Skin Wellness Center
Skin Wellness Center is a privately held, single-location dermatology practice in Pinellas Park, Florida, offering medical dermatology, Mohs surgery, cosmetic procedures, and skincare products to patients across Pinellas County under the leadership of board-certified dermatologist Dr. Melanie R. Haynes.
- Company typePrivate
- Founded-
- HeadquartersPinellas Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Skin Wellness Center does
Skin Wellness Center is a privately held, single-location medical and cosmetic dermatology practice operating from 9005 Belcher Road, Pinellas Park, Florida, serving patients across Pinellas County. The practice is anchored by Dr. Melanie R. Haynes, a board-certified dermatologist with subspecialty training in cutaneous surgery and Mohs micrographic surgery, supported by a board-certified physician assistant specializing in lasers (Jenna Esposito), a nurse practitioner (Howard Hirschfield), and approximately 13 clinical and administrative support staff, totaling 16 employees.
The service catalog spans three integrated categories. Medical dermatology covers skin cancer screening, Mohs surgery, photodynamic therapy, GentleCure image-guided superficial radiation therapy, and treatment of chronic conditions (acne, eczema, psoriasis, rosacea). Cosmetic dermatology includes neurotoxins (Botox, Xeomin, Dysport), dermal fillers (Restylane, Juvéderm, Sculptra, Radiesse, Belotero, Evolysse), RF microneedling (Morpheus8), body contouring (CoolSculpting), laser treatments (Laser Genesis, AviClear, miraDry, sclerotherapy), and aesthetician services (HydraFacial, Glo2Facial, chemical peels, dermaplaning). Diagnostic services use the Janus-II imaging system. A retail skincare portfolio — including a proprietary SWC label plus distributed brands SkinMedica, EltaMD, iS Clinical, SkinBetter Science, Plated Skin Science, and SkinGenuity — is sold in-office.
The business model is direct-to-consumer with a hybrid payer mix: medical dermatology is billed to insurance, while cosmetic procedures and skincare products are predominantly self-pay, with CareCredit financing available for higher-ticket treatments. Go-to-market is local and reputation-based, driven by SEO-optimized website content, the company blog, patient testimonials, and word-of-mouth referrals, with phone and online appointment scheduling as the primary conversion channels. The practice participates in manufacturer loyalty programs (Aspire Galderma, Merz Aesthetics, Evolus) but has no e-commerce, no multi-location footprint, and no disclosed external funding or ownership structure beyond physician leadership.
Skin Wellness Center firmographics
Firmographics- Name
- Skin Wellness Center
- Legal name
- Skin Wellness Center
- Website
- https://skinwellnesscenter.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skin Wellness Center is a privately held, single-location dermatology practice in Pinellas Park, Florida, offering medical dermatology, Mohs surgery, cosmetic procedures, and skincare products to patients across Pinellas County under the leadership of board-certified dermatologist Dr. Melanie R. Haynes.
- Ownership category
- akta.pro rank
Skin Wellness Center industry classification
Industry- Product category
- Dermatology Services
- NAICS
- Offices of Other Health Practitioners (6213), Hair, Nail, and Skin Care Services (81211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro industry
- Procedural Dermatology (Office-Based Surgery)Dermocosmetics & Medical-Grade SkincareMedical-Grade / Clinical Facials (Dermatology & Med Spa)Dermaplaning Treatments
Keywords
Where Skin Wellness Center is headquartered
LocationHeadquarters
- HQ city
- Pinellas Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Skin Wellness Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Medical Dermatology Services: Revenue from skin cancer screening, skin checks, Mohs surgery, photodynamic therapy, skin lesion removal, and treatment of medical skin conditions (acne, eczema, psoriasis, rosacea, etc.). Primarily billed to insurance.
- Cosmetic Dermatology Procedures: Revenue from cosmetic procedures including neurotoxins (Botox, Xeomin, Dysport), dermal fillers (Restylane, Juvéderm, Sculptra, Radiesse, Belotero), laser treatments, HydraFacial, chemical peels, and body contouring. Typically self-pay or cosmetic financing.
- Skincare Products: Revenue from sale of skincare products including their own SWC brand, SkinMedica, EltaMD, iS Clinical, SkinBetter Science, SkinGenuity, and Plated Skin Science products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Morpheus8 Microneedling with RF - Series of 3 treatments |
| Unit Pricing | Multi-year contract | AviClear Acne Treatment - Series of 3 treatments |
| Unit Pricing | Pay-as-you-go | MiraDry Sweat Treatment |
| Unit Pricing | Pay-as-you-go | Neurotoxin Treatments (Xeomin, Dysport, Jeuveau) |
| Unit Pricing | Pay-as-you-go | Dermal Fillers |
| Unit Pricing | Multi-year contract | Laser Genesis |
| Unit Pricing | Multi-year contract | ExcelV+ Coolview Laser |
| Unit Pricing | Pay-as-you-go | Facials and Peels |
| Unit Pricing | Pay-as-you-go | Sclerotherapy |
| Other | Pay-as-you-go | Complimentary Consultations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Skin Wellness Center product offering
Product offeringCore offering
Skin Wellness Center is a single-location dermatology practice that delivers medical dermatology services (skin cancer screening, Mohs surgery, photodynamic therapy, GentleCure image-guided SRT, lesion removal) and cosmetic dermatology procedures (neurotoxins, dermal fillers, RF microneedling, lasers, HydraFacial, CoolSculpting, miraDry, AviClear, sclerotherapy, peels) along with an in-house and partner skincare product line. Services are delivered in-person at the Pinellas Park, FL office by a board-certified dermatologist, a board-certified PA-C, and an ARNP with support staff.
Product overview
Skin Wellness Center is a medical and cosmetic dermatology practice offering a comprehensive suite of services. The practice operates as a single unified healthcare practice rather than a platform-plus-modules architecture. Core offerings include medical dermatology services (skin cancer screening, Mohs surgery, lesion removal, photodynamic therapy, GentleCure radiation treatment), cosmetic/aesthetic treatments (neurotoxins including Botox/Xeomin/Dysport, fillers including Restylane/Juvéderm/Sculptra/Radiesse/Botero, Morpheus8 RF microneedling, HydraFacial, Glo2Facial, Laser Genesis, CoolSculpting, miraDry, AviClear acne laser, sclerotherapy), and diagnostic services (Janus Skin Analysis imaging). The practice also offers an extensive skincare product portfolio including proprietary SWC brand products, Plated Skin Science, EltaMD, iS Clinical, SkinBetter Science, and SkinGenuity. These services are provided by board-certified dermatologist Dr. Melanie R. Haynes and certified practitioners including Physician Assistants and aestheticians.
Differentiator
Problem solved
Functional benefit
Products and services
- Neurotoxins (Botox, Xeomin, Dysport)
- Dermal Fillers (Restylane, Juvéderm, Sculptra, Radiesse, Belotero Balance)
- Morpheus8
- AviClear
- CoolSculpting
- miraDry Sweat Treatment
- Laser Genesis
- Sclerotherapy
- HydraFacial
- Glo2Facial
- Facials & Chemical Peels
- Dermaplaning
- SkinGen12 Anti-aging Boot Camp
- Skin Cancer Screening & Mohs Surgery
- GentleCure Image-Guided SRT
- Photodynamic Therapy (PDT)
- Medical Dermatology
- Skin Lesion Removal
- Janus Skin Analysis
- SWC® Antioxidant & Skin Brightening System
- EltaMD Sunscreens & Skincare
- SkinMedica
- iS Clinical
- SkinBetter Science
- Plated Skin Science
- SkinGenuity
Quantifiable outcome
- 95% cure rate for basal cell carcinoma and squamous cell carcinoma when detected early and treated appropriately
- +4 more outcomes
Companies that use Skin Wellness Center
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Skin Wellness Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Skin Wellness Center partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SWC (In-house brand)coreProprietary skincare line including SWC Antioxidant Products (fortified with green tea polyphenols) and SWC Skin Brightening System. These are developed/formulated products sold exclusively through the practice.
- ASPIRE Galderma RewardsminorCosmetic rewards program for Galderma products (Restylane, etc.) that the practice participates in. Patients can earn rewards on treatments.
- Merz Aesthetics PortalminorRewards program for Merz Aesthetics products. The practice participates in this aesthetic medicine loyalty program.
- Evolus RewardsminorRewards program for Evolus products (Jeuveau neurotoxin). The practice participates in this aesthetic medicine loyalty program.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Skin Wellness Center competitors and assessment
Company assessmentDirect peers
- Water's Edge Dermatology: Regional dermatology group operating in Florida and the Southeast, offering a similar full-spectrum dermatology model including Mohs surgery, cosmetic procedures, and skincare.
- Forefront Dermatology: Large dermatology network offering medical, surgical, and cosmetic dermatology with integrated skincare product offerings. Directly comparable on service mix and patient segments.
- Riverchase Dermatology: Florida-based dermatology group with medical, surgical (including Mohs), and cosmetic services including lasers, injectables, and skincare. Strong geographic and service overlap with Skin Wellness Center.
- US Dermatology Partners: Large PE-backed dermatology group offering the same combination of medical dermatology, Mohs surgery, cosmetic procedures, and skincare products across multiple states. Directly comparable on service breadth, payer model, and multi-provider structure.
- SkinSpirit: Multi-location medical spa offering injectables, laser treatments, facials, and skincare products. Directly comparable on cosmetic dermatology service line and patient demographic.
- LaserAway: National medspa chain specializing in laser hair removal, body contouring, injectables, and skin treatments. Directly competes with Skin Wellness Center on the cosmetic/aesthetic service line.
- Advanced Dermatology and Cosmetic Surgery: Multi-site dermatology group with a comparable medical-plus-cosmetic offering including skin cancer treatment, injectables, lasers, and skincare products. Directly comparable business model and clinical scope.
- Ideal Image: National medspa chain offering injectables, laser treatments, body contouring, and skincare. Comparable on cash-pay cosmetic services and target patient demographic.
- Schweiger Dermatology Group: Multi-location dermatology practice in the Northeast offering medical, cosmetic, and surgical dermatology services with a strong aesthetic and injectables focus. Comparable on combined medical/aesthetic positioning.
- Aqua Dermatology: Florida-based dermatology group providing medical, surgical, and cosmetic dermatology including Mohs surgery and aesthetic services. Strong regional and service-line overlap with Skin Wellness Center.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Skin Wellness Center social profiles
Digital presenceSkin Wellness Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skin Wellness Center leadership team
Management profileNumber of profiles
Profiles3 records
Skin Wellness Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skin Wellness Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skin Wellness Center
What does Skin Wellness Center do?
Skin Wellness Center is a single-location dermatology practice that delivers medical dermatology services (skin cancer screening, Mohs surgery, photodynamic therapy, GentleCure image-guided SRT, lesion removal) and cosmetic dermatology procedures (neurotoxins, dermal fillers, RF microneedling, lasers, HydraFacial, CoolSculpting, miraDry, AviClear, sclerotherapy, peels) along with an in-house and partner skincare product line. Services are delivered in-person at the Pinellas Park, FL office by a board-certified dermatologist, a board-certified PA-C, and an ARNP with support staff.
Is Skin Wellness Center a public or private company?
Skin Wellness Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skin Wellness Center founded?
Skin Wellness Center was founded in -1. It employs 11 to 50 people.
Where is Skin Wellness Center based?
Skin Wellness Center is headquartered in Pinellas Park, United States, in the North America region.
How does Skin Wellness Center make money?
Three revenue lines are on record. Medical Dermatology Services are the primary driver. The others are cosmetic Dermatology Procedures and skincare Products.
Who are Skin Wellness Center's main competitors?
Direct peers on record are Water's Edge Dermatology, Forefront Dermatology, Riverchase Dermatology, US Dermatology Partners, SkinSpirit, LaserAway, Advanced Dermatology and Cosmetic Surgery, Ideal Image, Schweiger Dermatology Group and Aqua Dermatology.
Does Skin Wellness Center have an API?
No public API is recorded for Skin Wellness Center.
What industry is Skin Wellness Center in?
Skin Wellness Center's product category is Dermatology Services. Its primary akta.pro industry code is HLAKACAG, Procedural Dermatology (Office-Based Surgery), with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 6213 and its SIC code is 8011.