Kroll’s Diner

Casual Dining Restaurantsitdownandeat.com

Kroll's Diner is a privately held, four-location 50s-style diner chain founded in 1969 in North Dakota, serving German and American comfort food to local consumers via dine-in, carry-out, catering, and a VIP Club loyalty program.

Company typePrivate
Founded1969
HeadquartersFargo, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Kroll’s Diner does

Kroll's Diner, legally Kroll's, Inc., is a privately held regional restaurant chain founded in 1969 that operates a 50s-style diner concept centered on German and American comfort food. The company runs four brick-and-mortar locations in North Dakota — Fargo, Bismarck (two locations on State St and E Main Ave), Mandan, and Minot — serving a predominantly local consumer base with dine-in service, carry-out, and event catering. Headcount is reported at 18 employees across the four sites, and the business has no disclosed subsidiaries, outside investors, or franchising arrangements.

The core product offering is a broad diner menu anchored by signature items including the "award-winning" Knoephla Soup (marketed as "Lumpy Yellow Soup"), Fleischkuechle (German meat pies), hand-scooped shakes and malts, and family-style bundles such as the $44.99 Burgerfest and Fleischfest. Revenue is generated through transaction-based dine-in and carry-out sales at each location, event catering routed through the Mandan store, and an email-based VIP Club loyalty program that issues monthly discounts and a signup coupon for a free bowl of Knoephla soup. Pricing is unit-based, with à la carte items ranging from roughly $3.69 (kids' soup) to $17.99 (Bacon Double Cheeseburger), supplemented by weekday Quick Lunch specials starting at $8.99 and recurring BOGO promotions on shakes and root beer floats. Customer segments are horizontal and consumer-facing, covering general public, seniors (55+ with a smaller-portion value menu), and families with children (kids' menu with free milk or pop). The marketing mix is modest and local — organic social (YouTube, Facebook, Twitter/X, Instagram), VIP Club email, and catering referrals — with no proprietary technology stack, mobile app, or online ordering platform disclosed.

Kroll’s Diner firmographics

Firmographics

Name: Kroll’s Diner
Legal name: Kroll's, Inc.
Website: https://sitdownandeat.com
Company type: Private
Founded year: 1969
Operating status: Operating
Headcount range: 11–50 employees
Short description: Kroll's Diner is a privately held, four-location 50s-style diner chain founded in 1969 in North Dakota, serving German and American comfort food to local consumers via dine-in, carry-out, catering, and a VIP Club loyalty program.
Ownership category
akta.pro rank

Kroll’s Diner industry classification

Industry

Product category: Casual Dining Restaurant
NAICS: Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)
SIC: Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro primary industry: Casual Dining Restaurants (THAFACAB)
akta.pro secondary industries: All-Day Dining Restaurants (THAFACAJ), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

Comfort food restaurant
German American diner
Family style meals
Event catering service
Casual dining chain

Where Kroll’s Diner is headquartered

Location

Headquarters

HQ city: Fargo
HQ country: United States
HQ region: North America

Offices5 records

Markets served

Kroll’s Diner business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

Dine-in Restaurant Sales: Traditional dine-in restaurant service at 4 North Dakota locations serving German and American comfort food. Revenue generated from individual customer transactions for food and beverages consumed on premises.
Carry-out/Take-out: All menu items available for carry-out orders. Customers call nearest location to place orders for pickup.
Catering Services: Catering for events and large groups. Contact provided for Lee and Paige at Mandan location for catering inquiries and orders.
VIP Club Membership: Email-based VIP club offering monthly special offers, discounts, and promotional coupons to subscribed members to drive repeat visits and customer loyalty.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual menu items with various pricing

Distribution channels3 records

Marketing channels3 records

Kroll’s Diner product offering

Product offering

Core offering

Kroll's Diner operates four 50s-style diner locations across North Dakota (Fargo, Bismarck, Mandan, and Minot) serving German and American comfort food for dine-in, carry-out, and catering. The menu is anchored by award-winning Knoephla Soup, German specialties such as Fleischkuechle, hand-scooped shakes and malts, breakfast served anytime, and family-style feast bundles like Burgerfest and Fleischfest. The business also runs a VIP email loyalty club and an online menu for carry-out information.

Product overview

Kroll's Diner operates as a single-location restaurant chain offering a unified dining experience centered on German and American comfort food. The core products are its signature Knoephla Soup and specialty burgers, complemented by family-style meal bundles (Burgerfest and Fleischfest). Additional offerings include a VIP Club loyalty program, catering services for events, and an online menu system for carryout orders. The restaurant serves breakfast anytime and operates multiple North Dakota locations in Bismarck, Mandan, Minot, and Fargo.

Differentiator

Problem solved

Functional benefit

Products and services

Dine-in Restaurant Service Full-service sit-down dining at four North Dakota locations (Fargo, Bismarck, Mandan, Minot) serving German and American comfort food including breakfast, lunch, and dinner in a 50s-style diner atmosphere.
Carry-out / Take-out All menu items available for take-out; customers call the nearest location to place orders for pickup.
Event Catering Service Catering for large dinner groups and events, with menu offerings and ordering handled by Lee and Paige at the Mandan location (701-667-0940).
VIP Club Email-based loyalty membership program providing monthly emails with special offers, discounts, and promotional coupons, plus a free bowl of Knoephla Soup coupon for signing up.
Burgerfest Family-Style Feast Family-style meal bundle priced at $44.99 that includes five burgers, family-size fries, five sodas, and all the fixings, designed to feed a group.
Fleischfest Family-Style Feast Family-style meal bundle priced at $44.99 that includes four Fleischkuechle, four mashed potatoes, four bowls of Knoephla Soup, and four sodas, designed to feed a group.
Online Menu Digital menu on the Kroll's Diner website covering breakfast, lunch, dinner, senior, and kids categories with pricing and carry-out availability.

Companies that use Kroll’s Diner

Customer profile

Segments3 records

Ideal customer profiles4 records

Kroll’s Diner technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Kroll’s Diner partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Kroll’s Diner competitors and assessment

Company assessment

Direct peers

Waffle House: Iconic regional diner chain operating 24/7 with a compact comfort food menu and strong multi-unit operating model. Comparable diner format, though concentrated in the Southeast rather than the Upper Midwest.
Perkins Restaurant & Bakery: Midwest-rooted casual dining chain known for breakfast, bakery items, and comfort food. Highly comparable regional diner format with similar heritage positioning and family value meals.
Huddle House: Regional diner chain serving breakfast all day, burgers, and comfort food in smaller markets. Similar small-town, value-oriented diner positioning to Kroll's, with comparable catering and family-meal offerings.
Village Inn: Regional casual dining diner chain offering breakfast all day, pies, and American comfort food. Closely mirrors Kroll's all-day breakfast, family dining, and value-meal positioning.
Denny's: National 24/7 casual dining diner chain offering breakfast anytime, burgers, and comfort food at value prices. Closest direct comparable to Kroll's full-service casual diner model, though at vastly greater scale and with a multi-state footprint.
IHOP: National casual dining chain specializing in breakfast served all day, pancakes, and family dining. Directly comparable to Kroll's breakfast-anytime positioning and family-oriented comfort food menu.

Regional players

Culver's: Midwest-based fast-casual chain known for ButterBurgers and frozen custard, with strong brand affinity in upper-Midwest markets like North Dakota. Comparable regional Midwest customer base and comfort food positioning, though a different service model.

Broad incumbents

Cracker Barrel: National casual dining chain combining comfort food with a country store retail concept. Comparable family-comfort-food positioning and group-meal/dining occasions, though at substantially larger scale.
Bob Evans: Regional casual dining chain specializing in homestyle breakfast, sausage, and farm-style comfort food. Comparable family-meal, breakfast-anytime, and comfort-food positioning to Kroll's diner menu.

Emerging players

Black Bear Diner: Growing regional diner chain with a themed cabin-style atmosphere and comfort food menu including family-style portions. Comparable to Kroll's emphasis on hearty comfort food and group/feast-style meal bundles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Kroll’s Diner financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kroll’s Diner leadership team

Management profile

Number of profiles

Kroll’s Diner funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kroll’s Diner M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroll’s Diner

What does Kroll’s Diner do?

Is Kroll’s Diner a public or private company?

Kroll’s Diner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Kroll’s Diner founded?

Kroll’s Diner was founded in 1969. It employs 11 to 50 people.

Where is Kroll’s Diner based?

Kroll’s Diner is headquartered in Fargo, United States, in the North America region.

How does Kroll’s Diner make money?

Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are carry-out/Take-out, catering Services and VIP Club Membership.

Who are Kroll’s Diner's main competitors?

Direct peers on record are Waffle House, Perkins Restaurant & Bakery, Huddle House, Village Inn, Denny's and IHOP. Culver's is listed as a regional player. Broad incumbents are Cracker Barrel and Bob Evans. Black Bear Diner is listed as an emerging player.

Does Kroll’s Diner have an API?

No public API is recorded for Kroll’s Diner.

What industry is Kroll’s Diner in?

Kroll’s Diner's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.