The Sir Christopher Wren Hotel Limited

What The Sir Christopher Wren Hotel Limited does

The Sir Christopher Wren Hotel Limited operates a 4-star, 138-bedroom riverside hotel in Windsor, Berkshire, England, located on Thames Street adjacent to Eton Bridge within walking distance of Windsor Castle. The property is composed of several characterful heritage buildings clustered around a cobbled street and offers seven accommodation categories (Signature, Feature, Grand, Club, Executive, Classic Rooms, and Apartments on Datchet Road), supported by The Brasserie restaurant, Riverside Afternoon Tea service, 24-hour room service, and the Wren's Club fitness facility in Heritage House. The hotel is owned and operated by Sarova Hotels, a UK-based hospitality group whose portfolio also includes The Rembrandt, The Abbey, The Bull, Aquilla Health Club, and Sarova Kenya.

Revenue is generated across four primary streams: accommodation (per-night room rates varying by category), food and beverage (all-day Brasserie dining, Afternoon Tea at £39.95pp, Cream Tea and Children's Afternoon Tea at £19.95, Christmas Day Lunch at £159pp), meetings and events (seven suites including a dedicated conference centre and two historic Thames House rooms, plus Wedding Ascot £130pp and Windsor £175pp packages, civil ceremonies from £1,500), and ancillary streams including parking (£15/night) and Wren's Club memberships. The core technology stack comprises standard hotel property management and booking engines integrated with Sarova Hotels group infrastructure, with limited third-party integrations including Menumodo for digital menus and Resos for restaurant reservations; no proprietary AI, data platform, or custom software is disclosed.

The business operates three coordinated go-to-market motions: direct-to-consumer bookings through the hotel website with incentives including up to 10% advance-purchase savings, free drinks, and best-price guarantee; enterprise field sales targeting corporate meetings, conferences, and events with a dedicated Meeting Booker Rewards loyalty programme; and an event-driven sales motion for weddings and special occasions with dedicated event managers. Customer segments are horizontal and include leisure travellers, corporate/business events, weddings and celebrations, and special events; named ecosystem partners include Windsor Racecourse, LEGOLAND Windsor, Green Line Coaches, AccessAble, and Greengage Solutions, alongside tourism anchors Windsor Castle and Eton College.

Name

The Sir Christopher Wren Hotel Limited

Legal name

The Sir Christopher Wren Hotel Limited

Website

https://sirchristopherwren.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sir Christopher Wren Hotel Limited operates a 4-star, 138-bedroom riverside hotel in Windsor, Berkshire, owned by Sarova Hotels. It serves leisure travellers, corporate event clients, and wedding guests with accommodation, The Brasserie, Afternoon Tea, conferences, and the Wren's Club fitness centre.

Ownership category

akta.pro rank

Product category

Riverside Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Riverside hotel accommodation
• Afternoon tea service
• Corporate meeting venues
• Wedding venue packages
• Hotel conference facilities

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Accommodation: 138 four-star bedrooms, suites and apartments across multiple characterful buildings. Room categories include Signature, Feature, Grand, Club, Executive, Classic rooms and Apartments. Revenue generated from nightly stays with varying rates by room type.
2. Food and Beverage: The Brasserie at Sir Christopher Wren serves all-day dining, full English breakfast, afternoon tea, and 24-hour room service. Riverside terrace dining in summer months. Afternoon tea priced at £39.95 per person.
3. Meetings and Events: Seven meetings and events suites including dedicated conference centre. Revenue from venue hire, catering, and event services for corporate meetings, weddings, and special events.
4. Parking: Limited on-site parking at £15 per night (pre-booking essential). Additional off-site parking at Windsor & Eton Riverside Station car park.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The company operates a 4-star riverside hotel in Windsor comprising 138 bedrooms, suites and apartments across multiple historic buildings, supported by an all-day riverside Brasserie, traditional Afternoon Tea service, seven meetings and events suites, licensed wedding venues, and a Wren's Club fitness centre. Revenue is generated from overnight accommodation, food and beverage, corporate meetings and conferences, weddings and private celebrations, and ancillary parking.

Product overview

The Sir Christopher Wren Hotel is a 4-star riverside hotel in Windsor, Berkshire operated by Sarova Hotels. The property comprises several characterful historic buildings along a cobbled street near Eton Bridge, offering 138 bedrooms, suites, and apartments. The product portfolio includes accommodation across seven room categories (Signature, Feature, Grand, Club, Executive, Classic Rooms, and Apartments), dining at The Brasserie with Riverside Afternoon Tea, fitness facilities at Wren's Club, and comprehensive meetings/events services including conference rooms and wedding packages. The hotel also offers direct booking incentives, a Meeting Booker Rewards program, and gift vouchers. The hotel is part of the Sarova Hotels group which includes The Rembrandt, The Abbey, The Bull, and Aquilla Health Club.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation

Quantifiable outcome

• Guest satisfaction rated 4.5 Excellent on TrustYou verified reviews

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AccessAblecoreStrategic or Co-development PartnerPartnership with AccessAble to develop comprehensive Accessibility Guides for the hotel, providing detailed accessibility information for guests requiring assistance. Guides cover the hotel, conference centre, and fitness area (Wren's Club). This partnership ensures compliance with accessibility standards and provides transparency for guests with disabilities.
• Greengage SolutionscoreStrategic or Co-development PartnerECOsmart accreditation programme recognizing and supporting eco-friendly hotels meeting certified standards of sustainability. Sir Christopher Wren Hotel received Bronze Hotel Award under this programme.
• Windsor RacecourseminorGTM or Marketing PartnerExclusive partnership offering guests of Sir Christopher Wren Hotel 20% discount on Windsor Racecourse tickets, including annual memberships. Ask reception for details.
• Green Line CoachesminorChannel Partner/ Reseller/ DistributorCoach services from London to Windsor Parish Church (5-minute walk to hotel), continuing to LEGOLAND, Ascot, and Bracknell. Provides transport access for hotel guests.
• Sarova HotelscoreStrategic or Co-development PartnerParent company operating multiple UK hotels (The Rembrandt, The Abbey, The Bull) and properties in Kenya. Provides brand infrastructure, central reservations, loyalty programs, and operational support. Group includes Aquilla Health Club and Wren's Club.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Macdonald Hotels & Resorts: UK regional hotel group operating multiple 4-star full-service properties, including the direct Windsor competitor, with overlapping meetings/events and leisure wedding propositions and similar group-scale distribution.
• Hand Picked Hotels: UK collection of upscale heritage and country house hotels offering similar full-service accommodation, wedding venues, and F&B experiences to comparable UK leisure and corporate customers.
• Hilton Windsor: International-brand 4-star hotel in Windsor offering similar full-service accommodation, meetings, and leisure amenities, competing for the same Windsor Castle-driven tourism and corporate meetings demand.
• De Vere Beaumont Estate: Large-scale historic estate hotel near Windsor offering extensive meeting and event capacity — competes for the same UK corporate meetings and wedding market at greater scale.

Direct peers

• Castle Hotel Windsor (formerly Harte & Garter): Historic hotel directly opposite Windsor Castle offering comparable full-service accommodation, F&B, and small-event facilities to the same Windsor leisure and corporate demand pool.
• The Rembrandt (Sarova Hotels): Sister property within the same Sarova Hotels group operating a 4-star full-service hotel in Knightsbridge with comparable meetings, F&B, and leisure guest mix — directly analogous operating model.
• The Abbey (Sarova Hotels): Another Sarova Hotels property in Great Malvern, demonstrating the group's full-service heritage hotel operating playbook across the UK and sharing revenue, distribution, and back-office synergies with this property.
• Macdonald Windsor Hotel: 4-star hotel located steps from Windsor Castle in the same town, serving the same leisure and corporate market with comparable room counts and event facilities — the closest head-to-head competitor in Windsor.

Regional players

• The Runnymede on Thames: 4-star riverside hotel near Heathrow offering comparable leisure and conference facilities with similar Heathrow-accessible corporate meetings positioning, addressing overlapping demand within the M25 corridor.
• The Oakley Court: Historic 4-star country house hotel in Windsor serving a comparable premium leisure and wedding market across the Thames Valley, drawing from overlapping London and Heathrow inbound demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SarovaHotels
• Facebookfacebook.com/SirChristopherWrenHotel
• LinkedInlinkedin.com/company/the-sir-christopher-wren-hotel-limited
• Instagraminstagram.com/sirchristopherwrenhotel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sir Christopher Wren Hotel Limited