SIPCAN - Initiative für ein gesundes Leben

What SIPCAN - Initiative für ein gesundes Leben does

SIPCAN (Special Institute for Preventive Cardiology and Nutrition / SIPCAN - Initiative für ein gesundes Leben) is an Austrian non-profit scientific association founded in 2005 by Univ.-Prof. Prim. Dr. Friedrich Hoppichler in Salzburg, with the stated mission of moving "away from repair medicine — towards preventive medicine." The organization delivers preventive health programs to three primary audiences: Austrian schools, corporate employers, and consumers. It is registered as a charitable association (spendenbegünstigte Einrichtung) under Austrian law and is governed by a two-member academic board.

The product portfolio rests on three pillars. The school program comprises nine distinct educational modules — including Der Jausentiger, Der Frühstücksfuchs, Trink- & Jausenführerschein, Zuckerdetektive, Stärken stärken, Schlau trinken & recyceln!, Schlau informiert, and Schlau frühstücken — covering nutrition, hydration, mental health, and sustainability, distributed free of charge to more than 3,000 Austrian schools nationwide. The corporate pillar consists of SIPCAN Gesundheitsstraßen, an on-site health screening and wellness service delivered at client workplaces. The third pillar is the SIPCAN Sugar Reduction Initiative, which conducts annual market-wide sugar checks on beverages, dairy products, cereals, and milk alternatives, with data also exposed via the SIPCAN Checklisten mobile app (Android and iOS) and the Online Zuckercheck web tool. Underlying technology is a standard content management and product-catalog stack with no proprietary AI components.

The organization is financed through four streams: project-based public funding (Fonds Gesundes Österreich, Austrian Federal Ministry of Health BMSGPK, Federal Ministry of Education BMBWF, Land Salzburg), corporate sponsorships governed by transparent non-influence clauses, fee-for-service corporate health programs, and tax-deductible donations. SIPCAN's scientifically-derived sugar limit value of max 7.4g per 100ml was incorporated into the official Austrian Ministry of Health Leitlinie Schulbuffet (school buffet guidelines) in 2011, embedding the organization's criteria in national policy. The team is small, approximately five staff, with scientific direction anchored in cardiology, nutrition, and preventive medicine expertise.

Name

SIPCAN - Initiative für ein gesundes Leben

Legal name

Special Institute for Preventive Cardiology and Nutrition (kurz: SIPcan save your life) / SIPCAN – Initiative für ein gesundes Leben

Website

https://sipcan.at

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

SIPCAN is an Austrian non-profit scientific institute founded in 2005 that delivers preventive nutrition and health programs to schools, corporate employers, and consumers, including free classroom curricula, on-site workplace screenings, and annual market-wide sugar checks.

Ownership category

akta.pro rank

Product category

Preventive Health Education and Workplace Wellness Services

NAICS

Community Food Services (62421)

SIC

Services-Social Services (8300)

akta.pro primary industry

Coffee Shops, Cafés & Beverage Programs (EDALADAG)

Keywords

• Preventive health education
• School nutrition programs
• Workplace health promotion
• Sugar content analysis
• Health screening services

Headquarters

HQ city

Elsbethen/Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Project Funding: SIPCAN receives project-based funding from various sources including government grants, foundations (Fonds Gesundes Österreich), and institutional donors for specific programs such as school nutrition projects and health promotion initiatives.
2. Corporate Sponsorships and Partnerships: Companies provide annual financial support through transparent sponsorship agreements. This includes support for educational materials, event sponsorship, and co-development of health promotion programs. The organization explicitly states that content influence is excluded from these arrangements.
3. Corporate Health Services: Fee-for-service health promotion programs delivered to companies, including health screenings, Gesundheitsstraßen (health street events), and workplace wellness consulting. Services are provided directly at client workplaces.
4. Donations: Individual and corporate donations from supporters. As a registered charitable organization (spendenbegünstigte Einrichtung), donations are tax-deductible in Austria.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SIPCAN develops and delivers free, scientifically-validated educational programs for Austrian schools on nutrition, healthy drinking, and student mental health/resilience. It provides on-site workplace health promotion services (Gesundheitsstraßen) including health screenings and consultations for corporate clients, and conducts annual market-wide sugar content checks of beverages, dairy products, milk alternatives, and cereals sold in Austria.

Product overview

SIPCAN (Special Institute for Preventive Cardiology and Nutrition) is a non-profit, independent scientific institution offering a comprehensive suite of health promotion programs. The core offerings include school educational programs (such as Der Jausentiger, Der Frühstücksfuchs, Trink- & Jausenführerschein, Zuckerdetektive, Stärken stärken, Schlau trinken & recyceln!, and Schlau informiert) that teach nutrition, healthy drinking, mental health, and sustainability to students from elementary through high school. The SIPCAN Checklisten App provides mobile access to product sugar checks. Workplace health services (SIPCAN Gesundheitsstraßen) offer on-site health checks for companies. The initiative also includes annual market-wide sugar checks for beverages, dairy products, milk alternatives, and cereals, making product sugar content transparent for consumers. A digital Online Zuckercheck tool and certification programs like Ausgezeichnetes Essen für Kinder complement the portfolio. All programs are scientifically grounded and developed by qualified experts in medicine, nutrition science, and public health.

Differentiator

Problem solved

Functional benefit

Brands

• SIPCAN Checklisten App: Mobile application for checking sugar and fat content in beverages, dairy products, muesli, and milk alternatives
• SIPCAN GesundheitsIMPULS
• SIPCAN SCHULnews

Products and services

• Der Jausentiger

Quantifiable outcome

• Sugar content in beverages decreased by 22% since 2010 (from 7.5g/100ml to 5.8g/100ml)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Polarstern (Start-up)coreStrategic or Co-development Partner · 1 January 2019Polarstern collaborated with SIPCAN to develop 'Stärken stärken' educational materials based on Positive Psychology principles. The partnership continued with workshops delivery in 2025, reaching 13 classes at 9 schools.
• Rauch FruchtsäftecoreGTM or Marketing PartnerLong-standing partnership providing drinks prizes for school competition winners and supporting 'Schlau trinken & recyceln' program. Rauch's drinks meet SIPCAN criteria and are offered as prizes for participating schools.
• SPAR ÖsterreichcoreGTM or Marketing PartnerSPAR supports SIPCAN as a corporate sponsor and hosts annual health days at their headquarters featuring SIPCAN health promotion booths. Partnership includes corporate social responsibility collaboration.
• Salzburg MilchminorGTM or Marketing PartnerSalzburg Milch partners with SIPCAN for sugar reduction initiatives. The company references SIPCAN collaboration as part of their sustainability and health commitment.
• Nestlé N4HK (Nespresso)minorGTM or Marketing PartnerNestlé's 'Nespresso for Higher Knowledge' program supports SIPCAN's educational initiatives.
• KinderhotelsminorGTM or Marketing PartnerPartnership with Kinderhotels cluster for the 'Ausgezeichnetes Essen für Kinder' (Excellent Food for Children) certification program for hotels.
• efkominorGTM or Marketing PartnerEfko fresh convenience partners with SIPCAN for health promotion activities.
• 11er NahrungsmittelminorGTM or Marketing Partner11er food company supports SIPCAN's mission as a corporate sponsor.
• Machland/SqueezerminorGTM or Marketing PartnerMachland/squeezer supports SIPCAN's fruit processing and sustainability initiatives.
• BMSGPK (Bundesministerium für Soziales, Gesundheit, Pflege und Konsumentenschutz)coreStrategic or Co-development PartnerAustrian Ministry of Health collaborates with SIPCAN on health promotion policy. SIPCAN criteria were incorporated into the official Leitlinie Schulbuffet (School Buffet Guidelines) published by the ministry.
• BMBWF (Bundesministerium für Bildung, Wissenschaft und Forschung)coreStrategic or Co-development PartnerAustrian Ministry of Education collaborates with SIPCAN on school-based health education programs and educational material development.
• Medizinische Universität Wien (Medical University of Vienna)coreStrategic or Co-development PartnerLong-standing research partnership including collaboration with institutes ASPM (Abteilung für Sozial- und Präventivmedizin), research with professors Anita Rieder, Maria Wakolbinger, and Eva Winzer, and contributions to the Austrian Obesity Report.
• PALFINGER AGcoreGTM or Marketing PartnerKR Ing. Hubert Palfinger Senior was the first corporate customer in 2006, enabling SIPCAN's workplace health promotion program. PALFINGER has continued annual health checks at their locations for nearly 20 years.
• Zucker-Raus-InitiativeminorStrategic or Co-development PartnerValuable cooperation in the sugar reduction initiative, working alongside SIPCAN's annual sugar checks to promote lower-sugar products in Austria.

Scale indicators15 records

Recent moves10 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCo6BJZEnMDBAEMwi4uQWECQ
• Facebookfacebook.com/sipcan.at
• LinkedInlinkedin.com/company/sipcan-at
• Instagraminstagram.com/sipcan.at

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIPCAN - Initiative für ein gesundes Leben