11er

What 11er does

11er Nahrungsmittel GmbH is a family-owned Austrian food manufacturer specializing in frozen potato specialties, headquartered in Frastanz, Vorarlberg (Austria), with reported employee headcount in the 251–500 range. Its product portfolio centers on potato-based frozen convenience foods — Rösti (in numerous varieties), Pommes Frites, Kartoffelkroketten (croquettes), Rösti Taschen (stuffed pockets), Mini Rösti-Gratin portions, and a fully vegan organic Bio range launched in December 2022 — supplemented by adjacent frozen categories including pasta (tortelloni, Schupfnudeln, Spätzle), vegetables, and breaded chicken cuts. Production relies on advanced manufacturing infrastructure including a two-stage heat recovery system (recovering up to 5 GWh/year), multi-stage electrostatic + washer + biofilter air purification, and one of the largest photovoltaic installations in Vorarlberg; the company commissioned a new EUR 16M frozen warehouse adding 8,000+ pallet spaces in June 2023.

The business operates a multi-channel GTM: (i) direct B2B sales to gastronomy/HoReCa (restaurants, hotels, catering, institutional canteens) under a sales-led motion with 3-day order lead times and 14-day payment terms; (ii) wholesale distribution through Großhandel partners; (iii) Private Label / Eigenmarken OEM manufacturing for retailers and brand owners; (iv) the company-owned Genuss Lädile factory store in Frastanz (now 20+ years in operation) and an online gift basket shop for direct-to-consumer sales; and (v) brand-building experiential marketing via the award-winning 11er Genuss Bus food truck and seasonal food magazines (Sunny Food, SoulFood, VEGAN). 11er positions itself as 'die Marke der Köche' (the brand of chefs) with raw materials sourced from a long-term network of 11er Landwirte farmers along the Danube, Morava, and Southern Bavaria regions.

Revenue is not publicly disclosed; the company is privately held with no external investors, subsidiaries, M&A activity, or leadership changes recorded. Reported in data: revenue grew approximately 22% in 2023 at constant production volume, driven primarily by pricing actions tied to energy cost pass-through. Operating geographies are anchored in Austria with active distribution into Germany, Switzerland, and France, and the website is published in German, English, Italian, French, and Dutch.

Name

11er

Legal name

11er Nahrungsmittel GmbH

Website

https://11er.at

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

11er is a family-owned Austrian frozen potato specialty manufacturer (Frastanz, Vorarlberg) producing Rösti, fries, croquettes, stuffed pockets, and an organic Bio range for B2B gastronomy, wholesale, retail, and private-label customers across Austria, Germany, Switzerland, and France.

Ownership category

akta.pro rank

Product category

Frozen Potato Specialties Manufacturing

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

Keywords

• Frozen potato products
• Foodservice potato specialties
• Frozen food manufacturing
• Private label manufacturing
• Organic frozen vegetables

Headquarters

HQ city

Feldkirch

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Foodservice Sales: Sale of frozen potato specialties to gastronomy businesses including restaurants, hotels, catering companies, and institutional kitchens (mensa/canteen). Products include fries, rösti varieties, croquettes, potato snacks, and seasonal specialties.
2. Wholesale Distribution: Distribution of products through wholesale channels (Großhandel) for resale to smaller foodservice operators and retail establishments.
3. Private Label Manufacturing: Custom manufacturing partnerships where 11er produces potato specialties under retailer or brand partner labels. The company explicitly markets this as 'Private Label Eigenmarken' (private label own brands).
4. Retail/Factory Store Sales: Direct sales through the 11er Genuss Lädile factory outlet store in Frastanz, celebrating its 20th anniversary in 2023. Offers products for home consumption.
5. Online Gift Basket Shop: E-commerce sales of gift baskets through the online shop (www.11er.at/geschenkkorb-shop) with pickup at the Genuss Lädile in Frastanz.
6. Consumer Retail (Genuss für Zuhause): Sale of products for home consumption through retail channels, featuring products like Bio (organic) potato specialties, various rösti, fries, and croquette varieties for retail consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

11er manufactures and markets premium frozen potato specialties (Rösti, Pommes Frites, croquettes, stuffed Rösti pockets, mini gratins) along with complementary frozen foods (pasta, vegetables, breaded chicken) for two distinct channels: 'Genuss für die Gastro' serving restaurants, hotels and catering operations, and 'Genuss für Zuhause' serving retail consumers. The company also operates private label contract manufacturing for retailers and runs the Genuss Lädile factory store and Genuss Bus food truck as direct-to-consumer outlets.

Product overview

11er is an Austrian family company (11er Nahrungsmittel GmbH) based in Frastanz, Austria, specializing in frozen potato specialties and convenience foods. The product portfolio centers on potato-based products organized into two main channels: 'Genuss für Zuhause' (enjoyment for home) and 'Genuss für die Gastro' (enjoyment for gastronomy). Core products include: (1) Rösti products in numerous varieties - classic, with bacon, cheese, vegetables, boats, triangles, sticks, and snack formats; (2) Pommes Frites/fries in multiple styles including steakhouse, gourmet, rustic, and specialty cuts; (3) Kartoffelkroketten/croquettes in de Luxe, almond, Williams, and Duchess varieties; (4) Rösti Taschen (stuffed potato pockets) with cheese-herb, spinach-mozzarella, and Emmental fillings; (5) Mini Rösti-Gratin portions; (6) an organic Bio range including Bio Pommes, Bio Kroketten, and Bio Rösti; (7) Teigwaren (pasta products) including tortelloni, polentini, Schupfnudeln, and Spätzle; (8) Gemüse (vegetables) including peas, beans, cauliflower, broccoli, and spinach; (9) Fleischprodukte (meat products) including breaded chicken cutlets. The company also offers Private Label manufacturing for retail partners, operates the Genuss Lädile factory store, runs the 11er Genuss Bus food truck, provides an online gift basket shop, and publishes seasonal food magazines. The product range spans frozen convenience foods for both home consumers and professional gastronomy.

Differentiator

Problem solved

Functional benefit

Products and services

• 11er Pommes Frites (Frozen French Fries) Frozen French fries in multiple varieties (classic, steakhouse, gourmet, rustic) for both retail consumers and foodservice operators.
• 11er Rösti (Shredded Potato Pancakes)

Quantifiable outcome

• Up to 10% reduction in gas consumption through heat recovery system
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 11er Farmers (11er Landwirte)coreStrategic or Co-development Partner11er maintains long-term partnerships with experienced farmers who supply yellow-fleshed potato varieties from selected cultivation regions along the Danube and Morava rivers as well as Southern Bavaria. Short transport distances and rigorous raw material selection form the basis of 11er product quality.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• McCain Foods: Global leader in frozen potato products with a vast portfolio spanning fries, wedges, hash browns, and potato-based appetizers across retail and foodservice. Comparable to 11er as a category-defining incumbent in frozen potato specialties.
• Lamb Weston: American-headquartered global supplier of frozen potato products including french fries, formed potatoes, and appetizers, with a strong foodservice footprint. Comparable to 11er in product category and customer base, though materially larger and globally diversified.
• Iglo (Nomad Foods): European frozen food brand owned by Nomad Foods offering fish, vegetables, and potato-based meals across retail channels. Comparable to 11er as a European frozen food manufacturer with retail brand presence and overlapping product categories.

Regional players

• Frosta: German frozen food manufacturer offering a broad portfolio of frozen meals, vegetables, and potato products under the Frosta brand. Comparable to 11er in product category (frozen) and DACH-centric market presence.
• Bofrost: European direct-to-consumer frozen food specialist with home delivery of frozen products including potato specialties, primarily active in DACH. Comparable to 11er in product category and regional focus, though differing in its D2C delivery model.

Direct peers

• Aviko: One of the world's largest processors of frozen potato products, headquartered in the Netherlands with broad European and global distribution. Directly comparable to 11er as a frozen potato specialist serving both foodservice and retail channels.
• Agristo: Belgian producer of frozen potato products (fries, croquettes, rösti-style specialties) serving European retail and foodservice customers. Directly comparable to 11er as a mid-sized European frozen potato manufacturer with private label and branded offerings.
• Farm Frites: Dutch family-owned frozen potato specialist with operations across Europe, the Middle East, and South America. Closely comparable to 11er in family ownership, product focus (fries, specialties), and B2B-plus-retail business model.

Emerging players

• Mydibel: Belgian manufacturer of frozen potato products (fries, croquettes, gratins, specialties) with a focus on private label production. Comparable to 11er in product range and the private label / specialty positioning.
• Ravico: Dutch processor of fresh and frozen potato products supplying retail and foodservice. Comparable to 11er as a smaller European frozen potato specialist competing for retail and foodservice contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11er