Integral Saúde

What Integral Saúde does

Integral Saúde, operating under the legal name Sistema Integral de Saúde, is a Brazilian integrated health management company headquartered in Arapongas, Paraná. Founded in 2009 by Magali Ap. Cestari, it operates three core subscription-based plans — Plano de Saúde Familiar, Plano de Saúde Empresarial, and Plano de Saúde Pública — supported by an owned clinical asset, the Instituto Policlínico Integral, staffed with 38+ in-house healthcare professionals, and a credentialed network of more than 250 affiliated professionals spanning medicine, dentistry, diagnostics, psychology, nutrition, speech therapy, and physiotherapy. The company is led by founder Magali Ap. Cestari and Executive Director Vinicius Cestari, with 46 internal employees as the disclosed headcount.

The underlying service platform is a prevention-focused health management model that combines direct clinical delivery (owned polyclinic) with a broad partner ecosystem of 40+ facilities including hospitals (Hospital Irmandade da Santa Casa, Hospital João de Freitas), laboratories, pharmacies, diagnostic imaging centers, fitness centers, and specialty clinics. Complementary product lines include Medicina e Engenharia do Trabalho (occupational health and safety covering Brazilian Normas Regulamentadoras such as PCMSO, PPRA, LTCAT, PPP, and ASO), the Viva Intensamente wellness content program, a 220+ condition health encyclopedia, and Integral Garantia Funeral insurance. No proprietary software platform, API, mobile app, or AI capability is disclosed in the available data.

Revenue is generated primarily through recurring subscription contracts across the three plan segments, with unit consultation pricing starting at R$ 49.00 BRL. Go-to-market is a hybrid direct-to-consumer and inside-sales motion: field consultants visit families and businesses, complemented by online appointment scheduling, a call center (43 3056-0103), WhatsApp contact, and content marketing via blog and Facebook. Customer segments are families, corporate clients ranging from micro-enterprises to multinationals, and municipal/public-sector accounts. Operating geography is restricted to a single country (Brazil), concentrated in the northern Paraná region, with no disclosed revenue, funding, or external investors.

Name

Integral Saúde

Legal name

Sistema Integral de Saúde

Website

https://sistemaintegral.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sistema Integral de Saúde is a regional Brazilian health management company in Arapongas, Paraná, offering subscription-based family, corporate, and public-sector health plans anchored by its owned Instituto Policlínico Integral clinical center and a 250+ professional credentialed network.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

Keywords

• Preventive health plans
• Occupational health services
• Family healthcare plans
• Corporate health management
• Diagnostic medical services

Headquarters

HQ city

Arapongas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Family Health Plans: Subscription-based health assistance plans for families covering medical consultations, dentistry, exams, psychology, nutrition, speech therapy, and additional benefits such as funeral coverage and accident insurance. The associated card provides discounts at gyms, pharmacies, optics, and salons.
2. Corporate Health Plans: Health management plans for businesses including occupational medicine, safety engineering, and preventive health programs. Services are customized per company without bureaucracy.
3. Public Health Services: Health management services for municipalities and public sector, including mobile health units, exams, medical and dental services, and a credentialed network for city populations.
4. Integral Garantia Funeral: Funeral insurance providing tranquility and comfort during difficult moments, offered as an additional product.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sistema Integral de Saúde operates subscription-based health assistance plans (Family, Corporate, and Public sector) delivered through its owned Instituto Policlínico Integral clinic and a credentialed network of more than 250 affiliated health professionals. Its offering spans preventive medicine, occupational health and safety (PCMSO, PPRA, LTCAT, ASO), consultations, diagnostics, and ancillary benefits such as funeral insurance and discount cards at gyms, pharmacies, and optics.

Product overview

Integral Saúde operates as an integrated health management system offering three core health plans (Family, Corporate, and Public), supported by its owned Instituto Policlínico Integral clinic with 38+ professionals. The portfolio includes occupational health services (Medicina e Engenharia do Trabalho) covering PCMSO, PPRA, and LTCAT compliance, diagnostic services (Exames e Diagnósticos) with imaging and laboratory capabilities, and the Viva Intensamente wellness program. The company differentiates itself through prevention-focused healthcare logic, offering over 250 affiliated professionals and a comprehensive partner network including gyms, pharmacies, laboratories, and hospitals. Additional services include funeral insurance and a network of 40+ partner clinics.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano de Saúde Familiar (Family Health Plan) Subscription-based family health assistance plan providing access to more than 250 affiliated healthcare professionals, specialists, dentists, psychologists, physiotherapists, nutritionists, speech therapists, and psychoanalysts, plus discounts at gyms, pharmacies, optics, and salons via the Integral card.
• Plano de Saúde Empresarial (Corporate Health Plan) Corporate health management plan providing occupational health mapping, biomedical profiling via clinical and complementary exams, disease prevention programs, health workshops, and educational lectures for employees of companies of all sizes.
• Plano de Saúde Pública (Public Health Plan) Health management services for municipalities and public sector, including mobile health units, exams, medical and dental services, hospitals, and complementary services for city populations and public servants.
• Instituto Policlínico Integral Owned polyclinic with more than 30-38 healthcare professionals providing consultations, exams, diagnostics, and minor surgeries across medicine, dentistry, psychology, nutrition, physiotherapy, and speech therapy.
• Medicina e Engenharia do Trabalho (Occupational Health & Safety) Occupational medicine and safety engineering services including PCMSO, PPRA, LTCAT, PPP, LIP, and ASO management, complementary occupational exams, clinical evaluations, legal technical guidance, and training programs compliant with Brazilian labor regulations (Normas Regulamentadoras).
• Consultas & Tratamentos (Consultations & Treatments) Medical consultations and treatments across all specialties including cardiology, dermatology, orthopedics, gynecology, and many other areas, delivered by more than 250 affiliated professionals with consultations starting from R$ 49.00.
• Exames e Diagnósticos (Diagnostics) Diagnostic services including imaging exams (electrocardiogram, audiometry, encephalogram, spirometry) and laboratory tests with collection services at the Instituto Policlínico Integral.
• Integral Garantia Funeral (Funeral Insurance) Funeral guarantee insurance providing tranquility and comfort during difficult moments, offered as an additional service included with family plan membership.

Quantifiable outcome

• 100% customer satisfaction rating for service quality and customer service
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Hospital Irmandade da Santa CasacoreTechnology or IntegrationHospital partner providing inpatient and emergency services to plan members. Santa Casa is a major hospital facility in Arapongas.
• Hospital João de FreitascoreTechnology or IntegrationHospital partner providing inpatient and emergency services to plan members.
• Instituto do CoraçãocoreTechnology or IntegrationCardiovascular institute partner staffed by cardiologists Dr. Geraldo Salomão, Dr. Carlos Augusto Bueno da Silva, and Dr. Seiti Miura, providing cardiology consultations, electrocardiogram (ECG), echocardiogram, and stress testing.
• Academia AquáticaminorChannel Partner/ Reseller/ DistributorFitness partner offering discounts to associated plan members with the Integral card.
• Academia LifeminorChannel Partner/ Reseller/ DistributorFitness partner offering discounts to associated plan members.
• Academia PodiumminorChannel Partner/ Reseller/ DistributorFitness partner offering discounts to associated plan members.
• Arthi FarmaminorChannel Partner/ Reseller/ DistributorPharmacy partner offering discounts to associated plan members.
• DrogamaisminorChannel Partner/ Reseller/ DistributorPharmacy partner offering discounts to associated plan members.
• Farmácia São LucasminorChannel Partner/ Reseller/ DistributorPharmacy partner offering discounts to associated plan members.
• Farmácia NikkeyminorChannel Partner/ Reseller/ DistributorPharmacy partner offering discounts to associated plan members.
• Dom BoscominorChannel Partner/ Reseller/ DistributorPartner in the credentialed network providing health services.
• Bios FeraminorChannel Partner/ Reseller/ DistributorFitness partner in the credentialed network.
• Bio FormaminorChannel Partner/ Reseller/ DistributorFitness partner in the credentialed network.
• Lula LeléminorChannel Partner/ Reseller/ DistributorBeauty salon partner offering discounts to associated plan members.
• Salão LiekominorChannel Partner/ Reseller/ DistributorBeauty salon partner offering discounts to associated plan members.
• Med SportminorChannel Partner/ Reseller/ DistributorSports medicine partner in the credentialed network.
• Rilion GracieminorChannel Partner/ Reseller/ DistributorMartial arts and fitness partner in the credentialed network.
• Aqua NademinorChannel Partner/ Reseller/ DistributorSwimming academy partner in the credentialed network.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Doctoralia: Brazil-based provider directory and appointment-booking platform — adjacent rather than directly competing; useful benchmark for digital health member-acquisition tools that Integral Saúde currently lacks.

Broad incumbents

• Amil: Large Brazilian health plan owned by UnitedHealth Group with a broad provider network across multiple states — comparable subscription-plan-plus-network model, but with national reach and institutional backing.
• Hapvida: Major Brazilian integrated health plan operating its own hospitals and clinics combined with a partner network — comparable mix of owned clinical assets and credentialed providers, but at vastly greater scale.
• SulAmérica Saúde: Large incumbent Brazilian health plan serving individuals and corporate accounts with extensive provider networks — comparable product breadth and B2B distribution, though with a much larger provider footprint and brand.
• Unimed: Brazilian system of medical cooperatives offering health plans through physician-owned networks across regions; closest structural analog to Integral Saúde's credentialed-network-plus-clinic model, but at national scale.
• Bradesco Saúde: Major Brazilian health insurer under Bradesco, serving corporate and individual plans nationwide — comparable multi-segment plan portfolio and corporate regulatory-compliance angle, but at significantly larger scale.
• NotreDame Intermédica: Brazilian integrated health plan with owned hospitals, clinics and a partner network serving families and corporate clients — directly comparable combination of owned clinical capacity and B2B distribution.

Direct peers

• Sami: Brazilian health plan startup offering integrated care via its own provider network and a digital-first member experience — directly comparable to Integral Saúde's owned-clinic-plus-network model, but with stronger technology.
• Prevent Senior: Brazilian health plan focused on the elderly segment using its own hospital and clinic network — comparable vertical-integration model with strong family/individual membership focus, though at much larger scale and concentrated on seniors.

Emerging players

• Qsaúde: Brazilian digital-first health plan startup targeting SMBs and individuals with a curated provider network — comparable family/SMB subscription positioning, differentiated by app-led experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/integralsaude-oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integral Saúde