by President Isabel Cristina Baptista. Revenue is generated primarily through annual member contributions (contribuições sindicais) paid by professionals holding SRTE registration, with supplementary income from event registration fees, sponsorships, and corporate training contracts.

The union's service portfolio combines collective representation with a member-services ecosystem. Core offerings include collective bargaining (Acordos e Convenções 2025-2026 and 2026-2027), legal advisory (Jurídico), salary benchmarking (Guia de Salários), and homologation data. Member benefits extend to professional development through the wholly-owned subsidiary DEVELOP, the annual COINS national congress, the Podcast 5 Sentidos series, mentoring (Mentoria 4.0 with Cibele Ortega), coaching (Bete D'Elia), and WA Educação Corporativa (Walkíria Almeida) which reports over 5,000 students. Underlying technology is a website-based platform (sinsesp.com.br) for member enrollment, event registration, blog distribution, podcast hosting, and course delivery — there is no proprietary software product or AI capability.

Go-to-market is community-led: individual professionals enroll via "associe-se," companies and accounting/HR departments via "cadastre-se," and engagement is sustained through annual events, blog content, podcasts, and partner discounts (convênios). The customer base is structurally diversified — 99% female membership spread across goods, services, and legal sectors per the 2022 census — with no enterprise concentration. The operating model is geographic to São Paulo state for representational work, with selective nationwide reach through WA Educação Corporativa training contracts.

Name

SINSESP

Legal name

SINDICATO DAS SECRETÁRIAS E SECRETÁRIOS DO ESTADO DE SÃO PAULO

Website

https://sinsesp.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

SINSESP is a São Paulo-based Brazilian labor union founded in 1994 representing secretaries and executive secretaries as a "Categoria Diferenciada," providing collective bargaining, legal support, professional development (DEVELOP, COINS, WA Educação Corporativa), and partner discounts through an annual membership model.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Member Contributions (Contribuições): SINSESP generates revenue through membership fees (contribuições sindicais) paid by professional secretaries and executive secretaries across São Paulo state. Members receive access to collective agreements (acordos e convenções), legal support (jurídico), salary guides (guia de salários), professional development events, partnerships, and discounted partner services (convênios).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SINSESP is a professional union (sindicato) representing secretaries and executive secretaries across São Paulo state, Brazil. It provides collective bargaining representation, legal advisory, salary guides, professional development courses and events, partner discount programs, and corporate education services. Members pay annual contributions to access the union's comprehensive ecosystem of professional representation, legal protection, and career development resources.

Product overview

SINSESP is a professional union for secretaries and executive assistants in São Paulo, Brazil, offering a portfolio of services rather than a unified technology product. The core offerings include the DEVELOP professional development center (providing training courses, workshops, coaching, and mentorship programs), the annual COINS congress, the Podcast 5 Sentidos series, and the Espaço SINSESP member services hub (covering agreements, enrollment, and partner discounts). Additional services include specialized mentorship programs (Mentoria 4.0, Coaching) and corporate education (WA Educação Corporativa). The organization does not appear to offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• DEVELOP - Centro de Desenvolvimento Profissional
• COINS - Congresso Nacional do Secretariado
• Podcast 5 Sentidos
• Mentoria 4.0 - Rompendo Paradigmas
• Coaching para Profissionais de Secretariado
• WA Educação Corporativa
• Assessoria Jurídica (Legal Advisory)
• Guia de Salários (Salary Guide)

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DEVELOP - Centro de Desenvolvimento ProfissionalcoreStrategic or Co-development PartnerDEVELOP is the educational arm of SINSESP, offering professional development courses, workshops, mentoring, and coaching programs for secretaries and executive assistants. It organizes events including DEVELOP Talks and workshops such as 'O valor do agora' featuring Viviane Mosé. Walkíria Almeida is the Director and consultant of DEVELOP courses.
• COINS - Congresso Nacional do SecretariadocoreStrategic or Co-development PartnerCOINS is a national congress event organized in partnership with SINSESP, described as 'Nosso Evento' (Our Event). It serves as a major annual gathering for secretarial professionals, featuring conferences, workshops, and networking opportunities.
• FECAP (Fundação Escola de Comércio Álvares Penteado)minorStrategic or Co-development PartnerPartnership with FECAP for hosting the DEVELOP Talk event 'O valor do agora: diálogos sobre vida, IA e gestão' on August 6, 2026 at Teatro FECAP in São Paulo. FECAP provides the venue for professional development events.
• ConsultreminorImplementation/ SI/ Consulting PartnerConsultre is an event organizing company that partners with SINSESP to deliver the 17th Public Service Secretarial Seminar (Seminário de Secretariado & Assessoria no Serviço Público). Organization contact: secretariadosobmedida.com.br, phone +55 21 98536-3733.
• TourHouseminorGTM or Marketing PartnerTourHouse appears as an advertising partner on the SINSESP website, promoting educational and professional development content.
• Tão Pouco… Tão Muito! (Social Responsibility Group)minorOthersSINSESP supports the social initiative 'Tão Pouco… Tão Muito!' as part of its corporate social responsibility. This group conducts monthly actions helping homeless people in São Paulo and supports the 'Cantinho da Tia Lourdes' daycare. Initiatives include Projeto Alimenta Ação and Projeto Humaniza Ação.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• International Association of Administrative Professionals (IAAP): Global professional association for administrative and executive assistants, headquartered in the US. Comparable as an internationally established membership organization providing training, certification, and advocacy for the same secretarial/administrative professional category that SINSESP represents in Brazil.
• American Society of Administrative Professionals (ASAP): US-based professional association serving executive assistants and administrative professionals. Comparable as a membership-driven organization delivering training, certification, and community to the same professional category as SINSESP, but at broader geographic scale.

Others

• Conselho Federal de Contabilidade (CFC): Federal Council of Accounting in Brazil. Comparable as the apex regulatory body for accounting professionals, relevant as a peer regulatory framework and counterpart for SRTE-style professional registration that SINSESP relies on for its 'Categoria Diferenciada' status.
• OAB - Ordem dos Advogados do Brasil (Secção São Paulo): Brazilian Bar Association, São Paulo section. Comparable as a large Brazilian professional membership body with regulatory standing, dues-based revenue, and São Paulo concentration — useful as a benchmark for membership-based nonprofit professional organizations in the same jurisdiction.

Direct peers

• CONASEC - Conferência Nacional do Secretariado: National conference body for secretarial professionals in Brazil that runs the CONASEC annual event in close coordination with SINSESP. Comparable as the convening organization for the same professional category across Brazil.
• FENASSEC - Federação Nacional das Secretárias e Secretários: National federation of secretarial unions in Brazil, of which SINSESP is an affiliated member. Directly comparable as the apex body representing the same 'Categoria Diferenciada' of secretaries nationwide, with parallel collective bargaining and member services.

Regional players

• European Management Assistants (EUMA): European association for management assistants and executive secretaries. Comparable to SINSESP as a regional counterpart membership body representing and certifying the same professional group, but serving European rather than Brazilian members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/taopoucotaomuito
• LinkedInlinkedin.com/company/sinsesp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SINSESP