Grupo Tour House

What Grupo Tour House does

Grupo Tour House is a privately held Brazilian corporate travel management group headquartered in São Paulo, operating under the legal entity Tour House Viagens e Turismo. The company serves large and mid-sized enterprises in Brazil with an integrated suite of corporate travel, events, incentives, and corporate gifting services, organized across sub-brands including Tour House Viagens Corporativas, Tour House Viagens a Lazer, Tour House Eventos e Incentivos, and the Motivia gifting subsidiary. Named enterprise clients include Cielo, FLSmidth, Abbott, Allergan, SulAmérica, Nissan, Capgemini, Unilever, Magalu, Ambev, L'Oréal, and Motivia customers Wella, Copa Energia, MetLife, Siemens Energy, and RecargaPay. The company is sales-led with dedicated account management, regional offices in Fortaleza and Bragança Paulista, and a GTM reinforced by hosted industry events (TH Talks) and conference participation (Abroad Corporate SP).

The company's core technology stack centers on the OBT Tour House Online Booking Tool, a policy-controlled booking platform for flights, hotels, cars, and ground transport, surrounded by value-added modules: TH Intelligence (a Big Data/SmartData business intelligence dashboard for travel and expense analytics), TH Pay (a prepaid corporate card with automatic expense justification and reconciliation), TH Experience (an employee leisure travel benefit extending corporate rates to up to five dependents at no cost to the employer), TH Carbon Balance (an automated carbon offset solution calculated by sustainability partner EKAPLAN with quarterly ESG certificates), and SPEC (an event management platform used by the Eventos & Incentivos unit). The company is LGPD- and GDPR-compliant and states adherence to ISO 27001 information security standards. ESG positioning is a documented differentiator: Tour House has been carbon neutral in its own operations since 2007, achieved 100% carbon negative status in 2025 (neutralizing 184 tonnes of CO2 accumulated from 2020-2025), and plants 8,000+ seedlings annually through environmental partnerships with IPE and Eccaplan/EKAPLAN.

Revenue is generated through four primary streams: corporate travel management (subscription-style service fees plus negotiated supplier commissions), events and incentives (project fees and supplier markups), corporate gifts and presents through Motivia (transaction-based with customization fees), and bundled technology platform subscriptions (OBT and module access). Pricing is quote-based and not publicly disclosed; TH Carbon Balance is usage-based at approximately 1.5% of ticket value, and TH Experience operates as a freemium employee benefit. Customer retention evidence is concrete: FLSmidth has been a client since 2016 with a 2025 NPS of 79, and Cielo posted a 2025 NPS of 75, both in the Excellence/Quality zones. The company has won Prêmio Caio 2024 (TH Trends relationship event) and Prêmio Caio 2025 (Cielo Convention logistics), plus Air Canada Top Sellers 2025.

Name

Grupo Tour House

Legal name

Tour House Viagens e Turismo

Website

https://tourhouse.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Tour House is a Brazilian corporate travel management group providing integrated booking, expense, BI, carbon-offset, event, and corporate gifting solutions for large enterprises via proprietary platforms including OBT, TH Intelligence, TH Pay, and TH Carbon Balance.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHAKACAB

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Agencies & TMCs

SECONDARYTHAKAMAC

Meetings & Group Travel Management (Corporate Groups)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Management Services

SECONDARYTHAKAMAG

Supplier Sourcing, Negotiation & Contract Management

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Management Services

Keywords

• Corporate travel management
• Corporate events planning
• Online booking tool
• Business travel expense
• Corporate gifts merchandise

Headquarters

HQ city

São Paulo, SP

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Corporate Travel Management: Full-service corporate travel management including booking, reservations, 24/7 support, and policy management for business travel. Revenue generated through service fees and negotiated supplier commissions.
2. Events and Incentives: Planning and execution of corporate events, conventions, incentive trips, and team-building activities. Revenue generated through project fees and supplier markups.
3. Gifts and Presents (Motivia): Custom corporate gifts, kits, and promotional items through the Motivia brand. Revenue generated through product sales with customization and logistics fees.
4. Technology Platforms: SaaS-style access to proprietary platforms (OBT, TH Intelligence, TH Pay, TH Experience, TH Carbon Balance) bundled with service packages or as standalone solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Grupo Tour House provides managed corporate travel services to Brazilian enterprises, including online booking (OBT Tour House), 24/7 traveler support, policy compliance, expense management, business intelligence reporting, prepaid corporate cards (TH Pay), carbon offsetting (TH Carbon Balance), and employee leisure benefits (TH Experience). It also plans and executes corporate events, incentive trips, and conferences through the SPEC platform, and supplies customized corporate gifts and kits via the Motivia sub-brand.

Product overview

Grupo Tour House operates as a multi-brand corporate travel and events management company with a platform-plus-modules architecture. The core offering is the OBT Tour House platform for corporate travel booking and management, supplemented by value-added modules including TH Intelligence (BI/reporting), TH Pay (corporate prepaid card), TH Experience (employee leisure travel benefits), and TH Carbon Balance (carbon offset). The company also operates distinct business units: Tour House Eventos & Incentivos with its SPEC event management platform, and Motivia for branded gifts and corporate presents. The company positions itself under a 'Tech Human' philosophy combining digital platforms with human customer service.

Differentiator

Problem solved

Functional benefit

Brands

• Tour House Viagens Corporativas: Corporate travel management with control, efficiency and support for companies and collaborators.
• Tour House Viagens a Lazer
• Tour House Eventos e Incentivo
• Motivia
• OBT Tour House
• TH Intelligence
• TH Experience
• TH Pay
• TH Carbon Balance
• SPEC

Quantifiable outcome

• NPS of 75 points achieved for Cielo corporate travel account in 2025, maintained in the Excellence zone throughout the year
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• IPE - Instituto de Pesquisas EcológicascoreStrategic or Co-development PartnerEnvironmental partner for sustainability initiatives. IPE is an ecological research institute that supports Tour House's environmental commitment and carbon offset programs.
• Eccaplan - Soluções em SustentabilidadecoreStrategic or Co-development PartnerSustainability solutions partner providing expertise in environmental impact assessment and sustainability consulting for Tour House's ESG programs.
• EKAPLANcoreTechnology or IntegrationCarbon credit calculation partner for TH Carbon Balance solution. EKAPLAN is the reference provider for carbon offset calculations, providing certified precision and credibility for Tour House's carbon neutralization services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CWT: CWT is a global business travel and meetings organization offering booking, travel management, expense, risk, and traveler-care solutions. It is comparable to Tour House because both target corporate accounts and combine travel operations with technology-enabled service.
• Onfly: Onfly is a Brazilian corporate travel platform focused on business travel booking, management, and support for companies. Its domestic enterprise focus and technology-enabled TMC model make it a close regional peer to Tour House.
• Navan: Navan is a technology-led corporate travel and expense platform with self-service booking, policy controls, payments, and business-traveler support. It is a direct product-model comparator for Tour House’s OBT and integrated travel-management ecosystem.
• TravelPerk: TravelPerk provides online corporate travel booking, traveler support, expense and payment capabilities, and travel management for businesses. It overlaps with Tour House in digital booking, policy management, and service-led corporate travel.
• FCM Travel: FCM Travel is a global corporate travel-management provider offering booking, account management, traveler support, meetings, and travel-risk services. It competes for the same enterprise travel-management budgets and has a comparable service-plus-technology delivery model.
• American Express Global Business Travel: American Express Global Business Travel provides corporate travel booking, meetings and events, expense, payments, and advisory services to large organizations. Its enterprise focus and integrated travel-and-expense stack directly overlap with Tour House’s core proposition.
• BCD Travel: BCD Travel is a global corporate travel-management company serving enterprise clients with booking, policy, expense, and traveler-support capabilities. It is a direct comparator for Tour House’s managed corporate travel offering and its blend of technology and human service.
• ATPI: ATPI provides corporate travel management, meetings and events, marine travel, and related technology services. It is comparable to Tour House’s combination of managed business travel, events, incentives, and account-based service.

Broad incumbents

• SAP Concur: SAP Concur offers travel booking, expense management, invoicing, and business-travel controls through an established enterprise software platform. It is a broad incumbent comparator for Tour House’s OBT, TH Intelligence, and TH Pay capabilities rather than a full-service TMC.

Regional players

• Orinter: Orinter is a Brazilian travel company serving corporate and leisure customers with travel and tourism services. Its regional presence and corporate customer focus make it a relevant domestic comparator, although it does not necessarily match Tour House’s breadth of proprietary technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tourhouse
• Facebookfacebook.com/people/Grupo-Tour-House/100089882375540
• LinkedInlinkedin.com/company/grupo-tour-house-oficial
• Instagraminstagram.com/grupotourhouse

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Tour House