Ski Bartlett
Ski Bartlett is an independent UK specialty ski and snowboard retailer serving racers, freestyle, freeride, recreational, and junior skiers from a Hillingdon store and Shopify/Visualsoft e-commerce site, with boot fitting and ski servicing as ancillary technical services.
- Company typePrivate
- Founded1970
- HeadquartersHillingdon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ski Bartlett does
Ski Bartlett is an independent UK specialty ski and snowboard retailer operating under Active Wear & Outdoor Ltd from a base in Hillingdon, West London. The business has traded in the ski vertical since the late 1960s (firmographics cite 1965; company history cites 1970) and serves ski racers, freestyle skiers, freeride and backcountry skiers, recreational skiers, and junior/beginner skiers. It runs a hybrid direct-to-consumer model comprising a physical store and an e-commerce site on Shopify/Visualsoft, with multi-currency pricing in GBP, EUR, and USD and worldwide shipping capability. The catalogue spans skis, bindings, poles, ski boots, clothing and accessories, race equipment, touring and telemark gear, and snowboard hardware, complemented by in-house technical services including boot fitting and a ski servicing workshop. The business also hosts or participates in a published race schedule extending into 2026.
The revenue model is multi-stream: hardware and apparel sales via retail and online channels, fee-bearing technical services (boot fitting and ski servicing), gift vouchers, and community engagement through a loyalty programme and ski race events. The technology stack is limited to mainstream e-commerce tooling (Shopify/Visualsoft); no proprietary platform, AI/ML capability, or disclosed data assets are indicated. Ski Bartlett is a small operator with five employees, no external funding, no disclosed management team beyond the operating entity, and no M&A history. Strategic posture in the available data emphasises specialist expertise, brand longevity, and customer retention through services and community, rather than rapid scaling.
Ski Bartlett firmographics
Firmographics- Name
- Ski Bartlett
- Legal name
- Active Wear & Outdoor Ltd
- Website
- https://skibartlett.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ski Bartlett is an independent UK specialty ski and snowboard retailer serving racers, freestyle, freeride, recreational, and junior skiers from a Hillingdon store and Shopify/Visualsoft e-commerce site, with boot fitting and ski servicing as ancillary technical services.
- Ownership category
- akta.pro rank
Ski Bartlett industry classification
Industry- Product category
- Ski Equipment Retail
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
- akta.pro secondary industries
- Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)
Keywords
Where Ski Bartlett is headquartered
LocationHeadquarters
- HQ city
- Hillingdon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ski Bartlett business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Ski Bartlett generates revenue through the sale of ski equipment, clothing, accessories, and related products. They stock a wide range of ski brands and offer products across various price points from entry-level to professional race equipment. The business operates on a one-time transaction model where customers purchase physical products directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ski Bartlett product offering
Product offeringCore offering
Ski Bartlett is an independent specialist ski retailer selling ski equipment, ski boots, clothing, accessories, race-specific gear, touring/telemark equipment, and snowboard gear through a physical store in Hillingdon, West London and an e-commerce website. The business also provides professional ski boot fitting and an in-house ski servicing workshop, stocking leading third-party ski brands across entry-level to elite race categories.
Product overview
Ski Bartlett is an independent UK ski shop specializing in ski equipment, clothing, and related services. The core product portfolio comprises ski equipment (skis, bindings, poles, luggage, avalanche safety, protection), ski boots, clothing & accessories, servicing equipment, ski race equipment, touring & telemark gear, and snowboard equipment. Supporting services include professional ski boot fitting, an in-house ski servicing workshop, race schedule/events, gift vouchers, and a loyalty programme. The company carries numerous third-party brands including Atomic, Rossignol, Volkl, Head, Fischer, Lange, Dalbello, Salomon, Scott, Tecnica, Nordica, and many others. Free UK standard delivery is available on orders over £100.
Differentiator
Problem solved
Functional benefit
Products and services
- Ski Equipment
- Ski Boots
- Clothing & Accessories
- Servicing Equipment
- Ski Race Equipment
- Touring & Telemark Equipment
- Snowboard Equipment
- Ski Boot Fitting Service
- Ski Servicing Workshop
- Gift Vouchers
- Loyalty Programme
Companies that use Ski Bartlett
Customer profileSegments5 records
Ideal customer profiles4 records
Ski Bartlett technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ski Bartlett partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Active Wear & Outdoor LtdcoreParent company entity that owns and operates Ski Bartlett. Registered office located at 1-2 Rosslyn Parade, Uxbridge Road, Hillingdon, Middlesex, UB10 0NP. VAT Number: 676 0829 05.
Scale indicators3 records
Expansion highlights4 records
Ski Bartlett competitors and assessment
Company assessmentBroad incumbents
- Decathlon UK: Decathlon is a global sporting goods giant with a UK retail footprint and online store, offering entry-level and mid-tier ski equipment alongside broader sports categories. It competes with Ski Bartlett at the budget/entry-level end of the ski equipment market and exerts pricing pressure across the segment.
- Trespass: Trespass is a UK outdoor and ski clothing/equipment retailer with strong online and physical presence, known for value-oriented pricing. It competes with Ski Bartlett in ski apparel and accessories, particularly at the beginner and recreational end of the market.
- Intersport UK: Intersport is a global sporting goods retail chain operating in the UK through franchised and partner stores, including ski-specialist outlets. It competes with Ski Bartlett at the recreational ski equipment and apparel level across multiple categories.
Direct peers
- Ellis Brigham: Ellis Brigham is a UK-based specialist outdoor and ski retailer with physical stores and online channels, offering a similar mix of ski equipment, apparel, and accessories. It directly competes with Ski Bartlett for UK-based ski enthusiasts shopping for premium and mid-range gear.
- Pro:Direct Ski: Pro:Direct Ski is an online specialist ski and snowboard retailer offering premium and race-oriented equipment, directly overlapping with Ski Bartlett's e-commerce proposition. It is comparable in focus area (premium/race ski gear) and operates without a physical store presence.
- Blacks (Outdoor Retail): Blacks is a UK outdoor and ski equipment retailer operating both physical stores and an e-commerce site. It offers a similar product range to Ski Bartlett — ski equipment, clothing, and accessories — and is one of its main UK high-street competitors.
- Snow+Rock: Snow+Rock is one of the UK's largest specialist ski and snowboard retailers, operating multiple physical stores and a substantial e-commerce platform. It competes directly with Ski Bartlett in ski equipment, boots, clothing, and accessories, and shares the same core winter-sports specialist positioning in the UK market.
- Absolute-Snow: Absolute-Snow is a UK-based online ski and snowboard retailer stocking major brands and a broad equipment range. It competes head-to-head with Ski Bartlett for online ski equipment sales across the UK, particularly in the recreational and touring segments.
- Cotswold Outdoor: Cotswold Outdoor is a UK specialist outdoor retailer with stores and online sales across hiking, climbing, and ski categories. It overlaps with Ski Bartlett on outerwear, ski equipment, and accessories, serving a similar customer base of UK-based outdoor enthusiasts.
Emerging players
- Substance (formerly SUBU): Substance is a niche UK-based ski retail and lifestyle brand aimed at freestyle and park skiing, with a strong online presence. It overlaps with Ski Bartlett's freestyle equipment segment and targets a similar community of freeski enthusiasts via direct-to-consumer online channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Ski Bartlett social profiles
Digital presenceSki Bartlett financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ski Bartlett leadership team
Management profileNumber of profiles
Ski Bartlett funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ski Bartlett M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ski Bartlett
What does Ski Bartlett do?
Ski Bartlett is an independent specialist ski retailer selling ski equipment, ski boots, clothing, accessories, race-specific gear, touring/telemark equipment, and snowboard gear through a physical store in Hillingdon, West London and an e-commerce website. The business also provides professional ski boot fitting and an in-house ski servicing workshop, stocking leading third-party ski brands across entry-level to elite race categories.
Is Ski Bartlett a public or private company?
Ski Bartlett is a private company. It is classified as unknown and is currently operating.
When was Ski Bartlett founded?
Ski Bartlett was founded in 1970. It employs 1 to 10 people.
Where is Ski Bartlett based?
Ski Bartlett is headquartered in Hillingdon, United Kingdom, in the Europe region.
How does Ski Bartlett make money?
One revenue line is on record: retail Product Sales.
Who are Ski Bartlett's main competitors?
Broad incumbents on record are Decathlon UK, Trespass and Intersport UK. Direct peers are Ellis Brigham, Pro:Direct Ski, Blacks (Outdoor Retail), Snow+Rock, Absolute-Snow and Cotswold Outdoor. Substance (formerly SUBU) is listed as an emerging player.
Does Ski Bartlett have an API?
No public API is recorded for Ski Bartlett.
What industry is Ski Bartlett in?
Ski Bartlett's product category is Ski Equipment Retail. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles), with a secondary code of CRAMAJAB, Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks). Its NAICS code is 45911.