Drogamais

What Drogamais does

Drogamais is a privately-held associative pharmacy network founded in 1994 in Londrina, Paraná, Brazil, operating 230+ independently owned pharmacies across 124 cities in the state of Paraná. It is the only associative pharmacy network in Paraná with its own distribution center, and is affiliated with Febrafar (Federação Brasileira das Redes Associativistas de Farmácias), which connects it to 70 pharmacy chains and 17,000+ stores nationwide. The network sells prescription medications, OTC products, personal care items, supplements, and its proprietary Life private-label line through member stores, while participating in the federal Farmácia Popular co-payment program and offering a corporate B2B health benefit (Convênio Empresarial) and co-branded credit cards (Brasil Card, Cooper Card).

The technology stack is built on Linx Plugpharma ERP (Associação, BI, Web) for pharmacy operations and Linx Conecta for loyalty and corporate plan management, supplemented by Febrafar platforms including Somar for centralized purchasing events, Orion/PAI for business intelligence, and PED (Pedido Eletrônico Drogamais) for electronic ordering. Consumer-facing digital channels include the ClienteMais loyalty mobile app with over 1 million enrolled members, integrated e-delivery, and IndicaMais referral tracking. Additional integrations span multiple PBMs (BrasilCard, Good Card, Funcional Card, Orizon Farma), Geofusion geolocation analytics, Power BI, Studio Digital asset management, and SNGPC controlled-substance regulatory systems. The network is LGPD-compliant and operates with centralized administrative oversight from Londrina.

Revenue is generated predominantly through retail pharmacy transactions across the member network, supplemented by loyalty program transaction volume, Convênio Empresarial corporate plan activity, private-label Life product sales, credit card interchange/financing fees, and government subsidy reimbursement from the Farmácia Popular program. The go-to-market is a hybrid model: consumer-facing loyalty and discount campaigns drive retail traffic, while B2B sales consultants enroll corporate employers in the Convênio Empresarial channel. Pricing is transactional with loyalty discounts of 10-60% across medications; the associative model means individual pharmacy owners retain store-level revenue while Drogamais captures fees, centralized procurement margin, and proprietary product revenue.

Name

Drogamais

Legal name

Drogamais

Website

https://drogamais.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Drogamais is a privately-held associative pharmacy network operating 230+ independently owned pharmacies across 124 cities in Paraná, Brazil, serving consumers through its own distribution center, ClienteMais loyalty program (1M+ members), Life private-label products, and B2B corporate health plans.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA), Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Retail pharmacy network
• Drug store operations
• Pharmacy loyalty program
• Corporate health benefits
• Associative pharmacy chain

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Pharmacy Sales: Revenue is generated through the sale of prescription medications, OTC products, health and beauty items, personal care products, and supplements across the Drogamais pharmacy network. Customers pay at point of sale; discounts of 10-60% are offered through loyalty program and corporate plan channels.
2. Corporate Health Plan (Convênio Empresarial): Companies pay nothing to offer the Drogamais corporate health plan to employees, who receive 10-60% discounts on medications using CPF identification. The network earns revenue on the transaction volume generated by enrolled corporate employees.
3. ClienteMais Loyalty Program: Free loyalty program for consumers offering exclusive discounts. Drives repeat purchase frequency and basket size, monetized through increased transaction volume across the network.
4. Farmácia Popular Government Program: Co-payment model with Brazilian Ministry of Health for subsidized medications. The government covers the majority of drug costs; patients pay a reduced co-payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Drogamais operates an associative pharmacy network of 230+ independently-owned retail pharmacies across 124 cities in the state of Paraná, Brazil. The network provides centralized purchasing, brand affiliation, marketing, technology platforms, and the ClienteMais loyalty program to associated independent pharmacy owners, while selling prescription and OTC medications, personal care items, supplements, and the proprietary Life private-label line to end consumers.

Product overview

Drogamais is a pharmacy franchise network consisting of over 230 independently owned pharmacies across Paraná, Brazil, founded in 1994. The company operates a platform-plus-services model combining a physical pharmacy network with digital tools. The core offering is the Drogamais Pharmacy Network, supported by the ClienteMais mobile loyalty app with delivery integration, the Convênio Empresarial corporate health benefit program, and the Life private-label personal care product line. Associated pharmacies access operations through multiple digital platforms including PED (electronic ordering), Portal de Acessos (system hub), Studio Digital (marketing content), and IndicaMais (referral tracking). Consumer payment options include Drogamais Brasil Card and Drogamais Cooper Card co-branded credit programs, while Convênio Online provides B2B benefit management. The network also integrates with various PBM providers, government programs like Farmácia Popular, and Febrafar federation systems.

Differentiator

Problem solved

Functional benefit

Brands

• Life (Linha Life): Own brand of essential daily care products including nail polish remover, cotton, bandages, toothbrushes, dental floss, dietary supplements, cotton swabs, wet wipes, cocoa butter, soap, room diffusers, and feminine intimate wash.
• ClienteMais

Products and services

• Drogamais Pharmacy Network Associative pharmacy network of 230+ retail locations across 124 cities in Paraná, Brazil, offering prescription and OTC medications, personal care, supplements, and private-label Life products to walk-in consumers under a unified brand with centralized purchasing and operational support for affiliated owners.
• ClienteMais Loyalty Program and App Free consumer loyalty program available via mobile app (iOS/Android) offering exclusive discounts, personalized offers, and digital coupons; over 1 million enrolled members, with no annual fees.
• Convênio Empresarial Drogamais (Corporate Health Plan) Corporate employee benefit program offered at no cost to employers; employees receive 10-60% discounts on medications across 200+ Drogamais locations using CPF identification, with up to 40 days to pay and an HR web portal for management.
• Life Drogamais (Private Label Product Line) Proprietary brand of essential daily care products including nail polish remover, cotton, bandages, dental floss, supplements, wet wipes, liquid soap, room diffusers, and feminine intimate wash, sold exclusively at Drogamais pharmacies.
• Delivery App (e.delivery Drogamais) Mobile home-delivery application integrated with the ClienteMais loyalty program that lets consumers order medications and pharmacy products for delivery from participating Drogamais stores.
• Drogamais Brasil Card Credit Facility Co-branded store credit card with Brasil Card, available to customers without SERASA restrictions; provides up to R$200 credit limit, up to 45 days interest-free or 6x installments, no annual fee, and discounts on beauty and continuous-use medications.
• Drogamais Cooper Card (Digital Credit Card) 100% digital store credit card in partnership with Cooper; offers automatic credit limit renewal at statement close, up to 40 days to pay, and fully digital onboarding via the Cooper Card app.
• Farmácia Popular Program Participation Participation in the Brazilian Ministry of Health's Aqui Tem Farmácia Popular subsidized medication program; patients pay a reduced co-payment using CPF, photo ID, and a valid prescription at accredited Drogamais stores, with the government covering the majority of drug costs.

Quantifiable outcome

• More than 1 million loyalty program members (ClienteMais)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Febrafar (Federação Brasileira de Redes Farmacêuticas)coreStrategic or Co-development PartnerDrogamais is affiliated with Febrafar, Brazil's largest pharmacy network federation with 70 pharmacy chains, 17,000+ stores across 26 states and the Federal District, serving clients in 3,500+ municipalities. Febrafar provides aggregated purchasing power, technology platforms (Orion, PAI, Somar), and business intelligence tools (Febrafar Analysis) that Drogamais and its associated pharmacies leverage. Febrafar is headquartered in São Paulo.
• Brasil CardminorGTM or Marketing PartnerPartnership with Brasil Card to offer a store credit card (Cartão Drogamais Brasil Card). Customers can obtain a card at any Drogamais store with RG and CPF in 5 minutes, with R$200 credit limit. Card offers up to 45 days interest-free or 6x installments, no annual or joining fees, and discounts on beauty and continuous-use medications.
• Cooper Card (Coopercard)minorGTM or Marketing PartnerPartnership with Cooper to offer the Drogamais Cooper Card, a 100% digital store credit card. Benefits include automatic credit limit renewal at statement close, up to 40 days to pay, and entirely digital onboarding via the Cooper Card app.
• Farmácia Popular do Brasil (Ministry of Health)coreChannel Partner/ Reseller/ DistributorDrogamais participates in the federal government's Farmácia Popular co-payment program. The government subsidizes the majority of medication costs; patients pay a reduced co-payment using CPF, photo ID, and valid prescription. Since 2006, approximately 3.35 billion reais in medications have been dispensed through this program nationwide, benefiting an estimated 48 million patients.
• Linx (Conecta / Plugpharma)coreTechnology or IntegrationLinx provides the core pharmacy management ERP (Plugpharma Associação, Plugpharma BI, Plugpharma Web) and customer/loyalty platform (Linx Conecta for ClienteMais and Convênio). Drogamais stores use Linx systems for inventory, sales, loyalty program management, and corporate plan processing. Also uses Linx Softpharma support portal.
• Febrafar Orion / PAI / Somar PlatformscoreTechnology or IntegrationDrogamais uses Febrafar's Orion platform for PBM authorization, PAI (Painel de Aferição de Indicadores) for business intelligence dashboards, and Somar for centralized purchasing events. In 2024, Somar generated over R$8 million in centralized purchasing in 8 hours.
• Shop.com Tour (Shopping Com-Tour)minorChannel Partner/ Reseller/ DistributorDrogamais Shopping Boulevard and Drogamais Shop.Com-Tour stores are located within shopping malls, leveraging foot traffic from the mall ecosystem for customer acquisition.
• CCD - Compras Centralizadas Drogamais (Gruppy)coreChannel Partner/ Reseller/ DistributorCentralized purchasing system (CCD) powered by Gruppy platform, enabling Drogamais associated pharmacies to aggregate purchasing volumes for better pricing from suppliers. Available through the store portal.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Pague Menos: Brazilian value-focused pharmacy chain emphasizing low prices and broad product assortment. Comparable to Drogamais on discount positioning (10–60% loyalty discounts) and private-label strategy, but operates corporate-owned stores across multiple states with public-market funding.
• Raia Drogasil (RD): Brazil's largest pharmacy chain (Raia + Drogasil), operating a corporate-owned retail pharmacy network nationwide. Directly comparable to Drogamais as a retail pharmacy operator with private label, loyalty program, and omnichannel delivery, but at vastly greater scale and with public-market capital access.
• Drogaria Pacheco / DPSP: Major Brazilian regional pharmacy chain (Drogaria Pacheco in Rio + Drogaria São Paulo). Comparable as a multi-format retail pharmacy operator with strong regional brand and loyalty programs; operates corporate-owned stores rather than an associative model.

Direct peers

• Central Associada: Brazilian associative pharmacy network organized under a similar federation model. Closest comparable to Drogamais as a peer associative network offering centralized purchasing, brand association, and shared services to independent pharmacy owners.
• Farmais: Brazilian associative pharmacy network operating under the federation model. Comparable to Drogamais as a peer associative chain offering independent pharmacies brand affiliation, centralized purchasing, and shared operational services.
• Ultrafarma: Brazilian pharmacy retailer with a strong online and omnichannel focus, competing aggressively on price. Comparable to Drogamais on value-driven positioning and digital delivery, though it operates as a corporate retailer rather than an associative network.
• Rede Farmax: Brazilian associative pharmacy network affiliated with Febrafar. Directly comparable to Drogamais as a fellow federation-member associative chain using centralized purchasing and shared technology platforms to serve independent member pharmacies.

Regional players

• Drogaria Rosário: Regional pharmacy chain concentrated in the Federal District / Brasília region. Comparable to Drogamais as a state-level pharmacy retailer with multi-store footprint, loyalty programs, and omnichannel capabilities.
• Drogaria Venancio: Regional pharmacy chain focused on Rio de Janeiro state. Comparable to Drogamais as a multi-store regional pharmacy retailer serving a defined Brazilian state, with similar product breadth (Rx, OTC, beauty, supplements).
• Panvel: Regional pharmacy chain concentrated in southern Brazil (Rio Grande do Sul). Highly comparable to Drogamais as a southern Brazilian regional pharmacy retailer with private label, loyalty program, and omnichannel delivery — though it is corporate-owned rather than associative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/554333722630
• LinkedInlinkedin.com/company/drogamais

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drogamais