Skånes Djurpark

What Skånes Djurpark does

Skånes Djurpark is a privately-held Nordic wildlife and family adventure park founded in 1952 in Höör, Skåne, southern Sweden, operating as Skånes Djurdspart Resort AB with approximately 65 employees. The park houses more than 50 Nordic species — including wolves, brown bears, lynx, moose, red deer, and European bison — in large naturalistic enclosures under a stated "no animals in cages" philosophy, and combines animal viewing with adventure attractions, themed IP experiences, and multi-day overnight accommodation.

The product portfolio is built around three layers: (1) a core access layer of dynamic-pricing day passes (from SEK 199 online, SEK 499 at the gate) and annual Säsongskort subscriptions (Guld SEK 929 for 2026, Silver sold out); (2) themed attraction sub-brands including the world's only Aardman-licensed Fåret Shaun Land (20,000 sqm) with the 2025-launched Skrotflygaren pedal-propeller ride and a Massey Ferguson Tractor Track, plus Expedition UPP (a 350m elevated trail 9m above the ground), an animatronic dinosaur experience, the Nordic Predators Arena obstacle course, and Barnens Bondgård heritage-breed farm; and (3) three overnight packages — Wild Lodge (17 glamping tents in red deer territory), Shaun's Wagons (5 English caravans), and Camp Oak (10 tipis) — that convert the park into a multi-day all-inclusive destination.

Go-to-market is direct-to-consumer via the company's own booking platform and on-site gate, supplemented by a B2B sales function handling corporate conferences, team-building under the "Teamfulness" concept, family days (e.g., Förenade Bil, FUB Skåne), and K–12 school visits (SEK 90–149/student). Distribution is extended through tourism partnerships with Öresundsbron and Forsea targeting Danish and southern Scandinavian demand. Ancillary revenue from on-site F&B (Lilians Gårdskiosk, Stallet, Sia Glass) and Shaun the Sheep retail further supplements ticket and accommodation income.

Name

Skånes Djurpark

Legal name

Skånes Djurdspart Resort AB

Website

https://skanesdjurpark.se

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Skånes Djurpark is a privately-held Nordic wildlife and family adventure park in Höör, Skåne, Sweden, founded in 1952. It operates a 3km park with 50+ Nordic species, the world's only Aardman-licensed Fåret Shaun Land, three overnight accommodation concepts, and direct-to-consumer plus B2B group sales.

Ownership category

akta.pro rank

Product category

Wildlife Park and Family Adventure Attractions

NAICS

Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Safari Camps & Tented Lodges (THAGAOAF), Yurts, Tipis & Nomadic Tents (THAMADAD)

Keywords

• Wildlife park experiences
• Family adventure attractions
• Glamping accommodations
• Educational school visits
• Corporate event venues

Headquarters

HQ city

Höör

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Day Pass Tickets: Single-entry day passes sold online (dynamic pricing from 199 SEK) or at gate (499 SEK flat). All activities and attractions included in pass.
2. Season Passes: Annual/seasonal passes (Säsongskort Guld 2026 at 929 SEK) granting unlimited entry during the validity period with exclusive discounts and offers.
3. Overnight Accommodation Packages: Two-day all-inclusive packages at Wild Lodge (glamping tents), Shaun's Wagons (English caravans), and Camp Oak (tipi tents). Includes two-day park entry, meals, guided animal experiences, and campfire activities. Priced per person from 1,200 SEK.
4. Corporate Events & Family Days: Tailored B2B packages for companies including corporate conferences, team-building events (Teamfulness concept), and private family days for 200+ persons.
5. School Group Visits: Discounted school visits priced at 90 SEK per student (grades 1-6) and 149 SEK per student (grade 7+), including educational programming and contact-zone animal experiences.
6. Food, Beverage & Retail: On-site catering (Lilians Gårdskiosk, Stallet restaurant), grilled food stations, ice cream (Sia Glass at Wild Lodge), and retail (Fåret Shaun merchandise shop).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Skånes Djurpark is a Nordic wildlife and family adventure park selling day passes, annual season passes, and multi-day all-inclusive overnight packages (Wild Lodge glamping, Shaun's Wagons, Camp Oak tipis) that grant access to over 50 species of Nordic animals, the licensed Shaun the Sheep Land, and unique adventure attractions. It also operates B2B school visit programmes, corporate conferences, and private family day events, with food, beverage, and merchandise sold on-site.

Product overview

Skånes Djurdpark is a Nordic wildlife and family adventure park in Höör, Skåne, Sweden, operating as a single unified park with a modular product portfolio. The core offering is the Dagspass (day ticket) and Säsongskort (season pass), which grant access to the park's attractions and animal experiences. Three premium overnight add-on modules — Wild Lodge (glamping tent cabins), Shaun's Wagons (Shaun the Sheep-themed wagons), and Camp Oak (tipi camping) — extend the experience to multi-day all-inclusive packages. Key themed sub-products include Fåret Shaun Land (a 20,000 sqm Shaun the Sheep universe with tractor track and the Skrotflygaren ride), Dinosaurier (animatronic dinosaur experience), Expedition UPP (350m treetop aerial adventure), Nordic Predators Arena (forest obstacle course), and Barnens Bondgård (heritage farm animal contact). Group and corporate offerings include Skolbesök (school programs), Konferens (wilderness conferencing), and Familjedag (corporate family events). A mobile app provides navigation, feeding schedules, and offers.

Differentiator

Problem solved

Functional benefit

Brands

• Fåret Shaun Land: A 20,000 square meter themed area featuring Shaun the Sheep characters from the animated series, including rides, attractions, and farm animals.
• Expedition UPP
• Wild Lodge
• Shaun's Wagons
• Camp Oak
• Konferens i vildmarken
• Teamfulness

Products and services

• Day Pass (Dagspass / Endagsäventyr) Single-day entry ticket for families and individuals granting access to all park attractions, animal encounters, and themed experiences (Expedition UPP, Skrotflygaren, Shaun the Sheep Land, dinosaur experience, etc.).
• Afternoon Pass (Eftermiddagspass) Discounted entry ticket valid from 15:00 onward, ideal for visitors who want to enjoy the beach in the morning and the park in the afternoon.
• Season Pass (Säsongskort Guld / Silver) Annual membership card offering unlimited visits during the validity period with exclusive discounts and offers, and guaranteed entry without pre-booking.
• Wild Lodge Overnight Package Two-day glamping experience in 17 tent cabins positioned within the red deer enclosure, including two-day park entry, meals, guided animal encounters, and exclusive after-hours experiences.
• Shaun's Wagons Overnight Package Two-day overnight experience in fully equipped English-style wagons within Fåret Shaun Land, including two-day park entry, market-style dinner, breakfast, exclusive Shaun the Sheep activities, guided animal feeding, outdoor cinema, and tractor licence.
• Camp Oak Overnight Package Two-day camping adventure in 10 family tipis in the deep forest near bear and wolf enclosures, including campfire meals, guided twilight and morning animal feeding expeditions, and after-hours wildlife experiences.
• Corporate Family Day (Familjedag) Customisable corporate event package for companies hosting large-scale family days, including VIP entrance, Shaun the Sheep Land access, dinosaur experience, Expedition UPP, and full-day programming.
• Conference in the Wilderness (Konferens i vildmarken) Corporate conference packages hosted in the Skåne wilderness, with custom solutions including team activities, nature experiences, unique overnight packages, and animal-inspired inspiration sessions.
• School Visits (Skolbesök) Educational school visit program for K-12 classes, including contact-zone animals, guided nature learning, a 3 km walking trail, 10 play areas, hanging bridges, and curriculum-aligned outdoor learning along the park trail.

Quantifiable outcome

• Park is home to over 50 Nordic animal species — the only zoo in the world with a licensed Shaun the Sheep Land attraction.
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AardmancoreStrategic or Co-development PartnerAardman Animations is the creator and rights holder of Shaun the Sheep. Skånes Djurpark is the world's first and only park licensed to operate a Shaun the Sheep Land themed area (Fåret Shaun Land, 20,000 sqm). The partnership involves character appearances, themed merchandise, and exclusive brand-aligned experiences including Shaun's Wagons glamping accommodation.
• ÖresundsbronminorGTM or Marketing PartnerÖresundsbron (the Øresund Bridge) runs a Club/Bropass discount programme that includes Skånes Djurpark as a partner destination, offering bridge users discounted or featured access to the park.
• ForseaminorGTM or Marketing PartnerForsea (ferry operator) features Skånes Djurpark in its family-oriented destination marketing, targeting ferry passengers with packages and promotions for the park.
• CitygrossminorGTM or Marketing PartnerCitygross (Swedish grocery retail chain) is listed as a partner in the Skånes Djurpark family, likely providing promotional or co-marketing support.
• Massey FergusoncoreStrategic or Co-development PartnerMassey Ferguson supplies the tractor fleet used on the 250-metre Traktorbanan attraction in Fåret Shaun Land. The partnership creates brand-authentic tractor experiences for children who can earn a 'tractor licence'.
• SkräddarensminorGTM or Marketing PartnerSkräddarens is listed as a partner of Skånes Djurpark, with co-marketing activities referenced on the family day page.
• Svenska Storkprojektet (Swedish Stork Project)minorStrategic or Co-development PartnerOperated by Naturskyddsföreningen i Skåne and Skånes Ornitologiska Förening since 1989. Skånes Djurpark hosts a breeding stork pair on the Shaun the Sheep Land roof, with chicks ringmarked before migration. The park actively participates in the reintroduction of the white stork to Sweden.
• Berguvsprojektet (Eagle Owl Reintroduction Project)minorStrategic or Co-development PartnerSkånes Djurpark participates in the Berguvsprojektet, releasing ringmarked eagle owl chicks annually to re-establish the species in Skåne. The park's eagle owl individuals contribute to this national conservation effort.
• Svenska Lantraser (Swedish Heritage Breeds Conservation)coreStrategic or Co-development PartnerSkånes Djurpark has preserved the Linderödsgris (Linderöd pig) since 1952. All Linderöds pigs in Sweden today descend from the park's founding stock. The park also conserves Värmlandsfår (sheep), Nordsvensk brukshäst (horse), and Gotlandsruss (pony).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Astrid Lindgren's World: Character-based family theme park in Småland, Sweden operating on a similar seasonal model with theatrical experiences for children. Comparable for character-licensing strategy, family day-trip positioning, and Swedish school-group programming at scale.
• Givskud Zoo: Danish safari/zoo park with on-site Dinosaur Land and overnight accommodation options. Comparable for Nordic safari-style animal encounters, dinosaur sub-attractions, and family overnight packages aimed at Scandinavian cross-border visitors.
• Kolmården Zoo (Parks and Resorts): Sweden's largest wildlife park with on-site hotel (Kolmården Hotel & Spa) and Tropicarium dolphinarium. Comparable as a Scandinavian wildlife destination offering multi-day stays, family experiences, and premium accommodations directly competing for similar southern Swedish and inbound visitors.
• Ree Park Safari: Danish safari park with safari-style animal viewing and overnight stays. Comparable for Nordic safari-camp accommodations and family wildlife experiences accessible to Skåne/Öresund region visitors.
• High Chaparral: Swedish western-themed park with on-site cabin and glamping accommodations, family attractions, and character-driven experiences. Comparable for combining a licensed/themed IP, family adventure rides (Tractor World), and overnight lodging priced similarly to Skånes Djurpark's overnight packages.

Broad incumbents

• Skansen: Sweden's open-air museum and zoo on Djurgården, Stockholm. Overlaps as a Nordic animal + cultural heritage attraction, but operates on a much larger urban-tourist footprint rather than a forest wildlife enclosure model.
• Liseberg: Sweden's largest amusement park in Göteborg with hotels and seasonal pass programs. Overlaps with Skånes Djurpark on season-pass mechanics and family positioning, but is a ride-led amusement park rather than a wildlife park.

Regional players

• Copenhagen Zoo: Major Danish zoo operating year-round with extensive educational programming and corporate events. Comparable as a Nordic family zoo with school and corporate channels, though larger and urban rather than forest-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/skanesdjurpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skånes Djurpark