Skagit Valley Herald & Skagit Weekly

What Skagit Valley Herald & Skagit Weekly does

Skagit Valley Herald & Skagit Weekly is a privately held local newspaper operation serving Skagit County, Washington, headquartered at 1215 Anderson Road in Mount Vernon. The publication delivers daily and weekly local news, sports, opinion, obituaries, and classifieds to Skagit County residents and businesses through a multi-channel footprint that includes print home delivery, a digital E-Edition replica, a mobile app, the goskagit.com portal, email newsletters, and a dedicated online marketplace. It is operated as part of Adams MultiMedia LLC, alongside sister publications Anacortes American and Stanwood Cameo News, and operates with a lean team of 7 employees.

The underlying technology stack is built on TownNews/BLOX Digital's BLOX content management system for publishing and digital asset management, with Newzware handling subscription authentication, access control, and EZ-PAY recurring billing. Google Analytics and Google Signals provide web traffic and audience analytics, and a third-party SMS platform powers a text-to-vote Reader's Choice contest. Obituaries are placed through a Legacy.com integration, legal notices run through wapublicnotices.com, and AP wire content is syndicated for state and national coverage.

Revenue is generated through four principal streams: recurring print and digital subscriptions (including EZ-PAY automatic renewal and a $1.99 digital day pass), display and classified advertising (employment, real estate, vehicles, legal, service directory), niche special-section publications such as Real Estate Weekly, Lazy Weekend, and the annual Best of Skagit and Women in Business franchises, and ancillary engagement products like the SMS text-to-vote contest and Subscriber Savings discount program. Customers are segmented horizontally across Skagit County residents, local SMB advertisers, government and nonprofits (legal notices, public-meeting coverage), and education institutions.

Name

Skagit Valley Herald & Skagit Weekly

Legal name

Adams MultiMedia LLC

Website

https://skagitvalleyherald.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Skagit Valley Herald & Skagit Weekly is a privately held local newspaper serving Skagit County, Washington, delivering daily and weekly print and digital news, sports, classifieds, and legal notices to county residents and local SMB advertisers under parent Adams MultiMedia LLC.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Community news coverage
• Print and digital subscriptions
• Classified advertising
• Newsletter and e-edition

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print & Digital Subscriptions: Recurring subscription revenue from print newspaper and digital access subscriptions. EZ-PAY subscription model with automatic renewal. Subscribers receive print delivery and/or digital access to e-Edition and website content.
2. Advertising - Display & Classified: Revenue from display advertising and classified listings. Includes real estate, automotive, employment, and legal notice classifieds. Digital marketplace platform for classified listings.
3. Day Pass / Single Edition Sales: One-time purchase option for single-day digital access to the e-Edition, priced at $1.99 per day.
4. SMS Services: Text-to-vote sweepstakes entries and voting notifications for Reader's Choice contest, generating engagement revenue.
5. Special Sections & Publications: Special edition publications including Real Estate Weekly, Lazy Weekend, and Skagit County Fair special sections, sold as single copies or part of subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Skagit Valley Herald & Skagit Weekly is a local newspaper publishing operation serving Skagit County, Washington, through a daily print newspaper (Skagit Valley Herald) and a weekly publication (Skagit Weekly), distributed via home delivery, an e-Edition digital replica, the goSkagit.com website portal, mobile apps, and email newsletters. The company also sells display and classified advertising, obituaries placement via Legacy.com, special section publications, and a Subscriber Savings discount program, generating recurring subscription revenue alongside advertising and one-time day-pass purchases.

Product overview

Skagit Valley Herald & Skagit Weekly operates as a multi-platform local news organization offering a portfolio of print and digital products. The core offerings include the daily Skagit Valley Herald newspaper and Skagit Weekly, distributed both in print and via the E-Edition digital replica. Digital engagement is driven through the goSkagit.com website portal, mobile applications, and email newsletters. The company also operates ancillary platforms including a classifieds marketplace, obituaries service integrated with Legacy.com, the Entertainment 360 lifestyle section, and a subscriber-only Marketplace for local deals. Revenue streams include subscription services (print and digital), classified advertising, display advertising, and niche special sections such as Best of Skagit and Women in Business.

Differentiator

Problem solved

Functional benefit

Brands

• 360 (Entertainment 360): Entertainment section covering local events, concerts, dining, and leisure activities in Skagit County

Products and services

• Skagit Valley Herald The primary daily newspaper covering local news, crime, elections, environment, business, education, sports, and community events for Skagit County, Washington; available in print and digital formats.
• Skagit Weekly A weekly publication edition providing comprehensive local news coverage for the Skagit Valley region.
• E-Edition Digital replica of the print newspaper accessible online and on mobile devices, available to subscribers and as a $1.99 single-day pass.
• Classifieds Online classifieds marketplace covering employment (GoSkagitJobs.com), real estate/homes, vehicles, legal notices, service directory (GoSkagitServices.com), and general classified advertisements.
• Email Newsletters Email-based news notification service delivering daily news headlines and breaking stories directly to subscribers' inboxes.
• Obituaries Funeral notices and memorial services section with online obituary placement, integrated with Legacy.com for viewing.
• Marketplace Online marketplace platform (marketplace.goskagit.com) for buying and selling goods and services in the local community.
• Subscriber Savings Discount program offering deals and savings from local businesses exclusively for newspaper subscribers.
• Display Advertising Display advertising placements sold to local Skagit County businesses and government entities across print and digital channels.

Quantifiable outcome

• Weekly entertainment picks coverage and community event promotion reaching thousands of local residents

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Adams MultiMedia LLCcoreOthersParent company operating Skagit Valley Herald, Anacortes American, Stanwood Camano News and affiliated websites. Governed by Terms of Service and Privacy Policy covering all AMM digital products.
• TownNews / BLOX DigitalcoreTechnology or IntegrationProvides BLOX Content Management System powering the goskagit.com website and digital publishing platform. BLOX CMS handles all web content, digital editions, and digital asset management.
• Port of SkagitminorStrategic or Co-development PartnerCoverage partnership for Port of Skagit events including Music in the Park @ SWIFT concert series and SWIFT Center activities.
• Burlington Parks & RecreationminorStrategic or Co-development PartnerCoverage partnership for Summer Nights Concert Series events at Burlington Visitor Information Center Amphitheater.
• United General District 304minorStrategic or Co-development PartnerCoverage of community health center's Farm to School program, youth garden education, and community health initiatives.
• Sedro-Woolley School DistrictminorStrategic or Co-development PartnerCoverage partnership including outdoor learning center dedication, school activities, and student achievement recognition.
• Google (Analytics & Signals)coreTechnology or IntegrationWeb analytics services collecting visitor data, search queries, page views, and user behavior metrics with optional opt-out for users.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Patch (Patch.com): Hyperlocal digital news network covering thousands of U.S. communities including communities within Skagit County. Competes for local digital advertising budgets and reader attention in the same geographies, representing the digital-native challenger to the print-anchored local newspaper model.

Direct peers

• Stanwood Camano News: Sister local newspaper covering Stanwood and Camano Island, also wholly owned by Adams MultiMedia LLC. Shares technology stack, content workflows, and parent-company overhead with Skagit Valley Herald, making it the closest operational peer.
• La Conner Weekly News: Independent weekly newspaper covering the La Conner area within Skagit County. Directly competes for hyperlocal advertising, community event coverage, and local government/legal-notice publication in a town that Skagit Valley Herald also serves.
• GoSkagit.com (Adams MultiMedia cluster): The unified digital portal for Adams MultiMedia's Skagit-area titles. Functions as the company's own flagship digital property and the primary online destination for Skagit Valley news, classifieds, and obituaries — comparable to other newspaper-group digital portals operated by regional publishers.
• Anacortes American: Sister weekly newspaper covering Anacortes and the southern part of Skagit County, wholly owned by Adams MultiMedia LLC. Operates on the same BLOX CMS and Newzware stack and shares advertising sales force — the most direct peer by ownership, geography, and product.

Regional players

• Peninsula Daily News: Community newspaper serving Washington's Olympic Peninsula. Comparable in size, print-plus-digital product mix, and reliance on local advertising and legal notices; serves as a benchmark for similar community-paper economics elsewhere in Washington.
• The Bellingham Herald: Regional daily newspaper serving Bellingham and Whatcom County, immediately north of Skagit County. Overlaps in geographic coverage of the North Sound region, competes for regional advertising dollars, and serves as the next-tier regional competitor for Skagit County reader attention.
• The Daily Herald (Everett): Daily newspaper serving Everett and Snohomish County, south of Skagit County. Competes for regional display advertising and classifieds in the North Puget Sound corridor and operates on a similar community-newspaper-plus-digital-platform model.

Broad incumbents

• Lee Enterprises: Large U.S. local-news publisher operating dozens of daily newspapers across multiple states. Provides a relevant comparable for community-newspaper unit economics, digital subscription migration, and advertising-revenue mix at scale.
• Gannett / USA TODAY Network: Largest U.S. local newspaper operator, publishing hundreds of daily and weekly community papers. Useful as a broad-incumbent benchmark for the structural transition from print to digital subscriptions and the challenges of monetizing hyperlocal audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goskagit
• YouTubeyoutube.com/user/skagitvalleyherald
• Facebookfacebook.com/SkagitValleyHerald
• Instagraminstagram.com/skagitvalleyherald
• LinkedInlinkedin.com/company/skagit-valley-herald-&-skagit-weekly

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skagit Valley Herald & Skagit Weekly