Skandinavisk Dyrepark

What Skandinavisk Dyrepark does

Skandinavisk Dyrepark is a privately held Scandinavian wildlife park founded in 1994, operating on a 450,000 m² (45-hectare) site in Kolind, Djursland, Denmark. It houses Nordic and Arctic species — including polar bears, brown bears, wolves, Steller's sea eagles, moose, reindeer, and musk oxen — in large, naturalistic enclosures, and operates a polar bear enclosure featuring a walkway bridge directly over the bear lake that is described in company materials as one of the world's best. The park employs approximately 21 staff (likely with significant seasonal labor) and is open to visitors with stated hours of 10:00–17:00.

The business operates a diversified direct-to-consumer revenue model across multiple streams: day tickets (adult 220 DKK, child 125 DKK), annual passes (adult 395 DKK, child 225 DKK) providing subscription-like recurring access plus discounts at 15 partner DAZA attractions, food and beverage via Café Bjælkehuset, merchandise, and three overnight accommodation products — the unique Isbjørnehytten polar bear cabin (3,999–5,585 DKK), a Sami-style Lavvu tent (from 5,900 DKK, up to 30 guests), and outdoor Shelters (from 2,370 DKK). Supplementary revenue comes from guided experiences (morning walks, evening tours, behind-the-scenes bear stable visits), the Vildmarkscamp children's summer program (1,945 DKK), school programs (50 DKK/student), children's birthday parties, and corporate team-building packages facilitated through partner Abstrus.

Go-to-market is omnichannel but owned-end-to-end: an online ticket shop at shop.skandinaviskdyrepark.dk, on-site box office, direct group sales, and organic social on Facebook/Instagram/YouTube, supplemented by EU co-funded digital tools (webapp). Strategic partnerships include UrbanWild (Isbjørnehytten design), Polar Bears International (educational content and guided feeding program), and the DAZA network of 15 Danish attractions providing cross-promotion. The park targets Danish families as its primary segment, with secondary institutional demand from schools, corporate groups, and senior clubs.

Name

Skandinavisk Dyrepark

Legal name

Skandinavisk Dyrepark

Website

https://skandinaviskdyrepark.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Skandinavisk Dyrepark is a privately held Danish wildlife park on Djursland showcasing Nordic and Arctic species across 45 hectares, generating revenue through tickets, annual passes, overnight accommodation, guided experiences, and school and corporate programs.

Ownership category

akta.pro rank

Product category

Wildlife Park / Zoological Attraction

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wildlife Safaris & Game Drives (THAJAIAB)

akta.pro secondary industries

Safari Camps & Tented Lodges (THAGAOAF), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Wildlife park attraction
• Nordic zoo experiences
• Animal encounter tours
• Family nature park
• School educational visits

Headquarters

HQ city

Kolind

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Entrance Tickets: Day tickets for individual visitors - primary revenue stream. Tickets valid only on visit date.
2. Annual Passes: Yearly membership valid 1 year from purchase date, providing unlimited access to the park. Includes various discounts on food, merchandise, and partner attractions.
3. Food & Beverage: Café Bjælkehuset, Isbjørneboden, and various food stalls serving meals, snacks, and beverages throughout the park.
4. Souvenirs & Merchandise: Entrébutikken (entrance shop) and other locations selling plush toys, toys, and functional art items.
5. Accommodation - Isbjørnehytten: Overnight stays in polar bear cabin with panoramic views, includes park entry, guided morning feeding, and optional meals.
6. Accommodation - Lavvu/Sametelt: Traditional Sami tent overnight experience with guided tours, accommodates up to 30 guests with full program.
7. Accommodation - Shelter: Outdoor shelter camping with guided bear tour experience, accommodates groups in 3 shelters of 8 persons each.
8. Behind the Scenes Experiences: Behind-the-scenes visits to polar bear and brown bear stables, morning walks with guides, evening excursions.
9. School Programs: Educational programs for schools (kindergarten through high school) with guided tours and curriculum-aligned content.
10. Corporate Events: Company outings, meetings, team building activities, and evening events for corporate groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Skandinavisk Dyrepark operates a Nordic and Arctic wildlife park across 450,000 m² in Djursland, Denmark, featuring species such as polar bears, brown bears, wolves, eagles, moose, reindeer, and musk oxen in naturalistic enclosures. Beyond the core park admission, it sells distinct overnight accommodation products (polar bear cabin, Sami lavvu tent, outdoor shelters), guided tours (morning walks, evening excursions, behind-the-scenes bear stable visits), school educational programs, corporate team-building packages, and children's birthday events. On-site food and beverage and souvenir retail complete the on-premises offering.

Product overview

Skandinavisk Dyrepark operates as a unified Scandinavian wildlife attraction combining animal exhibits with experiential accommodation and educational services. The core product is the 450,000 m² wildlife park featuring Nordic and Arctic species in natural enclosures. The portfolio includes three distinct overnight accommodation products: Isbjørnehytten (polar bear cabin with panoramic views), Lavvu (Sami tent for up to 30 guests), and Shelter (outdoor camping for up to 8 per shelter). Activity products encompass guided tours (Morgenvandring morning walks, Aftenudflugt evening tours, Bag kulisserne behind-the-scenes bear encounters), Vildmarkscamp children's summer program, and Håndfodring hand-feeding experiences. Educational offerings include Skoletjeneste school programs for all grade levels. Corporate services span team building via partner Abstrus, firm meetings in the lavvu, and children's birthday packages. Food & beverage is provided through Café Bjælkehuset. The park also maintains a webapp for visitor navigation and animal information.

Differentiator

Problem solved

Functional benefit

Products and services

• Skandinavisk Dyrepark (Wildlife Park Admission) The main Scandinavian wildlife park featuring Nordic and Arctic animal species including polar bears, brown bears, wolves, eagles, moose, reindeer, and other Scandinavian wildlife in natural enclosures spanning 450,000 m². Sold via day tickets and annual passes.
• Isbjørnehytten (Polar Bear Cabin) Overnight accommodation inspired by Arctic research stations, featuring a panoramic window overlooking the polar bear enclosure. Sleeps up to 6 people, with guided morning polar bear feeding included.
• Lavvu (Sami Tent) An authentic Sami tent accommodation in the park, inspired by reindeer nomads. Accommodates up to 30 guests with kitchen facilities and campfire area.
• Shelter Accommodation Outdoor shelter camping with three 12.5 m² shelters, each accommodating up to 8 people. Includes access to kitchen hut and campfire facilities.
• Morgenvandring (Morning Walk) Early morning guided tours before park opening. Features animal feeding sessions and close encounters with wildlife including ferrets, foxes, and fallow deer.
• Aftenudflugt (Evening Tour) After-hours park experience with guided tour during twilight. Includes option to add predator feedings and dinner at Café Bjælkehuset. Duration approximately 2 hours.
• Bag kulisserne (Behind the Scenes) Behind-the-scenes tours meeting polar bears or brown bears in their stable. Guests stand within 1 meter of the large predators in an area accessible only to zookeepers.
• Håndfodring (Hand Feeding) Interactive feeding experience with fallow deer and pygmy goats. Visitors purchase feed bags at the entrance or kiosk to hand-feed the animals in the deer park.
• Vildmarkscamp (Wildlife Camp) Summer camp for children ages 7-12 held during weeks 27 and 32. Includes animal care activities, crafts, campfire sessions, and nature education. Participants earn badges and receive a Wild Animal Agent Card with free park entry for the rest of the year.
• Skoletjeneste (School Service) Educational programs for primary and secondary schools aligned with grade levels. Includes guided tours, curriculum-connected activities, and overnight camping options for school groups.
• Firmaudflugt & Teambuilding (Corporate Events) Corporate event packages including team building activities facilitated by partner Abstrus, including The Hint Hunt escape room experience, chaos problem-solving, and live board games.
• Børnefødselsdag (Children's Birthday) Birthday party packages including park entry, predator feedings, playground access, and celebratory meal with pastries and treats from Småkageriet in Rønde.
• Café Bjælkehuset Nordic log cabin café centrally located near the playground, offering hot meals, snacks, and beverages. Includes a grill station for guest use with own food.
• Park WebApp Mobile web application providing park navigation, daily feeding schedules, animal information, and practical visitor details.

Quantifiable outcome

• 45 hectares of Nordic nature showcasing 20+ wildlife species

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• UrbanWildcoreStrategic or Co-development PartnerDesigned and delivered the Isbjørnehytten (Polar Bear Cabin), a unique overnight accommodation with panoramic views of the polar bear enclosure. Partnership resulted in a one-of-a-kind worldwide concept.
• Polar Bears InternationalcoreStrategic or Co-development PartnerCollaboration on educational content about polar bears and climate change. The guided polar bear morning feeding program was developed in partnership with this international polar bear organization.
• NRGI Elsalg A/SminorOthersPartner/sponsor logo displayed on website. Nature of partnership not detailed in available source material.
• European Union (EU)minorOthersEuropean Union funding through LAG Djursland partially financed the park's webapp development.
• DAZA Attractions (15 Danish attractions)coreGTM or Marketing PartnerNetwork of 15 Danish attractions offering mutual 15% discount on entry fees to annual pass holders of each participating park. Includes Glasmuseet Ebeltoft, Fregatten Jylland, Fjord & Bælt, AQUA Silkeborg, and others.
• Glasmuseet Ebeltoft (Glass Museum)minorGTM or Marketing PartnerMutual partnership offering 15% discount on entry with annual pass. Located in Ebeltoft, part of Djursland tourism ecosystem.
• Fregatten Jylland (The Frigate Jylland)minorGTM or Marketing PartnerMutual partnership offering 15% discount on entry with annual pass. Historic ship museum in Ebeltoft harbor.
• Kattegatcentret GrenaaminorGTM or Marketing PartnerPartner in 'Norden Rundt' program offering 25% discount on entry. Marine aquarium in Grenaa with focus on Kattegat sea life.
• Djurs SommerlandminorGTM or Marketing PartnerPartner in 'Norden Rundt' program offering 25% discount on entry. Nordic's largest summer amusement park in Nimtofte.
• Abstrus (Teambuilding Partner)minorImplementation/ SI/ Consulting PartnerExternal facilitation partner for corporate teambuilding events including The Hint Hunt escape room experience, chaos problem-solving, and live board games.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nordens Ark: Swedish zoo focused specifically on Nordic and endangered Scandinavian species — the closest conceptual peer in terms of mission, species collection, and educational positioning.
• Ree Park Safari: Safari park located in the same Djursland region of Denmark, formerly Ebeltoft Safari. Operates drive-through and walk-through wildlife experiences with similar species mix, competing directly for the same regional Danish family market.
• Skånes Djurpark: Swedish wildlife park focused on Nordic and European species. Comparable mid-sized Nordic wildlife park serving family and school segments in southern Sweden.
• Givskud Zoo: Danish safari park offering drive-through and walk-through wildlife experiences with similar safari-style guest interactions. Comparable business model targeting Danish families and school groups.
• Polar Park: Norway's arctic wildlife park in northern Norway showcasing Arctic predators (wolves, bears, lynx, wolverines). Closest peer in terms of species focus on Nordic/Arctic wildlife in naturalistic enclosures.
• Ranua Wildlife Park: Finland's northernmost zoo, specializing in Arctic and Nordic species in a sub-arctic climate. Operates a similar cold-climate wildlife park business model with overnight/safari-style offerings.

Others

• Djurs Sommerland: Nordics' largest summer amusement park located on the Djursland peninsula near Skandinavisk Dyrepark. Active DAZA partner (25% discount via Norden Rundt program) competing for the same family tourism segment with rides-based rather than wildlife-based entertainment.

Broad incumbents

• Copenhagen Zoo (Københavns Zoo): Denmark's largest and most-visited zoo, one of Europe's oldest. A scaled incumbent operating in the same Danish market with broader species collection and significantly larger visitor base.
• Kolmården Zoo: Sweden's largest zoo and one of Scandinavia's most-visited attractions. Operates safari-style experiences and overnight accommodations (Safari Camp), competing for Nordic family tourism.

Regional players

• Highland Wildlife Park (RZSS): Scottish wildlife park operated by the Royal Zoological Society of Scotland specializing in Scottish and Arctic species (including polar bears) in cold-climate naturalistic enclosures — comparable in concept but UK-geography.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SkanDyrepark
• Facebookfacebook.com/dyrepark
• Instagraminstagram.com/skandinaviskdyrepark
• LinkedInlinkedin.com/company/skandinavisk-dyrepark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skandinavisk Dyrepark