SipandPaint.NG

What SipandPaint.NG does

SipandPaint.NG (also styled Sip and Paint .NG, DBA 'SPNL') operates Nigeria's pioneering paint-and-sip lifestyle brand, curating and hosting guided creative experiences across a distributed network of more than 40 partner venues in Lagos and Abuja. Founded in 2016 by Daniba Dan-Princewill, the company built the paint-and-sip category in Nigeria starting from a single terrace and now serves consumers seeking canvas painting, bottle painting, candle making, pottery, hand casting, tote bag painting, karaoke, vision board sessions, and similar hands-on creative activities. The flagship owned venue, Alali Creative Studio in Victoria Island, doubles as a community hub hosting the Alali Gallery, Silent Book Club VI, and Chess Hour alongside its core sessions. Underlying technology is a booking and venue-matching platform hosted at sipandpaint.ng that lets guests filter by experience type (garden, rooftop, beach, poolside, studio, hotel, remote/mobile) and neighborhood, with WhatsApp and phone channels for custom and group enquiries.

The business monetizes across three primary revenue streams: (1) per-person package sales for sessions priced ₦25,000 to ₦150,000 depending on venue, activity mix, and food-and-beverage inclusions; (2) revenue share with partner venues (hotels, restaurants, lounges, garden spaces, rooftops, beaches) where Sip and Paint .NG provides experience curation, instructors, and materials; and (3) custom corporate events and private celebrations (birthdays, bridal showers, anniversaries) booked through a dedicated enterprise enquiry flow. Go-to-market is hybrid: self-serve website booking and WhatsApp/phone for consumer demand, paired with outbound enterprise sales to corporate clients including Netflix, Google, Schlumberger, PwC, Access Bank, Nestlé, Unilever, and ECOWAS. The SPNL Remote sub-brand extends the model by bringing the experience to client-specified offices, rooftops, and residences. The company is private, founder-led, with no disclosed institutional funding and no mobile app or public API surface.

Name

SipandPaint.NG

Legal name

Sip and Paint .NG

Website

https://sipandpaint.ng

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SipandPaint.NG is Nigeria's pioneer paint-and-sip lifestyle brand, curating guided creative experiences (painting, candle making, pottery, hand casting, karaoke) across 40+ partner venues in Lagos and Abuja, serving individual consumers, social groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Experiential Leisure Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Paint and sip experiences
• Creative lifestyle events
• Corporate team building
• Experiential hospitality
• Venue partnership network

Headquarters

HQ city

Victoria Island

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Experience Package Sales: Per-person and per-package pricing for paint and sip sessions, including activities, food, and beverages. Packages range from ₦25,000 (bottle painting) to ₦150,000 (premium experiences at venues like 788 on the Sea).
2. Venue Partnership Revenue Share: Revenue generated through partnerships with venues (hotels, restaurants, lounges) where experiences are hosted, with the company curating and managing the creative sessions.
3. Corporate and Private Events: Custom corporate activations, team bonding sessions, and private celebrations booked through dedicated enquiry channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SipandPaint.NG curates and delivers guided paint-and-sip experiences combined with hospitality services at partner venues across Lagos and Abuja. Core offerings include canvas painting, bottle painting, candle making, pottery, hand casting, tote bag painting, karaoke, and vision board sessions, with packages bundling materials, instruction, food, and beverages. The company operates an owned flagship studio (Alali in Victoria Island), a network of 40+ partner venues, and a mobile/remote service (SPNL Remote) that brings experiences to client-specified locations for corporate and private events.

Product overview

SipandPaint.NG operates as Nigeria's pioneering paint and sip lifestyle brand, functioning as an experience curation platform that partners with 47+ venues across Lagos and Abuja to deliver creative sessions. The core offering combines guided painting experiences with hospitality, supplemented by craft activities including candle making, pottery, hand casting, tote bag painting, and karaoke. The company operates through a hub-and-spoke model: Alali serves as the flagship owned studio on Victoria Island, while partner venues (restaurants, hotels, rooftops, gardens, poolside areas, and beaches) provide distributed locations. Experiences are priced as package bundles typically including materials, instruction, food and/or beverages, with pricing ranging from ₦25,000 to ₦180,000 per person depending on venue and included offerings. The SPNL Remote sub-brand extends services to client-specified locations for corporate and private events.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint and Sip Experiences Guided creative sessions where participants paint on canvas while enjoying beverages at partner venues across Lagos and Abuja. The signature experience that established the company as Nigeria's pioneer paint and sip brand.
• Candle Making Hands-on scented container candle making using soy wax where guests select fragrances, melt and pour wax, and take home a handcrafted candle. Priced from ₦45,000 at Alali venue.
• Bottle Painting Creative session transforming plain bottles into art pieces using painting techniques, providing a smaller canvas and practical keepsake. Priced at ₦25,000 per pack.
• Hand Casting / Mold Keepsake sculpture experience capturing hand impressions as molds, available for individuals or couples in one mold. Priced at ₦45,000 per structure.
• Pottery Clay shaping sessions at select venues offering hands-on ceramic creation experiences.
• Tote Bag Painting Custom painting on tote bags as a creative activity alternative to canvas painting.
• Karaoke and Games Entertainment package featuring karaoke sessions and games, available standalone or combined with painting activities.
• Alali Creative Studio Company's flagship home venue on Victoria Island featuring white-walled gallery space with African-style paintings, hosting creative sessions alongside Silent Book Club VI and Chess Hour events.
• SPNL Remote Mobile and remote service bringing art experiences to client-specified locations including offices, rooftops, and living rooms, with all materials and instructor provided.
• Corporate Events Team bonding and corporate hangout packages designed for professional groups, offered through venues with billiards and corporate-focused setups. Trusted by Netflix, Google, Schlumberger, PwC, ECOWAS, Access Bank, Nestlé, and Unilever.
• Private Celebrations Customizable experiences for birthdays, bridal showers, anniversaries, and proposals hosted at Alali and partner venues.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, flagship and major.

• AlalicoreStrategic or Co-development PartnerHome venue and creative studio in Victoria Island, Lagos. Houses Alali Gallery, Silent Book Club VI, and Chess Hour alongside Sip and Paint sessions. Full service venue with white walls, African-style paintings, and versatile spaces for multiple activities.
• 788 on the Sea (Twin Waters Entertainment Centre)flagshipStrategic or Co-development PartnerPremium oceanfront venue in Lekki with Atlantic Horizon Edition experiences. Features soft blue and white interiors, large windows, terrace and rooftop with lagoon views. Hosts the #1 Class & Workshop in Lekki on TripAdvisor.
• Radisson Blu IkejamajorChannel Partner/ Reseller/ DistributorHotel rooftop venue partnership bringing paint and sip experiences to Lagos Mainland. Hotel rooftop with room to spread out for corporate and social groups.
• Four Points by Sheraton (Cilantro Signature)majorChannel Partner/ Reseller/ DistributorVictoria Island hotel partnership for signature evening experiences at the Four Points by Sheraton, Block 2, Oniru Chieftancy Estate.
• Mint GRAmajorStrategic or Co-development PartnerVersatile Ikeja venue with indoor, outdoor, rooftop, and poolside spaces. Cozy clubhouse feel with billiards, hosting activities including pottery, selfie portrait, tote bag painting, and karaoke. Can accommodate 60+ guests in one space, 150+ across compound.
• Green Velvet RestaurantmajorChannel Partner/ Reseller/ DistributorCentral Abuja venue in Elegante Mall, Wuse 2. African and intercontinental dishes with clean modern setting, hosting premium experiences including 3-course meals with activities.
• Cilantro AbujamajorChannel Partner/ Reseller/ DistributorGarden venue in Maitama with mature trees, walking paths, bamboo interiors. Mediterranean fine dining experience with open-air and indoor spaces in one of Abuja's most beautiful garden settings.
• Pocho AbujamajorChannel Partner/ Reseller/ DistributorContemporary Mediterranean restaurant in Gwarinpa, Abuja. Bright, sociable, warm Nigerian dining experience with real character. Hosts comprehensive packages including 2-3 activities and full 3-course menus.
• Semat Hotel AsokorocoreChannel Partner/ Reseller/ DistributorCalm, hotel-set experience in the heart of Asokoro, Abuja. Low-key venue lovely for midweek sessions or private groups on Sunday afternoons.
• The Garden IkoyiflagshipStrategic or Co-development PartnerLeafy, unhurried garden venue in Ikoyi described as quietly one of the best rooms in Lagos. Hosts premium packages from ₦45,000 to ₦120,000 including full venue takeovers with dedicated hosts and photographers.
• Oh La La IkoyicoreChannel Partner/ Reseller/ DistributorLeafy, unhurried venue in Ikoyi described as quietly one of the best rooms in Lagos. Thompson Avenue location open daily 12 noon to 10pm.
• Choco's Bistro BateyecoreChannel Partner/ Reseller/ DistributorBamboo and billiards lounge in Ikeja GRA at Oladipo Bateye Road. Built for corporate hangouts and team bonding with billiards table, lounge seating, painting, pottery, candle making, tie dye, hand casting, plus karaoke and games.
• CornichecoreChannel Partner/ Reseller/ DistributorCozy Lekki Phase 1 venue with relaxed cocktail bar, unfussy atmosphere. Favorite for date nights, quiet, low-key, and private. Tucked into Lekki Phase 1 at 2 Olaitan Senbanjo St.
• Avista BeachcoreChannel Partner/ Reseller/ DistributorBeach venue in Ajah bringing paint and sip to the sand with ocean backdrop. Wide beach, few crowds, sunsets. Part of the Lekki-Epe corridor coastal experience.
• 234 LoftscoreChannel Partner/ Reseller/ DistributorSmall venue in Ikate along the Lekki-Epe corridor, close to the water. Smart little room upstairs with ocean view, rare setting to slow down by the water.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yaymaker (formerly Paint Nite): Paint-and-sip events platform hosting painting parties at bars and restaurants across the US and internationally. Directly comparable partner-venue model, with SPNL running a similar host-at-local-venues approach for paint sessions.
• Pinot's Palette: Paint-and-sip franchise with hundreds of US locations offering guided painting classes paired with wine. Closely aligned to SPNL in concept (guided painting + beverage + food packages) and venue-based delivery model.
• Painting with a Twist: US-based paint-and-sip franchise founded in 2009 and the original category creator. Directly comparable as a multi-venue paint-and-sip operator running licensed franchise venues with curated painting sessions, food, and beverages.
• Wine & Design: Paint-and-sip studio franchise with multiple US locations, offering public painting classes and private parties. Comparable in combining instructional art sessions with beverage service and a strong private/corporate events channel.
• Muse Paintbar: Paint-and-sip studio chain operating in the US Northeast with a focus on date nights and private events. Comparable in offering curated painting experiences with food and beverage add-ons and a strong private-events pipeline.
• Bottle & Bottega: Boutique paint-and-sip concept with locations across the US. Comparable as a curated painting experience with wine/beverage pairings and private event packages for birthdays, bridal showers, and corporate team building.

Emerging players

• Color Me Mine: US-based ceramics/pottery studio franchise offering paint-your-own-pottery experiences. Comparable as a creative leisure/studio concept with packaged activities, corporate events, and birthday parties — overlapping with SPNL's pottery and multi-activity offerings.
• Craft Café Lagos: Lagos-based creative leisure concept combining art workshops with food and beverages. Comparable as a local Lagos experiential competitor offering hands-on creative sessions (painting, crafts) in a café/hospitality setting that overlaps with SPNL's multi-activity positioning.

Regional players

• The Paint Place (Africa): South Africa-based paint-and-sip studio chain with multiple locations. Comparable as an African-market paint-and-sip operator, providing a regional read on category demand and venue economics outside Nigeria.
• Ascott Events: Nigerian events and experiences company curating corporate and private events across Lagos. Comparable as a Lagos-based experiential services competitor targeting the same enterprise and private celebration segments that SPNL serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sipandpaint.ng
• Instagraminstagram.com/sipandpaint.ng
• TikToktiktok.com/@sipandpaint.ng
• LinkedInlinkedin.com/company/sipandpaint-ng

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SipandPaint.NG