SIT Automation Iberica

What SIT Automation Iberica does

SIT Automation Iberica S.A. is a privately held industrial automation distributor and integrator headquartered in Barcelona, Spain, serving manufacturers and machinery builders across Spain and Portugal. The company operates as the exclusive Iberian representative for more than ten international automation brands, including Delta Electronics (variable frequency drives and ASDA servo systems), ESTUN Robotics, Turin Robot, Dobot, IXON (IIoT Cloud platform), JVL Intelligent Motors, NiLAB, SIKO, BDF Digital, and PMW Dynamics. Its product portfolio spans drives, servomotors and servodrives, collaborative and industrial robots, integrated linear motors, compact actuators, motion controllers, PLCs, HMIs, and IIoT gateways, complemented by the IXON Cloud platform for remote access, datalogging, and fleet management.

The company generates revenue through two streams: hardware sales of automation components and technical integration services including commercial advisory, project development, installation commissioning, software development, turnkey delivery, after-sales support, and technical training. Its go-to-market is sales-led, combining direct technical sales from the Barcelona headquarters with active participation in European trade shows (SPS Italia, Advanced Factories, Pick&Pack Bilbao, SIL Barcelona) and content-driven digital marketing. Customer use cases concentrate in packaging (primary), plastics, logistics, food and beverage, automotive, pharmaceutical, and consumer goods manufacturing, addressing pain points such as format changeover inefficiency, labor scarcity, precision motion control, and remote service requirements. The company, formerly operating as Mecanica Moderna, rebranded in June 2024 to align with the international SIT Automation Group identity.

Name

SIT Automation Iberica

Legal name

SIT Automation Iberica S.A.

Website

https://sitautomation.es

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

101–250 employees

Short description

SIT Automation Iberica is a Barcelona-based industrial automation distributor and integrator serving manufacturers in Spain and Portugal. It exclusively represents 10+ global brands (Delta, ESTUN, IXON, Turin, Dobot) for drives, robotics, and IIoT solutions, supported by technical integration and after-sales services.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Computer Systems Design and Related Services (54151), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYIMAHAHAH

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

SECONDARYIMAHAHAJ

Industrial Automation Software (SCADA, HMI, MES, Historian)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

Keywords

• Industrial automation distribution
• Motion control systems
• Collaborative robotics
• IIoT cloud platform
• Variable frequency drives

Headquarters

HQ city

Barcelona, Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Automation Component Distribution: SIT Automation Iberica generates revenue primarily through the distribution and sale of industrial automation components including variable frequency drives, servo systems, motors, robotics, sensors, and IIoT hardware to manufacturers and integrators across Spain and Portugal. The company acts as the official Iberian representative for multiple international brands.
2. Technical Integration and Project Development Services: Revenue is generated through technical commercial advisory, project development (from installation startup and software development to turnkey delivery), after-sales support, and technical training services for customers implementing automation solutions. The company describes having over 100 years of post-sale support experience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SIT Automation Iberica distributes and integrates industrial automation, robotics, and IIoT solutions for the Spanish and Portuguese markets as the official Iberian representative for Delta Electronics, ESTUN Robotics, IXON, Turin Robot, Dobot, JVL, NiLAB, SIKO, BDF Digital, and PMW Dynamics. The portfolio spans variable frequency drives, servo systems, collaborative and industrial robots, IIoT cloud platforms and gateways, linear motors, actuators, and integrated intelligent motors. The company combines product distribution with technical advisory, project development (installation start-up, software development, turnkey delivery), after-sales support, and technical training to deliver full automation project lifecycle support.

Product overview

SIT Automation Iberica is a distributor and integrator of industrial automation, robotics, and IIoT connectivity solutions for the Spanish and Portuguese markets. The portfolio centers on Delta Electronics variable frequency drives (VFD-EL, VFD-E, VFD-MS300, VFD-ME300, VFD-C2000+, VFD-CP2000, VFD-CFP2000) and ASDA servo systems paired with ESTUN CoDroid, Turin, and Dobot collaborative robots for manufacturing automation. IIoT capabilities are provided through IXON Cloud platform with SecureEdge Pro/IXrouter 3 gateways for remote access and fleet management. The offering is complemented by specialized brands including NiLAB linear motors, SIKO mini actuators, JVL intelligent motors, PMW Dynamics servoactuators, and BDF Digital drives, supported by technical advisory, project development, and training services.

Differentiator

Problem solved

Functional benefit

Products and services

• Delta VFD Variable Frequency Drives Delta VFD series variable frequency drives for controlling three-phase motors, ranging from compact VFD-EL (0.2kW) to high-end VFD-C2000+ with vector control, sensorless FOC, torque and position control, STO SIL2 safety, integrated PLC, and multi-protocol communication (MODBUS, EtherCAT, PROFINET, EtherNet/IP). Distributed to industrial manufacturers and machinery builders in Spain and Portugal.
• Delta ASDA Servomotors and Servodrives Delta ASDA servo drives and ECM-B3M servomotors for precision motion control. ASDA-A2 (high performance with auto-tuning), ASDA-A3 (23-bit encoder, EtherCAT, advanced disturbance compensation), and ASDA-B3 (compact for standard applications). Distributed to manufacturers requiring precision motion control solutions.
• ESTUN CoDroid Collaborative Robots ESTUN CoDroid AI-integrated collaborative robots with Series S-Eco (3-20kg payload, up to 1777.5mm reach, ±0.03mm repeatability) and Series S-Pro (integrated torque sensors, 20-bit encoders). Compatible with M-Series mobile manipulators with AMR navigation. Certified EN ISO 13849-1 PLd Category 3 and EN ISO 10218-1. Distributed to industrial manufacturers in Spain and Portugal.
• Turin Industrial and Collaborative Robots Turin industrial 6-axis robots (3-20kg payload), SCARA robots, and collaborative robots (TR03-580C to TR30-1800C with 6 DOF, up to 30kg payload, safety features, IP54/IP67 ratings). Distributed to manufacturers and system integrators in Spain and Portugal.
• Dobot CRA Collaborative Robots Dobot CRA collaborative robots (3-20kg, 620-1700mm reach, ±0.02-0.05mm repeatability, 223°/s articulation speed) and CRAS series featuring SafeSkin non-contact collision detection (15cm detection, 0.01s response, up to 1 m/s collaboration speed). Compliant with ISO 10218-1 and ISO 15066. Distributed to manufacturers across Spain and Portugal.
• IXON Cloud IIoT Platform IXON Cloud platform for industrial machine connectivity, remote access, fleet management, and monitoring. Features include VPN remote access, machine datalogging, alarm notification (Cloud Notify), IXON Studio no-code portal customization, 7-year data archive, ISO 27001 certified data centers, and IEC 62443 industrial cybersecurity compliance. Distributed to OEMs and manufacturers in Spain and Portugal.
• IXON SecureEdge Pro / IXrouter 3 Industrial Gateways Industrial IIoT gateways with 4G/LTE and WiFi connectivity. SecureEdge Pro IX6015 and IXrouter 3 provide secure VPN tunnels for remote access to PLCs and industrial machines without opening firewall ports. Used by OEMs and manufacturers for remote machine access and monitoring.
• SIKO DriveLine Mini Actuators SIKO compact drive positioning actuators (AG05, AG06, AG25, AG26, AG03) with 50W brushless motors, 24Vdc, 1.6-14Nm torque, hollow shaft design (10-20mm diameter), magnetic position measurement (0.225° resolution), and support for EtherCAT, EtherNet/IP, Powerlink, Profinet, CANopen protocols. Distributed to manufacturers requiring format changeover automation.
• NiLAB Linear Motors NiLAB tubular linear motors (including NLi120X) for high-precision applications. Feature integrated electronics, sub-millimeter repeatability, no maintenance, and plug-and-play protocols. Applications include high-frequency pick-and-place, micro-assembly, and medical technology. Distributed to manufacturers in Spain and Portugal.
• JVL Intelligent Motors JVL integrated servomotors (MAC Motor series with EtherCAT, Profinet, Modbus, CANopen) and stepper motors (ServoStep with integrated encoder). IP67 protected options available for harsh industrial environments. Combines motor, drive, and controller in a single compact device. Distributed to manufacturers in Spain.
• PMW Dynamics Servoactuators PMW ultra-compact servoactuators with two-stage planetary gears, pancake brushless motors, optional holding brake, and position sensor. Designed for mobile robotics propulsion and direction applications with long service life and maintenance-free operation. Distributed to manufacturers in Spain.
• BDF Digital OPDE Plus Variable Frequency Drives BDF Digital high-performance variable frequency drives for controlling asynchronous, synchronous, PMSM, and reluctance motors. Feature vector control, sensorless and closed-loop, output frequency up to 2000Hz, built-in IEC 61131-3 PLC, and multi-feedback/bus compatibility. Designed for demanding industrial applications including spindles, electric axes, and positioning. Distributed to manufacturers in Spain and Portugal.
• CheckBox Smart Vision System Artificial vision system for logistics and packaging sectors. Detects volume and defects in boxes on production lines: controlling dimensions, malformations, dents, cuts, missing items, and seal breaks. Reduces downtime and costs while ensuring safe merchandise transport. Co-developed with strategic partners. Offered to manufacturers in Spain and Portugal.
• Motion Control Integration and Technical Services Technical commercial advisory, project development (installation start-up, software development, turnkey delivery), after-sales service, and technical training for motion control applications. Services span the full automation project lifecycle supported by over 100 years of combined post-sale experience. Offered to industrial manufacturers and machinery builders in Spain and Portugal.

Quantifiable outcome

• With automated actuators, format changeover time can be reduced significantly, potentially increasing productivity by approximately 15% in machines with multiple adjustment axes.
• +2 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ESTUN RoboticscoreChannel Partner/ Reseller/ DistributorSIT Automation Iberica is the official representative of ESTUN Robotics in the Iberian market (Spain and Portugal), distributing ESTUN's ER Series industrial robots, Specialized Series application-optimized robots, and the CoDroid collaborative robotics line (S-Eco and S-Pro series with AI integration and torque sensors). ESTUN is one of the world's largest robot manufacturers.
• IXONcoreChannel Partner/ Reseller/ DistributorSIT Automation Iberica is the official distributor of IXON products in Spain and Portugal, representing the IXON Cloud IIoT platform, SecureEdge Pro and IXrouter 3 industrial gateways, and related accessories. IXON Cloud is Industry 4.0 Ready certified and enables remote access, machine monitoring, and fleet management for OEM manufacturers.
• Delta ElectronicscoreChannel Partner/ Reseller/ DistributorSIT Automation Iberica is a leading sales partner for Delta Electronics in the Iberia region, distributing the complete Delta automation portfolio including VFD variable frequency drives (EL, E, MS300, CP2000, CFP2000, C2000+), ASDA servo systems (A2, A3, B3), PLCs, HMIs, temperature controllers, and industrial PCs. Delta Electronics is a reference global manufacturer in industrial automation.
• Turin RobotcoreChannel Partner/ Reseller/ DistributorSIT Automation distributes Turin Robot products in Spain and Portugal, including industrial 6-axis robots (3-20kg payload), SCARA robots, and collaborative robots (TR03 to TR30 series with 6 degrees of freedom and up to 30kg payload). Turin Robot is developed by Baosight with over 45 years of robotics experience.
• DobotcoreChannel Partner/ Reseller/ DistributorSIT Automation distributes Dobot collaborative robots in Spain and Portugal, including the CRA Series (3-20kg, with 223°/s articulation speed and ±0.02mm repeatability) and CRAS Series featuring SafeSkin non-contact safety technology enabling up to 1 m/s collaborative speed. Dobot has over 68,000 robots installed in more than 100 countries.
• JVL Intelligent MotorsminorChannel Partner/ Reseller/ DistributorSIT Automation Iberica is the official distributor in Spain for JVL Intelligent Motors, a Danish manufacturer of integrated servo motors (MAC Motor series) and stepper motors (ServoStep series) with built-in controllers, industrial communication, and IP67 protection options. JVL has over 30 years of experience in intelligent motor technology.
• NiLABminorChannel Partner/ Reseller/ DistributorSIT Automation is an Iberia partner for NiLAB, an Austrian manufacturer of linear motors including the NLi120X integrated linear motor with sub-millimeter precision, electronic integration, and plug-and-play protocols. NiLAB products target high-frequency pick-and-place, micro-assembly, and medical technology applications.
• SIKOminorChannel Partner/ Reseller/ DistributorSIT Automation distributes SIKO Driveline actuators (AG series) in the Iberian market, including compact AG05/06/25/26 actuators with brushless motors, hollow shaft design, and fieldbus interfaces (EtherCAT, EtherNet/IP, Profinet, CANopen). SIKO is a German manufacturer of industrial positioning and measurement technology.
• BDF DigitalminorChannel Partner/ Reseller/ DistributorSIT Automation distributes BDF Digital OPDE Plus drives in Spain and Portugal, high-performance drives supporting asynchronous, synchronous, PMSM, and reluctance motors with vector control, IEC 61131-3 PLC integration, and output frequencies up to 2000Hz. Designed for demanding industrial applications including spindles, electric axes, and positioning.
• PMW DynamicsminorChannel Partner/ Reseller/ DistributorSIT Automation distributes PMW Dynamics products in Spain, including ultra-compact servoactuators combining pancake brushless DC motors with planetary gearboxes. Products are designed for mobile robotics applications including propulsion and steering with long service life and maintenance-free operation.
• ILLUMO RoboticsminorStrategic or Co-development PartnerILLUMO Robotics collaborated with SIT Automation on the MAXICODE project, providing the robotic picking programming component. MAXICODE combines robotics and artificial vision for rapid barcode reading in motion conditions to improve picking process performance in logistics operations.
• ESSIV Engineering SystemsminorStrategic or Co-development PartnerESSIV Engineering Systems collaborated with SIT Automation on the MAXICODE project, contributing the traceability solution component. Together with ILLUMO Robotics, the three entities developed an integrated robotics and vision solution for logistics picking optimization.
• CheckBox Smart VisionminorStrategic or Co-development PartnerSIT Automation (formerly Mecanica Moderna) co-developed CheckBox Smart Vision, an artificial vision-based technology for logistics and packaging sectors that detects volume and defects in boxes on production lines, controlling dimensions, malformations, dents, cuts, and seal integrity.
• CheckBox Smart VisionminorStrategic or Co-development PartnerCheckBox Smart Vision is a vision artificial technology developed for logistics and packaging sectors to detect volume and defects in boxes on production lines: controlling volume, dimensions, malformations, dents, cuts, missing items and bottom seal breakage. Reduces times and costs while guaranteeing safe merchandise transport.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rockwell Automation Spain: Rockwell Automation's Iberian operations distribute Logix controllers, Kinetix servos, and FactoryTalk software with direct and distributor channels. Comparable in industrial automation components and IIoT, with a wider portfolio and global scale.
• Mitsubishi Electric Europe (Spain): Mitsubishi Electric's Iberian subsidiary sells PLCs, servo drives, HMIs, and industrial robots directly and through distributors. Comparable in motion control and robotics, but as part of a diversified industrial conglomerate.
• Schneider Electric España (Industrial Automation): Schneider Electric's Iberian business spans variable frequency drives (Altivar), PLCs (Modicon), motion, and EcoStruxure IIoT—overlapping with SIT Automation's portfolio but as part of a much broader energy and automation portfolio. Comparable customer base but not a niche distributor.

Emerging players

• Wenglor Spain: Wenglor's Iberian operations distribute sensors, machine vision, and IIoT products with a focus on industrial automation. Comparable in the IIoT and vision adjacency, though more focused on sensor/photonic products than SIT Automation's full-stack coverage.

Direct peers

• Festo España: Festo's Iberian subsidiary distributes pneumatics, electric automation, motion control, and serves manufacturers and machinery builders with a similar direct-to-customer plus integrator model. Comparable in product breadth and customer base within Spain.
• Omron Industrial Automation Europe (Spain): Omron's Iberian operations distribute motion, robotics, vision, and IIoT components through local offices and partners. Comparable product mix in drives, servos, cobots, and factory automation software.
• SIT Automation Italia: Sister company within the same SIT Automation Group, distributing an overlapping portfolio of industrial automation, robotics, and IIoT brands in Italy. Direct peer given shared group structure, brand affiliations, and integrated distribution-plus-services model.
• Beckhoff Automation Spain: Beckhoff's Iberian operations sell PC-based control, servo drives, I/O, and automation software. Comparable motion control and automation technology platform with direct and distributor-led sales into Iberian manufacturers.
• Balluff Iberia: Balluff's Iberian subsidiary distributes sensors, I/O, and connectivity products with technical integration services. Comparable mid-size European automation distributor with local technical support and direct sales model.
• Pilz Iberia: Spanish subsidiary of Pilz, a global safety and automation specialist, providing safety controllers, sensors, and motion control components to industrial manufacturers. Comparable distribution-plus-technical-services model focused on safety and automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sit-atomation-iberica

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIT Automation Iberica